For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
In 1969, poet and revolutionary Margaret Randall was forced underground when the Mexican government cracked down on all those who took part in the 1968 student movement. Needing to leave the country, she sent her four young children alone to Cuba while she scrambled to find safe passage out of Mexico. In I Never Left Home, Randall recounts her harrowing escape and the other extraordinary stories from her life and career. From living among New York's abstract expressionists in the mid-1950s as a young woman to working in the Nicaraguan Ministry of Culture to instill revolutionary values in the media during the Sandinista movement, the story of Randall's life reads like a Hollywood production. Along the way, she edited a bilingual literary journal in Mexico City, befriended Cuban revolutionaries, raised a family, came out as a lesbian, taught college, and wrote over 150 books. Throughout it all, Randall never wavered from her devotion to social justice. When she returned to the United States in 1984 after living in Latin America for twenty-three years, the U.S. Immigration and Naturalization Service ordered her to be deported for her “subversive writing.” Over the next five years, and with the support of writers, entertainers, and ordinary people across the country, Randall fought to regain her citizenship, which she won in court in 1989. As much as I Never Left Home is Randall's story, it is also the story of the communities of artists, writers, and radicals she belonged to. Randall brings to life scores of creative and courageous people on the front lines of creating a more just world. She also weaves political and social analyses and poetry into the narrative of her life. Moving, captivating, and astonishing, I Never Left Home is a remarkable story of a remarkable woman.
With the same piercing intelligence as the bestselling Say it Loud!, Interracial Intimacies hits a nerve at the center of American society: race relations and our most intimate ties to each other. “The best book written on the subject, an exhaustive source of deep, rich scholarship and surefooted brilliant analysis.”—Seattle Times Analyzing the tremendous changes in the history of America’s racial dynamics, Randall Kennedy challenges us to examine how prejudices and biases still fuel fears and inform our sexual, marital, and family choices. He takes us from the injustices of the slave era up to present-day battles over race matching adoption policies, which seek to pair children with adults of the same race. He tackles such subjects as the presence of sex in racial politics, the historic role of legal institutions in policing racial boundaries, and the real and imagined pleasures that have attended interracial intimacy. A bracing, much-needed look at the way we have lived in the past, Interracial Intimacies is also a hopeful book, offering a potent vision of our future as a multiracial democracy.
Mexico is reinventing itself. It is moving toward a more tolerant, global, market oriented, and democratic society. This new edition of "Changing Structure of Mexico" is a comprehensive and up-to-date presentation of Mexico's political, social, and economic issues. All chapters have been rewritten by noted Mexican scholars and practitioners to provide a lucid and informative introductory reader on Mexico. The book covers such topics as Mexico's foreign economic policy and NAFTA; maquiladoras; technology policy; and Asian competition; as well as domestic economics such as banking, tax reform, and oil/energy policy; the environment; population and migration policy; the changing structure of political parties; and values and changes affecting women.
Long Branch's rich and varied past makes it one of Monmouth County's most important historic places. Although much of the physical evidence of its earlier days is gone, historian Randall Gabrielan has gathered a collection of images that vividly represent the New Jersey city that became a mecca for presidents, financiers, and gamblers. In Long Branch People and Places, tour stately summer homes, visit hotels of the gilded age, and behold Long Branch's famed Ocean Pier--widely considered a 19th-century engineering marvel. Through this collection of more than 200 photographs, discover how Long Branch developed into a significant resort in the 1800s, and gain insight into its business power, educational life, and spiritual being.
Jordan is a key area of migration within the Levantine corridor that links the continents of Africa and Asia. 'Crossing Jordan' examines the peoples and cultures that have travelled across Jordan from antiquity to the present. The book offers a critical analysis of recent discoveries and archaeological models in Jordan and highlights the significant contribution of North American archaeologists to the field. Leading archaeologists explore the theory and methodology of archaeology in Jordan in essays which range across prehistory, the Bronze Age, the Iron Age, the Hellenistic and Roman periods, Nabatean civilization, the Byzantine period, and Islamic civilization. The volume provides an up-to-date guide to the archaeological heritage of Jordan, being an important resource for scholars and students of Jordan's history, as well as citizens, non-governmental organizations and tourists.
Today, multidisciplinary approaches to treatment are at the heart of cancer care. They offer improved clinical outcomes, new possibilities in patient quality of life, and enable the development of true innovation in individualized treatment. To accurately reflect this modern day approach to cancer care, the content of the 6th edition of Principles and Practice of Gynecologic Oncology was written entirely by surgeons, medical oncologists, radiation oncologists, and pathologists. New to the editorial team, Dr. Andrew Berchuck has made significant contributions to the understanding of the molecular pathogenesis of ovarian and endometrial cancer in the book’s content. Every chapter of this book has been either completely rewritten or extensively updated to ensure that everyone involved in treating women with gynecologic cancer will have the most comprehensive and up-to-date information on the subject.
National Bestseller An enlightening and utterly convincing re-examination of the allied aerial bombing campaign and of civilian German suffering during World War II–an essential addition to our understanding of world history. During the Second World War, Allied air forces dropped nearly two million tons of bombs on Germany, destroying some 60 cities, killing more than half a million German citizens, and leaving 80,000 pilots dead. Much of the bombing was carried out against the expressed demands of the Allied military leadership. Hundreds of thousands of people died needlessly. Focusing on the crucial period from 1942 to 1945, and using a compelling narrative approach, Fire and Fury tells the story of the American and British bombing campaign through the eyes of those involved: military and civilian command in America, Britain, and Germany, aircrew in the sky, and civilians on the ground. Acclaimed historian Randall Hansen shows that the Commander-in-Chief of Bomber Command, Arthur Harris, was wedded to an outdated strategy whose success had never been proven; how area bombing not only failed to win the war, it probably prolonged it; and that the US campaign, which was driven by a particularly American fusion of optimism and morality, played an important and largely unrecognized role in delivering Allied victory.
William Lowell Randall explores the links between literature and life and speculates on the range of storytelling styles through which people compose their lives. In doing so, he draws on a variety of fields, including psychology, psychotherapy, theology, philosophy, feminist theory, and literary theory.
Detailing the natural and human history of Rapa Nui--more commonly known as Easter Island--this extraordinary collection of poems and photographs links together the ancient inhabitants of the most isolated, inhabited spot on earth with common concerns and hopes of the present. Illustrating the unique culture and ongoing struggle to survive against dramatic odds, this volume dramatically depicts the basic desires, misgivings, and challenges that human beings have long faced, regardless of time and place.
Tired of reading books by pastors of large churches who could put a stick in the mud and it would grow a fruit-bearing tree in a week? Exhausted with doing ministry the same way, expecting different results? Exasperated by the lack of ownership among the members of your existing groups? Then this book is for you! Pulling no punches, Neighbour diagnoses the problems surrounding small group and cell group ministry in America today, offering practical suggestions that work.
Can transportation problems be fixed by the right neighborhood design? The tremendous popularity of the "new urbanism" and "livable communities" initiatives suggests that many persons think so. As a systematic assessment of attempts to solve transportation problems through urban design, this book asks and answers three questions: Can such efforts work? Will they be put into practice? Are they a good idea?
Concerns about power, its use and abuse, have been at the center of Margaret Randall's work for more than fifty years. And over time Randall has acquired a power all her own, as her unique ability to observe, consider, and distill experience has drawn readers into new experiences and insights. Tempered by time and reflecting a life fully lived and richly examined, her thoughts on race, gender, poetry, landscape, cellular memory, and personal loss speak with eloquence and urgency.
Traces the remarkable life of a feminist poet through the items and images that have have defined her experiences My Life in 100 Objects is a personal reflection on the events and moments that shaped the life and work of one extraordinary woman. With a masterful, poetic voice, Margaret Randall uses talismanic objects and photographs as launching points for her nonlinear narrative. Through each “object,” Randall uncovers another part of herself, starting in a museum in Amman, Jordan, and ending in the Latin American Studies Association in Boston. Interwoven throughout are her most precious relationships, her growth as an artist, and her brave, revolutionary spirit. As Randall’s adventures often coincide with important moments in history, many of her objects provide a transcontinental glimpse into social upheavals and transitions. She shares memories from her years in Cuba (1969 to 1980) and Nicaragua (1980 to 1984), as well as briefer periods in North Vietnam (immediately preceding the end of the war in 1975), and Peru (during the government of Velasco Alvarado). In her introduction, Randall states, “objects and places have always been alive to me.” Her history too is alive, as much of a means to consider our own present as it is to glimpse her vibrant past.
In 28 chapters, Global Epidemiology of Cancer provides a basic overview of the most commonly occurring cancers, their worldwide incidence, and mortality. Designed for the health sciences, particularly those in epidemiology, public health, and medicine, this comprehensive resource is ideal as a primary text for an overview course or seminar on Cancer or Cancer epidemiology. Key Features: - Backed with research and draws upon worldwide information to address the global landscape of cancer. - Offers clear, concise descriptions of each specific type of oncologic disease as well as its epidemiology, etiology, risk factors and preventive factors - Includes a wealth of information on the pathogenesis of the disease as we currently understand it at the molecular level.
Epidemiology of Chronic Disease: Global Perspectives is the most current and authoritative resource on the epidemiology, etiology, pathogenesis, risk factors and preventive factors of over 50 major chronic diseases and conditions. This comprehensive text provides readers with an excellent basis for examining current hypotheses regarding chronic disease epidemiology.
From natural areas and historic areas in and around Philadelphia to the Amish markets of Lancaster Countyn, and much more, this guide offers great guidance for this fascinating region. From natural areas and historic areas in and around Philadelphia to the Amish markets of Lancaster County; from historic battlefields at Valley Forge and Gettysburg to the antiques shops of Bucks County and the leisure resorts and quiet nature trails of the Pocono Mountains, this guide offers great guidance for this fascinating region. Areas covered are all within easy driving distance of most East Coast states.
The essential guide to the Athens of America Laura Randall brings readers the best of Philadelphia and the outlying Amish Country, one of America’s most historically and culturally rich regions. Travelers seeking fine dining, authentic cuisine, sightseeing, or a world-class arts scene will find this guide indispensable in making the best of their stay in the City of Brotherly Love. Recommendations for shopping, eating, lodging, and touring will excite visitors of all tastes. From natural areas and historic neighborhoods in and around Philadelphia to the Amish markets of Lancaster County, from historic battlefields at Valley Forge and Gettysburg to the antiques shops of Bucks County, and the leisure resorts and quiet nature trails of the Pocono Mountains, this guide (previously published as Explorer’s Guide Eastern Pennsylvania: Includes Philadelphia, Gettysburg, Amish Country & the Poconos) offers great guidance for a unique, fascinating destination.
The investigative biography of Michael Jackson’s final years: “A tale of family, fame, lost childhood, and startling accusations never heard before” (ABC Nightline). When Michael Jackson died on June 25, 2009, millions of fans around the world were shocked. But the outpouring of emotion that followed his loss was bittersweet. Dogged by scandal for years and undone by financial mismanagement, Jackson had become untouchable in many quarters. Untouchable pulls back the curtain Jackson’s public person to introduce a man who, despite his immense fame, spent his entire life utterly alone; who, in the wake of a criminal trial that left him briefly hospitalized, abandoned Neverland to wander the globe before making one final—and fatal—attempt to recover his wealth and reputation. The Jackson that emerges in these pages is both naïve and cunning, a devoted father whose parenting became an international scandal, a shrewd businessman whose failures nearly brought down a megacorporation, and an inveterate narcissist who craved a quiet, normal life. Randall Sullivan delivers never-before-reported information about Jackson’s business dealings, his relationship with his family, and the pedophilia allegations that derailed his life and mar his legacy today, as well as the suspicious nature of his death. Based on exclusive access to Jackson’s inner circle, Untouchable is an intimate, unflinching portrait of the man who continues to reign as the King of Pop. “A dishy Michael Jackson biography that makes the exhaustively covered King of Pop fascinating all over again.” —People
A comprehensive guide to traveling in eastern Pennsylvania that provides information on transportation, sights, activities, outdoor areas, accommodations, restaurants, entertainment, shopping, and special events.
This practical handbook aims to show planners and managers throughout the financial services industry how to compete successfully by improving the quality, selection, and delivery of services. It presents step-by-step methods for designing and implementing financial service packages that will satisfy customers' needs. It offers practical advice on how to determine customers' wants and how to translate these into an individualized package tailored to their particular needs Business Information Alert In recent years, the U.S. housing market has been characterized by rapid changes in housing prices, quality, and availability. This handbook is a highly readable examination of the various theories that have been advanced to explain the economic behavior of today's housing market. Emphasis is put on developing an understanding of the sophisticated economics underlying the market, thus enabling the reader to carry this knowledge over into a rapidly changing marketplace. The book begins with a brief look at the historical development of U.S. housing markets and government intervention in these markets. The study goes on to develop a conceptual framework that can be used to evaluate the effects of the economic environment and government policy on the housing market. Throughout the book, real-world data is employed to verify and illustrate the major points of the presentation.
Explore significant archaeological discoveries pertaining to every book of the Bible. Laypersons, pastors, students, academics, and anyone looking for a current and comprehensive biblical archaeology resource need look no further. The Zondervan Handbook of Biblical Archaeology provides a wealth of information that supplements the historical context of the Bible, providing a window into the past that will enhance your understanding and enjoyment of biblical text. Immerse yourself in the world of the Bible and the intertestamental period with these special features: Introduction to the field of archaeology Archaeological discoveries in canonical order The latest photos and information from new discoveries Aerial photos of excavation sites Photos of artifacts and historic structures Sidebars and study helps Robust glossary Detailed maps Bibliography The Zondervan Handbook of Biblical Archaeology gives readers the opportunity to visit ancient sites and historical places while remaining in the comfort of their own home.
Pediatric intensivists, cardiologists, cardiac surgeons, and anesthesiologists from the leading centers around the world present the collaborative perspectives, concepts, and state-of-the-art knowledge required to care for children with congenital and acquired heart disease in the ICU. Their multidisciplinary approach encompasses every aspect of the relevant basic scientific principles, medical and pharmacologic treatments, and surgical techniques and equipment. From the extracardiac Fontan procedure, and the Ross procedure through new pharmacologic agents and the treatment of pulmonary hypertension to mechanical assist devices, heart and lung transplantation, and interventional cardiac catheterization—all of the developments that are affecting this rapidly advancing field are covered in depth. Employs well-documented tables, text boxes, and algorithms to make clinical information easy to access. Features chapters each written and reviewed by intensivists, surgeons, and cardiologists. Integrates the authors' extensive experiences with state-of-the-art knowledge from the literature. Offers four completely new chapters: Cardiac Trauma, Congenital Heart Disease in the Adult, Congenitally Corrected Transposition of the Great Arteries, and Outcome Evaluation. Describes the basic pharmacology and clinical applications of all of the new pharmacologic agents. Details important refinements and developments in surgical techniques, including the Ross pulmonary autograft replacement of the aortic valve, video-assisted fluoroscopy, and the extracardiac Fontan connection, and discusses their indications and potential complications. Explores the latest advances in the treatment of pulmonary hypertension, new developments in mechanical assist devices, heart and lung transplantation, and interventional cardiac catheterization. Examines issues affecting adults with congenital heart disease.
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