Rachel Pierce's Books

Using Semiotics in Marketing

How to Achieve Consumer Insight for Brand Growth and Profits

By: Rachel Lawes

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Using Semiotics in Marketing

How to Achieve Consumer Insight for Brand Growth and Profits

By: Rachel Lawes

In what can seem a complex, abstract field, this book is an invaluably clear, practical resource on how to seize the tremendous opportunity that semiotics offers to better understand your consumers. Semiotics is big business. It is most famous for its unique ability to decode visual images and is the only market research method which provides a systematic, reliable and culturally sensitive method for interpreting what visual images mean. Semiotics sheds new light on consumers and the world they live in, stimulates creativity and innovation, guides brand strategy, and finds solutions to a plethora of marketing problems. Using Semiotics in Marketing will help marketers looking to launch new brands, reposition existing brands, or rejuvenate established ones. Written by one of the original founders of commercial semiotics, Using Semiotics in Marketing outlines precisely what semiotics is and why it matters, before moving on to demonstrate how to run a successful commercial semiotics project. Packed with fascinating case studies proving how visual imagery is interpreted differently across cultural, racial and social demographics, it provides essential insights into understanding consumers. This results in better ads, websites, packaging and social media content - ultimately driving brand growth and profits.

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Page Count

281

Publisher

Kogan Page Publishers

Published Date

ISBN 10

1789662087

ISBN 13

9781789662085

Algebraic Groups and Number Theory

By: Vladimir Platonov,Andrei Rapinchuk,Rachel Rowen

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Algebraic Groups and Number Theory

By: Vladimir Platonov,Andrei Rapinchuk,Rachel Rowen

This milestone work on the arithmetic theory of linear algebraic groups is now available in English for the first time. Algebraic Groups and Number Theory provides the first systematic exposition in mathematical literature of the junction of group theory, algebraic geometry, and number theory. The exposition of the topic is built on a synthesis of methods from algebraic geometry, number theory, analysis, and topology, and the result is a systematic overview ofalmost all of the major results of the arithmetic theory of algebraic groups obtained to date.

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Page Count

629

Publisher

Academic Press

Published Date

ISBN 10

0080874592

ISBN 13

9780080874593

My Big Fat Supernatural Wedding

By: P. N. Elrod,Sherrilyn Kenyon,Charlaine Harris,L. A. Banks,Jim Butcher,Rachel Caine,Esther M. Friesner,Lori Handeland,Susan Krinard

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My Big Fat Supernatural Wedding

By: P. N. Elrod,Sherrilyn Kenyon,Charlaine Harris,L. A. Banks,Jim Butcher,Rachel Caine,Esther M. Friesner,Lori Handeland,Susan Krinard

Werewolves, vampires, witches, voodoo, Elvis---and weddings An "ordinary" wedding can get crazy enough, so can you imagine what happens when otherworldly creatures are involved? Nine of the hottest authors of paranormal fiction answer that question in this delightful collection of supernatural wedding stories. What's the seating plan when rival clans of werewolves and vampires meet under the same roof? How can a couple in the throes of love overcome traps set by feuding relatives---who are experts at voodoo? Will you have a good marriage if your high-seas wedding is held on a cursed ship? How do you deal with a wedding singer who's just a little too good at impersonating Elvis? · L. A. Banks · Jim Butcher · Rachel Caine · P. N. Elrod · Esther M. Friesner · Lori Handeland · Charlaine Harris · Sherrilyn Kenyon · Susan Krinard Shape-shifters, wizards, and magic, oh my!

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Page Count

319

Publisher

St. Martin's Griffin

Published Date

ISBN 10

1429954930

ISBN 13

9781429954938

Programming Language Explorations

By: Ray Toal,Rachel Rivera,Alexander Schneider,Eileen Choe

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Programming Language Explorations

By: Ray Toal,Rachel Rivera,Alexander Schneider,Eileen Choe

Programming Language Explorations is a tour of several modern programming languages in use today. The book teaches fundamental language concepts using a language-by-language approach. As each language is presented, the authors introduce new concepts as they appear, and revisit familiar ones, comparing their implementation with those from languages seen in prior chapters. The goal is to present and explain common theoretical concepts of language design and usage, illustrated in the context of practical language overviews. Twelve languages have been carefully chosen to illustrate a wide range of programming styles and paradigms. The book introduces each language with a common trio of example programs, and continues with a brief tour of its basic elements, type system, functional forms, scoping rules, concurrency patterns, and sometimes, metaprogramming facilities. Each language chapter ends with a summary, pointers to open source projects, references to materials for further study, and a collection of exercises, designed as further explorations. Following the twelve featured language chapters, the authors provide a brief tour of over two dozen additional languages, and a summary chapter bringing together many of the questions explored throughout the text. Targeted to both professionals and advanced college undergraduates looking to expand the range of languages and programming patterns they can apply in their work and studies, the book pays attention to modern programming practice, covers cutting-edge languages and patterns, and provides many runnable examples, all of which can be found in an online GitHub repository. The exploration style places this book between a tutorial and a reference, with a focus on the concepts and practices underlying programming language design and usage. Instructors looking for material to supplement a programming languages or software engineering course may find the approach unconventional, but hopefully, a lot more fun.

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Page Count

379

Publisher

CRC Press

Published Date

ISBN 10

1315314312

ISBN 13

9781315314310

Book's by Rachel Pierce

Using Semiotics in Marketing

Using Semiotics in Marketing

Algebraic Groups and Number Theory

Algebraic Groups and Number Theory

My Big Fat Supernatural Wedding

My Big Fat Supernatural Wedding

Programming Language Explorations

Programming Language Explorations

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