If we ask the lay readers why they read newspapers, the obvious answer would be to get news. However, what keeps the newspaper endearing and, in a way, enduring are the longer stories about people behind the news, about the humorous everyday experiences we all have, or the closer look at someone and the unexpected surprises we get in the process. In short, we call these features. In this substantially revised book on Feature Writing, the author with her vast experience discusses various aspects of Feature Writing. She focuses on different types of features found in newspapers—Humour and Satire, Brights, Human Interest Features, Travel Features and News Features—and illustrates each of these. In addition, she provides a detailed description of Profiles, Interviews, and Online Features with examples, and gives a clear analysis of Feature Writing Techniques. Intended as a text for students offering courses in Journalism, this book would also be extremely useful for freelance writers, and anyone who has a flair for writing. What is New to THE SECOND Edition Includes two new chapters on Obituary and Tribute, and Sports and new sections such as Blogs and Professionalism in Journalism. Provides more illustrations culled from recent newspapers. Gives explanatory notes on some key words used in the book, and a section on Vocabulary. What the Reviewers Say In this delightful book on FW [Feature Writing], Meera Raghavendra Rao brings home to us that writing a story or a novel is one way of discovering sequence in experience, of stumbling upon cause and effect in the happenings of a writer’s own life. In my view Meera Raghavendra Rao’s book on FW is an exceptionally good and useful book not only for all students of Journalism but also for all writers interested in FW. —V. Sundaram, News Today The author has used instances from her career spanning more than two decades to illustrate various situations in this book. —Deccan Chronicle The book is a rather exhaustive guide on ways to tell a feature story. Among the other pluses is the Indianness permeating the book—most sample articles are home-brewn. —The Hindu, Metroplus Weekend
Let Us Take a Smarter Approach to Sales and Marketing—Smarketing! In today’s world, where digital transformation is the norm, it makes sense for sales and marketing to work in tandem instead of as conflicting functions. The S in Smarketing is for smart sales. We must start by looking at the role that sales and marketing play to understand the changes we need to make to create an impact. Essentially, the sales cycle begins where the marketing function ends. However, today, the lines are blurred with marketing continuing to nurture the prospect and providing useful content throughout the customer’s buying journey for sales enablement. Sales also feeds marketing with insights they have gathered from their interactions with customers, which can help marketing efforts. The Smarketing team plays a vital role, which is why you need to focus on identifying, hiring, motivating, and retaining a smart and ambitious team. You can create a winning team with the right sales and marketing members supported by data, following the best practices that we have discussed, and by readying your organization for this move. But before you go ahead, do a cost-benefit analysis to determine the return-on-investment from your sales and marketing teams. Even as we talk about numbers and strategy, remember that this is a cultural change and you will have to start working from the grassroot-levels so that everyone is prepared for the change. Be prepared to face challenges, bottlenecks, and struggles around determining the size of the team and the way forward.
Did you know that Tasmanian hens have two husbands? That cellular slime molds commit suicide? That vampire bats will share food with hungry fellow bats and that hanuman langurs commit infanticide? Why creatures great and small behave in such fascinating and seemingly perplexing ways is explained in this delightful account of the evolutionary foundations of animal social behavior. Only in recent years have biologists and ethologists begun to apply careful evolutionary thinking to the study of animal societies--and with spectacular results. This book presents the choicest of these findings, with a remarkable wealth of insights into the myriad strategies that animals have developed to perpetuate their kind. In an irresistible style, Raghavendra Gadagkar explores the strategies of cooperation and conflict adopted by animals--from the lordly lion to the primitive wasp worker--as they choose mates, raise their young, communicate with others, and establish the division of labor necessary to feed and protect the group and safeguard their territory. Whether focusing on the birds or the bees, this book offers both superb descriptions and lucid explanations of many different behaviors encountered in the animal world: why a ground squirrel will sound an alarm--even risk its own safety--to warn fellow squirrels of impending danger; why weaver ant larvae donate silk for nest building; why house mice raise their offspring in a communal nursery; and how animals can recognize the relatives they want to favor--or avoid. Illustrated with both photographs and explanatory diagrams, this expert and inviting tour of the social world of animals will inform and charm anyone curious about the motivations behind the amazing range of activity in the animal kingdom.
While 'Indian popular cinema', as if by default, has come to mean Bollywood, there are other cinemas in India which are at least as rewarding to study, the largest and perhaps most intriguing among them coming from South India. Tamil, Malayalam, Telugu and Kannada cinemas have their own colourful histories, megastars and political trajectories. This anthology is an attempt to do justice to the bewildering variety there is in the body as a whole and addresses this diversity in the only way deemed possible, which is to open out the study to different approaches, at the same time to get a comprehensive look at South Indian cinema as never before undertaken.
Advances in Cell and Molecular Diagnostics brings the scientific advances in the translation and validation of cellular and molecular discoveries in medicine into the clinical diagnostic setting. It enumerates the description and application of technological advances in the field of cellular and molecular diagnostic medicine, providing an overview of specialized fields, such as biomarker, genetic marker, screening, DNA-profiling, NGS, cytogenetics, transcriptome, cancer biomarkers, prostate specific antigen, and biomarker toxicologies. In addition, it presents novel discoveries and clinical pathologic correlations, including studies in oncology, infectious diseases, inherited diseases, predisposition to disease, and the description or polymorphisms linked to disease states. This book is a valuable resource for oncologists, practitioners and several members of the biomedical field who are interested in understanding how to apply cutting-edge technologies into diagnostics and healthcare. Encompasses the current scientific advances in the translation and validation of cellular and molecular discoveries into the clinical diagnostic setting Explains the application of cellular and molecular diagnostics methodologies in clinical trials Focuses on translating preclinical tests to the bedside in order to help readers apply the most recent technologies to healthcare
Coefficient of Variation (CV) is a unit free index indicating the consistency of the data associated with a real-world process and is simple to mold into computational paradigms. This book provides necessary exposure of computational strategies, properties of CV and extracting the metadata leading to efficient knowledge representation. It also compiles representational and classification strategies based on the CV through illustrative explanations. The potential nature of CV in the context of contemporary Machine Learning strategies and the Big Data paradigms is demonstrated through selected applications. Overall, this book explains statistical parameters and knowledge representation models.
Hindi popular cinema has played a key role as a national cinema because it assisted in the imagining of a unified India by addressing a public across the nation-to-be even before 1947. Examining the diverse elements that constitute the 'popular' in Indian cinema, M.K. Raghavendra undertakes, in this book, a chronological study of films to speculate on narrative conventions, thematic continuities, myths, archetypes, and other formal structures that inform it from its hesitant beginnings up to the 1990s. A significant contribution to film studies, the book makes crucial connections between film motifs and other aspects of culture, exploring the development of film narrative using the social history of India as a continuing frame of reference.
The Virtual I/O Server (VIOS) is part of the IBM PowerVM® feature on IBM® Power SystemsTM and part of the IBM POWER® HypervisorTM. The VIOS is also supported on IBM BladeCenter®. The server is a single-function appliance that is in the logical partition (LPAR) of the Power Systems server. The VIOS facilitates the sharing of physical I/O resources between client partitions (IBM AIX®, IBM i, and Linux) within the server. The Virtual I/O Server provides a virtual SCSI target, N_Port ID Virtualization (NPIV) target, and Shared Ethernet Adapter (SEA) virtual I/O function to client LPARs. The Virtual I/O Server has the capability of a hardware management function, the Integrated Virtualization Manager (IVM). IVM is a simplified hardware management solution that inherits most of the Hardware Management Console (HMC) features. The console manages a single server, avoiding the need of a dedicated personal computer. This device is designed to provide a solution that enables the administrator to reduce system setup time and to make hardware management easier, at a lower cost. IVM provides a management model for a single system. Although it does not offer all of the HMC capabilities, it enables the exploitation of PowerVM technology. IVM targets the small and medium systems that are best suited for this product. IVM provides the following functions: - Shared Storage Pool - IBM Active MemoryTM Sharing (AMS) - Live Partition Mobility (LPM) - Task manager monitor for long-running tasks - Security additions such as viosecure and firewall, and other improvements There are many environments where there is the need for small partitioned systems, either for test reasons or for specific requirements, for which the HMC solution is not ideal. A sample situation is where there are small partitioned systems that cannot share a common HMC because they are in multiple locations. In these cases, IVM works. Using IVM, companies can more cost-effectively consolidate multiple partitions onto a single server. With its intuitive, browser-based interface, the IVM is easy to use and significantly reduces the time and effort that is required to manage virtual devices and partitions. This IBM RedpaperTM publication provides an introduction to IVM by describing its architecture and showing how to install and configure a partitioned server by using its capabilities. This document is intended for IT personnel who have a complete understanding of partitioning before reading this document.
In this book, the biologist Raghavendra Gadagkar focuses on the single species he has worked on throughout his career. His years of study have led him to believe that ecological, physiological, and demographic factors can be more important than genetic relatedness in the selection for or against social traits.
An eclectic collection of essays by the winner of the National Award Swarna Kamal for Best Film Critic 1997 With more than a thousand films produced annually in over fifteen languages India is acknowledged as the largest producer of motion pictures in the world.50 Indian Film Classics provides detailed critical accounts of the most important Indian films beginning with Prem Sanyas (1925) to Rang De Basanti (2006) in languages ranging from Bengali and Hindi to Manipuri and Malayalam and representing a whole gamut of themes: from the 1930s mythological Sant Tukaram to the politically radical Calcutta '71, from art-house favourites like Uski Roti and Mukhamukham to blockbusters like Sholay and Lagaan. These perceptive essays introduce the reader to the many moods that inform Indian cinema, the austerity of Pather Panchali, the lavishness of Hum Aapke Hain Koun...!, the solemnity of Samskara and the fun and frolic of Amar Akbar Anthony.Illustrated with rare posters and stills this is an invaluable guide to the most significant cinema India has ever produced.
Locating World Cinema argues for the importance of understanding the local context of a film's creation and the nuances that it conveys to the spectator. It examines the sociocultural contexts intrinsic to cinema from milieus like the USSR/Russia, China, Japan, France, the US, Iran and India. The book analyses the works of some of the more celebrated but, at times, less than fully understood auteurs, such as Kenji Mizoguchi from Japan; Robert Bresson, Jacques Rivette and Éric Rohmer from France; Abbas Kiarostami from Iran; Martin Scorsese from the US; Zhang Yimou from China and Aleksei German from Russia. Further, it examines how the conditions of exhibition for art house cinema has transformed into the 'global art film' that attempts to bypass the local by addressing international audiences. The book deals with complex ideas but is lucidly written, making it accessible to film students and lay persons alike.
A critical introduction to the best of international film-makers in the last 50 years.. This is an acutely perceptive collection of essays defining the work of fifty film-makers of the modern era. The shape of cinema is today unrecognizable from that in the 1950s but film criticism has perhaps not kept pace with changes after 1960, when cinema became modern. The collection addresses this deficit by examining the most important directors since 1960. It includes the film-makers of the French New Wave and New German Cinema, extends its attention to earlier 'modernists' like Luis Bunuel and Robert Bresson and speculates on the significance of masters like Andrei Tarkovsky and popular film-makers like Steven Spielberg. It also encompasses a whole range of more recent cinema from Abbas Kiarostami to Bela Tarr. As befits the enormous variety in the range of cinema covered, each of the essays is strikingly different in its emphasis although they are all lucidly and engagingly written. Also included are definitive assessments of five key Indian film directors -Satyajit Ray, Ritwik Ghatak, Adoor Gopalakrishnan, G. Aravindan and Raj Kapoor.
Extremely practical, insightful, and full of tips and tricks, Unleash Growth should be read not just by aspiring entrepreneurs but anyone seeking growth in business. Raghav himself is an example of how to grow your business 100X – a bestselling author, highly sought– after speaker, successful entrepreneur, high-profile CMO, and growth marketing Zen Master. I recommend anyone seeking growth read this, better read it twice or maybe thrice. This will be your growth blueprint. – Rama Iyer, CIO of t-Hub (world’s largest start-up ecosystem) If you have to read only one book in marketing this is it. Buy it, read it, implement it, and see your business grow. – Mark Fritz, Author, Leadership Coach, and Entrepreneur Raghav has brought unparalleled growth to many start-ups and public listed companies in the past 10 years, and this book shows you how. A must-read if you are aspiring to grow. – Avelo Roy, Managing Director of Kolkata Ventures Raghav Hunasgi’s book, 15 Growth Marketing Commandments, is practical, relevant and addresses the pain points faced by entrepreneurs trying to scale. I love the “plug and play” and “mix and match” approach. Because that is the only way enterprises are going to survive and prosper in the Post-Covid world. – Malavika R Harita, Founder & CEO at Brand Circle, Board of Governors, IIM Vishakapatnam and Advisory board member of the NSRCEL of IIM Bangalore. If your marketing team is not yielding 10X growth in all the facets of the organization then you need to re-look and re-think. This book is a handbook that will help your sales and marketing organization skyrocket growth and take your business to the next level. It does not matter if you are an accomplished CMO of a large organization or a newbie in a start-up world – this book provides 15 practical suggestions that will enable you to hack the growth of your organization.
Are you tired of using only one marketing strategy for your business? Do you want to create a more effective and comprehensive approach to reach your target audience? The Integrated Marketing Handbook is just what you need. Inbound, Outbound, and Account-Based Marketing Techniques by Raghavendra and Priyanka is a comprehensive guide for marketers and entrepreneurs who are seeking to maximize their reach and effectiveness by integrating various marketing strategies. The book provides an overview of the three main marketing approaches: inbound, outbound, and account-based marketing (ABM). Inbound marketing focuses on attracting customers through content creation, while outbound marketing involves reaching out to customers through advertising and other forms of outreach. ABM is a highly-targeted approach, focusing on building relationships with key accounts. The authors provide practical advice on integrating these strategies effectively, including on how to align messaging, target the right audience, and measure success to maximize results in today’s competitive environment. Grab your copy today!
This book highlights current research into virtual tutoring software and presents a case study of the design and application of a social tutor for children with autism. Best practice guidelines for developing software-based educational interventions are discussed, with a major emphasis on facilitating the generalisation of skills to contexts outside of the software itself, and on maintaining these skills over time. Further, the book presents the software solution Thinking Head Whiteboard, which provides a framework for families and educators to create unique educational activities utilising virtual character technology and customised to match learners’ needs and interests. In turn, the book describes the development and evaluation of a social tutor incorporating multiple life-like virtual humans, leading to an exploration of the lessons learned and recommendations for the future development of related technologies.
We have been curious in teaching computers to learn ever since they were first developed. The implications would be enormous if we knew how to teach them, via programming, to learn and improve automatically with use. Think of personal software assistants that learn their users’ changing interests and then highlight the stories from the online morning newspaper that are most relevant to them based on that information; computers that learn from medical records which treatments are best for new diseases; homes that learn to optimise energy costs based on the unique usage patterns of their occupants. If we could figure out how to teach machines, it would pave the way for all sorts of advanced computing applications and individualised experiences. Human learning skills (and shortcomings) may be better understood with a deeper knowledge of information processing methods for machine learning. Within the recent decade, “machine learning” and “artificial intelligence” have been widely used in a variety of settings. Both phrases are widely used in the scientific and media communities, often with overlapping but not always synonymous meanings. The authors of this book set out to define the terminologies at play here and, more specifically, to outline the role that machine learning plays in AI. The authors provide a literature analysis and a conceptual framework that explain how machine learning contributes to the development of (artificial) intelligent agents.
This book covers the fundamental concepts of electrohydraulic (EH) servo systems in detail and also presents the developments about power, quadratic response, and control flexibility of EH servo systems with applications in aircraft/aerospace engineering, mobile equipment, material/structure testing, motion simulators, and strategic defense sectors. Various topics covered in this books are systems and configurations of servo systems, components, applications, design of SISO and MIMO and control options of SISO and MIMO systems. It further includes a chapter on contamination control, fault detection and diagnosis (FDD) of these systems. The detailed working procedures and advice on implementation routines presented in this book will help readers to apply the control models and systems presented so as to make their own servo systems more efficient. The book will be useful for mechanical engineers and professionals involved in the analysis and design of electrohydraulic control systems, especially in advanced hydraulic industries, the aeronautical and space, and automotive industries. It would also be a useful reference for advanced courses in EH systems.
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