Ramanuj Majumdar's Books

Consumer Behaviour

Insights from Indian Market

By: Ramanuj Majumdar

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Consumer Behaviour

Insights from Indian Market

By: Ramanuj Majumdar

For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concise and profusely illustrated text, Professor Majumdar, with his rich and varied experience in Marketing, tries to provide interesting insights into some of these and other interesting questions about consumer behaviour. He gives a masterly analysis of the theory and practice of consumer behaviour and decision making and the factors that influence it. Divided into six parts, Part I of the text shows the importance of understanding consumer behaviour; Part II highlights different aspects of consumer psychology and covers such topics as consumer motivation, consumer perception, and consumer personality. Part III demonstrates how consumers behave in their social and cultural settings, the effect of personal factors, and the influence of reference groups on consumer behaviour. Part IV dealing with consumer decision making describes the various stages involved in brand choice, the post-purchase behaviour and, importantly, the six well-established models proposed by scholars on consumer behaviour. Part V analyzes the diversity of the Indian market and about the emerging patterns of consumer behaviour.

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Page Count

364

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120339630

ISBN 13

9788120339637

PRODUCT MANAGEMENT IN INDIA

By: RAMANUJ MAJUMDAR

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PRODUCT MANAGEMENT IN INDIA

By: RAMANUJ MAJUMDAR

This completely revised and updated text, now in its Third Edition, continues to explain the underlying concepts of product management. In the process, the book equips the budding as well as the practising managers with sufficient knowledge about how to deal with different problems faced in managing any typical fast moving consumer good or durable product. Divided into three parts, the book provides, in Part I, a macro perspective of the Indian market. Part II offers an analytical discussion interspersed with vivid illustrations on conceptual issues like branding, segmentation, positioning and differentiation. Part III features several new products; it also provides latest information on the products presented in the earlier edition. In addition, it analyzes the current market situation prevailing for a particular product in India. Finally, here, each chapter shows how leading companies are successfully marketing the particular product in the Indian market. WHAT IS NEW IN THIS EDITION : The new edition incorporates the challenges offered by many new trends like growth of modern trade, explosion of the media, and the increasing influence of rural market in India. Chapters on The Indian Market: Emerging Panorama, and New Marketing Challenges expose the students to contemporary concepts and examples. Part III offers new chapters on market analysis on products such as Tea, Soft Drinks, Chocolates, Malted Beverages, Packaged Drinking Water, Tooth-Paste, Detergents, Fairness Cream, Footwear, Mobile Phones, and Digital Camera. Besides, it gives up-to-date background information for other products covered in the earlier edition. The Student CD contains a set of PowerPoint Presentations (PPTs) of 20 products. This well-established study has been widely adopted as a textbook in MBA programmes across the country. The Third Edition is more profusely illustrated with exhibits, diagrams and PPTs, and should be of immense utility and worth to the students of management as well as practising brand managers and executives in the advertising arena.

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Page Count

330

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120333837

ISBN 13

9788120333833

Marketing Research - Text, Applications And Case Studies

By: Ramanuj Majumdar

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Marketing Research - Text, Applications And Case Studies

By: Ramanuj Majumdar

This Handbook Clearly Explains The Basic Principles Of Engineering Drawing And Highlights The Essential And Advanced Features Of Modern Draughting Practice. The Basic Emphasis Is Towards Providing Practical Guidelines For The Making Of Reliable Industrial Drawings.In A Systematic Manner, The Book Presents: * The Various Procedures Governing Engineering Drawing * Material Specifications Of Common Engineering Components * Incorporation Of Machining Symbols * Assignment Of Proper Fits And Tolerances * Mensuration For Calculating Volume And Mass * Ways Of Overcoming Common Problems And Pitfalls * Relevant Indian Standards And Iso SpecificationsWritten Completely In Si Units, This Is A Self-Sufficient Handbook For Engineering Draughts Men And Designers.

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Page Count

386

Publisher

New Age International

Published Date

ISBN 10

8122403387

ISBN 13

9788122403381

Selling: Principles And Practice

By: Ramanuj Majumdar & Taposh Ghoshal

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Selling: Principles And Practice

By: Ramanuj Majumdar & Taposh Ghoshal

Selling is a crucial marketing activity in today’s highly competitive market. The sales function essentially becomes the link between the company and its customers. Sales professionals try to instill in their customers a trust that creates a bond between the customer and the marketer. This book aims at sensitizing people to the notion that selling skills can be acquired. If these skills are applied systematically, it could make a sales professional more effective than others in a competitive market. The book highlights different principles and practices of selling. Topics related to selling are explained using simple language, practical case studies and illustrations. Key Features — Aimed at students of sales and marketing to learn essential skills and art of selling to enrich their selling aptitude — Elucidates various practical situations confronted by sales personnel during day to day work and ways to resolve them — Essential tips provided to strengthen the core competence of a salesperson — Topics explained with practical cases, examples and illustrations

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Page Count

341

Publisher

Jaico Publishing House

Published Date

ISBN 10

8184954573

ISBN 13

9788184954579

Marketing Strategies

By: Ramanuj Majumdar

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Marketing Strategies

By: Ramanuj Majumdar

Focusses on the evolving Indian market with the advent of liberalization in July 1991.

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Page Count

244

Publisher

Allied Publishers

Published Date

ISBN 10

8170234387

ISBN 13

9788170234388

PRODUCT MANAGEMENT IN INDIA

By: RAMANUJ MAJUMDAR

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PRODUCT MANAGEMENT IN INDIA

By: RAMANUJ MAJUMDAR

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Page Count

330

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120333837

ISBN 13

9788120333833

GLOBALIZATION IN INDIA

NEW FRONTIERS AND EMERGING CHALLENGES

By: RAMANUJ GANGULY

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GLOBALIZATION IN INDIA

NEW FRONTIERS AND EMERGING CHALLENGES

By: RAMANUJ GANGULY

Since the last decade of twentieth century, India has strived for an experienced and unprecedented economic turn-around. The country has witnessed a structural shift in GDP growth, propelled largely by new investments and the growth of the value enhancing services sector. Globally, these efforts are not only source of appreciation but also of assumption for many that India increasingly being seen as part of new axis of influence in the world. Long established three-headed social problem—poverty–illiteracy–unemployment—remains the biggest stumbling block for a post-colonial country like India. New sets of problems have taken shape in the last quarter of twentieth century when policy makers and market participants have prioritized economic activities for short-term gains. In context of the above, Center of Associates for Sociological Studies and Action undertook to bring out to the fore oft-neglected inter-disciplinary discussions and analysis in fifteen articles to examine the process of globalization in India taking insights from economics, political science and international relations, sociology, cultural anthropology, social ecology, management and cultural studies. It discusses the impact of the process of globalization on social institutions like marriage, family, economy, politics, education and religion. The book is intended for postgraduate students and research scholars. It provides readers with a clear perspective about creating economics, environmental and social capital that can produce multiplier effect for making national progress more inclusive and sustainable.

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Page Count

441

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120340388

ISBN 13

9788120340381

Book's by Ramanuj Majumdar

Consumer Behaviour

Consumer Behaviour

PRODUCT MANAGEMENT IN INDIA

PRODUCT MANAGEMENT IN INDIA

Marketing Research - Text, Applications And Case Studies

Marketing Research - Text, Applications And Case Studies

Selling: Principles And Practice

Selling: Principles And Practice

Marketing Strategies

Marketing Strategies

PRODUCT MANAGEMENT IN INDIA

PRODUCT MANAGEMENT IN INDIA

GLOBALIZATION IN INDIA

GLOBALIZATION IN INDIA

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