R Srinivasan's Books

Recent Advances in Tourism Marketing Research

By: Daniel R. Fesenmaier,Joseph T. O'Leary,Muzaffer Uysal

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Recent Advances in Tourism Marketing Research

By: Daniel R. Fesenmaier,Joseph T. O'Leary,Muzaffer Uysal

Recent Advances in Tourism Marketing Research offers tourism marketers an excellent basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research and presents applications which will help you develop and implement new tourism marketing strategies in your business.

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308

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Psychology Press

Published Date

ISBN 10

156024836X

ISBN 13

9781560248361

How to Use Herbs, Nutrients, and Yoga in Mental Health Care

By: Richard P. Brown,Patricia L. Gerbarg,Philip R. Muskin

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How to Use Herbs, Nutrients, and Yoga in Mental Health Care

By: Richard P. Brown,Patricia L. Gerbarg,Philip R. Muskin

All you need to know about herbs, nutrients, and yoga for enhancing mental health. Many physicians and therapists agree that herbs and mind-body practices enhance health, but many more are reluctant to integrate them into their clinical work because of a lack of training or, given how long it takes to master the use of hundreds of different herbs, a lack of time. But the trend is clear: clients and consumers alike want control over their health care choices, making the time ripe for a practical resource that guides both the clinician and the consumer on complementary and alternative medicine (CAM). This book answers that call. Three noted experts in integrative medicine, Drs. Brown, Gerbarg, and Muskin, demystify the complexities of alternative mental health care, giving readers a comprehensive yet accessible guidebook to the best treatment options out there. From mood, memory, and anxiety disorders to ADD, sexual enhancement issues, psychotic disorders, and substance abuse, every chapter covers a major diagnostic category. The authors then present a range of complementary and alternative treatments-including the use of herbs, nutrients, vitamins, nootropics, hormones, and mind-body practices- that they have found to be beneficial for various conditions within each category. For example, B complex vitamins and folate have been shown to help with depression; omega-3 fatty acids can offer relief for bipolar sufferers; coherent and resonant breathing techniques-used by Buddhist monks-induce healthy alpha rhythms in the brain to relieve anxiety; the elderly can boost their memory by taking the ancient medicinal herb Rhodiola rosea; and those with chronic fatigue syndrome can find comfort in acupuncture and yoga. Focusing on evidence-based approaches, the research, the authors' clinical experience, and the potential risks and benefits of each treatment are carefully examined. Brown, Gerbarg, and Muskin have distilled an otherwise daunting field of treatment down to its basics: their overriding approach is to present the CAM methods that are most practical in a clinical setting, easy to administer, and low in side effects. With helpful summary tables at the end of each chapter, clinical pearls, and case vignettes interspersed throughout, this is a must-have resource for all clinicians and consumers who want the best that alternative medicine has to offer.

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465

Publisher

W. W. Norton & Company

Published Date

ISBN 10

0393707695

ISBN 13

9780393707694

The Biomedical Engineering Handbook

Four Volume Set

By: Joseph D. Bronzino,Donald R. Peterson

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The Biomedical Engineering Handbook

Four Volume Set

By: Joseph D. Bronzino,Donald R. Peterson

The definitive bible for the field of biomedical engineering, this collection of volumes is a major reference for all practicing biomedical engineers and students. Now in its fourth edition, this work presents a substantial revision, with all sections updated to offer the latest research findings. New sections address drugs and devices, personalized medicine, and stem cell engineering. Also included is a historical overview as well as a special section on medical ethics. This set provides complete coverage of biomedical engineering fundamentals, medical devices and systems, computer applications in medicine, and molecular engineering.

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5245

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CRC Press

Published Date

ISBN 10

1439863113

ISBN 13

9781439863114

Pradyumna

Lover, Magician, and Scion of the Avatara

By: Christopher R. Austin

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Pradyumna

Lover, Magician, and Scion of the Avatara

By: Christopher R. Austin

This book provides the first full-scale English-language study of Pradyumna, the son of the Hindu god Krsna. Often represented as a young man in mid-adolescence, Pradyumna is both a handsome double of his demon-slaying father and the rebirth of Kamadeva, the God of Love. Sanskrit epic, puranic, and kavya narratives of the 300-1300 CE period celebrate Pradyumna's sexual potency, mastery of illusory subterfuges, and military prowess in supporting the work of his avatara father. These materials reflect the values of an evolving Brahminical and Vaisnava tradition that was deeply invested in the imperatives of family, patrilines, the violent but necessary defense of the social and cosmic order, and the celebration of beauty and desire as a means to the divine. Pradyumna's evolving narratives, almost completely absent from existing studies of Hindu mythology, provide a point of access to the development of Krsna bhakti and Vaisnava theism more broadly. Conversely, Jain sources cast Pradyumna as an exemplary figure through whom a pointed rejection of these values can be articulated, even while sharing certain of their elementary premises. Pradyumna: Lover, Magician, and Scion of the Avatara assembles these narratives, presents key Sanskrit materials in translation and summary form, and articulates the social, gender, and religious values encoded in them. Most importantly, the study argues that Pradyumna's signature two-handed maneuver--the audacious appropriation of a feminine partner, enabled by the emasculating destruction of her demonic male protector--communicates a persistent fantasy of male power expressed in the language of a mutually implicating sex and violence.

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325

Publisher

Oxford University Press

Published Date

ISBN 10

0190054131

ISBN 13

9780190054137

Honey Bee Biology

By: Brian R. Johnson

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Honey Bee Biology

By: Brian R. Johnson

The most comprehensive and up-to-date general reference book on honey bee biology Honey bees are marvelously charismatic organisms with a long history of interaction with humans. They are vital to agriculture and serve as a model system for many basic questions in biology. This authoritative book provides an essential overview of honey bee biology, bringing established topics up to date while incorporating emerging areas of inquiry. Honey Bee Biology covers everything from molecular genetics, development, and physiology to neurobiology, behavior, and pollination biology. Placing special attention on the important role of bees as pollinators in agricultural ecosystems, it incorporates the latest findings on pesticides, parasites, and pathogens. This incisive and wide-ranging book also sheds vital light on the possible causes of colony collapse disorder and the devastating honey bee losses we are witnessing today. The study of honey bees has greatly expanded in recent years and there is more interest in these marvelous creatures than ever before. Honey Bee Biology is the first up-to-date general reference of its kind published in decades. It is a must-have resource for social insect biologists, scientifically savvy beekeepers, and any scientist interested in bees as a model system.

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504

Publisher

Princeton University Press

Published Date

ISBN 10

0691246092

ISBN 13

9780691246093

Our Tribal Future

How to Channel Our Foundational Human Instincts into a Force for Good

By: David R. Samson

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Our Tribal Future

How to Channel Our Foundational Human Instincts into a Force for Good

By: David R. Samson

An astounding and inspiring look at the science behind tribalism, and how we can learn to harness it to improve the world around us. What do you think of when you hear the word “tribalism?” For many, it conjures images of bigotry, xenophobia, and sectarian violence. Others may envision their own tribe: family, friends, and the bonds of loyalty that keep them together. Tribalism is one of the most complex and ancient evolutionary forces; it gave us the capacity for cooperation and competition, and allowed us to navigate increasingly complex social landscapes. It is so powerful that it can predict our behavior even better than race, class, gender, or religion. But in our vast modern world, has this blessing become a curse? Our Tribal Future explores a central paradox of our species: how altruism, community, kindness, and genocide are all driven by the same core adaptation. Evolutionary anthropologist David R. Samson engages with cutting-edge science and philosophy, as well as his own field research with small-scale societies and wild chimpanzees, to explain the science, ethics, and history of tribalism in compelling and accessible terms. This bold and brilliant book reveals provocative truths about our nature. Readers will discover that tribalism cannot, and should not, be eliminated entirely—to do so would be to destroy what makes us human. But is it possible to channel the best of this instinct to enrich our lives while containing the worst of its dangers?

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398

Publisher

St. Martin's Press

Published Date

ISBN 10

1250272254

ISBN 13

9781250272256

Fouling Organisms of the Indian Ocean

By: R. Nagabhushanam

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Fouling Organisms of the Indian Ocean

By: R. Nagabhushanam

Marine fouling organisms attach permanently to ship hulls and underwater parts of offshore structures. All maritime nations spend millions, even billions of dollars to get rid of them. Believing that a pooling of knowledge of all aspects of the basic biology of fouling organisms and a re-examination of control technology methods are steps needed for the solution of this problem, the aim of the book is to highlight recent advances in fouling control technology and, at the same time, provide basic information on the biology of fouling organisms found in the Indian Ocean. The book begins by presenting an overview of research done in India on the marine fouling organisms and wood-borers of the Indian Ocean. It them moves through chapters dealing with the seccession of fouling communities, chemical cues in larval settlement, epibiosis, methods of fouling prevention, functional morphology, and distribution of foulers in Indian waters.

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564

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CRC Press

Published Date

ISBN 10

9054107391

ISBN 13

9789054107392

The DMK Years

Ascent, Descent, Survival

By: R Kannan

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The DMK Years

Ascent, Descent, Survival

By: R Kannan

On 17 September 1949, C.N. Annadurai (Anna) founded the DMK after his split with Periyar E.V. Ramaswamy. The DMK slowly but surely caught the imagination of the Tamil masses. In 1962, faced with the prospect of a ban, the party shed its separatist agenda and in 1967, the DMK attained power for the first time in Tamil Nadu. Since then, it has remained a potent political force, first under M. Karunanidhi and recently under M.K. Stalin, who succeeded him. Weathering many a political storm, including the 1972 split when its mascot, M.G. Ramachandran (MGR) broke away levelling corruption charges, its ejection from power in 1976 during the Emergency, the second dismissal in 1991 for its alleged dalliance with the Tamil Tigers of Sri Lanka, and the debilitating split in 1993, the party has proved resilient. It was voted back to power in Tamil Nadu in 2021. The DMK’s pioneering public distribution system and welfare populism have been a model for other states. Of late, the party has touted its ‘Dravidian Model’ of development as a viable national alternative. Its renewed emphasis on Tamil cultural nationalism and cooperative federalism aims to counter the current majoritarian political narrative. Yet, seventy-five years later, the DMK is more than ever under assault from caste and ultra-nationalist elements and persisting charges of unjust enrichment and dynastic politics. At this pivotal moment in history, as the ethos of Indianness is being redefined, veteran political observer and commentator R. Kannan explores the trajectory of the DMK and its future direction. Drawing on a substantial body of first-hand accounts, The DMK Years narrates the story of the party objectively and in its entirety, making this volume essential to understanding the contours of Tamil Nadu politics.

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795

Publisher

Penguin Random House India Private Limited

Published Date

ISBN 10

935708732X

ISBN 13

9789357087322

Visual Perception

Physiology, Psychology, and Ecology

By: Vicki Bruce,Patrick R. Green,Mark A. Georgeson

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Visual Perception

Physiology, Psychology, and Ecology

By: Vicki Bruce,Patrick R. Green,Mark A. Georgeson

This edition contains over 460 additional references and the treatment of visual psychology in the early chapters has been extensively revised.

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454

Publisher

Psychology Press

Published Date

ISBN 10

0863774504

ISBN 13

9780863774508

Fungi Associated with Pandanaceae

By: Stephen R. Whitton,Eric H.C. McKenzie,Kevin D. Hyde

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Fungi Associated with Pandanaceae

By: Stephen R. Whitton,Eric H.C. McKenzie,Kevin D. Hyde

The tropical plant family Pandanaceae comprises three genera, Freycinetia, Pandanus and Sararanga. One-hundred and fourteen genera and 226 species of fungi were found on dead leaves of Pandanaceae collected in Australia, Brunei Darussalam, Fiji, Hawaii, Hong Kong, Malaysia, Mauritius, Nepal, New Zealand, Niue, Philippines, Seychelles, Vanuatu and Vietnam. Taxonomic issues within each fungus genus are discussed and reference made to preceding work. All species are written up with bibliographic details, relevant measurements of the current specimens, known habitat and distribution, collection details, and a discussion on taxonomic conclusions. New taxa (4 genera, 35 species) are fully described and illustrated, each with a plate showing relevant macro- and microscopic details. Keys and/or synoptic tables are provided to all species in 28 genera. In addition, details on almost 700 species of fungi described and recorded worldwide from the Pandanaceae are listed.

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466

Publisher

Springer Science & Business Media

Published Date

ISBN 10

9400744471

ISBN 13

9789400744479

Foundations Of Modern Epr

By: Gareth R Eaton,Sandra S Eaton,Kev Salikhov

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Foundations Of Modern Epr

By: Gareth R Eaton,Sandra S Eaton,Kev Salikhov

Since its inception 50 years ago, electron paramagnetic resonance (EPR, also called ESR or EMR) has become a major tool in diverse fields ranging from biology and chemistry to solid state physics and materials science. This important book includes personal descriptions of early experiments by pioneers who laid the foundations for the field, perspectives on the state of the art, and glimpses of future opportunities. It presents a broad view of the foundations of EPR and its applications, and will therefore appeal to scientists in many fields. Even the expert will find here history not previously recorded and provocative views of future directions.

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833

Publisher

World Scientific

Published Date

ISBN 10

9814496812

ISBN 13

9789814496810

Rice Science

By: B. Chandrasekaran,K. Annadurai,R. Kavimani

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Rice Science

By: B. Chandrasekaran,K. Annadurai,R. Kavimani

This book is aimed at providing a comprehensive text on rice cultivation/production with major emphasis on rice based integrated farming system models, organic farming aspects, alternate cropping, new techniques like SRI, role of biotechnology etc., in an easily understandable manner. This book will also help to enrich the knowledge of young researchers in various fields of agriculture and in particular, agronomy, as well as to the teachers and researchers of the Agricultural Universities/Research Organisations.

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703

Publisher

Scientific Publishers

Published Date

ISBN 10

9387307247

ISBN 13

9789387307247

Radiation and the Gastrointestinal Tract

By: Andre Dubois,Gregory L. King,David R. Livengood

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Radiation and the Gastrointestinal Tract

By: Andre Dubois,Gregory L. King,David R. Livengood

This book evolved from a two-day 1993 International Symposium on Radiation and the Gastrointestinal Tract held at the Uniformed Services University of the Health Sciences, Bethesda, Maryland. This area of investigation is particularly important because of growing medical needs and the documented occurrence of accidents involving overexposure of healthy subjects/patients. Some questions have been answered through cellular and animal research-results that lead to hypotheses that have been tested through clinical protocols. In an attempt to answer the unresolved questions, basic scientists and clinicians describe the data obtained to date, present in a critical manner the consensus that has been reached, and discuss what still remains to be investigated. The book is divided into five parts: Overview and Clinical Perspective, Emesis, Motility, Diarrhea, and Behavioral Correlates of Gastrointestinal Dysfunction. Each part consists of separate discussions on the pathophysiology, the methodology, and, when applicable, the clinical relevance of the observations. The book provides helpful information to both basic scientists involved in radiobiological research and to clinicians caring for patients exposed to radiation. It also serves as an introduction to the subject for young clinical investigators interested in the field and for scientists searching for correlates between their observations and disorders of the gastrointestinal tract.

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306

Publisher

CRC Press

Published Date

ISBN 10

084937667X

ISBN 13

9780849376672

Models of Unemployment in Trade and Economic Development

By: Bharat R. Hazari,Pasquale M. Sgro

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Models of Unemployment in Trade and Economic Development

By: Bharat R. Hazari,Pasquale M. Sgro

This book examines the most important current issues surrounding the impact of increased international trade on domestic labour markets in both developed and Less Developed Countries, and the relationship between trade and employment.

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159

Publisher

Psychology Press

Published Date

ISBN 10

0415022770

ISBN 13

9780415022774

Reviews in Food and Nutrition Toxicity

By: Victor R. Preedy

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Reviews in Food and Nutrition Toxicity

By: Victor R. Preedy

Including the latest reviews of the most current issues related to food and nutrition toxicity, Reviews in Food and Nutrition Toxicity, Volume 3 distills a wide range of research on food safety and food technology. Put together by a strong team with a wealth of broad experience, the continuation of this important new series includes contributions from the fields of medicine, public health, and environmental science. Topics covered in Volume Three include: MEG-related toxic, pathological, and etiological findings in the liver, stomach, blood, testes/uterus, kidneys, peritoneum, and skin Current information on pharmacokinetic and toxicodynamic aspects of methyl mercury toxicity The limits set by various agencies for, and the possible effects of, exposure to Uranium via ingestion and inhalation Evidence that nutrition can modify PCB toxicity and its implications in numerous age-related diseases The most recent findings on oxysterols' toxic and pro-atherosclerotic effects and the use of antioxidants supplements to prevent their generation in foods Examples of published safety data, drug interactions, and problems with formulated products Potential dangers and benefits of genetically modified foods, moral and ethical issues, and benefit risk ratios Emerging issues in food contamination, recently-discovered contaminants, the increased use of genetically engineered crops, and their effects on children New views on the onset of celiac disease, its symptoms outside the gastrointestinal tract, and its diagnosis and management A timely compilation, the book sheds light on the most important issues in food safety today. It is a valuable resource for anyone involved in the food industry or academics researching food science and food technology.

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298

Publisher

CRC Press

Published Date

ISBN 10

0849335167

ISBN 13

9780849335167

Foraminiferal Genera and Their Classification

By: Alfred R. Loeblich Jr.,Helen Tappan

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Foraminiferal Genera and Their Classification

By: Alfred R. Loeblich Jr.,Helen Tappan

Studies with the foraminiferida have often been hindered by widely scattered, inaccessible sources. This two-volume reference (text in one volume, plates in the other) examines 3,568 of the world's generic taxa, representing all geologic ages. Covering twice the number of genera as any other available reference, it is by far the most complete source on the foraminiferida.

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2046

Publisher

Springer

Published Date

ISBN 10

148995760X

ISBN 13

9781489957603

Understanding Batch Chemical Processes

Modelling and Case Studies

By: Thokozani Majozi,Esmael R. Seid,Jui-Yuan Lee

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Understanding Batch Chemical Processes

Modelling and Case Studies

By: Thokozani Majozi,Esmael R. Seid,Jui-Yuan Lee

Batch chemical processes, so often employed in the pharmaceutical and agrochemical fields, differ significantly from standard continuous operations in the emphasis upon time as a critical factor in their synthesis and design. With this inclusive guide to batch chemical processes, the author introduces the reader to key aspects in mathematical modeling of batch processes and presents techniques to overcome the computational complexity in order to yield models that are solvable in near real-time. This book demonstrates how batch processes can be analyzed, synthesized, and designed optimally using proven mathematical formulations. The text effectively demonstrates how water and energy aspects can be incorporated within the scheduling framework that seeks to capture the essence of time. It presents real-life case studies where mathematical modeling of batch plants has been successfully applied.

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397

Publisher

CRC Press

Published Date

ISBN 10

1351679066

ISBN 13

9781351679060

Anna

The Life and Times of C.N. Annadurai

By: R Kannan

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Anna

The Life and Times of C.N. Annadurai

By: R Kannan

AN ILLUMINATING ACCOUNT OF THE DMK AND ITS CHARISMATIC FOUNDER In 1967, C.N. Annadurai became the chief minister of Madras state, when his party, the DMK, swept to power for the first time. In this definitive biography, R. Kannan traces the growth of Annadurai—from a young protégé of the radical thinker Periyar E.V. Ramasamy into a revered leader known as Anna, or elder brother. Kannan draws on Anna’s considerable body of writing, and the memoirs of other leaders and authors in Tamil, to candidly examine Anna’s complex relationship with Periyar and his disillusionment with the corruption he witnessed when in power. Featuring luminaries like Rajagopalachari and Kamaraj, K. Karunanidhi and MGR, among many others, Anna offers a warm and rounded portrait of a man who showed the way for the democratic expression of regional aspirations within a united India.

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491

Publisher

Penguin UK

Published Date

ISBN 10

8184753136

ISBN 13

9788184753134

Stepping Out of the Brain Drain

Applying Catholic Social Teaching in a New Era of Migration

By: Michele R. Pistone,John J. Hoeffner

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Stepping Out of the Brain Drain

Applying Catholic Social Teaching in a New Era of Migration

By: Michele R. Pistone,John J. Hoeffner

Stepping Out of the Brain Drain is an important contribution to the intensifying debate about highly skilled migration from developing to developed countries. Addressing the issue from the perspective of Catholic social thought, the authors demonstrate that both the economic and ethical rationales for the teaching's opposition to 'brain drain' have been undermined in recent years and show how the adoption of a less critical policy could provide enhanced opportunities for poor countries to accelerate their economic development.

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255

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Lexington Books

Published Date

ISBN 10

0739161326

ISBN 13

9780739161326

Biochemical And Genetic Mechanisms Used By Plant Growth Promoting Bacteria

By: Bernard R Glick,G Holguin,C L Patten,Donna M Penrose

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Biochemical And Genetic Mechanisms Used By Plant Growth Promoting Bacteria

By: Bernard R Glick,G Holguin,C L Patten,Donna M Penrose

This book is intended for a wide range of individuals, including scientists, students and informed laypersons who are interested in agricultural biotechnology, alternative agriculture, bioremediation of the environment and decreasing our reliance on pesticides and fungicides. It will deal primarily with understanding, at a biochemical and molecular biological level, how certain free living bacteria are able to promote plant growth; symbiotic bacteria such as Rhizobia will be mentioned only briefly. The assumption underlying the entire endeavour will be that a more profound understanding of these fundamental mechanisms will eventually permit scientists to manipulate these bacteria and use them more efficiently as a regular component of agricultural and/or horticultural practice. Therefore, while all the topics are discussed in as comprehensive a manner as possible, the book emphasizes a critical overview of the field rather than a mere compendium of data.

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280

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World Scientific

Published Date

ISBN 10

1783262133

ISBN 13

9781783262137

Selected Topics in Mathematical Physics

Professor R. Vasudevan Memorial Volume

By: R. Sridhar

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Selected Topics in Mathematical Physics

Professor R. Vasudevan Memorial Volume

By: R. Sridhar

Ramabhadra Vasudevan, 1926-1994, mathematical physicist from Tamil Nadu, India; contributed articles.

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556

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Allied Publishers

Published Date

ISBN 10

8170234883

ISBN 13

9788170234883

Supply-Side Tax Policy

Its Relevance to Developing Countries

By: Mr.Liam P. Ebrill,Mr.George A. Mackenzie,Mr.Parthasarathi Shome,Mr.Ved P. Gandhi,Mr.Luis A. Manas Anton,Jitendra R. Modi,Mr.Fernando J. Sanchez-Ugarte

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Supply-Side Tax Policy

Its Relevance to Developing Countries

By: Mr.Liam P. Ebrill,Mr.George A. Mackenzie,Mr.Parthasarathi Shome,Mr.Ved P. Gandhi,Mr.Luis A. Manas Anton,Jitendra R. Modi,Mr.Fernando J. Sanchez-Ugarte

Written by Ved P. Gandhi, Liam P. Ebrill, George A. Mackenzie, Luis Mañas-Antón, Jitendra R. Modi, Somchai Richupan, Fernando Sanchez-Ugarte, and Parthasarathi Shome, this book contains 12 articles. It examines the relevance to developing countries of the tax policy recommendations of supply-side economists and attempts to delineate policy guidelines to ensure that fiscal management enhances rather than inhibits growth and efficiency in the wider economy.

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404

Publisher

International Monetary Fund

Published Date

ISBN 10

0939934914

ISBN 13

9780939934911

Planning for Information Systems

By: William R. King

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Planning for Information Systems

By: William R. King

Edited by one of the best-known and most widely respected figures in the field, "Planning for Information Systems" is a comprehensive, single source overview of the myriad ideas and processes that are identified with IS planning. While many chapters deal with high level strategic planning, the book gives equal attention to on-the-ground planning issues.Part I, 'Key Concepts of IS Planning', focuses on how IS planning has evolved over the years; business-IS strategic alignment; and the role of dynamic organizational capabilities in leveraging IS competencies. Part II, 'The Organizational IS Planning Process,' describes IS planning in terms of critical success factors and includes a knowledge-based view of IS planning; a practical assessment of strategic alignment; the IT budgeting process; the search for an optimal level of IS strategic planning; and the role of organizational learning in IS planning.Part III, 'IS Investment Planning', deals with predicting the value that an IS project may have; a 'rational expectations' approach to assessing project payoffs; assessing the social costs and benefits of projects; an options-based approach to managing project risks; planning for project teams; and the moderating effects of coordinated planning. Part IV, 'Goals and Outcomes of IS Planning', considers information strategy as a goal and/or outcome of IS planning; IT infrastructure as a goal or outcome; competitive advantage as a goal or outcome; e-process partnership chains; and planning successful Internet-based projects.

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744

Publisher

Routledge

Published Date

ISBN 10

1317462769

ISBN 13

9781317462767

FINANCIAL ACCOUNTING

A MANAGERIAL PERSPECTIVE, Seventh Edition

By: NARAYANASWAMY, R.

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FINANCIAL ACCOUNTING

A MANAGERIAL PERSPECTIVE, Seventh Edition

By: NARAYANASWAMY, R.

This highly acclaimed text, now in its seventh edition, is designed as a first-level course in MBA and professional programmes. It explains how to prepare, analyze, and interpret financial statements. NEW TO THE EDITION Topics: ESG, fraud analytics, fraud triangle and analysis of the statement of cash flows of Dr. Reddy's Laboratories. Major revisions: Revenue recognition, lease accounting and employee benefits. Expanded coverage: Fraud, earnings quality, earnings management, pro forma measures and short-sellers. Real-world cases: Autonomy, Coffee Day, Cox & Kings, EIH, General Electric Company, Indian Oil, Indian Overseas Bank, Mahindra & Mahindra, McNally Bharat, Noble Group, Punjab National Bank, Reliance Jio Infocomm, Sun Pharma, Tesco, Tesla, Theranos , Wirecard, Yes Bank, Zee Entertainment and Zomato. Pedagogical features: Technology in accounting and impact of Covid-19 on reporting. Examples: New examples in Application, Chapter Vignette, Earnings Quality Analysis, Financial View, and Real World. LEARNING RESOURCES Interactive Study Guide available at https://www.phindia.com/narayanaswamy_financial_accounting has solution templates, self-test questions, key ideas, and chapter review slides. TARGET AUDIENCE • MBA • BBA

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650

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PHI Learning Pvt. Ltd.

Published Date

ISBN 10

9354438776

ISBN 13

9789354438776

Income Distribution, Growth and Basic Needs in India

By: R. Sinha,Peter Pearson,Gopal Kadekodi,Mary Gregory

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Income Distribution, Growth and Basic Needs in India

By: R. Sinha,Peter Pearson,Gopal Kadekodi,Mary Gregory

This book, first published in 1979, explores the sources and patterns of the distribution of personal incomes in India, between rural and urban areas and among socio-economic classes, differentiating particularly those groups falling below the poverty line.

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170

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Routledge

Published Date

ISBN 10

1351801031

ISBN 13

9781351801034

Applied Conjoint Analysis

By: Vithala R. Rao

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Applied Conjoint Analysis

By: Vithala R. Rao

Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.

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Page Count

401

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540877533

ISBN 13

9783540877530

Entrepreneurship Strategy

Changing Patterns in New Venture Creation, Growth, and Reinvention

By: Lisa K. Gundry,Jill R. Kickul

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Entrepreneurship Strategy

Changing Patterns in New Venture Creation, Growth, and Reinvention

By: Lisa K. Gundry,Jill R. Kickul

In this engaging and practical book, authors Lisa K. Gundry and Jill R. Kickul uniquely approach entrepreneurship across the life cycle of business growth—offering entrepreneurial strategies for the emerging venture, for the growing venture, and for sustaining growth in the established venture. Written from the point of view of the founder or the entrepreneurial team, the book offers powerful and practical tools to increase a venture's potential for success and growth.

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425

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SAGE Publications

Published Date

ISBN 10

1452262446

ISBN 13

9781452262444

Inelasticity Of Materials: An Engineering Approach And A Practical Guide

By: Arun R Srinivasa,Sivakumar M Srinivasa

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Inelasticity Of Materials: An Engineering Approach And A Practical Guide

By: Arun R Srinivasa,Sivakumar M Srinivasa

With the advent of a host of new materials ranging from shape memory alloys to biomaterials to multiphase alloys, acquiring the capacity to model inelastic behavior and to choose the right model in a commercial analysis software has become a pressing need for practicing engineers. Even with the traditional materials, there is a continued emphasis on optimizing and extending their full range of capability in the applications. This textbook builds upon the existing knowledge of elasticity and thermodynamics, and allows the reader to gain confidence in extending one's skills in understanding and analyzing problems in inelasticity. By reading this textbook and working through the assigned exercises, the reader will gain a level of comfort and competence in developing and using inelasticity models. Thus, the book serves as a valuable book for practicing engineers and senior-level undergraduate/graduate-level students in the mechanical, civil, aeronautical, metallurgical and other disciplines.The book is written in three parts. Part 1 is primarily focused on lumped parameter models and simple structural elements such as trusses and beams. This is suitable for an advanced undergraduate class with just a strength of materials background. Part II is focused on small deformation multi-dimensional inelasticity and is suitable for a beginning graduate class. Sufficient material is included on how to numerically implement an inelastic model and solve either using a simple stress function type of approach or using commercial software. Case studies are included as examples. There is also an extensive discussion of thermodynamics in the context of small deformations. Part III focuses on more advanced situations such as finite deformation inelasticity, thermodynamical ideas and crystal plasticity. More advanced case studies are included in this part.• This textbook takes a new, task- or scenario-based approach to teaching and learning inelasticity. The book is written in an active learning style that appeals to engineers and students who wish to design or analyze structures and components that are subject to inelasticity.• The book incorporates thermodynamical considerations into the modeling right from an early stage. Extensive discussions are provided throughout the book on the thermodynamical underpinnings of the models.• This textbook is the first to make extensive use of MATLAB to implement many inelasticity models. It includes the use of concepts such as Airy stress functions to solve plane problems for inelastic materials. The MATLAB codes are listed in the appendix for one to modify with their own models and requirements.• Step-by-step procedures for formulations and calculations are provided for the reader to readily adapt to the inelastic problems that he or she attempts to solve.• A large number of problems, exercises and projects for one to teach or learn from are included. These can be assigned as homework, in-class exercises or projects.• The book is written in a modular fashion, which provides adequate flexibility for adaptation in classes that cater to different audiences such as senior-level students, graduate students, research scholars, and practicing engineers.

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569

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

9813107391

ISBN 13

9789813107397

Thermal Radiation Heat Transfer

By: John R. Howell,M. Pinar Menguc,Robert Siegel

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Thermal Radiation Heat Transfer

By: John R. Howell,M. Pinar Menguc,Robert Siegel

Explore the Radiative Exchange between Surfaces Further expanding on the changes made to the fifth edition, Thermal Radiation Heat Transfer, 6th Edition continues to highlight the relevance of thermal radiative transfer and focus on concepts that develop the radiative transfer equation (RTE). The book explains the fundamentals of radiative transfer, introduces the energy and radiative transfer equations, covers a variety of approaches used to gauge radiative heat exchange between different surfaces and structures, and provides solution techniques for solving the RTE. What’s New in the Sixth Edition This revised version updates information on properties of surfaces and of absorbing/emitting/scattering materials, radiative transfer among surfaces, and radiative transfer in participating media. It also enhances the chapter on near-field effects, addresses new applications that include enhanced solar cell performance and self-regulating surfaces for thermal control, and updates references. Comprised of 17 chapters, this text: Discusses the fundamental RTE and its simplified forms for different medium properties Presents an intuitive relationship between the RTE formulations and the configuration factor analyses Explores the historical development and the radiative behavior of a blackbody Defines the radiative properties of solid opaque surfaces Provides a detailed analysis and solution procedure for radiation exchange analysis Contains methods for determining the radiative flux divergence (the radiative source term in the energy equation) Thermal Radiation Heat Transfer, 6th Edition explores methods for solving the RTE to determine the local spectral intensity, radiative flux, and flux gradient. This book enables you to assess and calculate the exchange of energy between objects that determine radiative transfer at different energy levels.

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1016

Publisher

CRC Press

Published Date

ISBN 10

149875774X

ISBN 13

9781498757744

Hardware Based Packet Classification for High Speed Internet Routers

By: Chad R. Meiners,Alex X. Liu,Eric Torng

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Hardware Based Packet Classification for High Speed Internet Routers

By: Chad R. Meiners,Alex X. Liu,Eric Torng

Hardware Based Packet Classification for High Speed Internet Routers presents the most recent developments in hardware based packet classification algorithms and architectures. This book describes five methods which reduce the space that classifiers occupy within TCAMs; TCAM Razor, All-Match Redundancy Removal, Bit Weaving, Sequential Decomposition, and Topological Transformations. These methods demonstrate that in most cases a substantial reduction of space is achieved. Case studies and examples are provided throughout this book. About this book: • Presents the only book in the market that exclusively covers hardware based packet classification algorithms and architectures. • Describes five methods which reduce the space that classifiers occupy within TCAMs: TCAM Razor, All-Match Redundancy Removal, Bit Weaving, Sequential Decomposition, and Topological Transformations. • Provides case studies and examples throughout. Hardware Based Packet Classification for High Speed Internet Routers is designed for professionals and researchers who work within the related field of router design. Advanced-level students concentrating on computer science and electrical engineering will also find this book valuable as a text or reference book.

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123

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1441967001

ISBN 13

9781441967008

Magnesium Technology 2015

By: Michele V. Manuel,Alok Singh,Martyn Alderman,Neale R. Neelameggham,TMS

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Magnesium Technology 2015

By: Michele V. Manuel,Alok Singh,Martyn Alderman,Neale R. Neelameggham,TMS

The Magnesium Technology Symposium, the event on which this collection is based, is one of the largest yearly gatherings of magnesium specialists in the world. Papers represent all aspects of the field, ranging from primary production to applications to recycling. Moreover, papers explore everything from basic research findings to industrialization. Magnesium Technology 2015 covers a broad spectrum of current topics, including alloys and their properties; cast products and processing; wrought products and processing; forming, joining, and machining; corrosion and surface finishing; ecology; and structural applications. In addition, there is coverage of new and emerging applications. The collection includes more than 80 papers.

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520

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119093414

ISBN 13

9781119093411

The Supercontinuum Laser Source

By: Robert R. Alfano

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The Supercontinuum Laser Source

By: Robert R. Alfano

Nonlinear optics is one of the most important fields of science and engineering, covering the generation, transmission, and control of the whole spectrum of laser pulses in solids, liquids, gases, and fibers. In turn, one of the most important ultrafast nonlinear optical processes is the supercontinuum generation - the production of intense ultrafast broadband "white light" pulses. This book is intended to fill the need of both scientists and graduate students for a single source book containing the most necessary and relevant material on supercontinuum technology. It reviews the basic principles, surveys research results, and presents the current thinking of experts in the supercontinuum field.

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469

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Springer

Published Date

ISBN 10

147572070X

ISBN 13

9781475720709

European Symposium on Computer Aided Process Engineering - 11

11th European Symposium of the Working Party on Computer Aided Process Engineering

By: R. Gani,S.B. Jørgensen

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European Symposium on Computer Aided Process Engineering - 11

11th European Symposium of the Working Party on Computer Aided Process Engineering

By: R. Gani,S.B. Jørgensen

This book contains papers presented at the 11th Symposium of Computer Aided Process Engineering (ESCAPE-11), held in Kolding, Denmark, from May 27-30, 2001. The objective of ESCAPE-11 is to highlight the use of computers and information technology tools, that is, the traditional CAPE topics as well as the new CAPE topics of current and future interests.The main theme for ESCAPE-11 is process and tools integration with emphasis on hybrid processing, cleaner and efficient technologies (process integration), computer aided systems for modelling, design, synthesis, control (tools integration) and industrial case studies (application of integrated strategies). The papers are arranged in terms of the following themes: computer aided control/operations, computer aided manufacturing, process and tools integration, and new frontiers in CAPE. A total of 188 papers, consisting of 5 keynote and 183 contributed papers are included in this book.

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1205

Publisher

Elsevier

Published Date

ISBN 10

0080531296

ISBN 13

9780080531298

Water Management in New Zealand's Canterbury Region

A Sustainability Framework

By: Bryan R. Jenkins

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Water Management in New Zealand's Canterbury Region

A Sustainability Framework

By: Bryan R. Jenkins

The book is designed to achieve two major purposes. The first is to describe the developments in water management policy in the Canterbury Region of New Zealand. The strategic approach, the collaborative engagement, and, the nested adaptive systems approach represent a paradigm shift in water management in New Zealand. The second is to delineate the sustainability framework that underpins the Canterbury approach. The framework is based on the concept of developing sustainability strategies to address critical failure pathways. While the focus of the book is on Canterbury, comparative applications of the framework to issues in other parts of New Zealand and international issues are proposed. The book can be used in at least two ways. The first is the application of a sustainability framework to the management of water in Canterbury region. The second is the exposition of a sustainability framework that can be applied to the management of water in a region with the application to Canterbury as an illustrative case study.

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544

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Springer

Published Date

ISBN 10

9402412131

ISBN 13

9789402412130

Instructional Scaffolding in STEM Education

Strategies and Efficacy Evidence

By: Brian R. Belland

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Instructional Scaffolding in STEM Education

Strategies and Efficacy Evidence

By: Brian R. Belland

This book uses meta-analysis to synthesize research on scaffolding and scaffolding-related interventions in STEM (science, technology, engineering, and mathematics) education. Specifically, the volume examines the extent to which study quality, assessment type, and scaffolding characteristics (strategy, intended outcome, fading schedule, scaffolding intervention, and paired intervention) influence cognitive student outcomes. It includes detailed descriptions of the theoretical foundations of scaffolding, scaffolding strategies that have been proposed to meet different intended learning outcomes in STEM, and associated efficacy information. Furthermore, the book describes assessment strategies and study designs which can be used to evaluate the influence of scaffolding, and suggests new fields in which scaffolding strategies that have proven efficacious may be used.

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150

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Springer

Published Date

ISBN 10

3319025651

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9783319025650

23 European Symposium on Computer Aided Process Engineering

An Integrated Platform for Optimization of Heat and Water Use in Multipurpose Batch Plants

By: Esmael R. Seid,Thokozani Majozi

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23 European Symposium on Computer Aided Process Engineering

An Integrated Platform for Optimization of Heat and Water Use in Multipurpose Batch Plants

By: Esmael R. Seid,Thokozani Majozi

Energy optimization and the optimization of water use have mainly been treated as separate problems in literature. The batch production schedules resulting from each of these formulations do not guarantee that the plant is operated optimally. Presented in this contribution is a formulation that addresses the optimization of both water and energy, while simultaneously optimizing the batch process schedule. The scheduling framework used in this study is based on the formulation by . This formulation has been shown to result in a significant reduction of computational time, an improvement of the objective function and leads to fewer time points. The objective is to improve the profitability of the plant by minimizing wastewater generation and utility usage. From a case study it was found that through only applying water integration the cost is reduced by 11.6%, by applying only energy integration the cost is reduced by 29.1% and by applying both energy and water integration the cost is reduced by 34.6%. This indicates that optimising water and energy integration in the same scheduling framework can reduce the operating cost and environmental impact significantly.

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Elsevier Inc. Chapters

Published Date

ISBN 10

0128086521

ISBN 13

9780128086520

Analysis of Material Removal Processes

By: Warren R. DeVries

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Analysis of Material Removal Processes

By: Warren R. DeVries

Metal removal processes - cutting and grinding in this book - are an integral part of a large number of manufacturing systems, either as the primary manufacturing process, or as an important part of preparing the tooling for other manufacturing processes. In recent years, industry and educational institutions have concentrated on the metal removal system, perhaps at the expense of the process. This book concentrates on metal removal processes, particularly on the modeling aspects that can either give a direct answer or suggest the general requirements as to how to control, improve or change a metal removal process. This modeling knowledge is more important with automated computer controlled systems than it has ever been before, because quantitative knowledge is needed to design and operate these systems. This senior undergraduate/graduate textbook is aimed at providing the quantitative knowledge, often times at an elementary level, for handling the technological aspects of setting up and operating a metal removal process and interpreting the experience of planning, operating and improving a metal removal process based on rule of thumb approaches.

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Page Count

270

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461244080

ISBN 13

9781461244080

Book's by R Srinivasan

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