SPORT IN LIFE: Reflections & Refractions is a unique book authored by Raju Mukherji and Arijit Mukherjee, containing personal insightful nuggets with erudite views on Sport and its influence on society, politics and everything in between. The concepts and thoughts from Raju and Arijit are further reinstated through case studies from 22 contributors - A tapestry of experiences stitched together by their unwavering love for sports and what they took away long after they hung their boots.
With cricket at its soul, Cricket India: Tales Untold is a masterpiece of history–replete with accounts of rousing patriotism on one hand and petty self-centricity and malice on the other–the two opposing sentiments that make for the most intriguing study of human nature. It is a tale of a young nation’s grit to master the master’s game and the legendary people who gave their all to lift not only the game but the country from subordination to equality.
The book is an act of retrieval, bringing back our forgotten heroes to life! A long overdue homage to the magnificent sportspeople, who thrived and reached the pinnacle by sheer individual genius, personal effort and immense sacrifice.
In this book, Das presents a class-based perspective on the economic and political situation in contemporary India in a globalizing world. It deals with the specificities of India’s capitalism and neoliberalism, as well as poverty/inequality, geographically uneven development, technological change, and export-oriented, nature-dependent production. The book also deals with Left-led struggles in the form of the Naxalite/Maoist movement and trade-union strikes, and presents a non-sectarian Left critique of the Left. It also discusses the politics of the Right expressed as fascistic tendencies, and the question of what is to be done. The book applies abstract theoretical ideas to the concrete situation in India, which, in turn, inspires rethinking of theory. Das unabashedly shows the relevance of class theory that takes seriously the matter of oppression/domination of religious minorities and lower castes.
Fundamentals of Marketing provides a sound appreciation of the fundamentals of the theory and practice of marketing. Using case studies drawn from a cross section of sectors, in particular the banking, hospitality, retail and public service sectors this textbook critically evaluates the effectiveness of different marketing strategies and approaches. Exploring the principles of marketing this volume engages the reader, not only in theory but also in practice, using a broad range of real-life case studies such as Coca Cola, Apple, FCUK, Virgin, Amazon.com, Barnes and Noble, Dyno Rod.
Singapore has a 2000% higher population density than India, but is yet slum-free. At the same time, India is full of slums. Why? Why do the Chinese pay 4.9% for 30-year fixed mortgage rates and Indians pay 10%? China has 800 million jobs and India has 520 million. Our populations are identical. Why is India lacking 280 million jobs? India’s target for job creation is an abysmal 10 million. India created near zero jobs in 3 years. Why is India lagging so pathetically? In peak years, China grew at 13% while India perennially struggles to grow at 8%. Why? China exports $2100 billion vs India’s $260 billion – and shamefully, India’s exports have not grown at all in 7 years. Why? Despite these facts, the author asserts with irrepressible optimism that it is India’s manifest destiny to be the world’s largest economy. He offers solutions to script a new future for India — to make India 1100% richer in 20 years. Modi is a great blessing to India. He works hard. Instead he should work smart using ideas from 50 richest countries suggested in the book. SRI will end poverty, slums, farmers’ suicides, vanquish 80% of black money and create 200 million jobs, with no cost to the government. India’s GDP is $2.5 trillion. SRI will add $25 trillion -$75 trillion in a special case -to our GDP. Sans SRI, India will be stuck as a ‘lazy’, imbecile power middling in a world order dominated by Red China. The book exposes how China will be undone by imminent political, demographic, economic storms. India will have 60% more population than China by the end of this century, making China senile.
With cricket at its soul, Cricket India: Tales Untold is a masterpiece of history–replete with accounts of rousing patriotism on one hand and petty self-centricity and malice on the other–the two opposing sentiments that make for the most intriguing study of human nature. It is a tale of a young nation’s grit to master the master’s game and the legendary people who gave their all to lift not only the game but the country from subordination to equality.
The book is an act of retrieval, bringing back our forgotten heroes to life! A long overdue homage to the magnificent sportspeople, who thrived and reached the pinnacle by sheer individual genius, personal effort and immense sacrifice.
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