Ramon Bravo Gonzalez's Books

A key asset in luxury. What matters for brand value creation?

By: Ramon Bravo Gonzalez

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A key asset in luxury. What matters for brand value creation?

By: Ramon Bravo Gonzalez

Academic Paper from the year 2021 in the subject Business economics - Supply, Production, Logistics, University of Glasgow, language: English, abstract: This paper seeks to contribute to the existing literature on brand value by identifying the factors that create and preserve brand value in luxury, from both, a consumer and company perspective. It seeks to advance luxury research by identifying the determinants of BV that are overemphasized and overlooked. Brand value (BV) is a key asset in luxury. Given the current pressures facing the industry, it is essential to know which consumer- and company-based factors create and preserve BV in luxury. This paper seeks to answer two research questions: 1. What are the most important determinants of BV from the luxury industry’s perspective? 2. What are the most important company- and consumer-based BV determinants within luxury? To conduct the analysis, the author adapts Keller and Lehmann’s Value Chain into a luxury context and then analyzes it statistically using linear modelling (lm). For the statistical analysis, the author builds a dataset using consumer data provided by BAV consulting and complement it with secondary sources including Bloomberg, CSRHub, Dow Jones Sustainability Index (DJSI), Interbrand and company reports. The results are then subject to expert validation with senior executives and stakeholders from the luxury industry (‘credibility checks’).

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GRIN Verlag

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ISBN 10

3346698971

ISBN 13

9783346698971

Corporate Social Responsibility and Brand Value in Luxury

By: Ramon Bravo Gonzalez

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Corporate Social Responsibility and Brand Value in Luxury

By: Ramon Bravo Gonzalez

Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: NA, University of Glasgow (Adam Smith Business School), language: English, abstract: Within luxury, an area that is becoming increasingly important due to the visibility of this industry is Corporate Social Responsibility (CSR). While consumers are still not actively demanding CSR in luxury products and services, and there is evidence that CSR is not a key area of interest for the luxury industry; the luxury industry is becoming the target of non-governmental organizations (NGOs) and other stakeholders interested in environmental and ethical practices. Thus, it is essential that luxury companies explore CSR implementation, as neglecting to do so, is likely to affect their brands and their brand value. Due to the increasing relevance of CSR within luxury, this research explores the role of CSR within luxury and how it, together with other factors, contributes to brand value in luxury. An additional consideration is that despite the importance of brand value in luxury, the industry does not normally measure, manage and leverage brand value. As a result, it is also necessary to examine how brand value is perceived within luxury. To meet these research goals, a mixed methods approach was selected. More specifically, a theoretical framework was built with input from the literature and interviews with key interviewees from the luxury industry. Then, the theoretical framework was tested quantitatively. The quantitative analysis was conducted with a dataset based on consumer panels, and additional secondary data including Bloomberg, CSRHub, Dow Jones Sustainability Index (DJSI), Interbrand, and company reports. The results were subject to ‘credibility checks’ with interviewees from the industry. It is noteworthy to highlight that for the statistical analysis, one of the largest datasets with US consumer data was used. Similarly, for the qualitative interviews, representatives from some of the largest luxury companies in the world in terms of brand value, and luxury stakeholders were recruited.

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479

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GRIN Verlag

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ISBN 10

3668472858

ISBN 13

9783668472853

Ngo Influence on Forest Legislation

Experiences from Federal Forest Management in the United States

By: Ramon Bravo Gonzalez

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Ngo Influence on Forest Legislation

Experiences from Federal Forest Management in the United States

By: Ramon Bravo Gonzalez

In the last two decades, a concern on how federal forests in the United States are managed has provoked concerns among different stakeholders, including NGOs. The purpose of this thesis is to contribute to the understanding of NGO influence on forest management legislation. Eight aspects were selected and compared in different study cases referring to legislative proposals dealing with forest management in order to define success criteria for a legislative initiative. The study indicates that the following criteria are particularly important to fulfill in order to influence forest management legislation: - The issue to address should be on the political agenda and have high public interest. - Environmental and social aspects should not be at the expense of economic aspects. - The legislative initiative should be prepared in multi-stakeholder processes, including local government and organizations. - The supporters of the initiative should take part in all decision-making processes and advise the Government in aspects related to their areas of expertise. NGOs would likely improve their chances of influencing forest management legislation if they hold a flexible position regarding legislative proposals containing similar or even less strict measures than their own initiatives, look at market oriented schemes as alternatives to legislation, and maintain good relationships with other major stakeholders.

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Universal-Publishers

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ISBN 10

159942293X

ISBN 13

9781599422930

The Mystery of Lawlessness

A Tale by a Fisher of Men

By: Ramon Alberto Ramon,Alberto Ramon

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The Mystery of Lawlessness

A Tale by a Fisher of Men

By: Ramon Alberto Ramon,Alberto Ramon

It is Friday, August 1, 2008 at 3:37 P.M. when defense Attorney Joe González walks into a Eagle Pass courtroom and finds District Judge Galaviz lying on the floor, surrounded by his bailiff , attorneys, and others. Judge Galaviz is dead of a massive heart attack. When Kevin Helms, the head of a prestigious law firm, calls González into his office the next day, he reveals that a large briefcase filled with fifty bundles of five thousand dollars each had been left in Judge Galaviz's chambers a few days before his death in a botched attempt to bribe him. The FBI is now involved and Helms wants González to assume the duties of the now vacated bench in an effort to catch whoever wanted Judge Galaviz's attention. A reluctant González finally agrees and must endure the criticism of those who do not think he is qualified to take over the bench while simultaneously becoming embroiled in drug trafficking and other issues taking place on the Texas/Mexico border. America and Mexico must work together to prevent a disaster to both countries while González faces an epidemic of violence, political conflicts, and religious beliefs, all while focusing on just one goal to stay alive.

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282

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iUniverse

Published Date

ISBN 10

1450208436

ISBN 13

9781450208437

Brand Value in Luxury. Industry Perspectives

By: Ramon Bravo Gonzalez

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Brand Value in Luxury. Industry Perspectives

By: Ramon Bravo Gonzalez

Academic Paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of Glasgow, language: English, abstract: The luxury industry has specific characteristics that set it apart from non-luxury, making non-luxury research not fully transferable into a luxury context. In our work, we conduct qualitative interviews with stakeholders and senior executives from some of the most important brands in luxury. We find that CSR and luxury are compatible and that CSR contributes to BV within luxury. We also identify how CSR is and could be positioned to maximize BV. Our findings not only contribute to the literature on BV, CSR and luxury, but highlight the strategic importance that CSR has for BV in luxury and make a case for the industry to embrace it. Our findings are especially relevant now that the industry is facing significant financial pressures as a result of the Covid-19 pandemic, which make it essential for luxury brands to look into ways to increase their BV. Within luxury, the most valuable asset is brand value (BV). Non-luxury research has identified Corporate Social Responsibility (CSR) as one of the factors influencing BV. Luxury has not been typically associated with sustainability, but due to recent pressure from consumers and stakeholders many luxury brands are working toward implementing CSR initiatives.

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GRIN Verlag

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ISBN 10

3346444678

ISBN 13

9783346444677

On Both Sides of the River

By: Alberto Ramon

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On Both Sides of the River

By: Alberto Ramon

On Both Sides of the River paints a vignette of south Texas-its people, history, and cultural diversity-through interwoven tales of the scourge of drug-trafficking on both sides of the Rio Grande River and of the annual quest for the monster whitetail buck of Mexican and south Texas lore, El Cacaistón. Joe González, a south Texas criminal defense lawyer, finds himself embroiled in a situation involving drug-trafficking, corruption, and violence. He overhears young, violent American drug lord Mark Balbuena, heir to the Balbuena family ranch, talking to someone in a local bar about drug deal. When young Balbuena makes the massive deal with a notorious Mexican drug lord, an unexpected double-cross begins a drug war. Despite Mark's plan to save it, the Balbuena ranch is purchased by entrepreneur Max Wadsworth. Even so, to González, the presence of Mark Balbuena on the ranch clearly suggests he was trafficking drugs from the family ranch. Only time would reveal now whether the Balbuenas would emerge from the trouble unscathed, or whether it would all fall apart.

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366

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iUniverse

Published Date

ISBN 10

1450229921

ISBN 13

9781450229920

Corporate Social Responsibility and Brand Value in Luxury

By: Ramon Bravo Gonzalez

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Corporate Social Responsibility and Brand Value in Luxury

By: Ramon Bravo Gonzalez

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479

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GRIN Verlag

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3668472858

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9783668472853

Cuban Insurrection 1952-1959

By: Ramon L. Bonachea

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Cuban Insurrection 1952-1959

By: Ramon L. Bonachea

The Cuban Insurrection is an in-depth study of the first stage of the Cuban Revolution, the years from 1952 to 1959. The volume depicts the origins of the conflict, details the middle years, and ends with Fidel Castro's victorious arrival In Havana on January 8, 1959. Based on a wealth of hitherto unpublished original material, including confidential military reports, letters from various leaders of the insurrection and data gathered from interviews held In Cuba and abroad, the book Is a descriptive historical analysis of the struggle against military dictator Fulgencio Batista. The authors challenge the traditional premise that Cuba's insurrection began in the rural areas and only later expanded into urban areas. Instead they argue that the insurrectionary struggle was based upon combined urban-rural guerrilla warfare against the regular army. Basically, The Cuban Insurrection treats two major movements involved in the struggle—The Directorio Revolucionario and the M-26-7—and examines the growth, ideology, conflicts, and military strategies of their respective rural and urban organizations. The book includes a detailed analysis of combat, strikes, uprisings, and expeditions. Original maps and charts illustrate battles, maneuvers, and guerrilla political structures.

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465

Publisher

Routledge

Published Date

ISBN 10

1351524704

ISBN 13

9781351524704

Book's by Ramon Bravo Gonzalez

A key asset in luxury. What matters for brand value creation?

A key asset in luxury. What matters for brand value creation?

Corporate Social Responsibility and Brand Value in Luxury

Corporate Social Responsibility and Brand Value in Luxury

Ngo Influence on Forest Legislation

Ngo Influence on Forest Legislation

The Mystery of Lawlessness

The Mystery of Lawlessness

Brand Value in Luxury. Industry Perspectives

Brand Value in Luxury. Industry Perspectives

On Both Sides of the River

On Both Sides of the River

Corporate Social Responsibility and Brand Value in Luxury

Corporate Social Responsibility and Brand Value in Luxury

Cuban Insurrection 1952-1959

Cuban Insurrection 1952-1959

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