Treating your customers well is no longer enough. The new rule is: employees, too, have to be treated as well, if not better than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New-age companies, such as Amazon, Flipkart, Uber, Ola and Netflix, among others, are dismantling the old rules of business and installing new ones in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
Treating your customers well is no longer enough. The new rule is: employees too, have to be treated as well, if not better, than the customers. Happy employees make happy customers, and happy customers tend to be loyal. Do you spend money in advertising to create awareness about your product? You don't need to do that any longer. The new rule is: invest in making your product so good that it does its own marketing. New Age companies, Amazon and Flipkart, Uber and Ola, and Netflix, among others, are dismantling the old rules of business and installing new rules in their place. This book unfolds the mysteries of these new ways of doing business which most companies try to keep under wraps. Compellingly written with several anecdotes, this is a gripping book full of incredible insights.
ATOMIC AND MOLECULAR PHYSICS: Introduction to Advanced Topics introduces advanced topics of Atomic and Molecular Collision Physics covering Atomic structure calculations, Photoionization of atomic systems, Electron-atom collisions, Ion-atom collisions, Collisions involving exotic particles, Ultracold atoms and Bose-Einstein condensation as well as Atomic data and Plasma diagnostics. This volume is very useful to start research in theoretical and experimental Atomic and Molecular Physics. The book is also helpful to those working in interrelated research areas like Laser physics, Astrophysics and Plasma and Fusion research where such a background of theoretical Atomic Collision Physics is an integral part.
Dykes occur in a wide variety of geological and tectonic settings and their detailed study through space and time is imperative for understanding several geological events. Dykes are believed to be an integral part of continental rifting and when they occur as spatially extensive swarms of adequate size, they can be of immense utility in continental reconstructions and also help to identify Large Igneous Provinces (LIPs). It is known that continental flood basalts and major dyke swarms have their origin related in some way to the up-rise of hot mantle plumes which may lead to rifting and eventual continental break-up. Dykes signify crustal extension and are important indicators of crustal stabilisation events, supercontinental assembly and dispersal, crust-mantle interaction and play a significant role in the delineation of crustal provinces as well as in deciphering crustal evolution events. Many economic mineral deposits of the world are also associated with a variety of dykes. The volume will provide state-of-the-art information on all aspects of dykes with emphasis on the origin, evolution and emplacement of dykes.
Xenobiotics in Chemical Carcinogenesis: Translational Aspects in Toxicology covers the translational toxicology of xenobiotics substances in carcinogenesis by explaining the toxicokinetic and toxicodynamic, toxicogenomic, biotransformation, and resistance mechanisms in the human body. The book begins with a historical review and link to future prospects for chemical carcinogenesis. It discusses major environmental xenobiotics and their risks in inducing cancer, along with content on toxic xenobiotics and their routes of exposure in humans, the role of xenobiotic metabolism in carcinogenesis, and the toxicokinetic and toxicodynamic of xenobiotics in cancer development. Lastly, the book explores current achievements such as using toxicogenomics for predicting the carcinogenicity of xenobiotic substances and the challenges posed by carcinogenic xenobiotic substances when examining preventive methods, diagnosis, and the development of anticancer drugs for specific toxicants. Covers the exposure and transmission of various toxic xenobiotics substances, including nanomaterials, to humans and their interaction with specific tissues in precipitating the development of cancers Unravels the toxicokinetic and toxicodynamic processes of toxic xenobiotics in bioaccumulation Examines the genetic aberrations in cancer genomes by genetic-environmental interactions in carcinogenesis Explains the biotransformation mechanisms of toxic xenobiotics by gut microbes in humans
Phytochemicals and derivatives have become promising alternatives to increase treatment potential in cancer patients with minimal side effects. Drug-delivery Systems of Phytochemicals as Therapeutic Strategies in Cancer Therapy elucidates the importance of various phytochemicals in cancer therapy and explains various routes/methods to deliver phytochemicals for overcoming the problems associated with delivery system in cancer treatment. Several nanotechnological methods are followed to enhance drug solubility, sustainability, bioavailability and gastrointestinal permeability of these phytochemicals. The advanced field of drug-delivery systems explains that combination therapy for cancer treatment has important benefits over mono-delivery therapeutics. Natural compounds, because of their biobased origin, have drawn higher attention than synthetic drugs. Synthesis of nano-phytomedicines has impacted the bioavailability of phytochemicals. Novel formulations have been synthesized loaded with phytochemicals and have revealed extraordinary results in treatment of various cancers. Current understanding of the relevant information presented in Drug-delivery systems of phytochemicals as therapeutic strategies in cancer therapy fulfils the requirements of oncologists, molecular biologists, pharmacologist and related researchers, who want to work in the areas of drug development targeting phytochemicals for cancer therapy Explains the significance of phytochemicals in cancer therapy, along with their pharmacologic action Elucidates the importance of various phytochemicals in cancer therapy Explains the emerging need of drug-delivery system for plant metabolites Deciphers the various drug-delivery systems for phytomedicines involved in cancer treatments Describes the crucial role of nanotechnology in the development of drug-delivery systems for anticancer phytochemicals Explores the challenges associated with developing drug-delivery systems for phytochemicals to cure cancer
Dykes occur in a wide variety of geological and tectonic settings and their detailed study through space and time is imperative for understanding several geological events. Dykes are believed to be an integral part of continental rifting and when they occur as spatially extensive swarms of adequate size, they can be of immense utility in continental reconstructions and also help to identify Large Igneous Provinces (LIPs). It is known that continental flood basalts and major dyke swarms have their origin related in some way to the up-rise of hot mantle plumes which may lead to rifting and eventual continental break-up. Dykes signify crustal extension and are important indicators of crustal stabilisation events, supercontinental assembly and dispersal, crust-mantle interaction and play a significant role in the delineation of crustal provinces as well as in deciphering crustal evolution events. Many economic mineral deposits of the world are also associated with a variety of dykes. The volume will provide state-of-the-art information on all aspects of dykes with emphasis on the origin, evolution and emplacement of dykes.
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