Rajiv PK's Books

The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

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The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." —Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.

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1109

Publisher

SAGE Publications

Published Date

ISBN 10

1506319459

ISBN 13

9781506319452

Developments in Surface Contamination and Cleaning, Volume 4

Detection, Characterization, and Analysis of Contaminants

By: Rajiv Kohli,K. L. Mittal

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Developments in Surface Contamination and Cleaning, Volume 4

Detection, Characterization, and Analysis of Contaminants

By: Rajiv Kohli,K. L. Mittal

The contributions in this volume cover methods for removal of particle contaminants on surfaces. Several of these methods are well established and have been employed in industrial applications for a long time. However, the ever- higher demand for removal of smaller particles on newer substrate materials is driving continuous development of the established cleaning methods and alternative innovative methods for particle removal. This book provides information on the latest developments in this topic area. The purpose of the Developments in Surface Contamination and Cleaning series is to provide a state-of-the-art guide to the current knowledge of the behaviour of film-type and particulate surface contaminants, and cleaning methods. Each title has a particular topical focus, covering the key techniques and recent developments in the area. Taken as a whole, the series forms a unique reference for professionals and academics working in the area of surface contamination and cleaning. A strong theme running through the series is that of surface contamination and cleaning at the micro and nano scales. Covers the latest techniques in areas such as removal of nanoparticles, especially important in the semiconductor industry, disk drives and microelectronics. The series as a whole represents the definitive reference on Surface Contamination and Cleaning An essential reference for industries where cleaning is critical: electronics, optics, pharmaceutical manufacturing, etc.

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361

Publisher

William Andrew

Published Date

ISBN 10

1437778836

ISBN 13

9781437778830

Database Management System (DBMS)A Practical Approach

By: Rajiv Chopra

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Database Management System (DBMS)A Practical Approach

By: Rajiv Chopra

Many books on Database Management Systems (DBMS) are available in the market, they are incomplete very formal and dry. My attempt is to make DBMS very simple so that a student feels as if the teacher is sitting behind him and guiding him. This text is bolstered with many examples and Case Studies. In this book, the experiments are also included which are to be performed in DBMS lab. Every effort has been made to alleviate the treatment of the book for easy flow of understanding of the students as well as the professors alike. This textbook of DBMS for all graduate and post-graduate programmes of Delhi University, GGSIPU, Rajiv Gandhi Technical University, UPTU, WBTU, BPUT, PTU and so on. The salient features of this book are: - 1. Multiple Choice Questions 2. Conceptual Short Questions 3. Important Points are highlighted / Bold faced. 4. Very lucid and simplified approach 5.Bolstered with numerous examples and CASE Studies 6. Experiments based on SQL incorporated. 7. DBMS Projects added Question Papers of various universities are also included.

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824

Publisher

S. Chand Publishing

Published Date

ISBN 10

8121932459

ISBN 13

9788121932455

Amazon Redshift: The Definitive Guide

By: Rajesh Francis,Rajiv Gupta,Milind Oke

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Amazon Redshift: The Definitive Guide

By: Rajesh Francis,Rajiv Gupta,Milind Oke

Amazon Redshift powers analytic cloud data warehouses worldwide, from startups to some of the largest enterprise data warehouses available today. This practical guide thoroughly examines this managed service and demonstrates how you can use it to extract value from your data immediately, rather than go through the heavy lifting required to run a typical data warehouse. Analytic specialists Rajesh Francis, Rajiv Gupta, and Milind Oke detail Amazon Redshift's underlying mechanisms and options to help you explore out-of-the box automation. Whether you're a data engineer who wants to learn the art of the possible or a DBA looking to take advantage of machine learning-based auto-tuning, this book helps you get the most value from Amazon Redshift. By understanding Amazon Redshift features, you'll achieve excellent analytic performance at the best price, with the least effort. This book helps you: Build a cloud data strategy around Amazon Redshift as foundational data warehouse Get started with Amazon Redshift with simple-to-use data models and design best practices Understand how and when to use Redshift Serverless and Redshift provisioned clusters Take advantage of auto-tuning options inherent in Amazon Redshift and understand manual tuning options Transform your data platform for predictive analytics using Redshift ML and break silos using data sharing Learn best practices for security, monitoring, resilience, and disaster recovery Leverage Amazon Redshift integration with other AWS services to unlock additional value

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465

Publisher

"O'Reilly Media, Inc."

Published Date

ISBN 10

109813527X

ISBN 13

9781098135270

Computer Architecture and Organization (A Practical Approach)

By: Chopra Rajiv

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Computer Architecture and Organization (A Practical Approach)

By: Chopra Rajiv

Boolean Algebra And Basic Building Blocks 2. Computer Organisation(Co) Versus Computer Architecture (Ca) 3. Ragister Transfer Language (Rtl) 4. Bus And Memory 5. Instruction Set Architecture (Isa), Cpu Architecture And Control Design 6. Memory, Its Hierarchy And Its Types 7. Input And Output Processinf (Iop) 8. Parallel Processing 9. Computer Arithmetic Appendix A-E Appendix- A-Syllabus And Lecture Plans Appendix-B-Experiments In Csa Lab Appendix-C-Glossary Appendix-D-End Term University Question Papers Appendix-E- Bibliography

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975

Publisher

S. Chand Publishing

ISBN 10

8121942241

ISBN 13

9788121942249

Nanotechnology and Nanomaterials in the Treatment of Life-threatening Diseases

By: Narenda Kumar,Rajiv Kumar

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Nanotechnology and Nanomaterials in the Treatment of Life-threatening Diseases

By: Narenda Kumar,Rajiv Kumar

Nanotechnology and Nanomaterials in the Treatment of Life-threatening Diseases takes a scientific approach to nanotechnology and nanomaterials applications in medicine, while also explaining the core biological principles for an audience of biomedical engineers, materials scientists, pharmacologists, and medical diagnostic technicians. The book is structured by major disease groups, offering a practical, application-based focus for scientists, engineers, and clinicians alike. The spectrum of medical applications is explored, from diagnostics and imaging to drug delivery, monitoring, therapies, and disease prevention. It also focuses specifically on the synthesis of nanomaterials and their potential health risks (particularly toxicity). Nanomedicine — the application of nanomaterials and devices for addressing medical problems — has demonstrated great potential for enabling improved diagnosis, treatment, and monitoring of many serious illnesses, including cancer, cardiovascular and neurological disorders, HIV/AIDS, and diabetes, as well as many types of inflammatory and infectious diseases. - Gain an understanding of how nanotechnologies and nanomaterials can be deployed in the fight against the major life-threatening diseases: cancer, neurological disorders (including Alzheimer's and Parkinson's), cardiovascular diseases, and HIV/AIDS - Discover the latest developments in nanomedicine, from therapies and drug delivery to diagnostics and disease prevention - The authors cover the health risks of nanomaterials as well as their benefits, considering toxicity and potential carcinogens

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Page Count

415

Publisher

William Andrew

Published Date

ISBN 10

0323264506

ISBN 13

9780323264501

OFDMA Mobile Broadband Communications

A Systems Approach

By: Junyi Li,Xinzhou Wu,Rajiv Laroia

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OFDMA Mobile Broadband Communications

A Systems Approach

By: Junyi Li,Xinzhou Wu,Rajiv Laroia

The pioneers of Flash-OFDM present OFDMA from first principles, enabling readers to apply theory to practice and understand mobile broadband.

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541

Publisher

Cambridge University Press

Published Date

ISBN 10

1107001609

ISBN 13

9781107001602

High Entropy Materials

Processing, Properties, and Applications

By: Krishanu Biswas,Nilesh Prakash Gurao,Tanmoy Maiti,Rajiv S. Mishra

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High Entropy Materials

Processing, Properties, and Applications

By: Krishanu Biswas,Nilesh Prakash Gurao,Tanmoy Maiti,Rajiv S. Mishra

This book provides a detailed overview of high entropy materials and alloys, discussing their structure, the processing of bulk and nanostructured alloys as well as their mechanical and functional properties and applications. It covers the exponential growth in research which has occurred over the last decade, discussing novel processing techniques, estimation of mechanical, functional and physical properties, and utility of these novel materials for various applications. Given the expanding scope of HEAs in ceramics, polymers, thin films and coating, this book will be of interest to material scientists and engineers alike.

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476

Publisher

Springer Nature

Published Date

ISBN 10

9811939195

ISBN 13

9789811939198

Knowledge-Based Intelligent Information and Engineering Systems

9th International Conference, KES 2005, Melbourne, Australia, September 14-16, 2005, Proceedings

By: Rajiv Khosla,Robert J. Howlett

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Knowledge-Based Intelligent Information and Engineering Systems

9th International Conference, KES 2005, Melbourne, Australia, September 14-16, 2005, Proceedings

By: Rajiv Khosla,Robert J. Howlett

The four volume set LNAI 3681, LNAI 3682, LNAI 3683, and LNAI 3684 constitute the refereed proceedings of the 9th International Conference on Knowledge-Based Intelligent Information and Engineering Systems, KES 2005, held in Melbourne, Australia in September 2005. The 716 revised papers presented were carefully reviewed and selected from nearly 1400 submissions. The papers present a wealth of original research results from the field of intelligent information processing in the broadest sense; topics covered in the fourth volume are innovations in intelligent systems and their applications, data mining and soft computing applications, skill acquisition and ubiquitous human computer interaction, soft computing and their applications, agent-based workflows, knowledge sharing and reuse, multi-media authentication and watermarking applications, knowledge and engineering techniques for spatio-temporal applications, intelligent data analysis and applications, creativitiy support environment and its social applications, collective intelligence, computational methods for intelligent neuro-fuzzy applications, evolutionary and self-organizing sensors, actuators and processing hardware, knowledge based systems for e-business and e-learning, multi-agent systems and evolutionary computing, ubiquitous pattern recognition, neural networks for data mining, and knowledge-based technology in crime matching, modelling and prediction.

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1009

Publisher

Springer Science & Business Media

Published Date

ISBN 10

354028897X

ISBN 13

9783540288978

Operating System (A Practical App)

By: Rajiv Chopra

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Operating System (A Practical App)

By: Rajiv Chopra

For the Students of B.E. / B.Tech., M.E. / M.Tech. & BCA / MCA It is indeed a matter of great encouragement to write the Third Edition of this book on ';Operating Systems - A Practical Approach' which covers the syllabi of B.Tech./B.E. (CSE/IT), M.Tech./M.E. (CSE/IT), BCA/MCA of many universities of India like Delhi University, GGSIPU Delhi, UPTU Lucknow, WBUT, RGPV, MDU, etc.

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606

Publisher

S. Chand Publishing

Published Date

ISBN 10

8121931649

ISBN 13

9788121931649

Computer Graphics

By: Rajiv Chopra

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Computer Graphics

By: Rajiv Chopra

Many Books on Computer Graphics (C.G) are available in the market but they tend to be dry and formal. I have made this book the most lucid and simplified, that A student feels as if a teacher is sitting behind him and guiding him. It can be used as a textbook also for all graduates and postgraduates programs of DU, GGSIPU, JNU, JNTU, UPTU, GNDU, VTU, RGPV, and Nagpur Universities of India

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695

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S. Chand Publishing

Published Date

ISBN 10

8121935814

ISBN 13

9788121935814

Database Management System (DBMS): A Practical Approach, 5th Edition

By: Chopra Rajiv

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Database Management System (DBMS): A Practical Approach, 5th Edition

By: Chopra Rajiv

This comprehensive book, now in its Fifth Edition, continues to discuss the principles and concept of Database Management System (DBMS). It introduces the students to the different kinds of database management systems and explains in detail the implementation of DBMS. The book provides practical examples and case studies for better understanding of concepts and also incorporates the experiments to be performed in the DBMS lab. A competitive pedagogy includes Summary, MCQs, Conceptual Short Questions (with answers) and Exercise Questions.

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682

Publisher

S. Chand Publishing

ISBN 10

9385676342

ISBN 13

9789385676345

Developments in Surface Contamination and Cleaning: Methods for Surface Cleaning

Volume 9

By: Rajiv Kohli,Kashmiri L. Mittal

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Developments in Surface Contamination and Cleaning: Methods for Surface Cleaning

Volume 9

By: Rajiv Kohli,Kashmiri L. Mittal

Developments in Surface Contamination and Cleaning: Methods for Surface Cleaning, Volume 9, part of the Developments in Surface Contamination and Cleaning series provide a state-of-the-art guide to the current knowledge on the behavior of film-type and particulate surface contaminants and their associated cleaning methods. This newest volume in the series discusses methods of surface cleaning of contaminants and the resources that are needed to deal with them. Taken as a whole, the series forms a unique reference for professionals and academics working in the area of surface contamination and cleaning. A strong theme running through the series is that of surface contamination and cleaning at the micro and nano scales. - Provides a comprehensive coverage of innovations in surface cleaning - Written by established experts in the surface cleaning field, presenting an authoritative resource - Contains a comprehensive review of the state-of-the-art, including case studies to enhance the learning process

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214

Publisher

William Andrew

Published Date

ISBN 10

0323431720

ISBN 13

9780323431729

Developments in Surface Contamination and Cleaning, Volume 3

Methods for Removal of Particle Contaminants

By: Rajiv Kohli,Kashmiri L. Mittal

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Developments in Surface Contamination and Cleaning, Volume 3

Methods for Removal of Particle Contaminants

By: Rajiv Kohli,Kashmiri L. Mittal

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259

Publisher

William Andrew

Published Date

ISBN 10

1437778860

ISBN 13

9781437778861

Quality Management Practices in MSME Sectors

By: Rajiv Kumar Sharma

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Quality Management Practices in MSME Sectors

By: Rajiv Kumar Sharma

The book explains the importance of and investigates the quality management aspects in micro, small and medium enterprises (MSME) sectors. It emphasizes on the need of quality management practice and explores the applicability of various quality tools in MSMEs and stages in company where quality management practices are applied. Various topics covered in this book include control charts, Pareto charts, customer relationship management, failure mode effect analysis, QMS implementation stages, competitiveness, and benefits of QM practices. This book will be useful for the researchers and industry professionals from the areas of mechanical engineering, industrial engineering, and manufacturing.

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202

Publisher

Springer Nature

Published Date

ISBN 10

9811595127

ISBN 13

9789811595127

Developments in Surface Contamination and Cleaning - Vol 5

Contaminant Removal and Monitoring

By: Rajiv Kohli,Kashmiri L. Mittal

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Developments in Surface Contamination and Cleaning - Vol 5

Contaminant Removal and Monitoring

By: Rajiv Kohli,Kashmiri L. Mittal

In this series, Rajiv Kohli and Kash Mittal have brought together the work of experts from different industry sectors and backgrounds to provide a state-of-the-art survey and best-practice guidance for scientists and engineers engaged in surface cleaning or dealing with the consequences of surface contamination. This volume complements Volumes 3 and 4 of this series, which focused largely on particulate contaminants. The expert contributions in this volume cover methods for removal of non-particulate contaminants, such as metallic and non-metallic thin films, hydrocarbons, toxic and hazardous chemicals, and microbiological substances, as well as contamination monitoring in pharmaceutical manufacturing, and an innovative method for characterization at the nanoscale. - Comprehensive coverage of innovations in surface contamination and cleaning - Written by established experts in the contamination and cleaning field - Each chapter is a comprehensive review of the state of the art - Case studies included

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241

Publisher

William Andrew

Published Date

ISBN 10

1437778828

ISBN 13

9781437778823

Developments in Surface Contamination and Cleaning: Types of Contamination and Contamination Resources

Volume 10

By: Rajiv Kohli,Kashmiri L. Mittal

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Developments in Surface Contamination and Cleaning: Types of Contamination and Contamination Resources

Volume 10

By: Rajiv Kohli,Kashmiri L. Mittal

Developments in Surface Contamination and Cleaning, Volume Ten, provides a state-of-the-art guide to the current knowledge on the behavior of film-type and particulate surface contaminants and their cleaning methods. This newest volume in the series discusses mechanisms of particle adhesion, particle behavior in liquid systems, and metallic contamination and its impact. In addition, the book includes a discussion of the types of contaminants, with resources to deal with them and information on environmental issues related to surface contamination and cleaning. Taken as a whole, the series forms a unique reference for professionals and academics working in the area of surface contamination and cleaning that also includes information on cleaning at the micro and nano scales. - Written by established experts in the contamination field that provide an authoritative resource - Presents a comprehensive review of new trends in contaminants and resources for dealing with those contaminants - Contains detailed case studies to illustrate various scenarios

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193

Publisher

William Andrew

Published Date

ISBN 10

0323431739

ISBN 13

9780323431736

Intelligent Wavelet Based Techniques for Advanced Multimedia Applications

By: Rajiv Singh,Swati Nigam,Amit Kumar Singh,Mohamed Elhoseny

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Intelligent Wavelet Based Techniques for Advanced Multimedia Applications

By: Rajiv Singh,Swati Nigam,Amit Kumar Singh,Mohamed Elhoseny

This book contains high-quality research articles and reviews that promote research and reflect the most recent advances in intelligent wavelet based techniques for advanced multimedia applications as well as other emerging areas. In recent time, wavelet transforms have become useful in many signal, image and video processing applications, especially for multimedia security and surveillance. A few applications of wavelets in security and surveillance are watermarking, fusion, steganography, object detection, tracking, motion recognition and intention recognition, etc. Wavelets are well capable of analyzing signal, image and video at different resolution levels, popularly known as multiresolution analysis. The multiresolution analysis is advantageous in multimedia security and surveillance applications. It provides flexibility in selection of different resolution levels that leads to better accuracy. Furthermore, recently sparse representation has become an advancement to analyze wavelet coefficients. It is observed that wavelet transforms possess the invariance property which makes them suitable for many vision applications. This book provides a concise overview of the current state of the art and disseminates some of the novel and exciting ideas and techniques. In addition, it is also helpful for the senior undergraduate and graduate students, researcher, academicians, IT professional and providers, citizens, customers as well as policy makers working in this area as well as other emerging applications demanding state-of-the-art wavelet based multimedia applications.

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158

Publisher

Springer Nature

Published Date

ISBN 10

3030318737

ISBN 13

9783030318734

Multimodal Analysis of User-Generated Multimedia Content

By: Rajiv Shah,Roger Zimmermann

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Multimodal Analysis of User-Generated Multimedia Content

By: Rajiv Shah,Roger Zimmermann

This book presents a summary of the multimodal analysis of user-generated multimedia content (UGC). Several multimedia systems and their proposed frameworks are also discussed. First, improved tag recommendation and ranking systems for social media photos, leveraging both content and contextual information, are presented. Next, we discuss the challenges in determining semantics and sentics information from UGC to obtain multimedia summaries. Subsequently, we present a personalized music video generation system for outdoor user-generated videos. Finally, we discuss approaches for multimodal lecture video segmentation techniques. This book also explores the extension of these multimedia system with the use of heterogeneous continuous streams.

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279

Publisher

Springer

Published Date

ISBN 10

3319618075

ISBN 13

9783319618074

Friction Stir Welding and Processing VII

By: Rajiv S. Mishra,Murray W. Mahoney,Yutaka Sato,Yuri Hovanski,Ravi Verma

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Friction Stir Welding and Processing VII

By: Rajiv S. Mishra,Murray W. Mahoney,Yutaka Sato,Yuri Hovanski,Ravi Verma

Friction stir welding (FSW) and its variants, friction stir spot welding and friction stir processing, are used in numerous industrial applications and there is considerable activity in the development of FSW processes and their applications. This volume covers the seventh proceedings in this recurring TMS symposium, focusing on all aspects of the science and technology involved in friction stir welding and processing. An important reference for materials scientists and engineers, metallurgists, and mechanical engineers in such areas as shipbuilding, aerospace, automotive, and railway rolling stock.

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376

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118658477

ISBN 13

9781118658475

Developments in Surface Contamination and Cleaning - Vol 2

Particle Deposition, Control and Removal

By: Rajiv Kohli,Kashmiri L. Mittal

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Developments in Surface Contamination and Cleaning - Vol 2

Particle Deposition, Control and Removal

By: Rajiv Kohli,Kashmiri L. Mittal

Rajiv Kohli and Kash Mittal have brought together the work of experts from different industry sectors and backgrounds to provide a state-of-the-art survey and best practice guidance for scientists and engineers engaged in surface cleaning or handling the consequences of surface contamination. Topics covered include: - A systems analysis approach to contamination control - Physical factors that influence the behavior of particle deposition in enclosures - An overview of current yield models and description of advanced models - Types of strippable coatings, their properties and applications of these coatings for removal of surface contaminants - In-depth coverage of ultrasonic cleaning - Contamination and cleaning issues at the nanoscale - Experimental results illustrating the impact of model parameters on the removal of particle contamination The expert contributions in this book provide a valuable source of information on the current status and recent developments in surface contamination and cleaning. The book will be of value to industry, government and academic personnel involved in research and development, manufacturing, process and quality control, and procurement specifications across sectors including microelectronics, aerospace, optics, xerography and joining (adhesive bonding). ABOUT THE EDITORS Rajiv Kohli is a leading expert with The Aerospace Corporation in contaminant particle behavior, surface cleaning, and contamination control. At the NASA Johnson Space Center in Houston, Texas, he provides technical support for contamination control related to ground-based and manned spaceflight hardware for the Space Shuttle, the International Space Station, and the new Constellation Program that is designed to meet the United States Vision for Space Exploration. Kashmiri Lal "Kash" Mittal was associated with IBM from 1972 to 1994. Currently, he is teaching and consulting in the areas of surface contamination and cleaning, and in adhesion science and technology. He is the Editor-in-Chief of the Journal of Adhesion Science and Technology and is the editor of 98 published books, many of them dealing with surface contamination and cleaning. Also available Developments in Surface Contamination and Cleaning, Volume 1: Fundamentals and Applied Aspects (edited by Rajiv Kohli & K.L. Mittal). ISBN: 9780815515555. · Provides guidance on best-practice cleaning techniques and the avoidance of surface contamination · Covers contamination and cleaning issues at the nanoscale · Includes an in-depth look at ultrasonic cleaning

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311

Publisher

William Andrew

Published Date

ISBN 10

1437778313

ISBN 13

9781437778311

Materials Processing and Manufacturing Science

By: Rajiv Asthana,Ashok Kumar,Narendra B. Dahotre

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Materials Processing and Manufacturing Science

By: Rajiv Asthana,Ashok Kumar,Narendra B. Dahotre

Materials Science in Manufacturing focuses on materials science and materials processing primarily for engineering and technology students preparing for careers in manufacturing. The text also serves as a useful reference on materials science for the practitioner engaged in manufacturing as well as the beginning graduate student.Integrates theoretical understanding and current practices to provide a resource for students preparing for advanced study or career in industry. Also serves as a useful resource to the practitioner who works with diverse materials and processes, but is not a specialist in materials science. This book covers a wider range of materials and processes than is customary in the elementary materials science books.This book covers a wider range of materials and processes than is customary in the elementary materials science books.* Detailed explanations of theories, concepts, principles and practices of materials and processes of manufacturing through richly illustrated text* Includes new topics such as nanomaterials and nanomanufacturing, not covered in most similar works* Focuses on the interrelationship between Materials Science, Processing Science, and Manufacturing Technology

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658

Publisher

Elsevier

Published Date

ISBN 10

0080464882

ISBN 13

9780080464886

New Dimensions of Economic Globalization

Surge of Outward Foreign Direct Investment from Asia

By: Ramkishen S. Rajan,Rajiv Kumar,Nicola Virgill

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New Dimensions of Economic Globalization

Surge of Outward Foreign Direct Investment from Asia

By: Ramkishen S. Rajan,Rajiv Kumar,Nicola Virgill

The phenomenon of South-South foreign direct investment flows, particularly those arising from multinational companies from China and India, has generated considerable interest among policymakers, academics and the press. This book consists of a set of papers dealing with this area.

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337

Publisher

World Scientific

Published Date

ISBN 10

9812793100

ISBN 13

9789812793102

Tackling Health Inequities Through Public Health Practice

Theory To Action

By: Richard Hofrichter,Rajiv Bhatia

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Tackling Health Inequities Through Public Health Practice

Theory To Action

By: Richard Hofrichter,Rajiv Bhatia

Social justice has always been a core value driving public health. Today, much of the etiology of avoidable disease is rooted in inequitable social conditions brought on by disparities in wealth and power and reproduced through ongoing forms of oppression, exploitation, and marginalization. Tackling Health Inequities raises questions and provides a starting point for health practitioners ready to reorient public health practice to address the fundamental causes of health inequities. This reorientation involves restructuring the organization, culture and daily work of public health. Tackling Health Inequities is meant to inspire readers to imagine or envision public health practice and their role in ways that question contemporary thinking and assumptions, as emerging trends, social conditions, and policies generate increasing inequities in health.

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597

Publisher

Oxford University Press

Published Date

ISBN 10

0199711275

ISBN 13

9780199711277

Sales Force Management

By: Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin

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Sales Force Management

By: Joseph F. Hair, Jr.,Rolph Anderson,Rajiv Mehta,Barry Babin

The second edition of Sales Force Management prepares students for professional success in the field. Focused on the areas of customer loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while highlighting the importance of teamwork in any sales and marketing organization. The text presents core concepts using a comprehensive pedagogical framework—featuring real-world case studies, illustrative examples, and innovative exercises designed to facilitate a deeper understanding of sales management challenges and to develop stronger sales management skills. Supported with a variety of essential ancillary resources for instructors and students, Sales Force Management, 2nd Edition includes digital multimedia PowerPoints for each chapter equipped with voice-over recordings ideal for both distance and in-person learning. Additional assets include the instructor's manual, computerized and printable test banks, and a student companion site filled with glossaries, flash cards, crossword puzzles for reviewing key terms, and more. Integrating theoretical, analytical, and pragmatic approaches to sales management, the text offers balanced coverage of a diverse range of sales concepts, issues, and activities. This fully-updated edition addresses the responsibilities central to managing sales people across multiple channels and through a variety of methods. Organized into four parts, the text provides an overview of personal selling and sales management, discusses planning, organizing, and developing the sales force, examines managing and directing sales force activities, and explains effective methods for controlling and evaluating sales force performance.

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Page Count

544

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119702836

ISBN 13

9781119702832

Textbook of Oral and Maxillofacial Surgery

By: Rajiv M Borle

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Textbook of Oral and Maxillofacial Surgery

By: Rajiv M Borle

Textbook of Oral and Maxillofacial Surgery is a comprehensive guide to the field for trainee dental students. The book covers basic procedures performed in general practice, as well as more advanced and complex surgical management techniques in the hospital environment. Presented in an easy to follow format, the text is divided into twelve sections, each discussing different oral and maxillofacial disorders, their diagnosis and appropriate medical and surgical management techniques. The final sections offer trainees advice on thesis writing and seminar presentation, and quick reference appendices describe commonly prescribed investigations in surgical practices, their values and interpretation. Photographs and drawings show various clinical conditions and demonstrate basic surgical techniques. Salient points for each topic are highlighted in text boxes, along with extensive referencing in every chapter. Key points Comprehensive guide to oral and maxillofacial surgery for trainee dental students Covers basic and advanced medical and surgical management techniques Includes advice on thesis writing and seminar presentation Includes more than 1200 clinical photographs, drawings and tables

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Page Count

830

Publisher

JP Medical Ltd

Published Date

ISBN 10

9351520099

ISBN 13

9789351520092

Advanced Computer Architecture

By: Rajiv Chopra

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Advanced Computer Architecture

By: Rajiv Chopra

This book covers the syllabus of GGSIPU, DU, UPTU, PTU, MDU, Pune University and many other universities. It is useful for B.Tech(CSE/IT), M.Tech(CSE), MCA(SE) students. Many solved problems have been added to make this book more fresh. It has been divided in three parts :Parallel Algorithms, Parallel Programming and Super Computers.

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Page Count

516

Publisher

S. Chand Publishing

Published Date

ISBN 10

8121930774

ISBN 13

9788121930772

Book's by Rajiv PK

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