Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: · The impact of the London 2012 and Rio 2016 Olympic Games · Van Gogh Augmented Reality in Nuenen · Sands EXPO and Convention Center, Las Vegas · Glastonbury Music Festival · Lame Horse Night Club, Russia · The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level.
This book introduces the reader to sustainable events management theory and practice, based on academic research and illustrated with empirical case studies. The book provides a comprehensive view of sustainable management and how it relates to the many sectors within the events industry. It emphasises the fundamental importance of local communities, businesses and stakeholders to events organisation in regional, national and international locations. It brings into focus international governing bodies, and national government strategic objectives as the corner stones for sustainable development in the events sector. The relationship between strategic objectives and on-the-ground operational responsibilities are presented using research by contributing authors and accredited organisations to add scope and depth. Best-practice case studies are used throughout the book to highlight and explain particular sustainable management issues and practices. The scope of the book is international and designed to educate undergraduate and postgraduate students and to support practitioners in their operational and administrative duties within their industry sectors.
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