How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
To Raise a Fallen People brings to light pioneering writing on international politics from nineteenth-century India. Drawing on extensive archival research, it unearths essays, speeches, and pamphlets that address fundamental questions about India’s place in the world. In these texts, prominent public figures urge their compatriots to learn English and travel abroad to study, debate whether to boycott foreign goods, differ over British imperialism in Afghanistan and China, demand that foreign policy toward the Middle East and South Africa account for religious and ethnic bonds, and query whether to adopt Western values or champion their own civilizational ethos. Rahul Sagar’s detailed introduction contextualizes these documents and shows how they fostered competing visions of the role that India ought to play on the world stage. This landmark book is essential reading for anyone interested in understanding the sources of Indian conduct in international politics.
This book presents the know-how of the real-time IoT application development activity including a basic understanding of the IoT architecture, use cases, smart computing, and the associated challenges in design and development of the IoT system. All the technical details related to protocol stack, technologies, and platforms used for the implementation are explained. It further includes techniques and case studies that include smart computing on the IoT–Cloud models along with test beds for experimentation purposes. The book aims at setting up the groundwork for the creation of applications that can help make day-to-day tasks simpler by meeting the needs of varied sectors like education, health care, agriculture, and so forth. Features: • Covers IoT cloud convergence with a focus on complex industrial IoT case studies. • Discusses the broad background of IoT–Cloud convergence architectures and its fundamentals along with resource provisioning mechanisms. • Emphasizes the use of context in developing context-aware IoT solutions. • Presents a novel C-model that explains the IoT application development phases. • Discusses a simplified convergence model that depicts the role of Cloud in an IoT application. This book aims at graduate students, researchers, and professionals getting started in the IoT field.
This book has been prepared chapter wise on the basis of questions asked in English in various competitive exams. It's very useful for candidates which preparing competition exams like : Bank PO, Clerk, MBA, SSC, MAT, LIC, GIC, RBI, and others competitive Examinations.
How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back. “[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” —The Wall Street Journal “Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” —Financial Times Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix's House of Cards. Netflix gauged the show's potential from data it had gathered about subscribers' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice. In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We're living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how. How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.
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