Ralf Brand's Books

Practice-Oriented Marketing

Basics – Instruments – Case Studies

By: Ralf T. Kreutzer

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Practice-Oriented Marketing

Basics – Instruments – Case Studies

By: Ralf T. Kreutzer

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.

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564

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Springer Nature

Published Date

ISBN 10

3658397179

ISBN 13

9783658397173

Market Entry into the USA

Why European Companies Fail and How to Succeed

By: Ralf Drews,Melissa Lamson

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Market Entry into the USA

Why European Companies Fail and How to Succeed

By: Ralf Drews,Melissa Lamson

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these differences and therefore begins with a detailed cultural comparison of the United States and Europe, and assessments of how these characteristics impact their respective markets and customer behavior differently. Another aspect that sets this book apart is that it argues for sound decision-making processes as the first priority in any international business strategy. Readers are provided detailed insights into the variables a European company needs to understand before it makes its “go/no-go” decision, along with the tools needed to evaluate the probability of success and the risks of going to market. Once a company decides to enter the US market, the book then offers a highly customer-centric approach to developing and executing an effective market strategy.

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139

Publisher

Springer

Published Date

ISBN 10

3319171240

ISBN 13

9783319171241

Marketing Planning by Design

Systematic Planning for Successful Marketing Strategy

By: Ralf Strauss

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Marketing Planning by Design

Systematic Planning for Successful Marketing Strategy

By: Ralf Strauss

Marketing is under immense pressure to perform: required to submit reports to management, judged by the sales department based on whether it helps sales, scrutinized by financial controlling regarding how efficiently it uses budgets, and last but not least, under constant review by customers, markets and the public. Marketing faces more dilemmas and conflicts of interest than any other part of a company. The reason for this lies in the lack of a plan for marketing planning. This book not only identifies numerous examples of this problem as experienced by businesses, it also offers ways of solving the problem. Ralf Strauss highlights a 7 phase process for marketing planning, where the potential marketing can reach is demonstrated. Useful check lists included in this book allow the readers to readily create their own ‘plans for a marketing planning’. With insights drawn from more than 150 case studies included in the book, Marketing Planning by Design covers areas such as: How to overcome existing hurdles of marketing planning and marketing strategy. How to set up a project for managing the marketing planning cycle. How to develop a really target group and content driven marketing planning, which is stepwise cascaded from a program, campaign down to a tactical level. How to make marketing accountable in terms of performance measurement. How to implement an enhanced marketing planning in the organisation. How to systematically integrate Web 2.0 into marketing planning, or how to link marketing with modern IT. This highly practical book is destined to be a must-have reference work on any marketer’s desk.

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368

Publisher

John Wiley & Sons

Published Date

ISBN 10

0470745614

ISBN 13

9780470745618

Strategic Supply Chain Management

By: Carlos Cordón,Kim Sundtoft Hald,Ralf W. Seifert

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Strategic Supply Chain Management

By: Carlos Cordón,Kim Sundtoft Hald,Ralf W. Seifert

The supply chain is at the heart of every successful business organization's decision-making process. This textbook explains how to create a winning supply chain management strategy by spotlighting how senior executives in European and US companies have turned their supply chains into strategic weapons designed to convert threats, risks and outside pressures into competitive advantages. Strategic Supply Chain Management contains twenty real-world cases, all of which have been field researched by a top author team and tested out in the classroom. Each case adopts an executive leadership perspective to illuminate the real dilemmas faced by managers. The authors draw on their extensive classroom and industry experience to ensure that the writing style is geared towards an executive education readership. This elite case package will provide a complete teaching resource and authentic learning experience for MBA and executive education classes in Supply Chain Management throughout the world.

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Page Count

316

Publisher

Routledge

Published Date

ISBN 10

1136345574

ISBN 13

9781136345579

Digital Darwinism

Branding and Business Models in Jeopardy

By: Ralf T. Kreutzer,Karl-Heinz Land

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Digital Darwinism

Branding and Business Models in Jeopardy

By: Ralf T. Kreutzer,Karl-Heinz Land

Digital Darwinism is a key challenge for all companies and brands. Not all companies and managers are aware of the challenges lying ahead. This book helps to identify the need for change and adaption based on a framework of findings and additional tools to position you and your company in the digital rat race.

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266

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Springer

Published Date

ISBN 10

3642544010

ISBN 13

9783642544019

Market Drive and Governance

Re-examining the Rules for Economic and Commercial Contest

By: Ralf Boscheck

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Market Drive and Governance

Re-examining the Rules for Economic and Commercial Contest

By: Ralf Boscheck

Corporate moves towards focused production and outsourcing, governmental reforms involving privatization and deregulation and the globalization of trade and investments promise large efficiency gains. However, the necessary coordination mechanisms call for regulatory approval and policy guidelines to safeguard these undertakings against abuse, whic

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221

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Routledge

Published Date

ISBN 10

1134506279

ISBN 13

9781134506279

How to Manage a Successful Press Conference

By: Ralf Leinemann,Elena Baikaltseva

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How to Manage a Successful Press Conference

By: Ralf Leinemann,Elena Baikaltseva

This volume is a handbook for PR professionals containing food for thought and recommendations of what to consider when planning and executing international press conferences.

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276

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Gower Publishing, Ltd.

Published Date

ISBN 10

0566087278

ISBN 13

9780566087271

Online Marketing

By: Ralf T. Kreutzer

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Online Marketing

By: Ralf T. Kreutzer

Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.

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256

Publisher

Springer Nature

Published Date

ISBN 10

3658353694

ISBN 13

9783658353698

Building Corporate Soul

Powering Culture & Success with the Soul SystemTM

By: Ralf Specht

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Building Corporate Soul

Powering Culture & Success with the Soul SystemTM

By: Ralf Specht

To succeed, the business of the future must have soul. Building Corporate Soul answers the most pressing questions for leaders today: How do I build and sustain a human-centric performance culture? At a time when 10,000 baby boomers retire every day, 79% of employees quit their jobs because they don't feel appreciated at their workplace, and 69% of millennials see a lack of potential for leadership development in their companies, Building Corporate Soul sets out to transform the performance and value of organizations—and to make soulless companies a thing of the past. Ralf Specht’s unique framework, The Soul System™, aligns value-creating employee behaviors with corporate strategy through shared understanding and shared purpose. Based on the latest research and real-life cases, this actionable framework shows how to build a culture at the workplace that is both human centric and success driven. Specht proves that leadership behaviors that build soul are synonymous with the behaviors that build success. His performance ranking, The Soul Index, confirms that companies that operate within this framework outperform their peers by a factor of 2.6 compared with Dow Jones over 5 years. Building Corporate Soul helps leaders at every level move beyond their current thinking and create an environment in which business goals are well understood and corporations walk their talk. Both this shared understanding and the subsequent shared behavior are critical to turn a company´s purpose into a real means to an end: superior success and a truly motivated workforce that is proud of its role inside the organization and of its impact on the local community and society overall. You'll see how companies of all sizes (startups and legacy corporations) have made this happen. You'll also learn how every leader, no matter the industry, can ignite (or re-ignite) the corporate soul in their firm. Ralf Specht is a visionary business leader and creator of the Soul System™, a framework that aligns value-creating employee action with broader corporate strategy through shared understanding and shared purpose. As a founding partner of Spark44, he was the architect of an innovative, industry-first joint venture with Jaguar Land Rover, which grew under his leadership to a global revenue of $100+m and 1,200 employees before it joined forces with Accenture Interactive in 2021. Previously, he consulted with global companies and brands for more than two decades with McCann Erickson. Besides Building Corporate Soul: Powering Culture & Success with the Soul System™, he is the author of the forthcoming book Beyond the Startup: Sparking Operational Innovations for Global Growth.

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240

Publisher

Greenleaf Book Group

Published Date

ISBN 10

1639080031

ISBN 13

9781639080038

Toolbox for Marketing and Management

Creative Concepts, Forecasting Methods, and Analytical Instruments

By: Ralf T. Kreutzer

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Toolbox for Marketing and Management

Creative Concepts, Forecasting Methods, and Analytical Instruments

By: Ralf T. Kreutzer

Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implementation. Topics addressed range from creating a clear vision, setting goals, and developing strategies, to implementing strategic analysis tools, consumer value models, budgeting, strategic and operational marketing plans. Special attention is paid to change management and digital transformation in the marketing landscape. Given its approach and content, the book offers a valuable asset for all professionals and advanced MBA students looking for ‘real-life’ tools and applications.

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269

Publisher

Springer

Published Date

ISBN 10

3030138232

ISBN 13

9783030138233

Beyond the Startup

Sparking Operational Innovations for Global Growth

By: Ralf Specht

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Beyond the Startup

Sparking Operational Innovations for Global Growth

By: Ralf Specht

The greatest challenge of any startup and growth company is the transition from an early stage startup to a robust organization complete with a driving culture, contemporary leadership, organizational infrastructure and twenty-first-century operating methodologies. Ralf Specht provides inspiration, wisdom, and learnings gleaned from his role and experience in creating and scaling Spark 44, a Jaguar Land Rover joint venture, from concept to an award- winning global marketing communications company with well over a thousand employees in 18 countries in a few short years. In the high interest topic of startups focused on the beginning stages of entrepreneurship, Beyond the Startup fills a void in the entrepreneurial discussion on how to scale a second stage startup laying out, in practical terms, the tools and practices that made Spark44 a global powerhouse.

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178

Publisher

Radius Book Group

Published Date

ISBN 10

1635769019

ISBN 13

9781635769012

Measuring and Restoring customer trust

An explorative research based on the VW Diesel gate scandal

By: Simon Stotz,Ralf A. Brickau,Christoph Moss,Daniel Meierhof

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Measuring and Restoring customer trust

An explorative research based on the VW Diesel gate scandal

By: Simon Stotz,Ralf A. Brickau,Christoph Moss,Daniel Meierhof

Much has been written about trust. Despite the fact that there is a general understand-ing of how important trust is in interpersonal and business relations it becomes obvi-ous that this construct remains somewhat indistinct when it comes to pinning down how trust is build or destroyed, how levels of trust can be measured precisely and how trust can be restored if it has deteriorated. Therefor this research makes use of an earlier model by Kreikenberg (2013) which pro-vides one of the most comprehensive models for measuring trust via seven trust-build-ing factors in five trust-dimensions. This model, due to its complexity, has been adapted and simplified. Moreover, the model was enhanced to include an empirical approach to detect trust building measures to restore trust. The adapted model was put to an empirical test on the Volkswagen Diesel Exhaust Scandal of 2015 with VW-customers. Findings show that the adapted model could pro-vide results on which dimensions and factors show a deterioration of trust and simul-taneously how trust gaps detected could be filled via measures proposed by custom-ers. Although this research must be called explorative, results give some indication that the new model appears to work satisfactory and should be put to further empirical tests in other companies and industry to find further proof for a general applicability.

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BoD – Books on Demand

Published Date

ISBN 10

3755724294

ISBN 13

9783755724292

International Relations in Southeast Asia

The Struggle for Autonomy

By: Donald E. Weatherbee,Ralf Emmers

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International Relations in Southeast Asia

The Struggle for Autonomy

By: Donald E. Weatherbee,Ralf Emmers

This balanced, comprehensive guide to Southeast Asian politics offers a sensible but nondogmatic realist approach to the region's international relations. Donald E. Weatherbee lucidly explains the dynamics of the Southeast Asian subsystem as a struggle for autonomy in pursuit of national interests. He explores three important questions, the answers to which will shape the future Southeast Asia. Will democratic regimes transform international relations in Southeast Asia? Will national leaders succeed in reinventing ASEAN as a more effective collaborative mechanism? Finally, how will the evolving Chinese position, balancing and perhaps displacing the United States as Asia's great power, affect Southeast Asia's struggle for autonomy?

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336

Publisher

Rowman & Littlefield

Published Date

ISBN 10

0742528421

ISBN 13

9780742528420

Understanding Artificial Intelligence

Fundamentals, Use Cases and Methods for a Corporate AI Journey

By: Ralf T. Kreutzer,Marie Sirrenberg

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Understanding Artificial Intelligence

Fundamentals, Use Cases and Methods for a Corporate AI Journey

By: Ralf T. Kreutzer,Marie Sirrenberg

Artificial Intelligence (AI) will change the lives of people and businesses more fundamentally than many people can even imagine today. This book illustrates the importance of AI in an era of digitalization. It introduces the foundations of AI and explains its benefits and challenges for companies and entire industries. In this regard, AI is approached not just as yet another technology, but as a fundamental innovation, which will spread into all areas of the economy and life, and will disrupt business processes and business models in the years to come. In turn, the book assesses the potential that AI holds, and clarifies the framework that is necessary for pursuing a responsible approach to AI. In a series of best-practice cases, the book subsequently highlights a broad range of sectors and industries, from production to services; from customer service to marketing and sales; and in industries like retail, health care, energy, transportation and many more. In closing, a dedicated chapter outlines a roadmap for a specific corporate AI journey. No one can ignore intensive work with AI today - neither as a private person, let alone as a top performer in companies. This book offers a thorough, carefully crafted, and easy to understand entry into the field of AI. The central terms used in the AI context are given a very good explanation. In addition, a number of cases show what AI can do today and where the journey is heading. An important book that you should not miss! Professor Dr. Harley Krohmer University of Bern "Inspiring, thought provoking and comprehensive, this book is wittingly designed to be a catalyst for your individual and corporate AI journey.” Avo Schönbohm, Professor at the Berlin School of Economics and Law, Enterprise Game Designer at LUDEO and Business Punk

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Page Count

321

Publisher

Springer Nature

Published Date

ISBN 10

303025271X

ISBN 13

9783030252717

Risk Engineering

Bridging Risk Analysis with Stakeholders Values

By: Adrian Gheorghe,Ralf Mock

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Risk Engineering

Bridging Risk Analysis with Stakeholders Values

By: Adrian Gheorghe,Ralf Mock

Industrial development is essential to improvement of the standard of living in all countries. People's health and the environment can be affected, directly or indirectly by routine waste discharges or by accidents. A series of recent major industrial accidents and the effect of pollution highlighted, once again, the need for better management of routine and accidental risks. Moreover, the existence of natural hazards complicate even more the situation in any given region. In the past effort to cope with these risks, if made at all, have been largely on a plant by plant basis; some plants are well equipped to manage environmental and health hazards, while others are not. Managing the hazards of modern technological systems has become a key activity in highly industrialised countries. Decision makers are often confronted with complex issues concerning economic and social development, industrialisation and associated infrastructure needs, population and land use planning. Such issues have to be addressed in such a way that ensures that public health will not be disrupted or substantially degraded. Due to the increasing complexity of technological systems and the higher geographical density of punctual hazard sources, new methodologies and a novel approach to these problems are challenging risk managers and regional planers. Risks from these new complex technological systems are inherently different form those addressed by the risk managers for decades ago.

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296

Publisher

Springer Science & Business Media

Published Date

ISBN 10

0792355741

ISBN 13

9780792355748

Nurturing Science-based Ventures

An International Case Perspective

By: Ralf W. Seifert,Benoît F. Leleux,Christopher L. Tucci

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Nurturing Science-based Ventures

An International Case Perspective

By: Ralf W. Seifert,Benoît F. Leleux,Christopher L. Tucci

This book includes over 30 real-life, up-to-date, award-winning case studies in scientific fields such as biotechnology, biomedicine, high-tech engineering and information technology. The case studies are arranged in modules that track the typical life cycle of creating and growing a new venture, which presents a comprehensive picture of entrepreneurial activities. The text is written in a language and style that managers will appreciate.

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801

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Springer Science & Business Media

Published Date

ISBN 10

1846288746

ISBN 13

9781846288746

Digital Business Leadership

Digital Transformation, Business Model Innovation, Agile Organization, Change Management

By: Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch

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Digital Business Leadership

Digital Transformation, Business Model Innovation, Agile Organization, Change Management

By: Ralf T. Kreutzer,Tim Neugebauer,Annette Pattloch

This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization – not only of communication, but of complete value chains – has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models.

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274

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Springer

Published Date

ISBN 10

366256548X

ISBN 13

9783662565483

Media Relations Measurement

Determining the Value of PR to Your Company's Success

By: Ralf Leinemann,Elena Baikaltseva

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Media Relations Measurement

Determining the Value of PR to Your Company's Success

By: Ralf Leinemann,Elena Baikaltseva

Based on the authors' own experiences gained within leading global companies, and drawing on actual 'best practice' applications, this work focuses specifically on media relations measurement from a marketing communications perspective.

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138

Publisher

Gower Publishing, Ltd.

Published Date

ISBN 10

0566086506

ISBN 13

9780566086502

The Marina-Sustainable Solutions for a Profitable Business

By: Dr.Ralf Heron,Wael Juju

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The Marina-Sustainable Solutions for a Profitable Business

By: Dr.Ralf Heron,Wael Juju

This book is essential reading for anyone engaged in the multi-billion dollar marina industry. Everyone, whether experienced marina operator, designer, developer or indeed anyone with an interest in refurbishing an existing property will find a wealth of information within the chapters. Readers are provided with a snapshot of the marina industry today and a look at tomorrow's information technology developments that will be pivotal to the success of the marina of the future. It gives detailed information on what a marina developer/designer should consider, when designing a new marina. In addition to compiling data that will be not found elsewhere - including global marina maps (showing 17300 marinas), the book explores in some depth the environmental issues in siting and designing marinas. This Book is been used as the primary textbook, by the University of IZMIR, for the 2 year course Marina Management and Sustainability.

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170

Publisher

Lulu.com

Published Date

ISBN 10

1300359641

ISBN 13

9781300359647

Coykendall's Complete Guide to Sporting Collectibles

By: Ralph Coykendall,Ralf Wales Coykendall,Ralf Coykendall, Jr.

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Coykendall's Complete Guide to Sporting Collectibles

By: Ralph Coykendall,Ralf Wales Coykendall,Ralf Coykendall, Jr.

You'll have a sporting good time as you scout through the recreational items people have used over the years. It's all here - fishing rods, firearms, knives, sporting prints, books, calendars, stamps, and more. Hundreds of detailed photos guarantee that you can play hard and collect easily.

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316

Published Date

ISBN 10

0870697366

ISBN 13

9780870697364

Win 95 RX

By: Ralf Kober,R. Kober,F. Buechel,Kober

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Win 95 RX

By: Ralf Kober,R. Kober,F. Buechel,Kober

Shows how to save time and money by solving one's own tech-support problems. Covers recovering from system crashes, making DOS and Windows 3.X programs compatible, avoiding installation problems and more.

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536

Publisher

Abacus Software

Published Date

ISBN 10

1557552975

ISBN 13

9781557552976

Germany and the Second World War:Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

By: Ralf Blank,Jörg Echternkamp,Karola Fings,Jürgen Förster,Winfried Heinemann,Tobias Jersak,Armin Nolzen,Christoph Rass

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Germany and the Second World War:Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

Volume IX/I: German Wartime Society 1939-1945: Politicization, Disintegration, and the Struggle for Survival

By: Ralf Blank,Jörg Echternkamp,Karola Fings,Jürgen Förster,Winfried Heinemann,Tobias Jersak,Armin Nolzen,Christoph Rass

The Second World War affected the lives and shaped the experience of millions of individuals in Germany - soldiers at the front, women, children and the elderly sheltering in cellars, slave labourers toiling in factories, and concentration-camp prisoners and POWs clearing rubble in the Reich's devastated cities.Taking a 'history from below' approach, the volume examines how the minds and behaviour of individuals were moulded by the Party as the Reich took the road to Total War. The ever-increasing numbers of German workers conscripted into the Wehrmacht were replaced with forced foreign workers and slave labourers and concentration camp prisoners. The interaction in everyday life between German civilian society and these coerced groups is explored, as is that society>'s relationship to theHolocaust.From early 1943, the war on the home front was increasingly dominated by attack from the air. The role of the Party, administration, police, and courts in providing for the vast numbers of those rendered homeless, in bolstering civilian morale with 'miracle revenge weapons' propaganda, and in maintaining order in a society in disintegration is reviewed in detail.For society in uniform, the war in the east was one of ideology and annihilation, with intensified indoctrination of the troops after Stalingrad. The social profile of this army is analysed through study of a typical infantry division. The volume concludes with an account of the various forms of resistance to Hitler's regime, in society and the military, culminating in the failed attempt on his life in July 1944.

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