Rachel Pasqua's Books

Mobile Marketing

An Hour a Day

By: Rachel Pasqua,Noah Elkin

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Mobile Marketing

An Hour a Day

By: Rachel Pasqua,Noah Elkin

A step-by-step guide to successful mobile marketing strategies Go from zero to sixty with this practical book that helps you craft and deploy mobile marketing strategies for everything from brand building to lead generation and sales. As part of the popular do-it-yourself, Hour A Day series, this new book is full of advice, practical tips, and step-by-step tactics you can put to use right away. Start leveraging location-based marketing via Foursquare and Yelp, see how to set up and manage mobile commerce, and try such technologies as QR codes, ambient communication (RFID and Bluetooth), mobile broadcasting, and more. Take action now and mobile-loving customers will soon find you, thanks to these successful ideas and strategies from expert mobile marketers, Rachel Pasqua and Noah Elkin. Shows you step by step how to develop, implement, and measure a successful mobile marketing strategy Pares down a complex process into approachable, bite-sized tasks you can tackle in an hour a day Covers vital mobile marketing weapons like messaging, mobile websites, apps, and mobile advertising to help you achieve your goals Gets you up to speed on location-based marketing via Foursquare and Yelp, using mobile commerce, and leveraging technologies such as as QR codes, ambient communication (RFID and Bluetooth), and mobile broadcasting Mobile Marketing: An Hour A Day is a must-have resource for marketers and advertisers who want a compelling mobile presence.

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Page Count

387

Publisher

John Wiley & Sons

Published Date

ISBN 10

1118588290

ISBN 13

9781118588291

Constructing Ethnic Identities

Immigration, Festivals and Syncretism

By: Rachel Sharaby

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Constructing Ethnic Identities

Immigration, Festivals and Syncretism

By: Rachel Sharaby

The book shows how minority groups recreate their traditions and employ them as a means to preserve ethnic boundaries, to redefine identity, and to move towards mainstream culture. The result is a variation of ritual syncretism, demonstrating the immigrants’ multiple social locations.

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Page Count

377

Publisher

BRILL

Published Date

ISBN 10

9004511997

ISBN 13

9789004511996

Social Development as Preference Management

How Infants, Children, and Parents Get What They Want from One Another

By: Rachel Karniol

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Social Development as Preference Management

How Infants, Children, and Parents Get What They Want from One Another

By: Rachel Karniol

Karniol engagingly presents social development in children through the language of preference management. Conversational excerpts garnered from around the world trace how parents talk about preferences, how infants' and children's emergent language conveys their preferences, how children themselves are impacted by others' preferences, and how they in turn influence the preferences of adults and peers. The language of preferences is used to crack into altruism, aggression, and morality, which are ways of coming to terms with other people's preferences. Behind the scenes is a cognitive engine that uses transformational thought – conducting temporal, imaginal, and mental transformations – to figure out other people's preferences and to find more sophisticated means of outmanoeuvring others by persuading them and playing with one's own mind and other people's minds when preferences are blocked. This book is a unique and sometimes amusing must-read for anyone interested in child development, language acquisition, socialisation, and communication.

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Page Count

393

Publisher

Cambridge University Press

Published Date

ISBN 10

1139484001

ISBN 13

9781139484008

The Rough Guide to Paris

By: Kate Baillie,Tim Salmon,Rachel Kaberry

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The Rough Guide to Paris

By: Kate Baillie,Tim Salmon,Rachel Kaberry

Paris is perpetually full of possibilities, and this "Rough Guide" clues travelers in on the very best of these--from tourist hot spots to the more offbeat and obscure, this guide covers it all. in color.

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Page Count

524

Published Date

ISBN 10

1858286816

ISBN 13

9781858286815

Rachela

By: Rachel Schlufman,Rachela Walshaw

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Rachela

By: Rachel Schlufman,Rachela Walshaw

In this unique follow-up memoir to the author

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Page Count

209

Publisher

Xlibris Corporation

Published Date

ISBN 10

1413437230

ISBN 13

9781413437232

Book's by Rachel Pasqua

Mobile Marketing

Mobile Marketing

Constructing Ethnic Identities

Constructing Ethnic Identities

Social Development as Preference Management

Social Development as Preference Management

The Rough Guide to Paris

The Rough Guide to Paris

Rachela

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