Product Management is becoming an important function of marketing. This book presents a broad perspective of the subject to develop a correct perception about it, and is divided into twenty seven chapters.This is the first attempt by the author to bring out the essential facets of product management. The book contains a mix of text as well as research based articles.This book covers the following topics: v How to be an effective product manager?v Changing job function of product managersv How to select the right product managers?v How to improve the efficiency of resources?v Effective marketing planv New product development and selection procedurev Factors that can influence the success of a brandv Measuring brand equity and valuing brandsv Brand architecturev Concept of UCPv New product introduction
The author is an ex-banker of a nationalized bank named Allahabad Bank and has served in various capacities as senior manager. His tenure in the rural / semi urban / urban & metro branches has brought him face-to-face with the abject poverty and sturdy and stupendous problems of the poor & unemployed people especially of the rural masses. His deep concern for their socio-economic upliftment always motivated him to find a lasting solution to their problems which culminated in the form of this book. The book deals with the problem of over population of India and its byproducts like abject poverty, mass unemployment and growing pollution level in India. It takes up the impact of over population on our environment, causing global warming, in addition to creating a threat to our environment & biodiversity. The author has endeavored to arrive at a scientific calculation of optimum population for India to be adhered to. He has also propounded a new theory in his book, termed as The Law of Conservation of Life-Matter, through which he emphasized the imperative need of self-driven checks & balances to be excersized by the humans of the whole world in general and Indians in particular. The book inter-relates the problems of mass unemployment & underemployment, illiteracy and ignorance, inflation, price-rise, deficit financing, mounting burden of subsidies, growing NPAs of the Banks, heavy taxation and large public debt, falling value of Rupee in international market, the mounting foreign debt, child labour and women empowerment directly with the phenomenon of over-human population in India and proposes an immediate implementation of two-children per couple norm to be strictly adopted to control Indias burgeoning human population.
Statistical Mechanics is an integral part of theoretical physics, and this book aims at presenting the fundamentals of statistical mechanics in a clear and concise manner. The book begins with a clear exposition of classical as well as quantal equilibrium statistical mechanics. Then it moves on to give insights into the Gibbs canonical distribution, the grand canonical distribution, ideal Bose gas, ideal fermi gas, and imperfect gases. The text also delves into certain topics of special interest, such as phase-transitions, Ising model, and liquid Helium. The book concludes with a discussion of some selected topics of non-equilibrium statistical mechanics. Primarily intended as a text for postgraduate students of physics, it would also prove useful for students at the undergraduate level.
The book titled 'Understanding Big Data' covers complete syllabus of Big Data prescribed by Technical University of Uttar Pradesh and other Universities also. The Book contains better understanding of Big Data concept. This Book will also guide on the job reference for IT practitioners in mobile computing environments.
This book portrays the world history in an entirely new landscape which highlights the pace of development of all the major civilizations of the world since the dawn of human history. Mans rational behavior compelled him to search and innovate new things in order to emerge victorious in his struggle for existence, and in the process, he elevated human civilization. But different civilizations developed on different lines. Some were fast initially but later turned static, and some were static initially but later gained momentum to become world leaders, while some were in between. The author has broadly categorizes all the world civilizations into seven segments and demonstrated their behavior of development graphically. Indian civilization has been evaluated as initially glorious and highly developed, but later it turned static due to several inherent factors. Anglo-Saxon civilization has been adjudged as initially primitive and after AD 1000 it began to move slowly and later gained pace to become world leader. It has been suggested in the book that Indians should learn from the Anglo-Saxons and should follow their road to development, which has been heavily propitiated with scientific and technological innovations and rational thinking since AD 1000.
The survival and of many products and companies depend upon the marketing strategies adopted by them. In the rapidly changing scenario of markets, when even propaganda and advertisements are unable to do the magic, it is the dedicated marketing professionals who compel the customer to purchase their goods and services. In today’s business strategies, production of goods and services are not the end and means of everything. Neither financial or personnel management, nor inventory or time management are important today. It is Sales Management which has the last laugh over every other aspect of the business. Many a time it has been seen hat a better quality product or service has given place to an inferior quality product or service only due to superb marketing management. This book is a path-breaking effort and opens up a new dimension in the field of sales management, which is suitable to the present day needs and requirements. It takes into consideration the different academic aspects of Marketing and Sales Management for undergraduate and postgraduate students. This book would be of great help to managerial practitioners at any organizational level who are responsible for a function, department or a set of responsibilities.
Quantum Mechanics has wide applications in experimental physics and theoretical physics, and this book aims at presenting the fundamentals of quantum mechanics in a clear and concise manner. Primarily intended as a textbook for the postgraduate students of physics, it provides a discussion of the physical concepts to introduce the readers to quantum mechanics. The text begins with the formulation of Schrödinger wave mechanics. Then it moves on to give insights into Heisenberg matrix formulation, Dirac notations, Pauli theory of spin and semi-classical theory of radiation. It concludes with the relativistic theory of a single particle and elements of second quantisation including the interaction of radiation with matter. Key Features Comprehensive and lucid discussion on the fundamentals of quantum mechanics. Chapter-end exercises enable to test the conceptual understanding and analytical skills of the students.
The Book has been written keeping in mind the experiments carried out at B.Sc. level at Indian universities. It is written in an easy to understand and systematic format. Detailed description of different apparatus, related errors and their handling is an added feature of the book. Tables of physical constants are also presented. More than one experimental method for determining a physical parameter is given so that student can appreciate the intricacies.
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