Ralf Strauss's Books

Marketing Planning by Design

Systematic Planning for Successful Marketing Strategy

By: Ralf Strauss

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Marketing Planning by Design

Systematic Planning for Successful Marketing Strategy

By: Ralf Strauss

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

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368

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470745614

ISBN 13

9780470745618

Governance and Communities of PMOs

By: Monique Aubry,Ralf Müller,Johannes Glückler

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Governance and Communities of PMOs

By: Monique Aubry,Ralf Müller,Johannes Glückler

Today, large organizations often deploy PMOs as multiple entities with different mandates, functions, and characteristics. Past research efforts have focused almost exclusively on single PMOs. Governance and Communities of PMOs breaks this mold by means of a report of international research with a multi-disciplinary approach that integrates the foundations of project management with social geography and innovation. This report offers a comprehensive survey and discussion of the theory surrounding multiple PMOs. The authors suggest three paradigms: islands, networks, and communities. The Communities of Practice is the newest and most different of the three paradigms, characterized by opportunities and hurdles in current management contexts.

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153

Publisher

Project Management Institute

Published Date

ISBN 10

1628250216

ISBN 13

9781628250213

Middle Managers in Program and Project Portfolio Management

By: Tomas Blomquist,Ralf Müller

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Middle Managers in Program and Project Portfolio Management

By: Tomas Blomquist,Ralf Müller

The increasing "projectization" of organizations has led to a greater reliance on program and project portfolio management, and middle managers are playing a central role in the management of multiple simultaneous projects. Experienced project managers understand the value of defining project roles and responsibilities, but what are middle managers' roles and responsibilities in program and project portfolio management? What are the best practices of successful companies today?

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101

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Project Management Institute

Published Date

ISBN 10

1628251239

ISBN 13

9781628251234

Using Substances to Enhance Performance: A Psychology of Neuroenhancement

By: Ralf Brand

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Using Substances to Enhance Performance: A Psychology of Neuroenhancement

By: Ralf Brand

Neuroenhancement (NE) is a behavior conceptualized as the use of a potentially psychoactive substance to enhance ones’ already proficient cognitive capacities. Depending on the specific definitions used, prevalence estimates vary greatly between very low 0.3% (for illicit substances) to astonishingly high 89% (for freely available lifestyle substances). These variations indicate that further research and more conceptual and theoretical clarification of the NE construct is dearly needed. The contributions of this research topic aim to do just that. Specific questions addressed are: How prevalent is NE behavior? How can NE research profit from the already more evolved field of social science research on doping in sports? How is NE perceived by the public? What psychological processes and variables play a role in the decision to neuroenhance? A wide array of methodological approaches is used to investigate these questions. The topics contributions range from theoretical to experimental accounts on NE, and they utilize a diverse set of methods ranging from qualitative to neuroscientific approaches. The research presented here represents a first step towards what we have labeled a psychological approach to NE. By addressing the questions above this research topic hopefully advances our understanding of NE behavior. As with every new field of research, new answers always prompt new questions. In light of what we know now about NE, we hope that the findings presented here will be pursued by other researchers in the future. Clearly, the endeavor to understand NE behavior has only just begun.

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116

Publisher

Frontiers Media SA

Published Date

ISBN 10

2889450759

ISBN 13

9782889450756

Researching Learning and Teaching with Adults

An Introduction

By: Ralf St. Clair

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Researching Learning and Teaching with Adults

An Introduction

By: Ralf St. Clair

Designed to help the reader move through an empirical research project, this book describes how they can think like a researcher. Methods and methodologies are presented as pragmatic tools to address research questions. Research into adult learning is different from educational research more broadly as it recognizes and applies the power of narrative and experience. Adult learning is a localized and highly diverse endeavor, and inevitably reflects the life experiences and identity of those involved, making their stories essential. There is a fundamental link between adult learning and the lifeworld of those who are involved in that learning. Whether we are considering a community project supporting adults to tell their immigration stories in a new language, a university instructor encouraging students to think about the assumptions behind the economics curriculum, a group working to re-establish an Indigenous language in a community, or a corporate trainer delivering anti-harassment sessions, the vast majority of education for adults does not fit the taken for granted assumptions of school-centered educational research. One implication is the need for researchers in adult learning to apply the tools differently.The book is organized in four parts. A satisfying research project has coherence across the various parts (research question, methodology, methods, claim to knowledge) and the parts of the book reflect these four areas. Part 1 is about learning to think like a researcher, including ethical guidelines and how to work out the details of a research question. Part 2 discusses methods in a concrete way, to give readers a sense of what the activity of researching looks like. This book looks at a range of qualitative approaches but does not shy away from research with numbers as a way to generate knowledge. Part 3 discusses methodologies for connecting the data generated by methods to findings. Part 4 deals with communicating findings, and also looks at research proposals. A glossary helps readers encountering new terminology, and appendices include a sample research proposal and a sample consent form, as well as resources to learn more about the topic.

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257

Publisher

Taylor & Francis

Published Date

ISBN 10

1000981193

ISBN 13

9781000981193

Identifying the Forces Driving Frequent Change in PMOs

By: Monique Aubry,Brian Hobbs,Ralf Müller,Tomas Blomquist

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Identifying the Forces Driving Frequent Change in PMOs

By: Monique Aubry,Brian Hobbs,Ralf Müller,Tomas Blomquist

Project Management Offices (PMOs) are not etched in stone. They are complex entities which go through frequent transformations during their average two-year life span. So, what does that mean to project professionals? Identifying the Forces Driving Frequent Change in PMOs answers this question for both researchers and practitioners based on a three-year research effort focused on the organizational change process surrounding the transformation of a PMO. Seventeen case studies and 184 responses to a questionnaire provide the foundation. Results show the temporary nature of PMOs and reveal that significant changes in PMOs can be associated with an organization's internal and external environment.

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206

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Project Management Institute

Published Date

ISBN 10

1628250224

ISBN 13

9781628250220

Germany and the Second World War

Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

By: Ralf Blank,Jörg Echternkamp,Karola Fings,Jürgen Förster,Winfried Heinemann,Tobias Jersak,Armin Nolzen,Christoph Rass

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Germany and the Second World War

Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

By: Ralf Blank,Jörg Echternkamp,Karola Fings,Jürgen Förster,Winfried Heinemann,Tobias Jersak,Armin Nolzen,Christoph Rass

The Second World War affected the lives and shaped the experience of millions of individuals in Germany - soldiers at the front, women, children and the elderly sheltering in cellars, slave labourers toiling in factories, and concentration-camp prisoners and POWs clearing rubble in the Reich's devastated cities. Taking a 'history from below' approach, the volume examines how the minds and behaviour of individuals were moulded by the Party as the Reich took the road to Total War. The ever-increasing numbers of German workers conscripted into the Wehrmacht were replaced with forced foreign workers and slave labourers and concentration camp prisoners. The interaction in everyday life between German civilian society and these coerced groups is explored, as is that society's relationship to the Holocaust. From early 1943, the war on the home front was increasingly dominated by attack from the air. The role of the Party, administration, police, and courts in providing for the vast numbers of those rendered homeless, in bolstering civilian morale with 'miracle revenge weapons' propaganda, and in maintaining order in a society in disintegration is reviewed in detail. For society in uniform, the war in the east was one of ideology and annihilation, with intensified indoctrination of the troops after Stalingrad. The social profile of this army is analysed through study of a typical infantry division. The volume concludes with an account of the various forms of resistance to Hitler's regime, in society and the military, culminating in the failed attempt on his life in July 1944.

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5509

Publisher

OUP Oxford

Published Date

ISBN 10

0191608602

ISBN 13

9780191608605

Information, Organization and Management

By: Ralf Reichwald,Rolf T. Wigand

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Information, Organization and Management

By: Ralf Reichwald,Rolf T. Wigand

This book offers a comprehensive treatment of the economic and technical foundations for new organizational forms, relations and processes. It provides a wide range of underlying concepts and frameworks that help the reader understand the major forces driving organizational and marketplace change, rather than presenting these changes as simple outcomes of technological or management fads. Contains case studies are included.

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541

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Springer Science & Business Media

Published Date

ISBN 10

3540713956

ISBN 13

9783540713951

Children's books, brain development, and language acquisition

By: Ralf Thiede

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Children's books, brain development, and language acquisition

By: Ralf Thiede

This book correlates English-speaking children’s brain development and acquisition of language with the linguistic input that comes from children’s books. Drawing from the most current research on the developing brain, the author demonstrates how language acquisition is exclusively interactive, and highlights the benefit that accrues when that interaction includes the exploratory language play found in early childhood literature. Through discussions of specific domains of grammar, the relation of these domains to children’s literature through scaffolding, and the resultant linguistic and cognitive advantages for the child, this volume offers an innovative approach to early brain maturation.

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257

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Taylor & Francis

Published Date

ISBN 10

1351113984

ISBN 13

9781351113984

Nature and Language

A Semiotic Study of Cucurbits in Literature

By: Ralf Norrman,Jon Haarberg

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Nature and Language

A Semiotic Study of Cucurbits in Literature

By: Ralf Norrman,Jon Haarberg

There exists an area of overlap where language and nature meet, and this book, first published in 1980, illuminates that fascinating territory. When real-world things, such as plants, are used in literature or language as symbols, these special signs have a double allegiance. They function as language but derive their meaning from nature. The authors trace the consequences of this, and show how it affects the character of the relevant areas of language and literature. Original and entertaining, this study cuts across a number of traditional disciplines. It should appeal not only to those interested in literature, language and semiotics, but also to students of philosophy, anthropology, classics, pictorial art, religion and folklore.

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331

Publisher

Routledge

Published Date

ISBN 10

1134834845

ISBN 13

9781134834846

Practice-Oriented Marketing

Basics – Instruments – Case Studies

By: Ralf T. Kreutzer

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Practice-Oriented Marketing

Basics – Instruments – Case Studies

By: Ralf T. Kreutzer

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.

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564

Publisher

Springer Nature

Published Date

ISBN 10

3658397179

ISBN 13

9783658397173

8W8 - Global Space Tribes

By: Ralf Hirt

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8W8 - Global Space Tribes

By: Ralf Hirt

8W8 - Global Space Tribes is a new way to see the world. It is written for everyone who uses the Internet, travels and is interested in any aspect of the world in the 21st century. The Golden Sky is a community comprised of 15 charismatic Internet activists from the worlds of business, finance, media, government, bio sciences, medicine, social and religious activists and environmentalists. They came together to meet on Hawaii in the fantastically beautiful mountain home, EA-RA, of the Chinese Internet billionaire, Winston Chee. There they develop a new world modeling engine, ultimately named, 8W8, which would find the invisible digital elements, i.e. the online population and digital activities, and render them visible to the world stake holding factors they define. Global Space Tribes are the Internet users The Golden Sky is able to identify with 8W8. They exist out of elements that come together in streams and interconnect with other streams around the world and can be visualized and volumized from the cockpit of the 8W8 world modeling engine, which The Golden Skyers dubbed the 8W8 Helicopter for the purpose of entering virtual rides. The pilot of the 8W8 Helicopter, albeit, an Internet user, a marketer, a traveler or political candidate or simply "You" of any background, could virtually ride over the flattened but fragmented world identifying subjectively or objectively new virtual structures, tracking the flow and concentrations of criteria such as: the presence or lack of wealth, trade, interconnectivity, beliefs, environmental conditions, peace record, happiness, and any other factors that are normally invisible for the naked eye. When BridgeMan, Winston's business partner from San Francisco, comes to EA-RA and learns about 8W8, he saw an immediate benefit for himself and the world in general. He extolled the concept as a way of making the invisibilities of the 21st century visible and of improving the state of the world...

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335

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8W8 - Global Space Tribes

Published Date

ISBN 10

0979954908

ISBN 13

9780979954900

The Transylvania Quiz

With over 1100 questions for the whole family

By: Robert Ralf Keintzel

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The Transylvania Quiz

With over 1100 questions for the whole family

By: Robert Ralf Keintzel

The Transylvania Quiz lets you immerse yourself in a history that is little known and even less told. The quiz contributes to international understanding between Germans, Hungarians and Romanians and gives insight into the different perspectives on Transylvania in a playful way. Despite its rich history, culture, landscape and personalities, Transylvania is often associated with Dracula, the film Hotel Transylvania, which takes place in Dracula's castle, or vampires. However, Transylvania is so much more. Transylvania has a unique culture and history. The land of Transylvania is a melting pot of many peoples and has produced great personalities such as musicians, poets, scientists as well as Olympic champions. However, it is not only rich in culture, history and personalities, but also in a picturesque landscape, which is home to a great treasure of raw materials. Learn more about the history, culture, language, coexistence of Germans, Hungarians, Szekler and Romanians, the geography, economy, political situation and generally about the current situation in Transylvania in the Transylvania Quiz. The quiz highlights the living situation of the Transylvanian Saxons, Szekler, Hungarians and Romanians in Transylvania. However, the quiz does not only exemplarily illustrate the life situation of the population groups in Transylvania, but also of the Transylvanian Saxons, Hungarians, Romanians and Szekler outside of Transylvania. For example, the player learns about the Transylvanian Saxons in Germany, Switzerland, Austria, Canada or the USA. Transylvania has a lot to offer and the Transylvanian quiz awaits you with many questions. History is more than just the past, it explains the present and gives us ideas for the future. The quiz game is a game for young and old. It can be guessed and puzzled with the whole family and friends. But Transylvania Quiz as a tool can also be used by teachers to accompany and complement lessons.

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655

Publisher

R. R. Keintzel

Published Date

ISBN 10

3985101876

ISBN 13

9783985101870

Homo Sociologicus

By: Ralf Dahrendorf

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Homo Sociologicus

By: Ralf Dahrendorf

First published in English as part of the Essays in the Theory of Society, this volume reissues the stand-alone Homo Sociologicus for which the author wrote a new introduction when it was originally published in 1973. The controversial book deals with the history, significance and limits of the category of social role and discusses the dilemma posed by homo sociologicus. The author shows that for society and sociology, socialization invariably means depersonalization, the yielding up of man’s absolute individuality and liberty to the constraint and generality of social roles. This volume includes the essay, Sociology and Human Nature, written as a postscript to Homo Sociologicus.

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139

Publisher

Routledge

Published Date

ISBN 10

1000533840

ISBN 13

9781000533842

International Shipping

The Role of Sea Transport in the Global Economy

By: Ralf Witthohn

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International Shipping

The Role of Sea Transport in the Global Economy

By: Ralf Witthohn

Based on thoroughly researched texts and rare photographies this book describes the actual developments of international shipping and all the facets connected to overseas good flows. Main source for the deep reaching insight into the maritime industry are authentic reports carried out at the focusses of the shipping scene. By explaining the design und purpose of nowadays ship types, the different ways of cargo handling as well as the activities of shipowners and operators is painted a representative and rich-illustrated picture of the actual maritime scene.

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Page Count

817

Publisher

Springer Nature

Published Date

ISBN 10

3658342730

ISBN 13

9783658342739

A History of German Literature

From the Beginnings to the Present Day

By: Wolfgang Beutin,Klaus Ehlert,Wolfgang Emmerich,Helmut Hoffacker,Bernd Lutz,Volker Meid,Ralf Schnell,Peter Stein,Inge Stephan

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A History of German Literature

From the Beginnings to the Present Day

By: Wolfgang Beutin,Klaus Ehlert,Wolfgang Emmerich,Helmut Hoffacker,Bernd Lutz,Volker Meid,Ralf Schnell,Peter Stein,Inge Stephan

Since the appearance of its first edition in Germany in 1979, A History of German Literature has established itself as a classic work used by students and anyone interested in German literature. The volume chronologically traces the development of German literature from the Middle Ages to the present day. Throughout this chronology, literary developments are set in a social and political context. This includes a final chapter, written for this latest edition, on the consequences of the reunification of Germany in 1990. Thoroughly interdiscipinary in method, the work also reflects recent developments in literary criticism and history. Highly readable and stimulating, A History of German Literature succeeds in making the literature of the past as immediate and engaging as the works of the present. It is both a scholary study and an invaluable reference work for students.

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1389

Publisher

Routledge

Published Date

ISBN 10

1134928165

ISBN 13

9781134928163

Systems Biology

By: Edda Klipp,Wolfram Liebermeister,Christoph Wierling,Axel Kowald,Hans Lehrach,Ralf Herwig

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Systems Biology

By: Edda Klipp,Wolfram Liebermeister,Christoph Wierling,Axel Kowald,Hans Lehrach,Ralf Herwig

This advanced textbook is tailored to the needs of introductory course in Systems Biology. It has a compagnion website (www.wiley-vch.de/home/systemsbiology)with solutions to questions in the book and several additional extensive working models. The book is related to the very successful previous title 'Systems Biology in Practice' and has incorporated the feedback and suggestions from many lecturers worldwide. The book addresses biologists as well as engineers and computer scientists. The interdisciplinary team of acclaimed authors worked closely together to ensure a comprehensive coverage with no overlaps in a homogenous and compelling style.

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593

Publisher

John Wiley & Sons

Published Date

ISBN 10

3527644997

ISBN 13

9783527644995

The Mass of Galaxies at Low and High Redshift

Proceedings of the European Southern Observatory and Universitäts-Sternwarte München Workshop Held in Venice, Italy, 24-26 October 2001

By: Ralf Bender

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The Mass of Galaxies at Low and High Redshift

Proceedings of the European Southern Observatory and Universitäts-Sternwarte München Workshop Held in Venice, Italy, 24-26 October 2001

By: Ralf Bender

Measuring the masses of galaxies as a function of redshift is perhaps one of the most challenging open issues in current astronomical research. The evolution of the baryonic and dark matter components of galaxies is not only a critical test of the hierarchical formation paradigm, but ultimately also provides new clues on the complex interplay between star formation, the cooling and heating of gas and galaxy merging processes. This book reviews current techniques to measure the baryonic (stellar) and dark masses of nearby galaxies, and focusses on ongoing attempts to measure theses same quantities in galaxies at higher and higher redshifts. It also gives room to future perspectives, with special emphasis on new survey projects and satellite missions.

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394

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540002057

ISBN 13

9783540002055

Essays in the Theory of Society

By: Ralf Dahrendorf

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Essays in the Theory of Society

By: Ralf Dahrendorf

Originally published in 1968, these ten essays by one of Europe’s leading sociological theorists deal with important issues on the borderline between sociology and social philosophy and demonstrate the author’s deep insight into history and political analysis. The author maintains that the structures of power in which the political process takes place not only originate change and give it direction, but also produce the fertile conflicts that give expression to the fundamental uncertainty of human existence. Through an examination of various concepts inherent in this dynamic process – power, resistance, conflict, change, freedom, uncertainty – a coherent theory of society emerges.

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251

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Routledge

Published Date

ISBN 10

1000532763

ISBN 13

9781000532760

Chemistry of the Non-Metals

Syntheses - Structures - Bonding - Applications

By: Ralf Steudel

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Chemistry of the Non-Metals

Syntheses - Structures - Bonding - Applications

By: Ralf Steudel

The current textbook is an excellent inroduction to the chemistry of the non-metallic elements. The book begins by reviewing the key theoretical concepts of chemical bonding and the properties of different bonding types. Subsequent chapters are focused on reactions, structures and applications of the non-metallic compounds. Combining careful pedagogy and clear writing style, the textbook is a must-have for students studying inorganic chemistry.

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741

Publisher

Walter de Gruyter GmbH & Co KG

Published Date

ISBN 10

3110578069

ISBN 13

9783110578065

Precision Cancer Medicine

Role of the Pathologist

By: Bharat Jasani,Ralf Huss,Clive R. Taylor

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Precision Cancer Medicine

Role of the Pathologist

By: Bharat Jasani,Ralf Huss,Clive R. Taylor

This book describes the changing role of pathology in aiding reproducible and accurate patient selection for predictive cancer therapy. Particular attention is given to the clinical application of cutting-edge cancer biomarkers to accurately select patients for targeted cancer therapy and how artificial intelligence can improve the precision of treatments. The advent and basis of predictive cancer care, the role of pathologists in translational cancer research, the analysis of cancer samples, the management of biopsy results, and the accuracy of biopsy results are also discussed. Precision Cancer Medicine: Role of the Pathologist details how pathologists can use the latest biomarkers and apply artificial intelligence technology in cancer diagnosis and management. It is also relevant to oncologists and medical practitioners involved in cancer management seeking an up-to-date resource on the topic.

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239

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Springer Nature

Published Date

ISBN 10

3030840875

ISBN 13

9783030840877

Economic Instability and Stabilization Policy

On the Path from Crises to State Directed Economies

By: Ralf Pauly

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Economic Instability and Stabilization Policy

On the Path from Crises to State Directed Economies

By: Ralf Pauly

This book pleads for a new orientation of government economic policy, as well as central bank policy, rejecting the traditional government stabilization policy that leads to a dead-end of economic instability and social inequality in the long run. Growing economic instability and increasing state stabilization characterize the development of the capitalist market economy since the major world economic crises of the last century. The book examines these crises and the measures states take to overcome them. Additionally, it addresses the effectiveness and consequences of state intervention. In presenting the main features of Keynes’ and Minsky’s macroeconomics, the book provides a conceptual basis for an outlook on government stabilization in a changing market economy. It thus also offers a suitable framework for current economic policy discussions. Finally, the book examines the wider context of economic history for lessons to be learned. This book is a must-read for scholars and students of economics, as well as policy-makers and practitioners, interested in a better understanding of macroeconomics, central bank policy, and the results of state intervention.

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233

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Springer Nature

Published Date

ISBN 10

3658336269

ISBN 13

9783658336264

Communicable Disease Control Handbook

By: Jeremy Hawker,Norman Begg,Iain Blair,Ralf Reintjes,Julius Weinberg

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Communicable Disease Control Handbook

By: Jeremy Hawker,Norman Begg,Iain Blair,Ralf Reintjes,Julius Weinberg

Concise and practical handbook for all those who haveresponsibility for the identification and control of infectiousdisease Why Buy this Book?: Clear and concise - combining science, attention to detail anda practical approach Covers basic principles of communicable disease control andhealth protection, major syndromes, control of individualinfections, main services and activities, organizationalarragements for all EU countries and sources of furtherinformation All chapters updated inline with recent changes inepidemiology, new guidelines for control and adminstrativechanges New or expanded chapters on immunization queries, smallpox,SARS, West Nile virus, delibrate release / bioterrorism and on-callresponse "This comprehensive and practical handbook will provide a veryaccessible source of detailed information for everyone in the fieldof communicable disease control." Sir Liam Donaldson, Chief Medical Officer (from theforeword) "This handbook will be a valuable resource for all those who areinterested in control of communicable disease, includingpublic-health physicians, epidemiologists, infection controlnurses, microbiologists and those training to work in these relatedfields." The Lancet Infectious Diseases "This book fulfils all the needs of a practical handbook, beingeasy to use and packed with practical information." Epidemiology and Infection "This would be the first book to reach for in any number ofday-to-day or crisis situations in communicable diseasecontrol." British Journal of Infection Control "If you undertake on-call public health duties, just buy thebook." Journal of Public Health Medicine

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433

Publisher

John Wiley & Sons

Published Date

ISBN 10

1405150165

ISBN 13

9781405150163

Making Sense

Sense Perception in the British Novel of the 1980s and 1990s

By: Ralf Hertel

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Making Sense

Sense Perception in the British Novel of the 1980s and 1990s

By: Ralf Hertel

Fiction is fascinating. All it provides us with is black letters on white pages, yet while we read we do not have the impression that we are merely perceiving abstract characters. Instead, we see the protagonists before our inner eye and hear their voices. Descriptions of sumptuous meals make our mouths water, we feel physically repelled by depictions of violence or are aroused by the erotic details of sexual conquests. We submerge ourselves in the fictional world that no longer stays on the paper but comes to life in our imagination. Reading turns into an out-of-the-body experience or, rather, an in-another-body experience, for we perceive the portrayed world not only through the protagonist's eyes but also through his ears, nose, tongue, and skin. In other words, we move through the literary text as if through a virtual reality. How does literature achieve this trick? How does it turn mere letters into vividly experienced worlds? This study argues that techniques of sensuous writing contribute decisively to bringing the text to life in the reader's imagination. In detailed interpretations of British novels of the 1980s and 1990s by writers such as John Berger, John Banville, Salman Rushdie, Jeanette Winterson, or J. M. Coetzee, it uncovers literary strategies for turning the sensuous experience into words and for conveying it to the reader, demonstrating how we make sense in, and of, literature. Both readers interested in the contemporary novel and in the sensuousness of the reading experience will profit from this innovative study that not only analyses the interest of contemporary authors in the senses but also pin-points literary entry points for the sensuous force of reading.

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243

Publisher

BRILL

Published Date

ISBN 10

9004484477

ISBN 13

9789004484474

Market Entry into the USA

Why European Companies Fail and How to Succeed

By: Ralf Drews,Melissa Lamson

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Market Entry into the USA

Why European Companies Fail and How to Succeed

By: Ralf Drews,Melissa Lamson

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.

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139

Publisher

Springer

Published Date

ISBN 10

3319171240

ISBN 13

9783319171241

Photonics

Linear and Nonlinear Interactions of Laser Light and Matter

By: Ralf Menzel

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Photonics

Linear and Nonlinear Interactions of Laser Light and Matter

By: Ralf Menzel

Shows how nonlinear phenomena play a more and more important role for everybody using the laser "as a tool," making it unique in this respect. Provides a basic knowledge of modern lasers, as well as the principles of nonlinear optical spectroscopy (and an exhaustive list of 4000 references) From first-edition reviews: "Almost a handbook, reviewing in a single author's voice the basic properties of light and its linear and nonlinear interactions with matter, both in the absence and in the presence of absorption." Physics Today

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1042

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540231609

ISBN 13

9783540231608

The Traumatised Memory – Protection and Resistance

How traumatic stress encrypts itself in the body, behaviour and soul and how to detect it

By: Ralf Vogt

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The Traumatised Memory – Protection and Resistance

How traumatic stress encrypts itself in the body, behaviour and soul and how to detect it

By: Ralf Vogt

Much has already been written about trauma psychotherapeutic methods. However, little research has so far been done on how psychodynamic traumatic incidents are psychologically mapped and coded into symptoms of the body and into mental images – although this topic is extremely exciting! How is psychological stressful data saved and stored by humans depending on their age, the cruelty level of the incident or the accumulation of terrible events? Which variants of remembrance are available to the body and mind? How can encrypted data be later retrieved and decrypted, so it is therapeutically effective and emotionally acceptable? This book is a collection of theoretical and practical contributions that can be understood by psychotherapeutic colleagues and affected clients alike. The illustrative case examples are also interesting for anyone who wants to experience the logic and contradictions of the fascinating unconscious.

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209

Publisher

Lehmanns Media

Published Date

ISBN 10

3965430068

ISBN 13

9783965430068

Radical Right Populism in Germany

AfD, Pegida, and the Identitarian Movement

By: Ralf Havertz

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Radical Right Populism in Germany

AfD, Pegida, and the Identitarian Movement

By: Ralf Havertz

This book provides a comprehensive analysis of radical right populism in Germany. It gives an overview of historical developments of the phenomenon and its current appearance. It examines three of the main far-right organizations in Germany: the radical right populist party AfD (Alternative for Germany), Pegida (Patriotic Europeans against the Islamification of the Occident), and the Identitarian Movement. The book investigates the positions of these groups as expressed in programmes, publications, and statements of party leaders and movement activists. It explores their history, ideologies, strategies, and their main activists and representatives, as well as the overlap between the groups. The ideological positions examined include populism, nativism, authoritarianism, volkish nationalism, ethnopluralism, xenophobia, Islamophobia, antisemitism, antifeminism, and Euroscepticism. The analysis shows that these ideological features are sometimes strategically interlinked for effect and used to justify specific political demands such as the stronger regulation of immigration and the exclusion of Muslims. This much-needed volume will be of particular interest to students and researchers of German politics, populism, social movements, party politics, and right-wing extremism.

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194

Publisher

Routledge

Published Date

ISBN 10

1000368866

ISBN 13

9781000368864

Communicable Disease Control and Health Protection Handbook

By: Jeremy Hawker,Norman Begg,Iain Blair,Ralf Reintjes,Julius Weinberg,Karl Ekdahl

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Communicable Disease Control and Health Protection Handbook

By: Jeremy Hawker,Norman Begg,Iain Blair,Ralf Reintjes,Julius Weinberg,Karl Ekdahl

Health protection professionals need rapid access to authoritative and easy-to-use information to ensure their actions are based on international best practice. This is precisely what the Communicable Disease Control and Health Protection Handbook does. This concise and practical handbook is an essential guide for all those who have responsibility for the identification and control of infectious disease. In the past five years, there have been many major changes in health protection practice, and significant scientific progress in the field, all of which are reflected in this new edition of the popular Communicable Disease Control and Health Protection Handbook. All chapters have been updated in line with recent changes in epidemiology, new guidelines for control and administrative changes. Basic principles of communicable disease control and health protection, major syndromes, control of individual infections, main services and activities, organizational arrangements for all EU countries and sources of further information are covered. A new chapter on pandemic planning has been included, and the influenza chapter has been expanded to cover seasonal, avian and pandemic flu. Communicable Disease Control and Health Protection Handbook is an indispensible companion for all those who are engaged in health protection, including public health physicians, epidemiologists, infection control nurses, microbiologists and trainees in the field.

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Page Count

469

Publisher

John Wiley & Sons

Published Date

ISBN 10

1444346946

ISBN 13

9781444346947

Alles Gute!

A German Course for Television : Companion Guide

By: Ralf A. Baltzer,Ralf Balzer,Dieter Strauss

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Alles Gute!

A German Course for Television : Companion Guide

By: Ralf A. Baltzer,Ralf Balzer,Dieter Strauss

Uses scenes from popular German television programs to teach German language skills.

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Page Count

180

Publisher

Alfred A. Knopf

Published Date

ISBN 10

3468968701

ISBN 13

9783468968709

Coykendall's Complete Guide to Sporting Collectibles

By: Ralph Coykendall,Ralf Wales Coykendall,Ralf Coykendall, Jr.

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Coykendall's Complete Guide to Sporting Collectibles

By: Ralph Coykendall,Ralf Wales Coykendall,Ralf Coykendall, Jr.

You'll have a sporting good time as you scout through the recreational items people have used over the years. It's all here - fishing rods, firearms, knives, sporting prints, books, calendars, stamps, and more. Hundreds of detailed photos guarantee that you can play hard and collect easily.

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Page Count

316

Published Date

ISBN 10

0870697366

ISBN 13

9780870697364

Book's by Ralf Strauss

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