Ralf Reichwald's Books

Information, Organization and Management

By: Ralf Reichwald,Rolf T. Wigand

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Information, Organization and Management

By: Ralf Reichwald,Rolf T. Wigand

This book offers a comprehensive treatment of the economic and technical foundations for new organizational forms, relations and processes. It provides a wide range of underlying concepts and frameworks that help the reader understand the major forces driving organizational and marketplace change, rather than presenting these changes as simple outcomes of technological or management fads. Contains case studies are included.

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541

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540713956

ISBN 13

9783540713951

The Boundaryless Enterprise

Information, Organization & Leadership

By: Arnold Picot,Ralf Reichwald,Rolf T. Wigand,Kathrin M. Möslein,Rahild Neuburger,Anne-Katrin Neyer

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The Boundaryless Enterprise

Information, Organization & Leadership

By: Arnold Picot,Ralf Reichwald,Rolf T. Wigand,Kathrin M. Möslein,Rahild Neuburger,Anne-Katrin Neyer

... Hier wird ein theoriegeleitetes und dennoch spannendes Lehrbuch vorgelegt, das das Veränderungspotential der Informations- und Kommunikationstechnik für die Struktur und für das Management der Unternehmen umfassend darlegt. In hohem Maße auch für Praktiker lesenswert..." Frankfurter Allgemeine Zeitung Die 5. Aufl. wurde aktualisiert. Insbesondere wurden die zahlreichen Praxisbeispiele in allen Kapiteln überarbeitet.

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Page Count

165

Publisher

Springer Nature

Published Date

ISBN 10

3658400544

ISBN 13

9783658400545

Toolbox Digital Business

Leadership, Business Models, Technologies and Change

By: Ralf T. Kreutzer

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Toolbox Digital Business

Leadership, Business Models, Technologies and Change

By: Ralf T. Kreutzer

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

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Page Count

579

Publisher

Springer Nature

Published Date

ISBN 10

3658370173

ISBN 13

9783658370176

Digital Business Leadership

Digital Transformation, Business Model Innovation, Agile Organization, Change Management

By: Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch

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Digital Business Leadership

Digital Transformation, Business Model Innovation, Agile Organization, Change Management

By: Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

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Page Count

274

Publisher

Springer

Published Date

ISBN 10

366256548X

ISBN 13

9783662565483

Marketing Planning by Design

Systematic Planning for Successful Marketing Strategy

By: Ralf Strauss

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Marketing Planning by Design

Systematic Planning for Successful Marketing Strategy

By: Ralf Strauss

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

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Page Count

368

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470745614

ISBN 13

9780470745618

Information, Organization and Management

By: Ralf Reichwald,Rolf T. Wigand

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Information, Organization and Management

By: Ralf Reichwald,Rolf T. Wigand

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

541

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540713956

ISBN 13

9783540713951

The Boundaryless Enterprise

Information, Organization & Leadership

By: Arnold Picot,Ralf Reichwald,Rolf T. Wigand,Kathrin M. Möslein,Rahild Neuburger,Anne-Katrin Neyer

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The Boundaryless Enterprise

Information, Organization & Leadership

By: Arnold Picot,Ralf Reichwald,Rolf T. Wigand,Kathrin M. Möslein,Rahild Neuburger,Anne-Katrin Neyer

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Solve jigsaw puzzle

Age

Page Count

165

Publisher

Springer Nature

Published Date

ISBN 10

3658400544

ISBN 13

9783658400545

Book's by Ralf Reichwald

Information, Organization and Management

Information, Organization and Management

The Boundaryless Enterprise

The Boundaryless Enterprise

Toolbox Digital Business

Toolbox Digital Business

Digital Business Leadership

Digital Business Leadership

Marketing Planning by Design

Marketing Planning by Design

Information, Organization and Management

Information, Organization and Management

The Boundaryless Enterprise

The Boundaryless Enterprise

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