Rasmus Kleis Nielsen's Books

The Power of Platforms

Shaping Media and Society

By: Rasmus Kleis Nielsen,Sarah Anne Ganter

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The Power of Platforms

Shaping Media and Society

By: Rasmus Kleis Nielsen,Sarah Anne Ganter

More people today consume news via Facebook and Google than from any news organization in history. As a consequence, the technology companies behind them exercise new, distinct forms of platform power. In The Power of Platforms, Rasmus Kleis Nielsen and Sarah Anne Ganter draw on original interviews and other qualitative evidence from the United States, France, Germany, and the United Kingdom to trace the development of the relationships between platforms andnews publishers. They analyze how technology companies exercise platform power, how news organizations have responded, and unfold the implications for news and our societies more broadly.

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Page Count

273

Publisher

Oxford University Press

Published Date

ISBN 10

0190908858

ISBN 13

9780190908850

Ground Wars

Personalized Communication in Political Campaigns

By: Rasmus Kleis Nielsen

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Ground Wars

Personalized Communication in Political Campaigns

By: Rasmus Kleis Nielsen

Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.

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Page Count

251

Publisher

Princeton University Press

Published Date

ISBN 10

0691153051

ISBN 13

9780691153056

Avoiding the News

Reluctant Audiences for Journalism

By: Benjamin Toff,Ruth Palmer,Rasmus Kleis Nielsen

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Avoiding the News

Reluctant Audiences for Journalism

By: Benjamin Toff,Ruth Palmer,Rasmus Kleis Nielsen

A small but growing number of people in many countries consistently avoid the news. They feel they do not have time for it, believe it is not worth the effort, find it irrelevant or emotionally draining, or do not trust the media, among other reasons. Why and how do people circumvent news? Which groups are more and less reluctant to follow the news? In what ways is news avoidance a problem—for individuals, for the news industry, for society—and how can it be addressed? This groundbreaking book explains why and how so many people consume little or no news despite unprecedented abundance and ease of access. Drawing on interviews in Spain, the United Kingdom, and the United States as well as extensive survey data, Avoiding the News examines how people who tune out traditional media get information and explores their “folk theories” about how news organizations work. The authors argue that news avoidance is about not only content but also identity, ideologies, and infrastructures: who people are, what they believe, and how news does or does not fit into their everyday lives. Because news avoidance is most common among disadvantaged groups, it threatens to exacerbate existing inequalities by tilting mainstream journalism even further toward privileged audiences. Ultimately, this book shows, persuading news-averse audiences of the value of journalism is not simply a matter of adjusting coverage but requires a deeper, more empathetic understanding of people’s relationships with news across social, political, and technological boundaries.

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Page Count

171

Publisher

Columbia University Press

Published Date

ISBN 10

0231555881

ISBN 13

9780231555883

The Power of Platforms

Shaping Media and Society

By: Rasmus Kleis Nielsen,Sarah Anne Ganter

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The Power of Platforms

Shaping Media and Society

By: Rasmus Kleis Nielsen,Sarah Anne Ganter

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Page Count

273

Publisher

Oxford University Press

Published Date

ISBN 10

0190908858

ISBN 13

9780190908850

Ground Wars

Personalized Communication in Political Campaigns

By: Rasmus Kleis Nielsen

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Ground Wars

Personalized Communication in Political Campaigns

By: Rasmus Kleis Nielsen

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Page Count

251

Publisher

Princeton University Press

Published Date

ISBN 10

0691153051

ISBN 13

9780691153056

Avoiding the News

Reluctant Audiences for Journalism

By: Benjamin Toff,Ruth Palmer,Rasmus Kleis Nielsen

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Avoiding the News

Reluctant Audiences for Journalism

By: Benjamin Toff,Ruth Palmer,Rasmus Kleis Nielsen

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171

Publisher

Columbia University Press

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ISBN 10

0231555881

ISBN 13

9780231555883

Survival Is Success

Journalistic Online Start-Ups in Western Europe

By: Nicola Bruno,Rasmus Kleis Nielsen

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Survival Is Success

Journalistic Online Start-Ups in Western Europe

By: Nicola Bruno,Rasmus Kleis Nielsen

The economics of online news today are as challenging for new entrants as they are for industry incumbents. Though internet use and online advertising is growing rapidly across Europe, it is not clear that this alone will provide the basis for new forms of journalism. Analysis of some of the most promising new journalistic ventures shows that even the most innovative enterprises can find it as difficult to break even online as their most conservative legacy media counterparts do.That is the message of a new RISJ Challenge published today, written by the Italian journalist Nicola Bruno and the Reuters Institute Research Fellow Rasmus Kleis Nielsen. The report is the first to systematically assess how journalistic online start-ups are doing across Western Europe. Based on analysis of nine strategically chosen cases from Germany, France, and Italy-including prominent pure players like Netzeitung, MediaPart, and Lettera43-it shows that the start-up scene in Europe is still at a stage where survival must been seen as a form of success in itself

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Page Count

108

Published Date

ISBN 10

1907384081

ISBN 13

9781907384080

Book's by Rasmus Kleis Nielsen

The Power of Platforms

The Power of Platforms

Ground Wars

Ground Wars

Avoiding the News

Avoiding the News

The Power of Platforms

The Power of Platforms

Ground Wars

Ground Wars

Avoiding the News

Avoiding the News

Survival Is Success

Survival Is Success

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