Raj Balasubramanian's Books

The Global Rule of Three

Competing with Conscious Strategy

By: Jagdish Sheth,Can Uslay,Raj Sisodia

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The Global Rule of Three

Competing with Conscious Strategy

By: Jagdish Sheth,Can Uslay,Raj Sisodia

In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down. This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets. This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.

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Page Count

302

Publisher

Springer Nature

Published Date

ISBN 10

3030574733

ISBN 13

9783030574734

Events Management

Principles and Practice

By: Razaq Raj,Paul Walters,Tahir Rashid

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Events Management

Principles and Practice

By: Razaq Raj,Paul Walters,Tahir Rashid

Events Management provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality. Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics. International case studies covering all manner of events are used throughout and include: · The impact of the London 2012 and Rio 2016 Olympic Games · Van Gogh Augmented Reality in Nuenen · Sands EXPO and Convention Center, Las Vegas · Glastonbury Music Festival · Lame Horse Night Club, Russia · The Leeds Caribbean Festival Suitable for Events Management students at Undergraduate and Postgraduate level.

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Page Count

449

Publisher

SAGE

Published Date

ISBN 10

1473998387

ISBN 13

9781473998384

Bubbles, Drops, and Particles in Non-Newtonian Fluids

By: Raj P. Chhabra,Swati A. Patel

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Bubbles, Drops, and Particles in Non-Newtonian Fluids

By: Raj P. Chhabra,Swati A. Patel

The third edition of Bubbles, Drops, and Particles in Non-Newtonian Fluids provides comprehensive coverage of the scientific foundations and the latest advances in particle motion in non-Newtonian media. Thoroughly updating and expanding its best-selling predecessor, this edition addresses numerical and experimental developments in non-Newtonian particulate systems. It includes a new chapter on heat transfer in non-Newtonian fluids in the free and mixed convection regimes and thus covers forced convection regimes separately in this edition. Salient Features: Demonstrates how dynamic behavior of single particles can yield useful information for modeling transport processes in complex multiphase flows Addresses heat transfer in Generalized Newtonian Fluid (GNF), visco-plastic and visco-elastic fluids throughout the book and outlines potential strategies for heat transfer enhancement Provides a new detailed section on the effect of confinement on heat transfer from bluff-bodies in non-Newtonian fluids Written in a clear and concise manner, this book remains an excellent handbook and reference. It is essential reading for students and researchers interested in exploring particle motion in different types of non-Newtonian systems encountered in disciplines across engineering and the sciences.

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Page Count

1147

Publisher

CRC Press

Published Date

ISBN 10

0429536348

ISBN 13

9780429536342

SOA with REST

Principles, Patterns & Constraints for Building Enterprise Solutions with REST

By: Thomas Erl,Benjamin Carlyle,Cesare Pautasso,Raj Balasubramanian

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SOA with REST

Principles, Patterns & Constraints for Building Enterprise Solutions with REST

By: Thomas Erl,Benjamin Carlyle,Cesare Pautasso,Raj Balasubramanian

The Definitive Guide to Building Web-Centric SOA with REST The World Wide Web is based on the most successful technology architecture in history. It has changed how we view, access, and exchange information and, with the advent of REST, it has also provided us with compelling ways to build and improve automation solutions. REST provides a great deal of guidance to ensure that an architecture and its automation logic are technically sound, though it is still your responsibility to build services that actually add value to your business. SOA with REST is the first comprehensive tutorial and reference for designing and building RESTful services as part of service-oriented solutions and in conjunction with service-oriented architecture (SOA). This book demonstrates that REST is not only a suitable medium for building truly service-oriented solutions, but also that the service-oriented architectural model is a necessary foundation for REST technology architectures to realize their full business potential. The authors provide thorough mapping of REST constraints and architectural goals with service-orientation principles and SOA characteristics. Using real-world examples, they show how to leverage REST’s simplicity, flexibility, and low overhead without compromising the power or manageability of service-oriented solutions and architectures. This ebook will be valuable to IT architects, developers, and any practitioner seeking to use SOA and REST together.

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754

Publisher

Prentice Hall

Published Date

ISBN 10

0132869918

ISBN 13

9780132869911

Sinusoidal Oscillators and Waveform Generators using Modern Electronic Circuit Building Blocks

By: Raj Senani,D. R. Bhaskar,V. K. Singh,R. K. Sharma

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Sinusoidal Oscillators and Waveform Generators using Modern Electronic Circuit Building Blocks

By: Raj Senani,D. R. Bhaskar,V. K. Singh,R. K. Sharma

This book serves as a single-source reference to sinusoidal oscillators and waveform generators, using classical as well as a variety of modern electronic circuit building blocks. It provides a state-of-the-art review of a large variety of sinusoidal oscillators and waveform generators and includes a catalogue of over 600 configurations of oscillators and waveform generators, describing their relevant design details and salient performance features/limitations. The authors discuss a number of interesting, open research problems and include a comprehensive collection of over 1500 references on oscillators and non-sinusoidal waveform generators/relaxation oscillators. Offers readers a single-source reference to everything connected to sinusoidal oscillators and waveform generators, using classical as well as modern electronic circuit building blocks; Provides a state-of-the-art review of a large variety of sinusoidal oscillators and waveform generators; Includes a catalog of over 600 configurations of oscillators and waveform generators, with their relevant design details and their salient performance features/limitations.

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Page Count

637

Publisher

Springer

Published Date

ISBN 10

3319237128

ISBN 13

9783319237121

Biodiesel from Flowering Plants

By: Samuel Paul Raj,Pravin Raj Solomon,Baskar Thangaraj

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Biodiesel from Flowering Plants

By: Samuel Paul Raj,Pravin Raj Solomon,Baskar Thangaraj

This book offers an exhaustive coverage of process modifications in biodiesel production from oil drawn from 84 oleaginous plant species occurring in all parts of the world, thereby enlisting the scope and potential of many new and non-conventionally obscure plant sources. Biodiesel, now prepared from major vegetable oils, has become a compulsion to offset the dwindling reserve of petro-diesel, which naturally intrudes into the cooking oil demand. This has necessitated search for new sources. The book consolidates the biodiesel production from oils being extracted from conventional plants and also from a plethora of new and non-conventional plants along with their habit and habitats, history of biodiesel’s invention, explanation on species-wise biodiesel process variables, catalytic inclusions, global standards, fuel properties varying with species, blending benefits, cost effectiveness, shelf life, ignition characteristics, fuel consumption and engine performances with eco-friendly exhaust. This book is of immense use to teachers, researchers, scientists of climatology and carbon footprint, energy consultants, fuel chemists, students of agriculture and forestry, automobile engineering, industrial chemistry, environmental sciences and policy makers or anyone who wishes to scale up the biodiesel industry.

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Page Count

676

Publisher

Springer Nature

Published Date

ISBN 10

9811647755

ISBN 13

9789811647758

Model Optimization Methods for Efficient and Edge AI

Federated Learning Architectures, Frameworks and Applications

By: Pethuru Raj Chelliah,Amir Masoud Rahmani,Robert Colby,Gayathri Nagasubramanian,Sunku Ranganath

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Model Optimization Methods for Efficient and Edge AI

Federated Learning Architectures, Frameworks and Applications

By: Pethuru Raj Chelliah,Amir Masoud Rahmani,Robert Colby,Gayathri Nagasubramanian,Sunku Ranganath

Comprehensive overview of the fledgling domain of federated learning (FL), explaining emerging FL methods, architectural approaches, enabling frameworks, and applications Model Optimization Methods for Efficient and Edge AI explores AI model engineering, evaluation, refinement, optimization, and deployment across multiple cloud environments (public, private, edge, and hybrid). It presents key applications of the AI paradigm, including computer vision (CV) and Natural Language Processing (NLP), explaining the nitty-gritty of federated learning (FL) and how the FL method is helping to fulfill AI model optimization needs. The book also describes tools that vendors have created, including FL frameworks and platforms such as PySyft, Tensor Flow Federated (TFF), FATE (Federated AI Technology Enabler), Tensor/IO, and more. The first part of the text covers popular AI and ML methods, platforms, and applications, describing leading AI frameworks and libraries in order to clearly articulate how these tools can help with visualizing and implementing highly flexible AI models quickly. The second part focuses on federated learning, discussing its basic concepts, applications, platforms, and its potential in edge systems (such as IoT). Other topics covered include: Building AI models that are destined to solve several problems, with a focus on widely articulated classification, regression, association, clustering, and other prediction problems Generating actionable insights through a variety of AI algorithms, platforms, parallel processing, and other enablers Compressing AI models so that computational, memory, storage, and network requirements can be substantially reduced Addressing crucial issues such as data confidentiality, data access rights, data protection, and access to heterogeneous data Overcoming cyberattacks on mission-critical software systems by leveraging federated learning

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Page Count

436

Publisher

John Wiley & Sons

Published Date

ISBN 10

1394219210

ISBN 13

9781394219216

Practical Techniques in Molecular Biotechnology

By: Bal Ram Singh,Raj Kumar

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Practical Techniques in Molecular Biotechnology

By: Bal Ram Singh,Raj Kumar

The book will be useful for undergraduate students as a supplementary/reference text in the field of molecular biotechnology.

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378

Publisher

Cambridge University Press

Published Date

ISBN 10

1108486401

ISBN 13

9781108486408

SOA with Java

Realizing Service-Orientation with Java Technologies

By: Thomas Erl,Andre Tost,Satadru Roy,Philip Thomas,Raj Balasubramanian,David Chou,Thomas Plunkett

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SOA with Java

Realizing Service-Orientation with Java Technologies

By: Thomas Erl,Andre Tost,Satadru Roy,Philip Thomas,Raj Balasubramanian,David Chou,Thomas Plunkett

“An outstanding depth-and-breadth resource for IT architects and Java professionals to understand and apply the marriage of SOA and modern Java.” -- Antonio Bruno, Enterprise Architecture and Strategy, digitalStrom “A great self-contained book on SOA using flexible Java implementations....” -- Roger Stoffers, Hewlett Packard “Provides clarity on abstract concepts and is filled with concrete examples of implementing SOA principles in Java environments.” -- Sanjay Singh, Certified SOA Architect “...provides a holistic, comprehensive view on leveraging SOA principles and architecture for building and deploying performant Java services.” -- Suzanne D’Souza, KBACE Technologies “Thomas Erl’s series of books on services technology have shaped, influenced, and strengthened a whole community of enterprise and solution architects’ thinking and solution development, and the much awaited SOA with Java book is an excellent addition to the series. It is a must-read.” -- Lalatendu Rath, Wipro Technologies The Definitive Guide to Building Service-Oriented Solutions with Lightweight and Mainstream Java Technologies Java has evolved into an exceptional platform for building Web-based enterprise services. In SOA with Java, Thomas Erl and several world-class experts guide you in mastering the principles, best practices, and Java technologies you need to design and deliver high-value services and service-oriented solutions. You’ll learn how to implement SOA with lightweight frameworks, mainstream Java services technologies, and contemporary specifications and standards. To demonstrate real-world examples, the authors present multiple case study scenarios. They further demystify complex concepts with a plain-English writing style. This book will be valuable to all developers, analysts, architects, and other IT professionals who want to design and implement Web-based service-oriented architectures and enterprise solutions with Java technologies. Topic Areas Applying modern service-orientation principles to modern Java technology platforms Leveraging Java infrastructure extensions relevant to service-oriented solutions Exploring key concepts associated with SOA and service-orientation within the context of Java Reviewing relevant Java platforms, technologies, and APIs Understanding the standards and conventions that REST and SOAP services are built upon in relation to Java implementations Building Java Web-based services with JAX-WS and JAX-RS Applying the eight key principles of service-orientation design using Java tools and technologies Creating Java utility services: architectural, design, and implementation issues Constructing effective entity services: service contracts, messages, data access, and processing Constructing task services, including detailed guidance on service composition Using ESBs to support infrastructure requirements in complex services ecosystems

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Page Count

588

Publisher

Prentice Hall

Published Date

ISBN 10

0133859088

ISBN 13

9780133859089

Resorcinol

Chemistry, Technology and Applications

By: Raj B. Durairaj

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Resorcinol

Chemistry, Technology and Applications

By: Raj B. Durairaj

Resorcinol chemistry has been providing valuable properties and products in the development of advanced technologies in the areas of pharmaceuticals, rubber compounds, wood composites and plastics. Notable technologies include steel belted radial tires, resorcinol-formaldehyde-latex adhesives (RFL), a weather proof polycarbonate (Sollx), a super heat resistant polymer (PEN-RTM), the world's strongest fiber (Zylon), sun screens (UV absorbers), Intal (an asthma drug), Ostivone (an osteoporosis drug), Throat Plus (lozenges), Centron and Saheli (oral contraceptive pills), and many more. This new resorcinol book contains information on the chemistry and technologies developed for the usefulness of human needs. Scientists and researchers around the world working in the areas of pharmaceuticals, rubber compounds (tires, hoses, belts), polymers, polymer additives (UV absorbers, flame retardants), composites (polymers and wood), photoresists, or just simply organic chemistry will benefit from this key resorcinol reference.

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Page Count

765

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540280901

ISBN 13

9783540280903

World Clinics: Dermatology - Acne

By: Neena Khanna,Raj Kubba

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World Clinics: Dermatology - Acne

By: Neena Khanna,Raj Kubba

First volume in World Clinics: Dermatology series bringing dermatologists up to date with recent advances in treatment of acne. Contributions from experts in Europe, the USA and Asia.

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Page Count

272

Publisher

JP Medical Ltd

Published Date

ISBN 10

9350909766

ISBN 13

9789350909768

Principles of Rehabilitation Medicine

By: Raj Mitra

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Principles of Rehabilitation Medicine

By: Raj Mitra

A high-yield board review and quick reference for Rehabilitation Medicine Rehabilitation Medicine Rapid Review is written primarily for Physical Medicine and Rehabilitation residents preparing for their board exams, and is also an excellent reference for practicing physicians who need a primer on this rapidly growing specialty. With content organized around the American board of Physical Medicine and Rehabilitation core curriculum, this powerful review is enhanced by more than 500 review questions and answers, and concise, bulleted, high-yield text. Readers will find quick answers to common and infrequent issues encountered in rehabilitation medicine

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Page Count

512

Publisher

McGraw Hill Professional

Published Date

ISBN 10

0071793348

ISBN 13

9780071793346

SOA with Java

Realizing Service-Orientation with Java Technologies

By: Thomas Erl,Andre Tost,Satadru Roy,Philip Thomas,Raj Balasubramanian,David Chou,Thomas Plunkett

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SOA with Java

Realizing Service-Orientation with Java Technologies

By: Thomas Erl,Andre Tost,Satadru Roy,Philip Thomas,Raj Balasubramanian,David Chou,Thomas Plunkett

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Solve jigsaw puzzle

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Page Count

588

Publisher

Prentice Hall

Published Date

ISBN 10

0133859088

ISBN 13

9780133859089

SOA with REST

Principles, Patterns & Constraints for Building Enterprise Solutions with REST

By: Thomas Erl,Benjamin Carlyle,Cesare Pautasso,Raj Balasubramanian

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SOA with REST

Principles, Patterns & Constraints for Building Enterprise Solutions with REST

By: Thomas Erl,Benjamin Carlyle,Cesare Pautasso,Raj Balasubramanian

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754

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Prentice Hall

Published Date

ISBN 10

0132869918

ISBN 13

9780132869911

Book's by Raj Balasubramanian

The Global Rule of Three

The Global Rule of Three

Events Management

Events Management

Bubbles, Drops, and Particles in Non-Newtonian Fluids

Bubbles, Drops, and Particles in Non-Newtonian Fluids

SOA with REST

SOA with REST

Sinusoidal Oscillators and Waveform Generators using Modern Electronic Circuit Building Blocks

Sinusoidal Oscillators and Waveform Generators using Modern Electronic Circuit Building Blocks

Biodiesel from Flowering Plants

Biodiesel from Flowering Plants

Model Optimization Methods for Efficient and Edge AI

Model Optimization Methods for Efficient and Edge AI

Practical Techniques in Molecular Biotechnology

Practical Techniques in Molecular Biotechnology

SOA with Java

SOA with Java

Resorcinol

Resorcinol

World Clinics: Dermatology - Acne

World Clinics: Dermatology - Acne

Principles of Rehabilitation Medicine

Principles of Rehabilitation Medicine

SOA with Java

SOA with Java

SOA with REST

SOA with REST

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