As we move deeper into the 21st century, firms continue to struggle with the implementation of sales force technology tools and the role they play in sales representative performance. Foreseeing a changing environment, many sales organizations have begun to focus on technology-related strategies, business processes, and applications to adapt to these emerging issues. With this in mind, sales force technology usage has changed the methods of selling. Salespeople are no longer selling just a "product"; instead, they are providing a valuable "solution" to customer problems. Salespeople now act as consultants or experts and provide customized solutions. This role requires salespeople to develop a technological orientation to access, analyze, and communicate information in order to establish a strong relationship with customers. Sales technology enables salespeople to answer the queries of customers and effectively provide competent solutions. The ability to answer queries and provide solutions leads to strong relationships between a salesperson and a customer. Thus, technology tools are not only used for smoothing the work process, but also have strategic utilizations. With the adoption of technological tools at exponential rates, many firms fell into pitfalls and witnessed failure of their technology initiatives. The purpose of this book is to outline the important steps that must be considered and adhered to when implementing sales force technology. Perhaps the most important aspect covered within this book is that technology usage is both a strategy and a tool; therefore, we outline both strategic considerations as well as implementation procedures throughout each chapter. It is important to consider all the steps and the necessary actions that will need to take place before the first penny is spent; then and only then will the technology have its intended effect.
Saba is a child of nature. Her mother, Meher, has had accidents in life. The first of which was finding a lover in a man whose religion she did not know. Meher’s lover is forced to marry his neighbor, the wily, Mohini, who falsely accuses him of having used her, when she is with someone else’s child. Meher and Saba live in seclusion, hiding from people as much as possible. Saba joins an English course at the Allahabad University where she finds a companion in Nisha. The two girls are poles apart. Saba is all grace and concern; Nisha is self-centered and fashionable. In the university bank, the two girls happen to meet the dashing Rahul. Saba helps him and then the love story begins when the two start liking the same man. Rahul finally manages to get one of them through a series of events that make this novella a literary thriller.
This volume traces the growth of the indigenous Hindi film hero from the silent era up to Dilip Kumar. The film hero is depicted as a credible representative of the social, cultural and political milieu of his era. The author contends that the development of Hindi cinema has been largely centered round the frontal figure of the hero. In the course of the narrative, the subject matter presents a compact history of mainstream Hindi cinema by placing personalities, events and trends in specific time frames.
A unique volume that highlights – tellingly and poignantly – how the impact of the Hindi film over the decades has played a significant role in trying to bring together people belonging to different faiths and different strata of society. Covering a vast time span from the silent era to the present, this work focuses on Hindi cinema’s attempts at promoting harmony and trust among various religions, communities and ethnic groups, while performing its basic function of entertaining the viewers. It identifies appropriate situations and characters in select films – such as Padosi (1941), Hum Ek Hain (1946), Mughal-e-Azam (1960), Dharamputra (1961), Amar Akbar Anthony (1977), Ghulam-e-Musthafa (1997), Lagaan (2001) and Veer-Zara (2004) – and describes how positive messages have been articulated through them. It also examines the response of the film makers to the changes that have been taking place over the years in society vis-à-vis the communal milieu in the country and their contribution towards making a cinema that heals. Ever since its inception a century ago, Indian cinema, far more than other popular cultural medium, has consistently taken up highly appealing and socially relevant interpretations of popular religious beliefs and customs. It has often attempted to ensure that the audiences identified themselves with the characters as they enacted their roles on screen. This cinema, though dominated by love stories and romantic escapism, has, occasionally, sent out a powerful message against age-old religious orthodoxy and outdated traditions by emphasizing that such factors have caused tremendous social tensions and suffering. In a very significant way, Indian cinema has tried to systematically break down religious and other barriers (say, ethnic, language, caste and class) and has endeavoured to engender an egalitarian society despite numerous obstacles. Here is a work that all readers, film buffs or not, will find stimulating, engrossing and informative.
Every time you look in the mirror, all you see is blubber camouflaging your true personality. You want that irritating fat gone so you can shine. Is Liposuction really the answer to all your fat woes? If it is, who is the right Cosmetic Surgeon for you? A nagging fear of the unknown grips your mind. And more questions come up… Find out the real truth – uncensored and hard hitting, with true stories of successes and failures complete with ‘Before’ and ‘After’ pictures. Liposuction: The Big Fat Story busts many Liposuction myths and captures the plain truth behind the procedure. Cutting out the medical jargon, it has easy-to-read chapters. Questions you may or may not think of are answered in the Q&A section. Each chapter makes logical sense by itself, yet forms a concise part of The Big Fat Story. Liposuction: The Big Fat Story is a book about making informed choices and includes indications of approximate costs.
This book covers the latest advances in non-muscle invasive bladder cancer care. It provides a review of the available evidence base for the efficacy of a range of therapeutic techniques, diagnostic procedures and risk factors. Management of Non-Muscle Invasive Bladder Cancer features detailed guidance in uniformly formatted chapters on how to properly apply a range of available therapeutic treatments relevant for patient care. It is a valuable resource for all trainee and practising medical professionals who treat these patients.
White rust caused by the fungus Albugo is the most devastating disease known to occur in more than 50 countries and infects about 400 plant species belonging to 31 families worldwide including important vegetable crucifers, oil yielding Brassicas, ornamental plants and numerous weeds. This book on “White Rust” deals with the aspects on “the disease” and “the pathogen” is vividly illustrated for stimulating, effective and easy reading and understanding. We are sure that this comprehensive treatise on “white rust” will be of immense use to the researchers, teachers, students and all others who are interested in the diagnosis and management of white rust diseases of crops worldwide.
Mulk Raj Anand Was An Indian English Writer Of World Repute. His First Ten Books Were From London. He Has Over 22 Books Of Fiction And A Large Number Of Publications On Art, Education And Culture, And Thousands Of Letters. Only Three Volumes Of His Letters Have Been Published. Some Of His Works Have Gone Out Of Print. The Book Is The First Attempt Of Its Kind To Fill This Gap And Introduce The Author To A Large Readership. Here Is An Earnest Endeavour To Give A ýFeelý Of His Immortal Art And Vision. It Opens With ýThe Lost Childý And Records, In All, 15 Short Stories. Then Selections From 15 Novels Have Been Given. The Final Part Carries Four Letters Of Anand, Culled From Three Anthologies Of Letters.
This volume focuses on the life and times of the ‘star of the millennium’, Amitabh Bachchan, and goes on to describe his contemporaries such as Shashi Kapoor, Dharmendra and Vinod Khanna, and also the next generation of heroes, including the Khans, Govinda, Hrithik Roshan and others who have followed. Ashok Raj is a research coordinator based in New Delhi. An alumnus of the Indian Institute of Technology, New Delhi, he has served as a consultant to several national and international organizations and NGOs in various spheres such as science, culture and the media. His significant work is a sixteen-part series on cinema, which was published in Screen (in 1988).
Today there is no end to the books on Shirdi Sai Baba. But this book Shirdi Sai Baba: The Divine Healer, is different. Its uniqueness lies in the treatment of the subject. It is a systematic, thematic presentation of facts in a simple and lucid manner. It gives fascinating glimpses into Baba’s miracles, His omniscience, His omnipotence and His omnipresence. It further expounds on how Baba brought happiness into the lives of issueless couples craving for children. But the main focus has been on Baba’s divine healing prowess and the devices He used to achieve His mission i.e. happiness of the people who surrounded Him in a simple and systematic manner. Raj Chopra, a retired principal, was born in Multan (now in Pakistan) and brought up and educated in Delhi. She did her MA (English) and BEd from the Delhi University and worked as a senior teacher for two decades. Then onward she got promotions and worked as the head of the institution. The author made her first visit to Shirdi a decade ago. She was so much fascinated by the atmosphere over there that she started visiting the place thrice a year. She has been researching on Sai Baba since then. Though this is her first book, more are likely to follow soon. Her only son with his wife and two daughters is settled in America. His entire family is very much devoted to Sai Baba, and visits Shirdi every time they come to India.
Mihir Raj a medico who developed a great passion for writing by the virtue of an introspective phase in his life when he realized this innate quality. Pursuing final year medical degree from Russia, he is a star blogger at Jagranjunction of Dainik Jagaran. He dreams to build hospitals in far flung areas where health facilities still do not exist and people do not get even the basic health care. Reach him at www.mihirraj.com
This book aims to fill the gap by documenting thermophilic fungi discovered over the past five decades. The chapters spans from covering basic aspects, taxonomy and classification including molecular phyologeny and biotechnological applications of thermophilic fungi.
Contents: Introduction, Why Social Reforms?, Importance of Social Reforms, The Principles of Social Reforms, Traditions and Social Reform, Revival and Reform, A Plea for Judicial Reform, Rights of Women, Demand for English Education, Sri Ramakrishna: Mystic and Spiritual Teacher, Separate Movements Among the Muslims, In Support of Western Education, Art and Science, Muslims and the Early Phase of the Congress, Islam Neither Violent nor Dogmatic, Marriage Reform Among the Hindus, A Plea for Widow Re-Marriage, Theosophy and Social Change in India: With Special Reference to Annie Basant s Contribution, The Work of the Theosophical Society in India, Society and Religion, The Nineteenth Century.
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