R. Srinivasan's Books

Research Writing : A Complete Guide

By: R Srinivasan

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Research Writing : A Complete Guide

By: R Srinivasan

Scientific progress is made through meticulous research. The process and methods used for research, though well-developed, do pose challenges to students and researchers especially in social sciences. There is a need for a simplified understanding beyond the structured curriculum on research methodology imparted in the educational institutions. The book contains 12 Sections that take the reader through a step by step process of understanding research methodology. It focuses on research writing, drawing relevant inputs from the subject of research methodology. In a simplified style, it provides practical insights into the research process beginning with choosing a subject or area for research, framing questions, finding sources, and structuring the outputs. With numerous examples, illustrations and tips, it facilitates an understanding of the research process that every researcher should possess and assimilate. It also provides standardized formats that are valuable to PhD scholars and Post-Doctoral Fellows. The author has drawn insights from his substantial publication and editorial experience to make the contents instructive, yet easy to assimilate and utilize gainfully.

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Highlyy Publishing LLP

Published Date

ISBN 10

9395522070

ISBN 13

9789395522076

Above and Beyond

How to Build Impactful Businesses

By: R. Srinivasan, Shrihari Udupa, R. Mukund

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Above and Beyond

How to Build Impactful Businesses

By: R. Srinivasan, Shrihari Udupa, R. Mukund

“Above and Beyond is a wonderful creation which describes more than its title. It is a must read for those who are looking further than just leading a business successfully, towards building enduring institutions. The authors through live examples drawn from their vast experience having worked together in building an institution, and later helping many others to do so, have shown that this is possible with care and concern for people while encouraging and supporting them to take on challenges without any fear. Truly insightful and inspirational.” M M Murugappan Executive Chairman, Murugappa group Above and Beyond : How to Build Impactful Businesses, Where Everybody Wins! begins at a point where most management books end—profits, shareholder wealth and success. According to the authors, truly great organisations do not stop there; they leap to the space beyond excellence. This leap itself is powered by a foundation of solid values, a goal towards a common good and the realisation of a larger purpose, which help the organisation make a significant impact on the world outside.

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213

Publisher

Notion Press

Published Date

ISBN 10

1647335558

ISBN 13

9781647335557

Strategic Business Decisions

A Quantitative Approach

By: R. Srinivasan

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Strategic Business Decisions

A Quantitative Approach

By: R. Srinivasan

This book presents the essential concepts of operations research and engineering management in a structured manner. Starting with the basic functions of management – planning, organizing, leading and controlling – it introduces the reader to the process of strategic decision-making, covering the essentials of technological invention management, innovation and entrepreneurship, with ample examples of decision-making under certainty, uncertainty and risk conditions. It also exposes the reader to the fundamentals of managing projects and professional communication. In order to reinforce the theory used, practical case studies taken from relevant disciplines are introduced. For instance, case studies from the retail sector have been appended to the assignment problem and cases related to traffic have been introduced for queuing formulation. The concept of game theory is discussed in greater detail with an introduction to topics such as incentive compatibility, Bayesian representations for different games, budget balance, auctions and a broad coverage of mechanism design. While a few of these problems have been solved in the book, a few others have been left un-solved to promote readers’ understanding. The mix of theoretical and practical examples reveals to the reader the underlying complexities and highlights the challenges entailed by field implementation.

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Page Count

316

Publisher

Springer

Published Date

ISBN 10

8132219015

ISBN 13

9788132219019

Advertising Worldwide

Advertising Conditions in Selected Countries

By: Ingomar Kloss

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Advertising Worldwide

Advertising Conditions in Selected Countries

By: Ingomar Kloss

This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.

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312

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3642568114

ISBN 13

9783642568114

Peeking at Peking- China, India and the World

By: Group Captain (Dr) R Srinivasan VSM (Retd)

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Peeking at Peking- China, India and the World

By: Group Captain (Dr) R Srinivasan VSM (Retd)

1962 was a watershed moment in Sino-Indian Relations. Did China’s unilateral ceasefire and withdrawal result from its internal political compulsions? Is China using India to steady its political boat in internal turbulent weather? Did China agree to withdraw from Galwan merely due to India’s offensive posture? How did China go about building its aircraft carriers and how does it use artificial islands and villages to surreptitiously lay claim to sovereignty? How will the cashless trap that China is casting engulf the world? These and many such questions are critically looked at in the essays contained in this book. Stepping aside from the contemporary outlook and adopting a historical and methodical approach, the essays provide perspectives that are critical to understanding the Dragon, its compulsions, aspirations and outreach. Each essay relies on source material that render the analysis and argument substantial value, enabling a comprehensive appreciation of Chinese intent. China has always held the attention of the world historically. In the prevailing geopolitical environment, it continues to occupy scholarly interest across the world on account of its economic performance, outreach through Belt and Road Initiative and its perceived designs for dominance in world affairs. Since becoming Peoples Republic of China (PRC) under Chairman Mao, China generally remained in the periphery of world affairs for some time. However, with the disintegration of USSR and the onset of globalization, it has emerged as a dominant force militarily, economically and politically – a force that the rest of the world apparently cannot live without. Tracing China’s engagements with India and the rest of the world, its internal political compulsions and the means through which it has chartered its course through turbulent world affairs, this book evaluates China’s intentions and strategies to become what it has become today.

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227

Publisher

Highlyy Publishing LLP

Published Date

ISBN 10

9395522038

ISBN 13

9789395522038

Thermal Expansion of Crystals

International Series in the Science of the Solid State

By: R.S. Krishnan,R. Srinivasan,S. Devanarayanan

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Thermal Expansion of Crystals

International Series in the Science of the Solid State

By: R.S. Krishnan,R. Srinivasan,S. Devanarayanan

Thermal Expansion of Crystals is a comprehensive examination of the various aspects of thermal expansion of crystals. The book provides both theoretical and experimental aspects of the study of thermal expansion. Chapters are devoted to subjects on measurement methods of thermal expansion; the theory of thermal expansion; behavior of thermal expansion during the occurrence of phase transformations; and thermal expansions in ferroelectric materials. Physicists and researchers, both theoretical and experimental, in the field of thermal expansion of crystals will find this book a valuable piece of reference.

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316

Publisher

Elsevier

Published Date

ISBN 10

1483158071

ISBN 13

9781483158075

Platform Business Models

Frameworks, Concepts and Design

By: R. Srinivasan

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Platform Business Models

Frameworks, Concepts and Design

By: R. Srinivasan

This book introduces platform firms as unique business models. Leveraging on the early literature on network economics and strategy frameworks, this book explores how platform business firms evolve in the modern business world. Taking a strategic perspective, this book engages the reader with core concepts, case studies, and frameworks for analyzing platform business firms. This book differentiates platform business firms from traditional pipeline firms; explores engagement with different actors, value creation, and operations of platforms; elucidates resources and capabilities of platform firms that provide them sustained competitive advantage; analyzes performance levers in operating platform business models, including complementarities with other business models; and discusses the sustainability of platform business models, in the face of regulatory and societal challenges, among others. The book is designed as a primer for entrepreneurs setting up and operating platform business firms, senior managers in large corporations repurposing their resources to initiate network dynamics in their businesses, early career managers, and professionals engaging with myriad platform firms for their professional and personal needs. This book intends to provide a decision-maker with a portfolio of decisions to make to create, operate, sustain, and generate value out of a platform business firm. It is also useful for policy professionals to appreciate the economics and policy implications of regulating and governing platforms in a post-digital world.

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Page Count

352

Publisher

Springer Nature

Published Date

ISBN 10

9811628386

ISBN 13

9789811628382

INTERNATIONAL MARKETING ,Fourth Edition

By: SRINIVASAN, R.

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INTERNATIONAL MARKETING ,Fourth Edition

By: SRINIVASAN, R.

This well-established book, now in its Fourth Edition, provides the latest information and data on International Marketing with emphasis on the Indian context. Retaining all the strengths of the previous editions, the new edition includes significant updates in the case studies, namely, • Infosys Technologies Limited • SAP India • Global Marketing in Wipro—Growing in Strength • I-Flex Solutions (Currently Oracle Financial Software Solutions) • Ace Designers • Gillette India • Mysore Sales International Limited These case studies presenting the facts and data explicitly, familiarise the readers with the latest developments and changing scenario of international marketing. Now, the text highlights a wide variety of aspects relating to the business environment, with specific focus on competition, product development, market strategy and international business. Primarily intended for postgraduate students of management, the book would also greatly benefit managers attending various management programmes.

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277

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120352386

ISBN 13

9788120352384

SERVICES MARKETING

THE INDIAN CONTEXT

By: R. SRINIVASAN

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SERVICES MARKETING

THE INDIAN CONTEXT

By: R. SRINIVASAN

This third edition continues to give a clear analysis of what Services Marketing is all about. The book is reinforced with many illuminating case studies. What makes this new edition appealing to the readers are the reorganized chapters. Furthermore, new cases have been added and the existing cases have been updated to make the text as per the current scenario. The cases, set within the Indian context, lend a practical dimension to the subject, familiarizing the student with the developments in the Services Marketing area in India today. What is New to This Edition : • Updated cases and figures incorporated with current data The revised edition, with its emphasis on recent data and the contemporary Services Marketing scenario is an ideal companion for the budding managers. It should also be of great use to the practising managers attending various Management Development Programmes (MDPs) and Executive Development Programmes (EDPs).

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296

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

8120345606

ISBN 13

9788120345607

Fundamentals: Real Time Analytics, Apache Kafka and Spark Streaming

By: Mrs.Preethi.J,Dr.R.Srinivasan,Dr.S.Rasheed Mansoor Ali,Mrs.M.Shiyamala

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Fundamentals: Real Time Analytics, Apache Kafka and Spark Streaming

By: Mrs.Preethi.J,Dr.R.Srinivasan,Dr.S.Rasheed Mansoor Ali,Mrs.M.Shiyamala

Mrs.Preethi.J, Assistant Professor, Department of Computer Applications, Dhanalakshmi Srinivasan College of Arts & Science for Women (Autonomous), Perambalur, Tamil Nadu, India. Dr.R.Srinivasan, Associate Professor & Head, Department of Computer Science, SLS MAVMM Ayira Vasiyar College, Kallampatti, Madurai, Tamil Nadu, India. Dr.S.Rasheed Mansoor Ali, Assistant Professor, Department of Computer Science, Jamal Mohamed College (Autonomous), Affiliated to Bharathidasan University, Tiruchirappalli, Tamil Nadu, India. Mrs.M.Shiyamala, Department of Computer Applications, Dhanalakshmi Srinivasan College of Arts and Science for Women (Autonomous), Perambalur, Tamil Nadu, India.

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177

Publisher

Leilani Katie Publication

Published Date

ISBN 10

9363483398

ISBN 13

9789363483392

Platform Business Models for Executives

By: R. Srinivasan

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Platform Business Models for Executives

By: R. Srinivasan

This book takes a practice approach to studying platform business models. Drawing from the growing academic literature as well as the practice world, this book intends to provide a framework for analysing platform business firms. Leveraging on the early literature on network economics (that was largely analytical) and the popular writing about new organizations, this book takes a strategic perspective. It answers the five big strategy questions about platform business firms: a. What are platform business models, and how are they different from others; b. How do platform business firms operate, and what value do they create? To whom and how; c. What are those resources that platforms possess and leverage to create and sustain their competitive advantage over others; d. Why and how are they successful? Why do they perform differently from others? What metrics of performance should we use to study and analyse their performance; e. Is this business model sustainable? What determines the longevity of such firms? What are the regulatory and social challenges that these platform business firms face? How do regulators and the larger society manage the disproportionate power distribution among such firms?The book is strategic in nature and highlights the resources defining the strategies of successful platform business firms. In doing so, it provides a field guide for entrepreneurs and managers embarking on building a platform, by providing a portfolio of decisions to make. Though the frameworks could be generalized, the book focuses on platform businesses, rather than societal platforms. With a few extensions, it is possible that these frameworks could be easily applied to non-profit and or social enterprises as well.

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Page Count

150

Publisher

Springer Nature

Published Date

ISBN 10

9819949106

ISBN 13

9789819949106

Experimental Techniques In Physics And Materials Sciences: Principles And Methodologies

By: R Srinivasan,T G Ramesh,G Umesh,C S Sundar

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Experimental Techniques In Physics And Materials Sciences: Principles And Methodologies

By: R Srinivasan,T G Ramesh,G Umesh,C S Sundar

There have been new developments in experimental techniques for preparing and characterizing materials and for measuring their properties. These techniques are not being taught to students at the master's or even doctoral levels because there is no single book which deals with all these techniques at a basic level. The present book is an attempt to overcome this problem.The book is divided into five sections: (1) Techniques for preparing materials in the bulk, nanoscale and thin film forms; (2) Techniques for characterizing materials like X ray and neutron powder diffraction, ESCA, Ellipsometry for thin films, Ultrasonic techniques, Electron microscopy, Surface probe techniques and Positron annihilation for defect studies; (3) Techniques for measurements, at research level, of the elastic, thermal, electrical, dielectric and magnetic properties; (4) Spectroscopic techniques such as NMR-EPR spectroscopy, IR, Visible-UV spectroscopy and Mossbauer spectroscopy and (5) Phase transitions. In each of the above topics the basic principles are clearly laid out, the experimental set-ups are described, and typical examples are cited to illustrate the physics revealed by these techniques.The book can be used for a two-semester course on experimental techniques in physics and materials science at the master's and pre-doctoral degree levels for students.

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532

Publisher

World Scientific

Published Date

ISBN 10

9811278903

ISBN 13

9789811278907

Cryogenics and Measurement of Properties of Solids at Low Temperatures

By: R. Srinivasan,A.K. Raychaudhuri,S. Kasthurirengan

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Cryogenics and Measurement of Properties of Solids at Low Temperatures

By: R. Srinivasan,A.K. Raychaudhuri,S. Kasthurirengan

Low temperature research has become fairly widespread in the country after the availability of closed cycle refrigerators. It is opportune to write a book for students and researchers in India on production of low temperatures and techniques for the measurement of physical properties of materials at such temperatures. This book is an effort in this direction. The first part of the book discusses methods for producing temperatures down to 1.8 K. There is a fairly extensive discussion on different types of closed cycle refrigerators. The behaviour of properties of materials relevant in Cryogenics is dealt with in some detail. Useful tips on construction of cryostats are given. Thermometry is discussed extensively. The second part of the book deals with digital measuring techniques. Details of experimental methods for measuring thermal and electrical properties, point contact tunneling, scanning probe microscopy, and noise at low temperatures are discussed. This part of the book is born out of the rich personal experience in such measurements of one of the authors (AKR). There is an appendix on vacuum techniques. The book can be used for teaching an elective course in Low Temperature Physics at the M.Sc. level. It will be useful for researchers in Low Temperature Physics.

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Page Count

234

Publisher

Allied Publishers

Published Date

ISBN 10

8184243065

ISBN 13

9788184243062

Strategic Marketing and Innovation for Indian MSMEs

By: R. Srinivasan,C.P. Lohith

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Strategic Marketing and Innovation for Indian MSMEs

By: R. Srinivasan,C.P. Lohith

This book investigates how strategic marketing is influencing organizations’ innovation performance. It presents a structured study conducted on micro, small and medium enterprises (MSMEs) to identify the correlation between innovation and strategic marketing in both Indian manufacturing and service organizations. Strategic marketing, which achieves excellence in organizations, is at the heart of improving productivity, profitability and market sustainability, while also supplying organizations a much sought-after competitive advantage. It has been observed that strategic marketing can significantly help any manufacturing firm to attain the required level of growth, and can specifically be used by Indian firms as a means of deriving differential advantages. Indian organizations that pursue more traditional approaches to strategy are now feeling the intense market pressure to modify their policy with respect to quality. The result has been a shift to ‘Strategy with Innovation’. As market competition has again increased, providing quality products and services alone is no longer sufficient; companies are additionally expected to provide products with a touch of innovation to attract customers. This calls for innovation in terms of products, processes, technologies, systems and practically every other area of an organization, which can only be achieved by combining strategies and innovation. This book identifies the variables of strategic marketing that can help companies significantly boost their innovation performance, making it a valuable resource for students, researchers, professionals and policymakers alike.

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Page Count

140

Publisher

Springer

Published Date

ISBN 10

9811035903

ISBN 13

9789811035906

BUSINESS POLICY AND STRATEGIC MANAGEMENT

CONCEPTS AND APPLICATIONS

By: VIPIN GUPTA,KAMALA GOLLAKOTA,R. SRINIVASAN

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BUSINESS POLICY AND STRATEGIC MANAGEMENT

CONCEPTS AND APPLICATIONS

By: VIPIN GUPTA,KAMALA GOLLAKOTA,R. SRINIVASAN

This innovative introduction to business policy and strategic management, covering both the illustrative cases and conceptual foundation, offers authoritative approaches to strategic leadership in emerging markets. Among its many unique features, this comprehensively updated and revised second edition is structured to help students think strategically. The major organizational issues in strategy development are covered through an analytical study of: Nine different perspectives on organization to capture the rich history of the discipline and enlighten the nature of strategy. The concept of strategic intent to guide action. 9-M model to analyze strategies in functional areas of manpower, materials, methods, money, manufacturing, machine, marketing, motivating, and manipulating. Competitive gaming model to strategize different types of market structures. Internetworking model to develop high-performance Internet ventures. Strategic business model to unfold hidden value into new directions. Value model to explain strategic elements of innovation and technology management. Ethical and international issues in the context of corporate governance. Strategic leadership model relevant to the emerging market ground realities. Strategic control model (both balanced and extended scorecard) to explore the influence of environmental and cultural contexts on effective performance. The text is well supported by more than one thousand sources of international research, India-focused case studies and experiential assignments. This comprehensive text on theory and practice of strategic management is a must read for management students as well as business practitioners and consultants.

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Page Count

595

Publisher

PHI Learning Pvt. Ltd.

Published Date

ISBN 10

812033244X

ISBN 13

9788120332447

CASE STUDIES IN MARKETING, SEVENTH EDITION

THE INDIAN CONTEXT

By: SRINIVASAN, R.

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CASE STUDIES IN MARKETING, SEVENTH EDITION

THE INDIAN CONTEXT

By: SRINIVASAN, R.

This well-received and widely accepted book by the students of business schools across the country, in its Seventh Edition, provides cases that have been culled from the real business world and drawn from authentic sources. NEW TO THE SEVENTH EDITION In the present edition, the following cases have been thoroughly updated: • Ace Designers • BEML • BHEL • BPL • Gillette India • Infosys • Oracle • SAP • Standard Chartered Bank • Taj West End • HMT Watches • HMT Machine Tools These cases highlight the business environment of different companies, specifically from the view of competitiveness, product development, market strategies and inter-national business. The facts and data given in the case studies are compiled and presented in a simple and easy-to-read style for better understanding of the market practices. TARGET AUDIENCE • MBA • PGDM • MIB

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