In reading the history of nations, we find that, like individuals, they have their whims and their peculiarities; their seasons of excitement and recklessness, when they care not what they do. We find that whole communities suddenly fix their minds upon one object, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run after it, till their attention is caught by some new folly more captivating than the first. We see one nation suddenly seized, from its highest to its lowest members, with a fierce desire of military glory; another as suddenly becoming crazed upon a religious scruple; and neither of them recovering its senses until it has shed rivers of blood and sowed a harvest of groans and tears, to be reaped by its posterity. At an early age in the annals of Europe its population lost their wits about the sepulchre of Jesus, and crowded in frenzied multitudes to the Holy Land; another age went mad for fear of the devil, and offered up hundreds of thousands of victims to the delusion of witchcraft." -Preface
The Rider of Blue Horse (Neele Ghore ka Sawar) is a novel based on the sparkling and heroic life of globally well-known Maharana Pratap of Mewar, who fought a long war with the unequal mighty army of Mughal Emperor Akbar, who wanted to bow down Mewar. Maharana Pratap lit a light of freedom, pride, and self-respect among the people of Mewar, inspiring the nation's struggle for freedom in the time to come. The author has successfully attempted to describe how a great hero of a nation, a great son of the soil like Maharana Pratap, attempts to thwart the mighty foreign forces who were ready to succumb to the freedom and pride of Mewar. The author approaches such gallant psyche and internal conflict while facing the struggle from a different angle, which has never been described anywhere else with such minute details. He also exposes the dual character of the Emperor and his Turk and Rajput Mansabdars side by side, making the novel much more interesting for the readers.
This scholarly work stands as another remarkable addition to the existing literature on the life and struggles of Babu Jagjivan Ram, authored by Er. Rajendra Prasad. Through his insightful writings, Rajendra Prasad has illuminated hitherto untold facets of Babuji, presenting a comprehensive and profound understanding of his persona. This book is an integral part of a series of works dedicated to exploring the multifaceted journey of Babu Jagjivan Ram, weaving together significant links that shed light on his impactful legacy.
This is a first hand account of inner echelons of bureaucracy by an honest, upright and compassionate officer. The book provides a peep into the working of government. It tries to reassure the working and aspiring civil servants that it is possible to survive with dignity and work for the common citizens despite differences with politicians and bosses.
Rajendra Shekhar, former CBI director and former DG police Rajasthan, has stringed together episodes that are astoundingly gripping. He has studied in two of the most prestigious educational power houses of the country, Mayo (schooling) and St. Stephen’s (college education). He has authored two books in English and one in Hindi; all of them having won acclaim. His rich professional experience (in state police and the CBI) is evidenced in his experiences during the 1965 Indo-Pak War and in his supervision of cases of special crime, anti-corruption and murder in the CBI. His skilled narration in Facebook posts and penned articles has drawn exceptional endorsements. The book is peppered with endearing characters that flit through the pages perpetrating well-meaning indiscretions from Mansukha to Masoom and of course Amma (author’s mother) who is naive enough to think that Eton is just a pile of bricks. Shekhar’s forte is character delineation. As such, the unique aspect of this book is that it is replete with delightful characters having a bearing on human interest. This touching tale of times gone by will strike a heart-warming chord with its readers, as they go along to discover the humane facet of a ‘uniformed service’, otherwise known for its severe approach.
The force behind writing this novel is the silent freedom-movement run under the most precarious conditions by the Tibetans forced to live under the dictates of China. The unprecedented genocide and an attempt to annihilate the very race constitute the primary framework of the story. This blending of fact with fiction has been effectively and successfully crafted by Rajendra Mishra, a pioneer and prolific writer in Hindi who deserves a much larger canvas through a translation in English. The narrative moves around Suvir, a dynamic Robotic Engineer and a pioneer social activist. Chi Lin aka Lachi – an amazingly beautiful and patriotic Tibetan girl who has taken up Chinese citizenship for a disguise and an American Entrepreneur Orvellia play a pivotal role in bringing to the fore the verities of life and the significance of freedom. A must read for those who believe in struggle for the values of life.
The Book Deals With The Problems Of Education : Pre-Primary, Primary, Secondary, Higher Secondary, College And University Level Education. It Discusses Various Spheres Of Education Like : Women Education, Adult Education, Education Of The Scheduled Castes And Scheduled Tribes. The Various Political, Technological And Social Impacts On Education Are Analysed. The Book Examines The Various Types Of Education : Population Education, Physical Education, Health Education, Religious And Moral Education, Technological Education, Teacher Education. Evaluating The Different Aims Of Education Like Education For Democracy, Education For National And Emotional Integration, Education For International And Inter-Cultural Understanding, It Discusses The Problems Peculiar To The Entire Structure Of Education : Administration And Supervision, Curriculum, Evaluation And Examination, Work Experience, Medium Of Instruction. It Studies Problems Peculiar To Expansion Of Education : Universalisation, Diversification, Text-Book Nationalisation, Standardisation, Indianisation And Modernisation. It Is Hoped That The Book Will Be Useful For Teachers, Academicians, Educational Planners, Researchers, Administrators As Well As For Common Readers.
For creating a balance in the organizational environment, harmony amongst the employees and the employer is a prerequisite. The factors that help in determining an organizational balance are the sociology of an environment, psychology of the people working there, channels of communication along with a sound and rational management. The book highlights the fundamental concepts of organizational behaviour, and its applications in the Indian organizational scenario. The second edition of the book, maintaining the same chapters' organization as in the previous edition, comprises 28 chapters based on the fundamental concepts of organizational behaviour, and case studies from various Indian industry verticals. These case studies reveal the authors' experience in real-life scenario as consultants as well as their observations pertaining to the concepts of organizational behaviour. Besides, the text lays emphasis on some modern tools of management such as TQM, BPR and Knowledge Management, which is a unique feature of this book. The book is designed for the students of management and psychology. Moreover, it is useful for the postgraduate students of commerce as well as it is of immense use to the personnel associated with technical, commercial and IT-based industries requiring human resource management. KEY FEATURES • Every chapter is concluded with a real-life case study. • Appendices added to most of the chapters contain research-based questionnaire instruments. • Discussion Questions on Case studies enhance learning among students. NEW TO THE SECOND EDITION Includes three new sections on 'Case Study Method as an Important Pedagogy', 'Classification of Case Studies' and 'Steps of Solving a Case'. Incorporates 29 new short and sharp cases at the end of the book to make the reader aware of real-life situations. TARGET AUDIENCE • MBA / PGDM / BBA • BA (Hons.) Psychology • MCom
In reading the history of nations, we find that, like individuals, they have their whims and their peculiarities; their seasons of excitement and recklessness, when they care not what they do. We find that whole communities suddenly fix their minds upon one object, and go mad in its pursuit; that millions of people become simultaneously impressed with one delusion, and run after it, till their attention is caught by some new folly more captivating than the first. We see one nation suddenly seized, from its highest to its lowest members, with a fierce desire of military glory; another as suddenly becoming crazed upon a religious scruple; and neither of them recovering its senses until it has shed rivers of blood and sowed a harvest of groans and tears, to be reaped by its posterity. At an early age in the annals of Europe its population lost their wits about the sepulchre of Jesus, and crowded in frenzied multitudes to the Holy Land; another age went mad for fear of the devil, and offered up hundreds of thousands of victims to the delusion of witchcraft." -Preface
Digital Dynamo: Unleashing the Power of Modern Marketing" is a comprehensive guide that dives deep into the dynamic world of digital marketing, providing readers with a strategic roadmap to navigate the ever-evolving landscape and maximize their online presence. This book will equip marketers, business owners, and aspiring digital enthusiasts with practical insights, real-world case studies, and actionable strategies to succeed in the digital realm. In this comprehensive exploration of digital marketing, we delved into various aspects of creating effective strategies, connecting with audiences, and staying ahead in the ever-evolving digital landscape. We started by defining digital marketing and recognizing its significance in modern business. We traced its evolution, dissecting its impact on traditional marketing practices. Understanding the components of a successful digital marketing strategy was a pivotal step, where we emphasized setting clear goals tailored to business needs and identifying target audiences through buyer personas. We explored content strategy creation, content format diversification, and leveraging storytelling to emotionally engage customers. The journey ventured into the realm of social media, where we discussed major platforms, organic and paid strategies, and the art of building a loyal community. We then navigated the intricacies of SEO, both on-page and off-page, while emphasizing the importance of staying current with search engine algorithm changes. Pay-per-click advertising, including Google Ads and Bing Ads, was demystified, accompanied by insights into crafting effective ad copy and optimizing campaigns for ROI. We expanded into search engine marketing (SEM) and display advertising, revealing their potential impact. Email campaigns took center stage, from designing engaging content and compelling subject lines to building segmented lists and automating sequences for nurturing and retention. The role of data analytics was highlighted, showcasing its power in shaping strategies, tracking performance, and understanding customer behavior. Wrapping up, we explored emerging technologies like AI, chatbots, and virtual reality, envisioning their integration into future marketing efforts. Ethical considerations underscored the importance of maintaining consumer trust and data security. Finally, building transparency and trust emerged as the bedrock of successful digital marketing, culminating in a holistic perspective on navigating the dynamic digital landscape.
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