Rajiv Grover's Books

The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

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The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

CHOICE MAGAZINE Outstanding Academic Title for 2007 "In addition to discussing relevant content, the various contributors to the book are excellent communicators. Sentences are clear, paragraphs are coherent, and chapters fulfill the promise of their introductions, and readers will benefit from the diagrams, figures, and charts that are used to enhance the text. I enjoyed reading this book and recommend it highly. This book will be of particular interest to advanced students, academics, and practitioners. Although statistical background is necessary to comprehend the advanced analytical techniques, most readers are likely to benefit from the overviews provided in this well-written book." —Guldem Gokcek, JOURNAL OF MARKETING The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research. Key Features: Appeals to users as well as suppliers of marketing research: Comprehensive topics in marketing research (such as philosophy, techniques, and applications) are delivered in a reader-friendly, applications-oriented, and non-mathematical fashion. Covers many cutting-edge techniques of data collection and analysis: Traditional quantitative techniques, innovative qualitative techniques, and emerging online methods are presented. Provides a broad range of current ideas and applications: The contributors address models of the impact of marketing mix variables, segmentation, brand equity, satisfaction, customer lifetime value, and marketing ROI. Chapters on international marketing research and marketing management support systems are also included.

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1109

Publisher

SAGE Publications

Published Date

ISBN 10

1506319459

ISBN 13

9781506319452

Facial Rejuvenation Surgery

By: Barry M. Jones,Rajiv Grover

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Facial Rejuvenation Surgery

By: Barry M. Jones,Rajiv Grover

This state-of-the-art reference is your step-by-step visual guide to the very latest approaches to face lift surgery. Full-color photographs and a complementary DVD of operative video clips detail Dr. Jones's techniques, including his variations on the extended SMAS facelift or lateral SMAS-ectomy, volumetric and short scar facelift, and endoscopic approaches. Features full-color sequential photographs of each technique for a step-by-step approach to procedures.Includes a one hour DVD of procedural video clips to supplement your knowledge and help you hone your surgical skills.Presents Dr. Jones's preferred procedures in detail, offering you the best "how-to-do-it" advice, so you can achieve optimal outcomes and minimize scarring and recovery time for your patients.Offers authoritative advice on which facelift option is right for each patient based on relevant clinical anatomy to help you develop an individual approach to every case.Provides detailed discussions on the most frequently performed facelift procedures so you can avoid complications.Uses a liberal amount of full-color pre-, intra-, and post-operative photographs so you know exactly what to expect. Covers how to approach revision surgery for better outcomes.Discusses how to set up a practice, record clinical photographs and notes, perform patient selections, and avoid litigation.

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160

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323048307

ISBN 13

9780323048309

God Won't Help

Affirmations of the Reluctant God

By: Rajiv Grover

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God Won't Help

Affirmations of the Reluctant God

By: Rajiv Grover

A chance meeting with a former US Army Special Forces officer AKA Candyman in war-torn Kabul sets Shiv, a disillusioned civil engineer, from the comforts of Mumbai on a journey to find his inner peace. The craggy peaks and troughs of the Karakoram Range echo the ups and downs of Shiv’s life as he seeks answers to questions of life, destiny and happiness. In a way, Shiv’s travails are no different from that of millions of others seeking answers to the apparent unfairness in life’s distribution of bounties and miseries. Keeping him company in this quest is Nasir, a dour-faced Pashtun, who struggles with his own torments as he despairs at the caprices of fate. But what is a former US army officer doing amidst the ruins of Kabul living in a tent house, and why does the American go by the moniker “Candyman”? The answer to this innocuous question hides in itself the purpose of life we seek and how and why happiness eludes most, despite religion, religious structures, gods and godmen and most important of all… why God won’t help! Or will He?

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Notion Press

Published Date

ISBN 10

1643246127

ISBN 13

9781643246123

The State in the Colonial Periphery

A Study on Sikkim’S Relation with Great Britain

By: Rajiv Rai

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The State in the Colonial Periphery

A Study on Sikkim’S Relation with Great Britain

By: Rajiv Rai

The State in the Colonial Periphery: A Study on Sikkims Relation with Great Britain, as the preliminary title of the book indicates; it uncovers the relation between Sikkim and Great Britain, from the beginning of the relationship in the early nineteenth century, till the end of the British Colonial rule in India. This book expands upon the existing literature by uncovering the British influence in the region and its impact in determining the politics of the region. This work connotes Sikkim with the term colonial periphery which is neither a state under colonialism, nor outside the zone of influence of colonialism and predominantly acts according to the aspirations of the colonizer. After the end of British paramountcy in India, a delegation headed by Crowned Prince, Thondup Namgyal went to Delhi to discuss the matters relating to Sikkim with the British Officials. But since, the paramountcy had already been lapsed, they urged Sikkims delegation to discuss the matter with independent India. Independent India didnt define the status of Sikkim, eventually India signed a Standstill Agreement (1948), to discuss the future and position of Sikkim in open. The Treaty of 1950 confirmed the sovereignty of Sikkim and Sikkim became the protectorate state of India, as it was of Britain. The international implication and the demands for the larger democracy in Sikkim, led to the merger, a peripheral state became the part of India. The contact with the British transformed the traditional monastic state with cultural, political and religious affinities with Tibet, into a modern state. Sikkim is still to some extent a virgin territory for the researchers, much work remains to be done on the period of British influence in the region; perhaps this is the first on the said theme. This work has made an attempt towards contributing to the fulfilment of this need. This work attempts to provide some answers to the question of British influence in shaping the politics of the region and its impact on the state of Sikkim. Overall, this study makes the conclusion that the regional, political, economic and strategic interests of British colonialism played a key role in determining the political developments and present political situation in Sikkim.

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Page Count

176

Publisher

Partridge Publishing

Published Date

ISBN 10

1482848716

ISBN 13

9781482848717

The IT Payoff

Measuring the Business Value of Information Technology Investments

By: Sarv Devaraj,Rajiv Kohli

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The IT Payoff

Measuring the Business Value of Information Technology Investments

By: Sarv Devaraj,Rajiv Kohli

In an era when IT budgets are being cut as indiscriminately as they were once increased, this book offers the first systematic guide to measuring the true impact of IT spending--and making rational decisions about which projects to fund.

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Page Count

202

Publisher

FT Press

Published Date

ISBN 10

0130650749

ISBN 13

9780130650740

Film Quiz Book

Film Quiz Book by Rajiv Ranjan: A Quiz Book for Movie Buffs

By: Rajiv Ranjan

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Film Quiz Book

Film Quiz Book by Rajiv Ranjan: A Quiz Book for Movie Buffs

By: Rajiv Ranjan

Generally; it is observed that after politics; subject matter and photographs related to films occupy maximum space in newspapers; magazines* and journals. It is seen; in practice; that almost everyone has an interest in films; he or she may be a seven-year-old school-going child or a seventy-year-old retired man or a working woman. In spite of their interest; they have very limited knowledge about various issues related to films. A book providing authentic and interesting information on this subject with detailed research is hardly available in the market. To bridge this gap; the present film quiz book has been published. Apart from providing relevant information about various historical events regarding films; 1000 facts about celebrities related to this field such as producers; directors; lyricists; singers; music directors; actors; actresses; and many others have been highlighted in the book in a comprehensive; orderly and attractive way. Selected Stories of Honoré de Balzac by Honoré de Balzac: In this collection, Honoré de Balzac presents a selection of his acclaimed short stories, showcasing his incredible talent for vivid storytelling and character development. With its rich language and engaging narratives, this book is a must-read for fans of classical literature. Key Aspects of the Book "Selected Stories of Honoré de Balzac": Collection of Short Stories: The book features a collection of acclaimed short stories by Honoré de Balzac. Vivid Storytelling and Character Development: The stories showcase Balzac's incredible talent for vivid storytelling and character development. Useful for Literature Enthusiasts: The book is useful for fans of classical literature and those interested in the works of Balzac. Honoré de Balzac was a French novelist and playwright who is regarded as one of the greatest writers of Western literature. His book, Selected Stories of Honoré de Balzac, is highly regarded for its captivating storytelling and rich language.

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Page Count

188

Publisher

Prabhat Prakashan

Published Date

ISBN 10

8184300239

ISBN 13

9788184300239

Optical Networks

A Practical Perspective

By: Rajiv Ramaswami,Kumar Sivarajan,Galen Sasaki

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Optical Networks

A Practical Perspective

By: Rajiv Ramaswami,Kumar Sivarajan,Galen Sasaki

Optical Networks, Third Edition continues to be the authoritative source for information on optical networking technologies and techniques. Componentry and transmission are discussed in detail with emphasis on practical networking issues that affect organizations as they evaluate, deploy, or develop optical networks. New updates in this rapidly changing technology are introduced. These updates include sections on pluggable optical transceivers, ROADM (reconfigurable optical add/drop multiplexer), and electronic dispersion compensation. Current standards updates such as G.709 OTN, as well as, those for GPON, EPON, and BPON are featured. Expanded discussions on multimode fiber with additional sections on photonic crystal and plastic fibers, as well as expanded coverage of Ethernet and Multiprotocol Label Switching (MPLS). This book clearly explains all the hard-to-find information on architecture, control and management. It serves as your guide at every step of optical networking-- from planning to implementation through ongoing maintenance. This book is your key to thoroughly understanding practical optical networks. - In-depth coverage of optimization, design, and management of the components and transmission of optical networks - Filled with examples, figures, and problem sets to aid in development of dependable, speedy networks - Focuses on practical, networking-specific issues: everything you need to know to implement currently available optical solutions

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928

Publisher

Morgan Kaufmann

Published Date

ISBN 10

0080920721

ISBN 13

9780080920726

Shadows of Doubt

Stereotypes, Crime, and the Pursuit of Justice

By: Brendan O'Flaherty,Rajiv Sethi

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Shadows of Doubt

Stereotypes, Crime, and the Pursuit of Justice

By: Brendan O'Flaherty,Rajiv Sethi

Shadows of Doubt reveals how deeply stereotypes distort our interactions, shape crime, and deform the criminal justice system. If you’re a robber, how do you choose your victims? As a police officer, how afraid are you of the young man you’re about to arrest? As a judge, do you think the suspect in front of you will show up in court if released from pretrial detention? As a juror, does the defendant seem guilty to you? Your answers may depend on the stereotypes you hold, and the stereotypes you believe others hold. In this provocative, pioneering book, economists Brendan O’Flaherty and Rajiv Sethi explore how stereotypes can shape the ways crimes unfold and how they contaminate the justice system through far more insidious, pervasive, and surprising paths than we have previously imagined. Crime and punishment occur under extreme uncertainty. Offenders, victims, police officers, judges, and jurors make high-stakes decisions with limited information, under severe time pressure. With compelling stories and extensive data on how people act as they try to commit, prevent, or punish crimes, O’Flaherty and Sethi reveal the extent to which we rely on stereotypes as shortcuts in our decision making. Sometimes it’s simple: Robbers tend to target those they stereotype as being more compliant. Other interactions display a complex and sometimes tragic interplay of assumptions: “If he thinks I’m dangerous, he might shoot. I’ll shoot first.” Shadows of Doubt shows how deeply stereotypes are implicated in the most controversial criminal justice issues of our time, and how a clearer understanding of their effects can guide us toward a more just society.

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Page Count

385

Publisher

Harvard University Press

Published Date

ISBN 10

0674976592

ISBN 13

9780674976597

Knowledge-Based Intelligent Information and Engineering Systems

Pt. III: 9th International Conference, KES 2005, Melbourne, Australia, September 14-16, 2005, Proceedings

By: Rajiv Khosla,Robert J. Howlett

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Knowledge-Based Intelligent Information and Engineering Systems

Pt. III: 9th International Conference, KES 2005, Melbourne, Australia, September 14-16, 2005, Proceedings

By: Rajiv Khosla,Robert J. Howlett

Annotation The four volume set LNAI 3681, LNAI 3682, LNAI 3683, and LNAI 3684constitute the refereed proceedings of the 9th International Conferenceon Knowledge-Based Intelligent Information and Engineering Systems, KES2005, held in Melbourne, Australia in September 2005. The 716 revised papers presented were carefully reviewed and selected fromnearly 1400 submissions. The papers present a wealth of original researchresults from the field of intelligent information processing in thebroadest sense; topics covered in the first volume are intelligentdesign support systems, data engineering, knowledge engineering andontologies, knowledge discovery and data mining, advanced networkapplication, approaches and methods of security engineering, chancediscovery, information hiding and multimedia signal processing, softcomputing techniques and their applications, intelligent agenttechnology and applications, smart systems, knowledge - based interfacesystems, intelligent information processing for remote sensing, intelligent human computer interaction systems, experience managementand knowledge management, network (security) real-time and faulttolerant systems, advanced network application and real-time systems, and intelligent watermarking algorithms.

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1473

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540288961

ISBN 13

9783540288961

The Mind of the Guru

By: Rajiv Mehrotra

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The Mind of the Guru

By: Rajiv Mehrotra

In The Mind of the Guru, Rajiv Mehrotra presents dialogues with several contemporary sages and masters who have illumined the minds of millions around the world. Ranged here are gurus as diverse as B. K. S. Iyengar, who brought yoga from the world of the esoteric to our living rooms; Swami Ramdev, who has democratized yoga via television; and Mata Amritanandamayi, whose mere presence invokes an overwhelming awareness of love. There is Deepak Chopra discussing a quantum healing of mind and body, Sogyal Rinpoche encouraging us to look at death so that we might live a better life and Sri Sri Ravi Shankar reaffirming each person’s right and access to happiness. And there is the unique and contrary voice of U. G. Krishnamurti telling us that all talk of transformation is poppycock. There are no grand narratives or final solutions, only guides who can show the way to the light within. Here you learn from voices as diverse as that of Thich Nhat Hanh, Bishop Desmond Tutu, Baba Amte and Stanislav Grof. Underlying the dialogues is their wisdom on how we can make ourselves unhappy – and guidance on how we can turn our lives around to achieve happiness.

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Page Count

268

Publisher

Hay House, Inc

Published Date

ISBN 10

9381398100

ISBN 13

9789381398104

Facial Rejuvenation Surgery

By: Barry M. Jones,Rajiv Grover

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Facial Rejuvenation Surgery

By: Barry M. Jones,Rajiv Grover

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Page Count

160

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323048307

ISBN 13

9780323048309

The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

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The Handbook of Marketing Research

Uses, Misuses, and Future Advances

By: Rajiv Grover,Marco Vriens

The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving through marketing research.

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Page Count

721

Publisher

SAGE Publications

Published Date

ISBN 10

1452261539

ISBN 13

9781452261539

Thakur - Sri Ramakrishna

A Biography

By: Rajiv Mehrotra

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Thakur - Sri Ramakrishna

A Biography

By: Rajiv Mehrotra

The story of Sri Ramakrishna, one of the most beloved Hindu spiritual leaders. "All religions are true. The important thing is to reach the roof. You can reach it by stone stairs or by wooden stairs or by bamboo steps or by a rope. One should not think, ‘My religion alone is the right path and other religions are false.’ I had to practice each religion for a time – Hinduism, Islam, Christianity. Infinite are the paths and infinite are opinions." - Sri Ramakrishna. In Thakur - Sri Ramakrishna: A Biography, Rajiv Mehrotra explores the ‘challenge and the riddle’ presented by the great mystic who, more than a century after his death, continues to dominate secular Hindu consciousness. Sri Ramakrishna brought a new vitality not only to the practices, rituals and symbols of the Hindu heritage but also the celebration of divinity in diverse forms, and reinforced the underlying possibility of a real harmony between all religions. It is this vision that makes him one of the great religious teachers of all time and so profoundly relevant today. This illuminating and intimate biography is most reader-friendly and comprehensive, revealing this boundless power and magnetism of Sri Ramakrishna, as well as the Order that was inspired by his spiritual quest. Mehrotra’s narrative gift is remarkably precise and richly evocative, integrating all details of an aspect into a visual and verbal complex of significance. This is a book for all those who want to know more about Sri Ramakrishna, as well as for anyone looking for a brilliant read.

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118

Publisher

Hay House, Inc

Published Date

ISBN 10

9381398259

ISBN 13

9789381398258

Thakur

By: Rajiv Mehrotra,Rajiv

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Thakur

By: Rajiv Mehrotra,Rajiv

All Religions Are True. The Important Thing Is To Reach The Roof. You Can Reach It By Stone Stairs Or By Wooden Stairs Or By Bamboo Steps Or By A Rope. One Should Not Think, My Religion Alone Is The Right Path And Other Religions Are False. I Had To Practise Each Religion For A Time Hinduism, Islam, Christianity. Infinite Are The Paths And Infinite The Opinions. Sri Ramakrishna In Thakur : A Life Of Sri Ramakrishna Rajiv Mehrotra Explores The Challenge And The Riddle Presented By The Great Mystic Who, More Than A Century After His Death, Continues To Dominate Secular Hindu Consciousness. Sri Ramakrishna Brought A New Vitality Not Only To The Practices, Rituals And Symbols Of The Hindu Heritage But Also To The Celebration Of Divinity In Diverse Forms, And Reinforced The Underlying Possibility Of A Real Harmony Between All Religions. It Is This Vision That Makes Him One Of The Great Religious Teachers Of All Time And So Profoundly Relevant Today. Drawn By His Cheerful And Buoyant Enthusiasm And His Practical Approach Towards Spirituality, Disciples Came From All Levels Of Society And From All Professions To This Unlettered Man Of God. To Those Who Became His Disciples, Thakur, The Master, Was A Friend And Teacher Who Broadened Their Spiritual Horizons, Kindling In Them A Deep Yearning For God. He Nurtured Them Through Their Personal Spiritual Journeys, Building On Their Individual Temperaments And Abilities. Even Though Sri Ramakrishna Lived A Transparent Life, With His Spiritual Evolution, Sadhanas And Practices Documented In Detail, He Has, In Many Ways, Eluded Understanding. He Does Not Fit Ordinary Categories, And His Ineffable Charisma And The Utter Devotion That He Commanded From His Followers Has Remained Somewhat Of A Mystery To The Uninitiated. This Illuminating And Intimate Biography Reveals The Boundless Power And Magnetism Of Sri Ramakrishna, As Well As The Order That Was Inspired By His Spiritual Quest.

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Page Count

178

Published Date

ISBN 10

0143063715

ISBN 13

9780143063711

Book's by Rajiv Grover

The Handbook of Marketing Research

The Handbook of Marketing Research

Facial Rejuvenation Surgery

Facial Rejuvenation Surgery

God Won't Help

God Won't Help

The State in the Colonial Periphery

The State in the Colonial Periphery

The IT Payoff

The IT Payoff

Film Quiz Book

Film Quiz Book

Optical Networks

Optical Networks

Shadows of Doubt

Shadows of Doubt

Knowledge-Based Intelligent Information and Engineering Systems

Knowledge-Based Intelligent Information and Engineering Systems

The Mind of the Guru

The Mind of the Guru

Facial Rejuvenation Surgery

Facial Rejuvenation Surgery

The Handbook of Marketing Research

The Handbook of Marketing Research

Thakur - Sri Ramakrishna

Thakur - Sri Ramakrishna

Thakur

Thakur

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