Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.
This is an open access book. We are pleased to announce our 3rd International Conference on Bioinformatics and Data Science (ICBDS – 2022) and 9th International Conference on Public Mental Health and Neurosciences (ICPMN – 2022) which was a unique conference where we connectted Biological Function through Computational Genomics to the world of integrated medicine and therapeutics. Functional genomics is a field of molecular biology that attempts to describe gene (and protein) functions and interactions. This science aims to understand the complex relationship between genotype and phenotype on a global (genome-wide) scale of different biological processes. Most researchers now study genes or regions on a “genome-wide” scale (i.e. all or multiple genes/regions at the same time), with the hope of narrowing them down to a list of candidate genes or regions to analyze in more detail. There are several specific functional genomics approaches depending on what we are focused on DNA level (genomics and epigenomics), RNA level (transcriptomics), protein level (proteomics), metabolite level (metabolomics) and phenotype level (phenomics). The recent trends in gene and genome editing technologies, promising genomic information can be modulated in the areas of medicine, agriculture and environment. Big data is a promising in many research areas, but still it is computationally challenging and non-availability of experts to handle big-data with reduced speed and cost. With the increasing use of advanced technology and the exploding amount of big-data in, it is imperative to introduce effective and efficient methods to handle big data using computing technologies. The big data analytics technique is required to solve the problems in bioinformatics such as the storage of vast information generated by analyzing the big-data. Big data analytics can examine large data sets, analyze and correlate genomic and proteomic information. Big data research finds a huge application in Neuroscience and Brain research. Our unique conference connects genomics to the world of genomics to integrated medicine including yogic sciences.
Human Rights and the Third World: Issues and Discourses deals with the controversial questions on the universalistic notions of human rights. It finds Third World perspectives on human rights and seeks to open up a discursive space in the human rights discourse to address unresolved questions, citing issues and problems from different countries in the Third World: Whether alternative perspectives should be taken as the standard for human rights in the Third World countries? Should there be a universalistic notion of rights for Homo sapiens or are we talking about two diametrically opposite trends and standards of human rights for the same species? How far these Third World perspectives of human rights can ensure the protection of the minorities and the vulnerable sections of population, particularly the women and children within the Third World? Can these alternative perspectives help in fighting the Third World problems like poverty, hunger, corruption, despotism, social exclusion like the caste system in India, communalism, and the like? Can there be reconciliation between the Third World perspectives and the Western perspective of human rights?
Written by two scholars at the forefront of conducting research on the psychology of consumers and mentoring those new to the field, Becoming a Consumer Psychologist provides a guide to what it takes to become a consumer psychologist, and achieve success in this area. Monga and Bagchi lay out the varied experiences that lead one to be a consumer psychologist in academia, marketing, or public policy. The book discusses the academic route in detail, guiding you on how to apply to schools, including for a Ph.D., what courses to take, and what to expect during your educational experience and after. It also discusses other routes that lead to diverse non-academic career paths in which practitioners apply their knowledge about consumer psychology. The authors' guidance is backed by their own experiences as consumer psychology researchers, mentors, and journal Associate Editors; and the insights that the authors have gathered exclusively for this book from 23 other leading academics and practitioners. This book is essential reading for anyone looking to start their career in consumer psychology, and for mentors and advisors who are guiding students about career choices.
Discusses the potential of radiation countermeasure agents and radiosensitizers of herbal origin, and their multifaceted mode of action, particularly in nuclear operations, rescue operations, deep space missions, and application during radiotherapy. This book is suitable for readers in radiation biology, radiation oncology, and military medicine.
This book attempts to make a holistic assessment and a humble intervention on the prevalent multiple social exclusion of dalits. The study is based in modern India, with a focus on Punjab in particular. It further substantiates that how caste and other exclusions are a lived reality. Challenging entrenched ideas, it uses multi-disciplinary perspectives/methodologies and lived experiences to comprehend dalits social exclusion, inter-sectionalities and social inequalities. It further interrogates linkages between key determinants, like, landlessness, educational attainment, asset ownership, gender discrimination, caste-based segregation and discrimination, employment, economic activity, development, state intervention policy, untouchability, political exclusion, diaspora effect, parallel sites of assertion, dalit consciousness, heterogeneities amongst dalits with social exclusion/inclusion. The salient feature of the book that it has covered all the regions of the state and 15 out of the total 39 scheduled castes. Drawing on Mixed Methods approach, multi-regional fieldwork and bottom-up perspective, this volume puts forward a perceptive analysis. It will be of great interest to researchers working in the fields of Social Exclusion, Sociology, Gender Studies, Dalit Studies, Caste Studies, Social Anthropology, Indian Politics, Economics, Public Administration, Public Policy, Social Work, Human Rights, Rural Development, Life Long Learning, Development Studies, Laws, and Police Administration.
This book is related to the presumptive tests usually applied for the screening of various exhibits collected and sent for forensic analysis. It includes nearly all the color test used for the screening purpose in various branches of forensic science.
Great institutions require even greater leaders to find their true potential to get ahead in their race. Transformation Through Reinventing is the journey of ICICI Bank and Tata Group in the last 5 years. Organisations such as these were totally transformed from within, while maintaining the fabric of their respective founding fathers, intact. The transformation which was led by Mr. Sandeep Bakhshi at ICICI Bank and Mr. N. Chandrasekaran at Tata Group, offers us as individuals a lot to learn and imbibe. The book captures the journey of transformation of these great institutions and at the same time gives us as individuals an opportunity to imbibe some of these characteristics, to ask the most important question of our lives “Why do we do, what we do?”
The aim of this book is to analyze the nature of European and North American firms' business experience in India with a particular emphasis on understanding the causes of their successes and failure. Part of this is due to the fact that although India resembles the West in some ways, the institutional environment is radically different from that of Euro-American societies. Differences in culture, politics, the economy, and business structure all make it difficult for a Western manager to act accordingly. This book strives to offer Western managers the knowledge they will need to succeed in business in India.
Successful reproduction is the basis not only for the stability of the species in their natural habitat but also for productivity of our crop plants. Therefore, knowledge on reproductive ecology of wild and cultivated plants is important for effective management of our dwindling biodiversity and for the sustainability and improvement of the yield in crop species. Conservation and management of our plant diversity is going to be a major challenge in the coming decades, particularly in the tropical countries which are rich in biodiversity. Reproductive failure is the main driver for pushing a large number of tropical species to vulnerable category. Available data on reproductive ecology on tropical species is very limited and there is an urgent need to initiate research on these lines. A major limitation for the beginners to take up research is the absence of simple concise work manuals that provide step-wise procedures to study all aspects of reproductive ecology. The Manual fills this void. Over 60 protocols described in the manual cover the whole spectrum of reproductive ecology - study sites and species, phenology, floral morphology and sexuality, pollen and pistil biology, pollination ecology, breeding system, seed biology, seed dispersal and seedling recruitment. Each chapter gives a concise conceptual account of the topic before describing the protocols. The Manual caters to researchers, teachers and students who are interested in any aspect of reproductive ecology of flowering plants -- botanists, ecologists, agri-horticulturists, foresters, entomologists, plant breeders and conservation biologists.
This book summarizes the emerging trends in the field of antibiotic resistance of various gram-negative and gram-positive bacterial species. The ability of different species of bacteria to resist the antimicrobial agent has become a global problem. As such, the book provides a comprehensive overview of the advances in our understanding of the origin and mechanism of resistance, discusses the modern concept of the biochemical and genetic basis of antibacterial resistance and highlights the clinical and economic implications of the increased prevalence of antimicrobial resistant pathogens and their ecotoxic effects. It also reviews various strategies to curtail the emergence and examines a number of innovative therapeutic approaches, such as CRISPR, phage therapy, nanoparticles and natural antimicrobials, to combat the spread of resistance.
Xenobiotics in Chemical Carcinogenesis: Translational Aspects in Toxicology covers the translational toxicology of xenobiotics substances in carcinogenesis by explaining the toxicokinetic and toxicodynamic, toxicogenomic, biotransformation, and resistance mechanisms in the human body. The book begins with a historical review and link to future prospects for chemical carcinogenesis. It discusses major environmental xenobiotics and their risks in inducing cancer, along with content on toxic xenobiotics and their routes of exposure in humans, the role of xenobiotic metabolism in carcinogenesis, and the toxicokinetic and toxicodynamic of xenobiotics in cancer development. Lastly, the book explores current achievements such as using toxicogenomics for predicting the carcinogenicity of xenobiotic substances and the challenges posed by carcinogenic xenobiotic substances when examining preventive methods, diagnosis, and the development of anticancer drugs for specific toxicants. Covers the exposure and transmission of various toxic xenobiotics substances, including nanomaterials, to humans and their interaction with specific tissues in precipitating the development of cancers Unravels the toxicokinetic and toxicodynamic processes of toxic xenobiotics in bioaccumulation Examines the genetic aberrations in cancer genomes by genetic-environmental interactions in carcinogenesis Explains the biotransformation mechanisms of toxic xenobiotics by gut microbes in humans
In accordance with the latest notification for the Rajasthan Teacher Eligibility Test (REET) Level-II Social Studies Examination in 2022, the presented book of REET Level-II Classes (VI-VIII) Practice Sets has been prepared to assist the aspirants in their preparation. The Practice Sets are strictly based on the updated syllabus and paper pattern, and have been prepared by thorough analysis of previous years’ question papers, which will prove beneficial for the aspirants. Additionally, last years’ solved papers.
This valuable new book offers a new perspective on dendrimers that bridges the gap between basic research and applied nanomedicine. It explores the ultimate effectiveness of dendrimers in theranostics, a promising field that combines therapeutics and diagnostics into single multifunctional formulations used to affect therapy or treatment of a disease state. The authors examine the potential uses of dendrimers, which have proven their capabilities in local/systemic drug delivery, physical stabilization of the drug, solubility enhancement of the poorly soluble drugs, and gene delivery.
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