The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrelevant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.
Netflix-CEO Reed Hastings over de Netflixcultuur en zijn sleutel tot succes 'Hastings en Meyer loodsen je langs een stappenplan om je bedrijf net zo innovatief te maken als de wereldwijde streamingdienst met 182 miljoen betalende abonnees.' •••• NRC Er is nooit eerder een bedrijf geweest als Netflix. Het zette de entertainmentindustrie radicaal op zijn kop, met jaarlijkse inkomsten van miljarden dollars en honderden miljoenen abonnees in meer dan 190 landen. Maar om zulke hoogtes te bereiken moest Netflix zichzelf constant opnieuw uitvinden. Dit lukte dankzij de baanbrekende bedrijfscultuur van CEO Reed Hastings. Netflix creëerde nieuwe bedrijfswaarden, waarbij de mensen centraal kwamen te staan en innovatie belangrijker was dan efficiëntie. Bij Netflix hanteren ze geen vakantiedagen of onkostenbeleid. Ze kijken niet naar hoe hard je werkt, maar naar wat je oplevert. En bij Netflix probeer je niet je baas te pleasen maar geef je ook je leidinggevenden de feedback die nodig is om het bedrijf vooruit te helpen. Voor de allereerste keer doet Reed Hastings nu een boekje open. Samen met professor aan INSEAD Business School Erin Meyer, duikt hij dieper in de spraakmakende bedrijfscultuur die medeverantwoordelijk is voor het succes. Op basis van honderden interviews met (oud-)Netflix-medewerkers en nooit eerder vertelde verhalen over Hastings’ eigen successen én fouten, onthult No rules rules de fascinerende filosofie achter de unieke Netflix-cultuur. 'De inzichten in dit boek zijn van onschatbare waarde voor iedereen die probeert een organisatiecultuur te creëren.' – Satya Nadella, CEO Microsoft 'De belangrijkste bedrijfsvraag van onze tijd is "hoe blijf je innoveren?" In dit baanbrekende boek geven Reed Hastings en Erin Meyer daarop een antwoord. Ze beschrijven een bewezen, systematische methode voor het bouwen, onderhouden en versterken van een zeer innovatieve internationale cultuur.' – Ben Horowitz, Amerikaans zakenman en investeerder
Penguin Readers is an ELT graded reader series. Please note that the eBook edition does NOT include access to the audio edition and digital book. Written for learners of English as a foreign language, each title includes carefully adapted text, new illustrations and language learning exercises. Titles include popular classics, exciting contemporary fiction, and thought-provoking non-fiction, introducing language learners to bestselling authors and compelling content. The eight levels of Penguin Readers follow the Common European Framework of Reference for language learning (CEFR). Exercises at the back of each Reader help language learners to practise grammar, vocabulary, and key exam skills. Before, during and after-reading questions test readers' story comprehension and develop vocabulary. No Rules Rules, a Level 4 Reader, is A2+ in the CEFR framework. The text is made up of sentences with up to three clauses, introducing more complex uses of present perfect simple, passives, phrasal verbs and simple relative clauses. It is well supported by illustrations, which appear regularly. Reed Hastings started Netflix with Marc Randolph in 1997. Their company has completely changed how we watch TV and films. In this book, Reed explains the secret to the company's success and how at Netflix, there really are NO rules.
Descubre los principios radicales que han contribuido al éxito de Netflix. Reed Hastings, el cofundador, presidente y CEO de Netflix, desvela por primera vez la sorprendente y poco ortodoxa cultura de una de las compañías más creativas y de mayor éxito en la historia de Silicon Valley. Nunca antes ha existido una empresa como Netflix. No solo por su extraordinario liderazgo en la industria de los medios, la tecnología y el entretenimiento o por su capacidad de generar miles de millones de dólares de ingresos anuales, con más de 167 millones de usuarios en 190 países. Netflix es, además, una empresa revolucionaria sobre todo por su cultura de gestión radical y a contracorriente de las ideas que tradicionalmente se dan por sentadas. Cuando Reed Hastings fundó Netflix, desarrolló una filosofía corporativa y unos principios de gestión que han proporcionado flexibilidad, velocidad y audacia a la organización y le han permitido alcanzar grandes éxitos. Esta es la fascinante historia de una compañía singular y de su extraordinaria expansión por el mundo entero.
Primeiro livro escrito pelo CEO da Netflix conta os bastidores da cultura da empresa Nunca houve uma empresa como a Netflix. De um serviço de locação de DVDs por correio a uma superpotência de streaming, em vinte anos a companhia se tornou um dos principais nomes das indústrias de entretenimento do mundo. Com mais de 180 milhões de assinantes em 190 países e uma receita anual de bilhões de dólares, a Netflix causou uma verdadeira revolução com sua filosofia corporativa nada convencional. Cofundador, presidente e CEO da empresa, Reed Hastings se une à especialista no mundo dos negócios Erin Meyer para falar pela primeira vez sobre a cultura que transformou a marca em um exemplo inigualável de criatividade e adaptação. A partir de centenas de entrevistas com funcionários da Netflix e relatos nunca antes compartilhados, Hastings explica como seus princípios controversos fizeram da Netflix um exemplo de inovação e sucesso global. Uma obra fascinante sobre uma empresa que desafiou tradições e expectativas e dominou as premiações do cinema e da TV, além do imaginário de milhões de pessoas, uma tela por vez.
«Il libro è pieno di esempi di persone che sono sbocciate come risultato della libertà che gli è stata donata.» The Times Magazine «Quello che viene spiegato, e dibattuto, è la cultura di distruzione delle convenzioni di Netflix, che Hastings considera centrale per il successo straordinario raggiunto.» Financial Times «Un libro per capire il successo di Netflix ma anche per scoprire la cosiddetta cultura della reinvenzione. » L'Espresso «Siate pronti al cambiamento costante.» Non è mai esistita, prima d’ora, un’azienda come Netflix. E non solo perché ha rivoluzionato l’industria dello spettacolo, o perché è in grado di fatturare miliardi di dollari l’anno, o perché le sue produzioni sono viste da centinaia di milioni di persone in quasi 200 paesi. Quando Reed Hastings ha avviato la sua attività, che nel 1997 consisteva nel vendere e noleggiare dvd per corrispondenza, ha infatti sviluppato principi radicalmente nuovi e controintuitivi: a Netflix, gli stipendi sono sempre più alti dei concorrenti. A Netflix, il punto non è lavorare tanto. A Netflix, i dipendenti non cercano di accontentare il capo. Questa originale cultura della libertà e della responsabilità ha permesso di crescere costantemente e di innovare fino a creare il colosso di oggi. In questo libro per la prima volta Reed Hastings, con l’autrice bestseller Erin Meyer, descrive la geniale filosofia alla base del suo progetto e della sua vita, e narra storie inedite su tentativi, passi falsi ed errori compiuti, offrendo l’affascinante e completa immagine di un sogno che non smette mai di reinventarsi.
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Tennessee Reed compiled her writing from 1998 to 2006 in City Beautiful, her fourth published poetry collection. Among her experiences living a poet's life since the age of five were 1994 poetry workshops and readings in Berlin and Bonn, Germany, where she was youngest person ever presented by the United States Information Agency's Arts America Program. This two-part volume features a series of poems inspired by animals, "Animals & Others," originally part of her 2005 Master of Fine Art's thesis project at Mills College. Introduction for Tennessee Reed's appearance at the WordTemple Poetry Series Santa Rosa, California February 9, 2007 When asked, I've told people that I began writing poetry as a young girl; that I would sew my poems into small books with colored yarn and then stash them under my bed. When I left home as an adult at age 17, I threw the poems away. So right away, I'm jealous of Tennessee Reed. She kept her poems. Tennessee Reed has written five books of poetry since she first began writing at five-years old including Circus in the Sky,written when she was 11-years old, Electric Chocolate, written between the ages of 11 and 13, Airborne, written from ages 13 to 19, and two books that are combined in the book she has here tonight, , City Beautiful and Animals & Others. These poems were written from her junior year in college into 2006. Composers Meredith Monk and Carman Moore set Tennessee Reed's poetry to music for "Face the Music," a live performance work by The Children's Troupe of Roberts + Blank that premiered in Oakland's East Bay Dance Festival. Ms. Reed has given poetry readings from the Netherlands to Japan, from Germany to Hawaii, and throughout the United States. She is a graduate of U.C. Berkeley and Mills College. Tennessee Reed's poems often appear to be just straight-out narrative reporting. This is what I saw. This is what I heard. But when you put those experiences together, a new unsaid experience is created; this is where the magic happens. The gold leafed dome of a city hall + homeless human beings equals what?Two news anchors dubbed "Barbie" and "Ken" give warnings about "American black bears." On the surface, it all seems innocent enough. But read the quote by the park ranger and you'll know this poem has a lot more to say than something about hungry, delinquent bears in Yosemite and, indeed, about the media machine itself. By the time you finish reading City Beautiful, you come away feeling close, somehow, to Tennessee Reed, she has shared so much about herself and how she sees, hears and investigates this world. There is no hesitation. The opening poem of City Beautiful, "Choosing Sides," lets us in immediately, and there we stay. Please welcome Tennessee Reed. -- Katherine Hastings
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