Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, including social media and search engine optimization (SEO) Shows how to market your skills with a visual, infographic resume Explores the many internal business uses of infographics, including board meeting presentations, annual reports, consumer research statistics, marketing strategies, business plans, and visual explanations of products and services to your customers With Cool Infographics, you'll learn to create infographics to successfully reach your target audience and tell clear stories with your data.
In his welcome to this chronicle of Western Horseman’s 75 years, current Publisher Darrell Dodds writes, “On the following pages, former Western Horseman Publisher Randy Witte has authored the most comprehensive history of the magazine that’s ever been written.” Even more important: “Witte also recognized that a magazine, when done well, can be magical in its ability to educate, inform, entertain and inspire.” That belief obviously focuses on the stock-horse industry. But the passion to deliver the “magic” has come from staffers themselves, horse owners as invested in the western lifestyle as the magazine’s readership. Among the magicians: Witte’s larger-than-life predecessor, Dick Spencer, and longtime Editor Pat Close, who rode 40 years for the brand, and many others on the magazine staff. All, Witte says, contributed to “take the readers to places they’d never go, meet interesting characters they’d never heard of and learn things they’d never imagined.” That the magazine continues into its 75th year is testament that throughout its history Western Horseman successfully has pursued these objectives.
There are many books out there on the theories behind the use of social media and mobile applications in marketing—but this is not one of them. Social IMC does not present broad theories; it provides strategies based on proven business models that have produced real-world results. Each strategy has been taught, tested, and developed by the author himself, and all are thoroughly explained in an easy-to-follow format that includes references to exemplary businesses from around the world. By the time you are done reading this book, you will be able to identify which strategy is best to use for each of your company’s high-value markets, and you will know what steps you need to take to successfully design, develop, deploy—and maintain—your own business’s social and mobile approach. A “how-to” guide for using social and mobile technologies to propel business profit and growth, Social IMC is sure to appeal to business executives and entrepreneurs worldwide, as well as to other types of organizational leaders. The strategies discussed in the text have been proven effective in a wide variety of models, including both for-profit and not-for-profit organizations and companies targeting businesses or consumers on international, national, local, and hyper-local scales.
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