Ramya Vijaya's Books

Indian Immigrant Women and Work

The American experience

By: Ramya Vijaya,Bidisha Biswas

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Indian Immigrant Women and Work

The American experience

By: Ramya Vijaya,Bidisha Biswas

In recent years, interest in the large group of skilled immigrants coming from India to the United States has soared. However, this immigration is seen as being overwhelmingly male. Female migrants are depicted either as family migrants following in the path chosen by men, or as victims of desperation, forced into the migrant path due to economic exigencies. This book investigates the work trajectories and related assimilation experiences of independent Indian women who have chosen their own migratory pathways in the United States. The links between individual experiences and the macro trends of women, work, immigration and feminism are explored. The authors use historical records, previously unpublished gender disaggregate immigration data, and interviews with Indian women who have migrated to the US in every decade since the 1960s to demonstrate that independent migration among Indian women has a long and substantial history. Their status as skilled independent migrants can represent a relatively privileged and empowered choice. However, their working lives intersect with the gender constraints of labor markets in both India and the US. Vijaya and Biswas argue that their experiences of being relatively empowered, yet pushing against gender constraints in two different environments, can provide a unique perspective to the immigrant assimilation narrative and comparative gender dynamics in the global political economy. Casting light on a hidden, but steady, stream within the large group of skilled immigrants to the United States from India, this book will be of interest to researchers in the fields of political economy, anthropology, and sociology, including migration, race, class, ethnic and gender studies, as well as Asian studies.

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Page Count

124

Publisher

Taylor & Francis

Published Date

ISBN 10

1134990170

ISBN 13

9781134990177

Seeing White

An Introduction to White Privilege and Race

By: Jean Halley,Amy Eshleman,Ramya Mahadevan Vijaya

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Seeing White

An Introduction to White Privilege and Race

By: Jean Halley,Amy Eshleman,Ramya Mahadevan Vijaya

Seeing White: An Introduction to White Privilege and Race, Second Editionis an interdisciplinary, supplemental textbook that challenges undergraduate students to see race as everyone’s issue. The book’s early chapters establish a solid understanding of privilege and power, leading to a critical exploration of discrimination. The authors also draw upon key theoretical perspectives, such as cultural materialism, critical race theory, and the social construction of race to provide students with the tools to discuss racial privilege. The book’s interdisciplinary approach, including perspectives from sociology, psychology, history, and economics provides a holistic and accessible introduction to the challenging issue of race. Throughout the book, compelling, concrete examples and detailed definitions of terminology help students to understand theoretical perspectives and research evidence. Discussion questions at the end of each chapter encourage students to think critically about the theories and evidence, often prompting students to relate the material in the text to their own experiences. New to this Edition New Chapter 4, “White Supremacy and Other Forms of Everyday Racism,” provides a history of white supremacy and its links to racism today New research on racial disparities in health equity helps debunk the idea of race as a biological category (Chapter 2) Revised Chapter 6, “Socioeconomic Class and White Privilege,” offers new material on the economic privilege of whiteness and the uneven distribution of American wealth Expanded history and discussion of Immigration laws including Chinese Exclusion Act, Immigration Act of 1924 and 1965 Hart-Celler Act present immigration in a global context and challenge anti-immigration rhetoric New as well as updated stories on exclusion from white spaces and the normativity of white culture engage students in critical reflection

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Page Count

275

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1538143992

ISBN 13

9781538143995

Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

By: Ramya Ramamurthy

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Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

By: Ramya Ramamurthy

What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises ? some unexpected and some self-inflicted, but each a defining factor in shaping a company?s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India?s biggest businesses that dealt with potential disaster and emerged on the other side ? either victorious or wiser. Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter ? faulty products, leadership changes, disastrous sales cycles and competition activity, among others ? and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.

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Page Count

432

Publisher

Hachette India

Published Date

ISBN 10

9351951413

ISBN 13

9789351951414

A Place to Call Home

Women as Agents of Change in Mumbai

By: Ramya Ramanath

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A Place to Call Home

Women as Agents of Change in Mumbai

By: Ramya Ramanath

Any city is a product of politics and economics, organizations and people. Yet, the life experiences of women uprooted from its poorest quarters seldom inform urban resettlement plans. In this ethnographic field study, Ramya Ramanath, Associate Professor at DePaul University, examines the lives of women displaced by slum clearance and relocated to the largest slum resettlement site in Asia. Through conversations with diverse women of different ages, levels of education, types of employment, marital status, ethnicity, caste, religion, and household make-up, Ramanath recounts how women negotiate a drastic change in environment, from makeshift housing in a park slum to ownership of a high-rise apartment in a posh Mumbai suburb. Each phase of their city lives reflects how women initiate change and disseminate a vision valuable to planners intent on urban and residential transformations. Ramanath urges the concerted engagement of residents in design, development, and evaluation of place-making processes in cities and within their own neighborhoods especially. This book will interest scholars of public policy, women and gender studies, South Asian studies, and urban planning.

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Page Count

174

Publisher

Routledge

Published Date

ISBN 10

1317212452

ISBN 13

9781317212454

Branded in History

By: Ramya Ramamurthy

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Branded in History

By: Ramya Ramamurthy

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

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Page Count

320

Publisher

Hachette India

Published Date

ISBN 10

938832269X

ISBN 13

9789388322690

The Many Lives of a Rajput Queen

Heroic Pasts in India, c. 1500-1900

By: Ramya Sreenivasan

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The Many Lives of a Rajput Queen

Heroic Pasts in India, c. 1500-1900

By: Ramya Sreenivasan

Winner of the 2009 Ananda Kentish Coomaraswamy Book Prize, sponsored by the Association for Asian Studies The medieval Rajput queen Padmini - believed to have been pursued by Alauddin Khalji, the Sultan of Delhi - has been the focus of numerous South Asian narratives, ranging from a Sufi mystical romance in the sixteenth century to nationalist histories in the late nineteenth century. The Many Lives of a Rajput Queen explores how early modern regional elites, caste groups, and mystical and monastic communities shaped their distinctive versions of the past through the repeated refashioning of the legend of Padmini. Ramya Sreenivasan investigates these legends and traces their subsequent appropriation by colonial administrators and nationalist intellectuals, for varying different political ends. Using Padmini as a means of illustrating the power of gender norms in constructing heroic memory, she shows how such narratives about virtuous women changed as they circulated across particular communities in South Asia between the sixteenth and early twentieth centuries. This book will interest historians of memory, gender, community, culture, and historywriting in South Asia. Illustrating how enduring legends emerged out of particular precolonial repositories of "tradition," the book also addresses the nature of colonial transitions and precolonial historical consciousness.

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Page Count

287

Publisher

University of Washington Press

Published Date

ISBN 10

0295997850

ISBN 13

9780295997858

Mapping of Space Through Bharatanatyam Sequences

By: Nrithya Vilasini Smt. Ramya Shankaran

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Mapping of Space Through Bharatanatyam Sequences

By: Nrithya Vilasini Smt. Ramya Shankaran

This book will help all art lovers to know more about the Theatrical space through the motion of dance and its compositions. To investigate this connection between dance and place, it is imperative to understand the mythical origins of architecture and temple dance. The Hindu philosophy of the cosmic man and its religious relationship with the Dravidian architecture of Tamil Nadu is the starting point of the discussion of a south Indian aesthetic and Performance to it.

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Page Count

167

Publisher

Xlibris Corporation

Published Date

ISBN 10

1796052337

ISBN 13

9781796052336

Book's by Ramya Vijaya

Indian Immigrant Women and Work

Indian Immigrant Women and Work

Seeing White

Seeing White

Rebuild

Rebuild

A Place to Call Home

A Place to Call Home

Branded in History

Branded in History

The Many Lives of a Rajput Queen

The Many Lives of a Rajput Queen

Mapping of Space Through Bharatanatyam Sequences

Mapping of Space Through Bharatanatyam Sequences

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