REDDI, C.V. NARASIMHA's Books

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

By: REDDI, C.V. NARASIMHA

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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

By: REDDI, C.V. NARASIMHA

The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporary diverse public relations and media practices. As a result, the new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information. Subjects like Mass Communication, Public Relations, Journalism, Advertising, Media Studies, Event Management, PR 2.0 New Model and eight case studies including Mahatma Gandhi World's Greatest Communicator — all in one make this edition truly unique and the only textbook of this type in India. The other key topics that have been given attention in the book include PR as a Strategic Management Function; Communication Models: History of Indian PR; Standards and Ethics in PR; Corporate Communications; PR in Government, Public Sector and NGOs; Global PR; Internet and Social Media; Multimedia PR Campaign and PR into the Future. Learning Tools • Students learning tools such as Chapter Opening Preview, Relevant Case Problems in the Text, End of the Chapter Summary for quick understanding, Review Questions for practice, the Glossary and traits needed for success in PR career are added value to this edition. The text is a must read for every student, faculty and practitioners of Mass Communication, Media Relations, Journalism, PR & Advertising and all management disciplines.

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Page Count

600

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9388028902

ISBN 13

9789388028905

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

By: REDDI, C.V. NARASIMHA

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EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

By: REDDI, C.V. NARASIMHA

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Solve jigsaw puzzle

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Page Count

600

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9388028902

ISBN 13

9789388028905

EFFECTIVE MEDIA RELATIONS

By: REDDI, C.V. NARASIMHA

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EFFECTIVE MEDIA RELATIONS

By: REDDI, C.V. NARASIMHA

Media relations may be defined as a process of public relations to accomplish maximum media coverage of organisational activities as a measure to create knowledge among the stakeholders and gain their understanding and acceptance. Good media relations are created and maintained only by providing newsworthy and trustworthy information of public interest in an atmosphere of mutual respect and candour between an organisation and the media. The systematically organised book, written in 'teach yourself' style with clear illustrations, gives a thorough understanding of the various aspects of media relations. The main distinguishing feature of the book is the inclusion of numerous case studies to help students understand the concepts better and learn how theory is applied in practice. Also, the book enables the students to write good press releases and utilise broadcast media, Internet and social media. Thus, it helps its readers to become an effective media relations manager. The book is a must-read text for the postgraduate students of mass communication, public relations, journalism and business management disciplines. Moreover, it is of immense value for the HR professionals. TARGET AUDIENCE • MA (Public Relations/Communication and Journalism/Mass communication) • PG Diploma (Advertising and Public Relations/Advertising, PR & Digital Media/Public Relations & Corporate Communication)

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Page Count

272

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9389347963

ISBN 13

9789389347968

Book's by REDDI, C.V. NARASIMHA

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION

EFFECTIVE MEDIA RELATIONS

EFFECTIVE MEDIA RELATIONS

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