Ramya Ramamurthy's Books

Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

By: Ramya Ramamurthy

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Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

By: Ramya Ramamurthy

What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises ? some unexpected and some self-inflicted, but each a defining factor in shaping a company?s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India?s biggest businesses that dealt with potential disaster and emerged on the other side ? either victorious or wiser. Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter ? faulty products, leadership changes, disastrous sales cycles and competition activity, among others ? and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.

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Page Count

432

Publisher

Hachette India

Published Date

ISBN 10

9351951413

ISBN 13

9789351951414

Branded in History

By: Ramya Ramamurthy

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Branded in History

By: Ramya Ramamurthy

What did advertising campaigns look like 100 years ago? How did early brands capture the imagination of Indian consumers? How deep are the roots of modern consumer behaviour in the country? Lux soaps, Jabakusum hair oil, Woodward's Gripe Water, Atlas Cycles, Dalda, Mafatlal Textiles - these evergreen brands have immortalized themselves by capitalizing on emerging trends for almost a hundred years. These popular brands as well as others lesser known (though equally iconic) can teach modern-day brands a thing or two about surviving in a market that is in constant flux. Focusing on a century bookended by two movements for independence, Branded in History draws readers into the fascinating story of how colonial Indian brands - both home-grown and foreign - were produced, distributed and marketed between 1847 and 1947, a time when branding as a concept was still in its infancy. From consumer goods to consumables, household utilities to toiletries, and heavy industries to medical supplies, this book explores the reasons behind the successes and failures of the earliest brands in the subcontinent, and presents valuable and relevant marketing lessons from an era gone by.

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Page Count

320

Publisher

Hachette India

Published Date

ISBN 10

938832269X

ISBN 13

9789388322690

Branded in History

By: Ramya Ramamurthy

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Branded in History

By: Ramya Ramamurthy

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Solve jigsaw puzzle

Age

Page Count

320

Publisher

Hachette India

Published Date

ISBN 10

938832269X

ISBN 13

9789388322690

Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

By: Ramya Ramamurthy

Write a review Read reviews Take a Quiz Solve Book Puzzle

Rebuild

How Brands in India Overcame Crisis and Emerged Stronger, Better, Wiser

By: Ramya Ramamurthy

What happens when prominent brands: Send faulty products into the market? Defy governmental regulations? Back the wrong marketing message? Have management spats in public? Or simply fail to anticipate a major trend? Over the years, prominent brands in India across product categories, both home-grown and multinational, have tackled crises – some unexpected and some self-inflicted, but each a defining factor in shaping a company’s future. In a first-of-its-kind narrative, Rebuild brings together the stories behind some of India’s biggest businesses that dealt with potential disaster and emerged on the other side – either victorious or wiser. Digging deep into the crisis management strategies adopted by companies such as Coca-Cola, Unilever, Kingfisher, Tata Sons, Indian Premier League, Facebook, Uber, Nokia, Nestlé Maggi Noodles and several more, it analyses the steps that different organizations have taken to minimize damage to their brand, and describes how (if at all) they recovered. Featuring interviews with top management executives as well as expert brand-watchers, Rebuild closely examines the circumstances that cause brands to falter – faulty products, leadership changes, disastrous sales cycles and competition activity, among others – and provides invaluable insights that may serve as cautionary tales for organizations, both small and large.

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Age

Page Count

388

Publisher

Hachette UK

Published Date

ISBN 10

9351951413

ISBN 13

9789351951414

Book's by Ramya Ramamurthy

Rebuild

Rebuild

Branded in History

Branded in History

Branded in History

Branded in History

Rebuild

Rebuild

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