Bob Lord and Ray Velez of Razorfish - the all-media, cutting-edge advertising agency - offer a clear description of the effects of today's collision of marketing and technology. They explain the challenges and opportunities inherent in a transformed world of business. Razorfish has profited from and at times even driven the current techno-media wave of change in both technology and media. The authors' ideas are valuable, but not ahead of the curve. They discuss what is already well underway, rather than predicting coming changes. getAbstract recommends their keen assessment of the complex status quo to those who need to understand it better and to those considering change, involved in marketing or shaping corporate messages.
The leaders of Razorfish share their strategies for merging marketing and IT To create rich, technologically enabled experiences, enterprises need close collaboration between marketing and IT. Converge explains how the merging of technology, media, and creativity is revolutionizing marketing and business strategy. The CEO and CTO of Razorfish, one of the world's largest digital marketing agencies, give their unique perspective on how to thrive in this age of disruption. Converge shares their first-hand experience working closely with global brands—including AXE, Intel, Samsung, and Kellogg—to solve business problems at the collision point between media, technology, and marketing. With in-depth looks at cloud computing, data- and API-enabled creativity, ubiquitous computing, and more, Converge presents a roadmap to success. Explains how to organize for innovation within your own organization by applying the principles of agile development across your business Details how to create a religion around convergence, explaining how to tell the story throughout the organization Outlines how to adapt processes to keep up with and take advantage of rapid technological change A book by practitioners for practitioners, Converge is about rethinking business organizations for a new age and empowering your people to thrive in a brand, new world.
The Carrot Chaser is a thrilling, heartwarming story of how to follow God in a busy world Matthew Swift is a young, brash, and arrogant executive who seems to have it all. His image graces the covers of all the top business magazines. He’s got money, power, and of course, lots of toys. But when Matthew's unscrupulous business practices and his disregard for the people around him finally catch up with him, his world comes crashing down. In this inspirational business fable, Matthew finds true love and discovers four keys to real success—keys that you can use in your own life.
Finally free from prison, Grassy Knoll Shooter CIA/Mob assassin James E. Files reveals more chilling details surrounding the events that led up to the assassination of President John F. Kennedy. Readers who are new to the story, as well as seasoned skeptics of the Warren Commission, can follow along as Files recounts the details from the original plot to kill JFK in Chicago to the dark deed done in Dallas November 22, 1963. On that day, the United States of America experienced a coup d’état where the 35th president was taken down in a military-style ambush by the Central Intelligence Agency using Organized Crime hit men as their assassins. Only a few people are still alive who were there that day and this is the story from the man who fired the fatal headshot from the infamous grassy knoll. While James Files was incarcerated for the last 25 years, author Pamela Ray published two books he asked her to write; TO KILL A COUNTRY and Interview with History: The JFK Assassination. On the website for the book Interview with History, a Question and Answer blog was created in 2013 for the public to ask James Files questions. Included in this book is the Q & A section that Files and Ray hope will satisfy readers regarding commonly asked questions and forever put to rest some of the basic facts surrounding his truly incredible and amazing story. Final Update: James Files is now a Christian and was baptized in Lake Michigan on June 14, 2018. James Files and Pamela Ray were married in May 2018 and live in Chicago. They’ve been attending a Spirit-filled Christian church together since November 2017. “Let me stand before God to be judged. Let no mortal man judge me.” – Jimmy Sutton/ James Files
From the Homeboy to the Latin Lover, America cherishes a host of images about Latino men, yet all are based on the belief in macho men, virile and brash, full of violence and testosterone. With the gender correctness of the 90s challenging all men to embrace a new masculinity, how do Latino men of today--grounded in the "macho" tradition -- define this new identity? From today's best-known, as well as emerging, Latino writers, poet and editor Ray Gonzalez has gathered personal essays written especially for Muy Macho on machismo and masculinity. The result is a rich and exciting collection of men talking about themselves, about other men, about their wives and lovers, about their fathers and their sons. In "Me Macho, You Jane," Dagoberto Gilb contrasts how he perceives himself with how others, particularly women, interpret his behavior, while in "Whores," Luis Alberto Urrea chronicles a rite of passage for many Latino men. Most insightful and moving are essays like "The Puerto Rican Dummy and the Merciful Son" by poet Martin Espada, which portray the fragile love between fathers and sons and the process by which men learn from and teach each other how to be men. Muy Macho contains photographs of all contributors, while Gonzalez illuminates the cultural context of Latino masculinity in his introduction. Emotionally honest and powerfully written, the voices of Muy Macho break the "cult of silence" between Latino men which prevents our culture from understanding the true nature of machismo.
A “groundbreaking” portrait of the migration and resettlement of Spain’s Jewish community after 1492, and how the Sephardic identity emerged (American Historical Review). Honorable Mention, Jordan Schnitzer Book Award in Medieval and Early Modern Jewish History presented by the Association for Jewish Studies On August 3, 1492, the same day that Columbus set sail from Spain, the long and glorious history of that nation’s Jewish community officially came to a close. The expulsion of Europe’s last major Jewish community ended more than a thousand years of unparalleled prosperity, cultural vitality, and intellectual productivity. Yet, the crisis of 1492 also gave rise to a dynamic and resilient diaspora society spanning East and West. After Expulsion traces the various paths of migration and resettlement of Sephardic Jews and Conversos over the course of the tumultuous sixteenth century. Pivotally, the volume argues that the exiles did not become “Sephardic Jews” overnight. Only in the second and third generation did these disparate groups coalesce and adopt a “Sephardic Jewish” identity. This is a new and fascinating portrait of Jewish society in transition from the medieval to the early modern period—a portrait that challenges many longstanding assumptions about the differences between Europe and the Middle East. “A rich and compelling history . . . With its intense focus on one century, Ray’s book makes a distant time and trauma painfully vivid and immediate to the reader.” ―Jewish Currents Magazine
This volume provides school-based practitioners with a comprehensive and comparative guide to the strategic interventions, therapeutic modalities, and treatment approaches that are most commonly and effectively used in educational settings. Three main sections of the text present a foundation of universal interventions, targeted interventions, and alternative interventions appropriate for use in schools. Unifying the chapters are two central case examples, allowing the reader to see and evaluate the strengths and potential challenges of each technique in a familiar situation. This emphasis on case examples and the comparative structure of the volume will provide a level of hands-on and practical learning that is helpful for both students and mental health practitioners working in schools for the first time, and as a resource for more seasoned professionals who need to expand the tools at their disposal.
Creating High Performance Teams is an accessible and thorough new introduction to this key area of business education. Written by teams experts Ray Aldag and Loren Kuzuhara, this book provides students with both a firm grounding in the key concepts of the field and the practical tools to become successful team managers and members. Built on a solid foundation of the most up to date research and theory, chapters are packed with case studies, real-world examples, tasks and discussion questions, while a companion website supports the book with a wealth of useful resources for students, team members, and instructors. Centered around an original model for high performance teams, topics covered include: Building and developing effective teams Managing diversity Effective communication Team processes – meetings, performance management Dealing with change and team problems Current issues – virtual teams, globalization With its combined emphasis on principles and application, interwoven with the tools, topics, and teams most relevant today, Creating High Performance Teams is perfectly placed to equip upper-level undergraduate and MBA students with the knowledge and skills necessary to take on teams in any situation.
Some 7.3 billion people currently live on the planet. Of these, 3.4 billion live in rural areas. In just a few regions—Latin America, the Middle East and North Africa—less than 50 per cent of poverty is now located in rural areas. But for the rest of the world's regions between 55 per cent and 80 per cent of the poor continue to live in the countryside. Progress is being made, but much of the knowhow needed is not disseminated outside of a small coterie of professionals who work in the area. With urban development attracting a great deal of attention lately, poorer rural areas deserve the same and new knowledge for empowerment of rural communities is urgently needed. This book provides an overview of current thinking and practices that have emerged over the last thirty years for uplifting rural communities in developing economies. Drawing on a body of knowledge across a spectrum of relevant disciplines, this book provides a range of innovative ideas for rural planning, housing and infrastructure development. Governments in many emerging economies, where rural poverty is often most acute, have attempted to improve livelihoods. Approaches and techniques that have been used for urban development are often not applicable to rural communities. Studies show that money allocated for rural development is often not effectively spent due to distance, lack of infrastructure, lack of education, poverty and other factors. Meanwhile, the gap in development between the city and country continues to grow, sometimes leading to social and political instability, in both developing and developed countries. This book seeks to provide a guidebook for meeting such challenges. Through in-depth enquiry of global practices and thinking about rural development, and selected case studies, the authors argue that careful consideration must be given to incorporating issues of resilience, resourcefulness and the involvement of communities at grassroots levels in realising the transformation of rural settlements into Smart Villages.
This book combines (1) the most extensive treatment of the causes and phenomena of climate change in combination with (2) an extensive treatment of social obstacles and challenges (fossil-fuel funded denialism, media failure,political failure, and moral, religious, and economic challenges), (3) the most extensive treatment of the needed transition from fossil-fuel energy to clean energy, and (4) the most extensive treatment of mobilization. It provides the most complete, most up-to-date treatment of the various kinds of clean energy, and how they could combine to provide 70% clean energy by 2035 and 100% before 2050 (both U.S. and worldwide).
A new title in the Walking series, Walking: Salt Lake City is geared to first-time visitors to Salt Lake City--and to local residents. Both will enjoy the history and tales about places they thought they knew, and will be surprised to find walking destinations they may not have considered before. Each tour in the stylish, portable format touches on history, culture, and local architecture, plus insider recommendations on eateries, galleries, and nightlife. With clear maps depicting each walk, parking and public transit info, at-a-glance summaries and Points of Interest appendices, there's no better way to discover a city than on foot with a Walking guide. Walking Salt Lake City is a time-traveling guide to Salt Lake City's past and to its vibrant present. Written by Utah natives, it presents rambles of every kind. The 30+ tours explore the city's downtown, which is experiencing an invigorating renaissance; Temple Square, world headquarters of the Latter-Day Saints Church; Capitol Hill; character-filled neighborhoods like the Avenues and "15th and 15th"; and semi-rural surprises near and within the bustling city, from Memory Grove and City Creek Canyon, a stone's throw from metropolitan skyscrapers, to tucked-away and nearly forgotten Miller Bird Preserve and the appropriately named Hidden Hollow. While snow-capped mountains, famous canyon resorts, and the inland sea that gave the city its name invitingly beckon hikers, skiers, snowboarders, climbers, and day-trippers, Walking Salt Lake City unveils tempting reasons to enjoy the urban setting itself. Thoughtfully designed, the guide offers precise directions, easy to follow summaries, and tips about inviting eateries and shopping havens. Whether you are out for a heart-pumping workout or an evening stroll, filling an hour or a day, or count yourself a Utah visitor, a new resident or a lifelong local, this book is designed with you in mind.
Palm Springs, California, is a city of philanthropists and philanderers, movie stars and media moguls, athletes, actors, and aesthetes. Mungo's Palm Springs Babylon is the conflagration of their secrets, packed with pictorial persiflage and damning documentation--Hollywood's history at its sleaziest and most corrupt.
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