Let Us Take a Smarter Approach to Sales and Marketing—Smarketing! In today’s world, where digital transformation is the norm, it makes sense for sales and marketing to work in tandem instead of as conflicting functions. The S in Smarketing is for smart sales. We must start by looking at the role that sales and marketing play to understand the changes we need to make to create an impact. Essentially, the sales cycle begins where the marketing function ends. However, today, the lines are blurred with marketing continuing to nurture the prospect and providing useful content throughout the customer’s buying journey for sales enablement. Sales also feeds marketing with insights they have gathered from their interactions with customers, which can help marketing efforts. The Smarketing team plays a vital role, which is why you need to focus on identifying, hiring, motivating, and retaining a smart and ambitious team. You can create a winning team with the right sales and marketing members supported by data, following the best practices that we have discussed, and by readying your organization for this move. But before you go ahead, do a cost-benefit analysis to determine the return-on-investment from your sales and marketing teams. Even as we talk about numbers and strategy, remember that this is a cultural change and you will have to start working from the grassroot-levels so that everyone is prepared for the change. Be prepared to face challenges, bottlenecks, and struggles around determining the size of the team and the way forward.
Are you tired of using only one marketing strategy for your business? Do you want to create a more effective and comprehensive approach to reach your target audience? The Integrated Marketing Handbook is just what you need. Inbound, Outbound, and Account-Based Marketing Techniques by Raghavendra and Priyanka is a comprehensive guide for marketers and entrepreneurs who are seeking to maximize their reach and effectiveness by integrating various marketing strategies. The book provides an overview of the three main marketing approaches: inbound, outbound, and account-based marketing (ABM). Inbound marketing focuses on attracting customers through content creation, while outbound marketing involves reaching out to customers through advertising and other forms of outreach. ABM is a highly-targeted approach, focusing on building relationships with key accounts. The authors provide practical advice on integrating these strategies effectively, including on how to align messaging, target the right audience, and measure success to maximize results in today’s competitive environment. Grab your copy today!
Extremely practical, insightful, and full of tips and tricks, Unleash Growth should be read not just by aspiring entrepreneurs but anyone seeking growth in business. Raghav himself is an example of how to grow your business 100X – a bestselling author, highly sought– after speaker, successful entrepreneur, high-profile CMO, and growth marketing Zen Master. I recommend anyone seeking growth read this, better read it twice or maybe thrice. This will be your growth blueprint. – Rama Iyer, CIO of t-Hub (world’s largest start-up ecosystem) If you have to read only one book in marketing this is it. Buy it, read it, implement it, and see your business grow. – Mark Fritz, Author, Leadership Coach, and Entrepreneur Raghav has brought unparalleled growth to many start-ups and public listed companies in the past 10 years, and this book shows you how. A must-read if you are aspiring to grow. – Avelo Roy, Managing Director of Kolkata Ventures Raghav Hunasgi’s book, 15 Growth Marketing Commandments, is practical, relevant and addresses the pain points faced by entrepreneurs trying to scale. I love the “plug and play” and “mix and match” approach. Because that is the only way enterprises are going to survive and prosper in the Post-Covid world. – Malavika R Harita, Founder & CEO at Brand Circle, Board of Governors, IIM Vishakapatnam and Advisory board member of the NSRCEL of IIM Bangalore. If your marketing team is not yielding 10X growth in all the facets of the organization then you need to re-look and re-think. This book is a handbook that will help your sales and marketing organization skyrocket growth and take your business to the next level. It does not matter if you are an accomplished CMO of a large organization or a newbie in a start-up world – this book provides 15 practical suggestions that will enable you to hack the growth of your organization.
Let Us Take a Smarter Approach to Sales and Marketing—Smarketing! In today’s world, where digital transformation is the norm, it makes sense for sales and marketing to work in tandem instead of as conflicting functions. The S in Smarketing is for smart sales. We must start by looking at the role that sales and marketing play to understand the changes we need to make to create an impact. Essentially, the sales cycle begins where the marketing function ends. However, today, the lines are blurred with marketing continuing to nurture the prospect and providing useful content throughout the customer’s buying journey for sales enablement. Sales also feeds marketing with insights they have gathered from their interactions with customers, which can help marketing efforts. The Smarketing team plays a vital role, which is why you need to focus on identifying, hiring, motivating, and retaining a smart and ambitious team. You can create a winning team with the right sales and marketing members supported by data, following the best practices that we have discussed, and by readying your organization for this move. But before you go ahead, do a cost-benefit analysis to determine the return-on-investment from your sales and marketing teams. Even as we talk about numbers and strategy, remember that this is a cultural change and you will have to start working from the grassroot-levels so that everyone is prepared for the change. Be prepared to face challenges, bottlenecks, and struggles around determining the size of the team and the way forward.
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.