R Sisodia's Books

Legal and Ethical Environment of Business

By: Gerald R. Ferrera,Mystica M. Alexander,Cheryl Kirschner,William P. Wiggins,Jonathan J. Darrow

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Legal and Ethical Environment of Business

By: Gerald R. Ferrera,Mystica M. Alexander,Cheryl Kirschner,William P. Wiggins,Jonathan J. Darrow

Featuring issues of ethics international law, and diversity, equity, and inclusion throughout, The Legal and Ethical Environment of Business by Ferrera, Alexander, Kirschner, Wiggins, and Darrow offers a comprehensive survey of the major legal topics affecting the legal environment of business today. Focusing on ethics in every aspect of the business environment, The Legal and Ethical Environment of Business prepares students to work within current industry norms, practices, and legal and regulatory frameworks. Ethics coverage is integrated and featured throughout. Ethical theory is interwoven with practical applications using novel pedagogical tools, such as simulated managers’ meetings, developed to promote focused, thoughtful inquiry and to highlight the interplay of ethics and law. In addition to coverage of classical ethicists and philosophers, this edition incorporates non-traditional ethical voices, such as sub-Saharan African Ubuntu philosophy to extend and broaden students’ thinking about ethical frameworks. Chapters include questions and sidebar features that address how issues of diversity, equity, and inclusion relate to the topic at hand. The book also meets the needs of students who will be facing an increasingly international business environment. Integrated coverage of international issues extends beyond comparative law topics and includes substantial coverage of central topics in international business law, such as bribery and the Foreign Corrupt Practices Act, key provisions of the Convention on Contracts for the International Sales of Goods, and a comparison of the Uniform Commercial Code and the UN Convention on Contracts for the International Sale of Goods. New to the Third Edition: Adoption of a new, contemporary approach to ethical theories Expansion of ethical theories to increase focus on non-Western traditions, women, and persons of color Incorporation of new materials related to diversity, equity, and inclusion Consideration of the potential impact of COVID-19 on employers and employees

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1088

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Aspen Publishing

Published Date

ISBN 10

1543846750

ISBN 13

9781543846751

The Art of Compassionate Business

Main Principles for the Human-Oriented Enterprise

By: Bruno R. Cignacco

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The Art of Compassionate Business

Main Principles for the Human-Oriented Enterprise

By: Bruno R. Cignacco

There are several well-ingrained assumptions regarding the dynamics of work and business activities, which can be refuted. Some examples of these widespread assumptions in business and work environments are employees being viewed as commodities, competitors perceived as threats, companies’ resources seen as limited, and customers perceived as scarce and difficult. All this leads to the question: "Is there a way to perform business activities more humanely?" The second edition of this book challenges the reader to change the way they perform in business situations and become more focused on the human aspects of business activities. The users of this knowledge and those affected by them will undergo a profound transformation in the way they perform business activities. They will benefit from gradually testing and implementing the guidelines conveyed in this book, both in the business environment and in the workplace. When readers put these principles into practice, positive ripple effects are bound to affect other stakeholders of the organisation they work for or own. The author has refreshed all the concepts and examples introduced in the first edition which include aspects related to mission and vision, passion, business mindset, organisational learning, improvement of business conversations, use of constructive criticism, and betterment of relationships with the most relevant stakeholders (customers, suppliers, intermediaries, community, employees, etc.). The author also includes a discussion of creativity and the innovation process as well as other relevant aspects related to a healthy business environment and provides various real-life examples of companies which have adopted a loving attitude towards their stakeholders – which has become so important in the current business environment.

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642

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CRC Press

Published Date

ISBN 10

1000998045

ISBN 13

9781000998047

Abdominal Imaging

Case Review Series

By: Manjiri Dighe,Joseph R. Grajo,Leslie Lee

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Abdominal Imaging

Case Review Series

By: Manjiri Dighe,Joseph R. Grajo,Leslie Lee

Master the critical imaging content you need to know with this newly consolidated title in the popular Case Review series. Abdominal Imaging offers a highly illustrated, case-based preparation for board review to help residents and recertifying radiologists succeed on exams, demonstrate a clinical understanding of gastrointestinal and genitourinary imaging, and improve imaging accuracy and interpretation. Cases include both common and difficult-to-diagnose disorders including gallbladder diseases, pancreatitis and pancreatic masses, staging and identification of gynecologic malignancies, fluoroscopy findings in GI and GU diseases, and much more. - Presents more than 160 high-yield case studies organized by level of difficulty, helping you build your knowledge and confidence in stages. - Includes more than 650 multiple-choice questions, answers, and rationales that mimic the format of certification exams. - Uses short, easily digestible chapters covering the full range of abdominal imaging for efficient, effective learning and exam preparation. - Features 700+ high-quality, full-color images spanning the GI and GU systems and pertinent patient cases reflecting current abdominal radiology practice. Images include fluoroscopy and plain films, computed tomography, and magnetic resonance imaging, with coverage of key areas such as prostate MRI and rectal MRI, CT enterography, liver CT and MRI, and renal masses on CT and MRI. - Consolidates topics covered in Gastrointestinal Imaging: Case Review and Genitourinary Imaging: Case Review into a single, convenient resource.

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417

Publisher

Elsevier Health Sciences

Published Date

ISBN 10

0323679854

ISBN 13

9780323679855

Bridging the Values Gap

How Authentic Organizations Bring Values to Life

By: R. Edward Freeman,Ellen R. Auster

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Bridging the Values Gap

How Authentic Organizations Bring Values to Life

By: R. Edward Freeman,Ellen R. Auster

Business has a values problem. It's not just spectacular public scandals like Enron (which, incidentally, had a great corporate values statement). Many companies fail to live up to the standards they set for themselves, alienating the public and leaving employees cynical and disengaged. To bridge this gap between the "talk" and the "walk", Freeman and Auster provide a process through which organizations can collectively surface deeply held values that truly resonate with everyone, from top to bottom. Their Values Through Conversation (VTC) process focuses on four key types of values conversations: introspective, historical, connectedness, and aspirational. VTC ensures that values are dynamic and evolving, not static words on a wall or a website. Freeman and Auster offer advice, real-world examples, and sample questions to help you create values that are authentic and embraced because they are rooted in the lived experience of the organization. --

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215

Publisher

Berrett-Koehler Publishers

Published Date

ISBN 10

1609949579

ISBN 13

9781609949570

Survival: One Health, One Planet, One Future

By: George R. Lueddeke

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Survival: One Health, One Planet, One Future

By: George R. Lueddeke

Planet Earth has been here for over 4.5 billion years but in just two human generations we have managed to place our only 'home' at great risk. Many lessons from history have not yet been learned and new lessons may prove equally, if not more, difficult to take on board as we head deeper into the twenty-first century. This book highlights two of our greatest social problems: changing the way we relate to the planet and to one another, and confronting how we use technology (dataism) for the benefit of both humankind and the planet. Covering a wide range of key topics, including environmental degradation, modern life, capitalism, robotics, financing of war (vs peace) and the pressing need to re-orient society towards a sustainable future, the book contends that lifelong learning for sustainability is key to our survival. The author argues that One Health - recognising the fundamental interconnections between people, animals, plants, the environment - needs to inform the UN-2030 Sustainable Development Goals and that working towards the adoption of a new mindset is essential. We need to replace our current view of limitless resources, exploitation, competition and conflict with one that respects the sanctity of life and strives towards well-being for all, shared prosperity and social stability. Clearly written, evidence based and transdisciplinary - and including contributions from the World Bank, InterAction Council, Chatham House, UNESCO, World Economic Forum, the Tripartite One Health collaboration (UN Food and Agriculture Organization, World Organisation for Animal Health and World Health Organization), One Health Commission and more - this book cuts across sociopolitical, economic and environmental lines. It will be of great interest to practitioners, academics, policy-makers, students, nongovernment agencies and the public at large in both developed and developing nations.

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229

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Routledge

Published Date

ISBN 10

0429814011

ISBN 13

9780429814013

The Power of And

Responsible Business Without Trade-Offs

By: R. Edward Freeman,Bidhan L. Parmar,Kirsten Martin

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The Power of And

Responsible Business Without Trade-Offs

By: R. Edward Freeman,Bidhan L. Parmar,Kirsten Martin

The idea that business is only about the money doesn’t hold true in the twenty-first century, when companies around the world are giving up traditional distinctions in order to succeed. Yet our expectations for businesses remain under the sway of an outdated worldview that emphasizes profits for shareholders above all else. The Power of And offers a new narrative about the nature of business, revealing the focus on responsibility and ethics that unites today’s most influential ideas and companies. R. Edward Freeman, Kirsten E. Martin, and Bidhan L. Parmar detail an emerging business model built on five key concepts: prioritizing purpose as well as profits; creating value for stakeholders as well as shareholders; seeing business as embedded in society as well as markets; recognizing people’s full humanity as well as their economic interests; and integrating business and ethics into a more holistic model. Drawing on examples across companies, industries, and countries, they show that these values support persevering in hard times and prospering over the long term. Real-world success stories disprove the conventional wisdom that there are unavoidable trade-offs between acting ethically and succeeding financially. The Power of And presents a conceptual revolution about what it means for business to be responsible, providing a new story for us to tell in order to help all kinds of companies thrive.

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202

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Columbia University Press

Published Date

ISBN 10

0231547897

ISBN 13

9780231547895

Peace Love Yoga

The Politics of Global Spirituality

By: Andrea R. Jain

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Peace Love Yoga

The Politics of Global Spirituality

By: Andrea R. Jain

Engaging with the growing popular and academic interest in the "spiritual but not religious," Andrea R. Jain explores the connections between the practices of global spirituality and aspects of neoliberal capitalism in Peace Love Yoga. "Personal growth," "self-care," and "transformation" are all tropes in the narrative of the spiritual identity Jain is concerned with. This "spirituality" is usually depicted as firmly countercultural: the term "alternative" (alternative health, alternative medicine, alternative spiritualities) is omnipresent. To the contrary, Jain argues, spiritual commodities, entrepreneurs, and consumers are quite mainstream and sometimes even conservative and nationalistic. Ranging from the transnational to the economic to the activist, Jain refuses the single narrative focus of most works on the SBNR; human phenomena that can be analyzed through a single lens or narrative are few and far between, and existing research in this area too often yields a suspiciously tidy story. The heart of the book includes sophisticated analyses of: two politically divergent but equally entrepreneurial and global-capitalist yoga gurus; "athleisure apparel" corporations, such as lululemon, that successfully market consumer goods as a purchased commitment to social justice; and therapeutically-focused applications of spirituality that concentrate on healing the broken person rather than undermining the system that broke that person in the first place. Many spiritual commodities, corporations, and entrepreneurs, Jain suggests, do actually acknowledge the problems of neoliberal capitalism and in fact subvert them; but they subvert them through mere gestures. From provocative taglines printed across t-shirts or packaging to calls for "conscious capitalism," commodification serves as a strategy through which subversion itself is colonized.

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225

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Oxford University Press

Published Date

ISBN 10

0190888644

ISBN 13

9780190888640

India and the Republic of Korea

Engaged Democracies

By: Skand R. Tayal

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India and the Republic of Korea

Engaged Democracies

By: Skand R. Tayal

Examining the underlying logic of the strategic and economic partnership between the Republic of Korea and India, this book is the first detailed study of the numerous facets — cultural, economic, people-to-people, and strategic — of blossoming relations between two major Asian democracies. This comprehensive survey documents the interaction between the two governments, relying on facts and hitherto unpublished original records provided by India’s Ministry of External Affairs; offers an illuminating account of India’s active role as a neutral party in the post-Second World War events of the Korean War and the division of the Korean Peninsula; and provides a vision of the future direction of India–Korea relations. The author also shares candid observations of Korean society and its people during his service as Ambassador of India in Seoul. The work will be useful to policy makers as well as students of politics and international relations, strategic studies, economics, and contemporary world history.

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251

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Routledge

Published Date

ISBN 10

1317341562

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9781317341567

Intracellular Consequences of Amyloid in Alzheimer's Disease

By: Michael R. D'Andrea

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Intracellular Consequences of Amyloid in Alzheimer's Disease

By: Michael R. D'Andrea

Consequences of Intracellular Amyloid in Alzheimer's Disease addresses one of the more currently unresolved aspects confounding Alzheimer's research, the significance of intraneuronal amyloid. It seeks to explain some of the unresolved questions concerning intracellular amyloid and its origin, entry, and toxicity. Following up on Dr. D'Andrea's first book, Bursting Neurons and Fading Memories: An Alternative Hypothesis for the Pathogenesis of Alzheimer's Disease, this book further examines the Inside-Out or Bursting alternative hypothesis of how amyloid escapes the circulatory system to ultimately enter neurons, also examining whether there is a relationship between intracellular amyloid, amyloid plaques, and cognitive impairment. Through a comprehensive explanation of the currently relevant scientific research on intracellular amyloid compiled in this handy reference, readers will better understand the mechanisms that lead to neuron death. - Presents the latest research on the significance of intracellular amyloid as it relates to Alzheimer's - Addresses crucial questions about intracellular amyloid, including how if forms and enters neurons, its toxicity, if it triggers cell death, and how amyloid plaques are formed - Examines the potential relationship between intracellular amyloid, plaques, and cognitive impairment in an effort to answer whether Alzheimer's is initially a problem of amyloid, the neuron, or of the blood-brain barrier - Seeks to help researchers generate additional alternative therapeutic opportunities to cure Alzheimer's

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222

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Academic Press

Published Date

ISBN 10

012804330X

ISBN 13

9780128043301

Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

By: Philip Kotler,David Hessekiel,Nancy R. Lee

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Good Works!

Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

By: Philip Kotler,David Hessekiel,Nancy R. Lee

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a Corporate Social Responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses Explains how to balance social and business goals Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

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288

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John Wiley & Sons

Published Date

ISBN 10

1118206681

ISBN 13

9781118206683

Herbal Resources of India and Nepal

By: S.K. Sood,R. Thakur

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Herbal Resources of India and Nepal

By: S.K. Sood,R. Thakur

The book will be very useful for students and researchers of ethnobotany, economic botany, bioresources, traditional universities, phytomedicines, Indian systems of medicines, plant genetic resources, biochemistry, biotechnology, pharmaceutical houses, corporate houses, herbal industry, policy planners, institutional libraries etc. and laymen alike.

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526

Publisher

Scientific Publishers

Published Date

ISBN 10

9386237210

ISBN 13

9789386237217

Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer,David Bejou

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Customer Relationship Management in Electronic Markets

By: Gopalkrishnan R Iyer,David Bejou

Discover an important tool in the development of new marketing strategies for satisfying online customers! Edited by two experts in the fields of business and marketing, Customer Relationship Management in Electronic Markets is designed to help you build Internet relationships that lead to customer retention and long-term loyalty. With this book, you will be able to offer customers the benefits they seek in the virtual marketplace and serve their best interests. Examining Web sites, e-mail, data mining, and other technology, this valuable tool can help you attract and keep the customers who will be the most profitable for your business. Despite many predictions that electronic marketing would create high profits for lower costs, many businesses have been discouraged by low yields due to ineffectual methods of obtaining and maintaining customers. Customer Relationship Management in Electronic Markets provides multiple frameworks, strategies, and techniques around which to organize your company’s electronic marketing plans. It shows you how to calculate trends, predict customer loss and gain, and prevent dissolution through analysis of the customer’s ever-changing needs. This volume also utilizes examples of real successful companies that have used the Internet to the fullest extent, like Staples, Dell, and Amazon.com. Customer Relationship Management in Electronic Markets is an excellent resource for individuals engaged in any aspect of business relationships, from customer service managers, consultants and corporate trainers in marketing, to owners of major corporations, online businesses and entrepreneurs, and students in the field. Specifically, you will gain information on the following: business-to-business (B2B) and business-to-customer (B2C) exchanges—similarities, differences, and how the Internet has changed these relationships the prospects of the Internet for marketing and customer relationships—predictions, positive effects, and negative effects from its inception to today how to develop and maintain a loyal customer base via the Internet improving B2B exchanges and business buyer relationship management through seamless Internet integration how to create a Web site that satisfies loyal customers and draws in new customers Featuring several charts, tables, and graphs, this guide provides effective measures that you can institute to ensure your company’s longevity. Customer Relationship Management in Electronic Markets will help you create marketing strategies that will successfully meet the needs of your customers and enhance your business reputation.

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124

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Routledge

Published Date

ISBN 10

1317718798

ISBN 13

9781317718796

As the World Turns...

Observations on International Business and Policy, Going International and Transitions

By: Michael R. Czinkota

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As the World Turns...

Observations on International Business and Policy, Going International and Transitions

By: Michael R. Czinkota

We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, thoughts, and arguments? How does one develop a time frame and context for these issues? This book helps you to do so. Following on the heels of his successful book on opinions and insights (As I Was Saying...Observations on International Business and Trade Policy, Exports, Education, and the Future, March 2012), Michael Czinkota has invited us into his world again, to get a better perspective of issues, campaigns, and phenomena. Each article and the accompanying cartoon (remember, a picture can be worth a thousand words) represent a delicious thought opportunity to chew on.

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137

Publisher

Business Expert Press

Published Date

ISBN 10

1606494473

ISBN 13

9781606494479

Stakeholder Theory

Concepts and Strategies

By: R. Edward Freeman,Jeffrey S. Harrison,Stelios Zyglidopoulos

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Stakeholder Theory

Concepts and Strategies

By: R. Edward Freeman,Jeffrey S. Harrison,Stelios Zyglidopoulos

The stakeholder perspective is an alternative way of understanding how companies and people create value and trade with each other. Freeman, Harrison and Zyglidopoulos discuss the foundation concepts and implementation of stakeholder management as well as the advantages this approach provides to firms and their managers. They present a number of tools that managers can use to implement stakeholder thinking, better understand stakeholders and create value with and for them. The Element concludes by discussing how managers can create stakeholder oriented control systems and by examining some of the important stakeholder-related issues that are worthy of future scholarly and managerial attention.

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143

Publisher

Cambridge University Press

Published Date

ISBN 10

1108334105

ISBN 13

9781108334105

BUSINESS AND GOVERNANCE INSIGHT

A Practical Guide for Entrepreneurs, Directors, KMP, Senior Management, Academicians, Professionals

By: CA Bimal R. Bhatt, Ex-Public Interest Director

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BUSINESS AND GOVERNANCE INSIGHT

A Practical Guide for Entrepreneurs, Directors, KMP, Senior Management, Academicians, Professionals

By: CA Bimal R. Bhatt, Ex-Public Interest Director

The Loves Loved & The Lives Lived is a gutting account of Anant’s coming to terms with Anshika’s death and coming into his own as a man of honour. An honest and detailed account of grief over time, studded with moments of hope, beauty, and clear-eyed observations of many flavours of life suffuse this story of love, loss, growth, and man-woman relationship with a conscious frankness. The author challenges the status quo and yet upholds the sanctity of religion, spirituality, dignity, and Indian values with a progressive outlook. The book takes the measure of the complex bond of love that recovers and transmutes the past into something livable, with verve and honesty. The author’s ability to convey Anshika’s last words she did not love Anant anymore was actually an act of the truest love that leaves the most indelible impression. The Loves Loved & The Lives Lived is a good read for a very good reason: poignant, blisteringly honest, generously vulnerable, and the way Anant pulls himself out of the brink of despair and finds a way through the lifelong project of processing grief gives the book a piercing emotional clarity. - Mishmi Rao

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625

Publisher

Notion Press

Published Date

ISBN 13

9798892339582

The New Global Marketing Reality

By: R. Brookes,R. Palmer

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The New Global Marketing Reality

By: R. Brookes,R. Palmer

Marketing practices have fundamentally changed over the past decade. This book documents the nature of these changes, examines their impact on marketeers and marketing, explains the results of a major international study into the changing nature of contemporary marketing practices, assesses their implications for marketing and marketeers and provides guidance for those who are implementing change processes to improve value creation capabilities.

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305

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Springer

Published Date

ISBN 10

023050857X

ISBN 13

9780230508576

Cultural Politics in Modern India

Postcolonial prospects, colourful cosmopolitanism, global proximities

By: Makarand R. Paranjape

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Cultural Politics in Modern India

Postcolonial prospects, colourful cosmopolitanism, global proximities

By: Makarand R. Paranjape

India’s global proximities derive in good measure from its struggle against British imperialism. In its efforts to become a nation, India turned modern in its own unusual way. At the heart of this metamorphosis was a "colourful cosmopolitanism," the unique manner in which India made the world its neighbourhood. The most creative thinkers and leaders of that period reimagined diverse horizons. They collaborated not only in widespread anti-colonial struggles but also in articulating the vision of alter-globalization, universalism, and cosmopolitanism. This book, in revealing this dimension, offers new and original interpretations of figures such as Kant, Tagore, Heidegger, Gandhi, Aurobindo, Gebser, Kosambi, Narayan, Ezekiel, and Spivak. It also analyses cultural and aesthetic phenomena, from the rasa theory to Bollywood cinema, explaining how Indian ideas, texts, and cultural expressions interacted with a wider world and contributed to the making of modern India.

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315

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Routledge

Published Date

ISBN 10

1317352165

ISBN 13

9781317352167

The Empathy Factor

Your Competitive Advantage for Personal, Team, and Business Success

By: Marie R. Miyashiro,Jerry Colonna

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The Empathy Factor

Your Competitive Advantage for Personal, Team, and Business Success

By: Marie R. Miyashiro,Jerry Colonna

Building on the latest research in brain science, emotional intelligence, and organizational theory, an award-winning communication and organizational strategist answers questions about the true definition of empathy. This groundbreaking exploration into business productivity and office management offers both real-world insights and practical ways to build transformative empathy skills organization-wide. It shows how learning about and teaching empathy in the workplace can improve productivity, innovation, and profitability. The guide also provides an innovative framework to help leaders meet the six universal needs of the organization itself while also respecting those of individual employees and customers.

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290

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PuddleDancer Press

Published Date

ISBN 10

1934336041

ISBN 13

9781934336045

Principles of Econometrics

An Introduction (Using R)

By: Neeraj R Hatekar

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Principles of Econometrics

An Introduction (Using R)

By: Neeraj R Hatekar

This textbook makes learning the basic principles of econometrics easy for all undergraduate and graduate students of economics. It takes the readers step-by-step from introduction to understanding, first introducing the basic statistical tools like concepts of probability, statistical distributions, and hypothesis tests, and then going on to explain the two variable linear regression models along with certain additional tools like use of dummy variables, various data transformations amongst others. The most innovative feature of this textbook is that it familiarizes students with the role of R, which is a flexible and popular programming language. With its help, the student will be able to implement a linear regression model and deal with the associated problems with substantial confidence.

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462

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SAGE Publications

Published Date

ISBN 10

8132104692

ISBN 13

9788132104698

Critical Pathways to Success in CNS Drug Development

By: Neal R. Cutler,John J. Sramek,Michael F. Murphy,Henry Riordan,Peter Biek,Angelico Carta

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Critical Pathways to Success in CNS Drug Development

By: Neal R. Cutler,John J. Sramek,Michael F. Murphy,Henry Riordan,Peter Biek,Angelico Carta

Covering the latest advances in CNS drug development, this bookwill guide all those involved in pre-clinical to early clinicaltrials. The authors describe how recent innovations can acceleratethe development of novel CNS compounds, improve early detection ofefficacy and toxicity signals, and increase the safety oflater-stage clinical trials. The current crisis in the drug development industry iscritically reviewed, as well as the steps needed to correct theproblems, including new government-backed regulations andindustry-based innovations designed to accelerate CNS drugdevelopment in the future. Animal-based models of major CNS disorders are described indetail, and the ability of the latest in vitro and computer-basedmodels to simulate CNS disease states and predict drug efficacy andside-effects are examined. Particular attention is given tothe growing use of biomarkers and how they can be used effectivelyin early human trials as signals of potential drug efficacy, aswell as the increasingly important role of imaging studies to guidedose selection. Cognitive assessments that can be useful indicatorsof effect in patient populations are also discussed. Written by a team of clinical scientists involved in CNS drugtrials for over 20 years, and based on a wealth of drug developmentand clinical trial experience, Critical Pathways to Success inCNS Drug Developmentis full of practical advice forsuccessfully designing and executing CNS drug trials, avoidingpotential pitfalls, and complying with government regulations

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272

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John Wiley & Sons

Published Date

ISBN 10

1444318586

ISBN 13

9781444318586

Working Smart in the AI Era: How to Be Efficient, Agile & Sustainable - Get Ready for Disruptive Change and Fast-Scaling Growth

By: Efwa Hagstršm,Kimberly Lein-Mathisen,Lars Rinnan,Loveleen R. Brenna

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Working Smart in the AI Era: How to Be Efficient, Agile & Sustainable - Get Ready for Disruptive Change and Fast-Scaling Growth

By: Efwa Hagstršm,Kimberly Lein-Mathisen,Lars Rinnan,Loveleen R. Brenna

How to get your leaders, teams, and organization ready for disruptive change & fast-scaling growth? "Finally, a book that focuses on the place of humans and organizations in a world driven by digitalization." - Sverre Gotaas, CEO Herøya Industripark AS "Let Efwa inspire you to meet tomorrow's working life and challenges." - Toril Roberg, MSc, Production Director, REEtec "This book provides a platform for kicking off a conversation with your team to improve your game. A must-read for all of us who appreciate inspiration on how to structure our business - and how to engage people, so we master the great opportunities ahead." - Jon Erik Høgberg, COO Itera Group "I highly recommend this book. This book is an important and relevant contribution to leadership in a digital time with high speed of change. I especially appreciate the author's ability to focus on people and collaboration." - Hilde Kristin Herud, CEO, Norgips Norge AS

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422

Publisher

Lulu.com

Published Date

ISBN 10

1684714648

ISBN 13

9781684714643

Rural Marketing strategies for FMCG products

By: Dr. Pritesh Shukla,Dr. Umesh R. Dangarwala

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Rural Marketing strategies for FMCG products

By: Dr. Pritesh Shukla,Dr. Umesh R. Dangarwala

The rural market is an area of darkness to Indian entrepreneurs. The Indian rural market, with its vast size and demand base, offers great opportunities to marketers.

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299

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Lulu.com

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ISBN 10

1365038874

ISBN 13

9781365038877

The Principal as Chief Empathy Officer

Creating a Culture Where Everyone Grows

By: Thomas R. Hoerr

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The Principal as Chief Empathy Officer

Creating a Culture Where Everyone Grows

By: Thomas R. Hoerr

What role does empathy play in your success as a school leader? A principal’s skills, knowledge, and experience are important when it comes to leading schools. But whether interacting with staff, students, or parents, principals also need empathy—a key social-emotional skill—to be effective and drive continuous improvement. In this book, veteran school leader Thomas R. Hoerr makes the case for why schools need a Chief Empathy Officer as principal and how to become one. Discover how to grow your own empathy, as well as that of others, and the enormous positive effect this can have on your school. Explore how to view differences of opinion as opportunities to learn. And learn how empathy can help you * Build strong relationships with and among staff members. * Better connect with students' parents. * Reduce conflict by eliminating problems before they get out of hand. * Model and pursue the crucial issues of diversity, equity, and inclusion. * Improve instructional leadership. Hoerr includes self-assessment and feedback tools, strategies for incorporating empathy schoolwide, and lively anecdotes that will walk you through the do's and don'ts of empathic leadership. If you're interested in taking your leadership skills up a notch (or two or three), The Principal as Chief Empathy Officer is for you!

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191

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ASCD

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ISBN 10

1416630821

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9781416630821

As I Was Thinking....

Observations and Thoughts on International Business and Trade

By: Michael R. Czinkota

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As I Was Thinking....

Observations and Thoughts on International Business and Trade

By: Michael R. Czinkota

Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether professionally active in international business and trade or not, we all are bombarded by a colossal volume of reports and articles. In spite of progress in transparency, it becomes increasingly burdensome to understand the consequences of a global market. As I Was Thinking . . . offers these short commentaries and editorials combined with insightful cartoons, to encourage comprehension of and thinking about the most important and relevant international business and trade topics today. A clearer understanding allows the reader to hone and better exercise political perspective, so that you know what to support, what to question, and what to contemplate further. “In addition to its scholarly insight and wisdom, Czinkota’s book is fun to read, and loaded with anecdotes that reduce the theoretical to the practical so that every player—the manufacturer, exporter, and consumer—can glean real-life application. He’s a first class professor who gets it.” —From the Foreword by Congressman Donald Manzullo, (Fmr) Chair, House Small Business Committee and Subcommittee on Asia

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198

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Business Expert Press

Published Date

ISBN 10

1631571613

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9781631571619

New Challenges to International Marketing

By: Tamer Cavusgil,Rudolf R. Sinkovics,Pervez N. Ghauri

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New Challenges to International Marketing

By: Tamer Cavusgil,Rudolf R. Sinkovics,Pervez N. Ghauri

Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.

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432

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Emerald Group Publishing

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ISBN 10

1848554680

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9781848554689

History on the Edge

Excalibur and the Borders of Britain, 1100-1300

By: Michelle R. Warren

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History on the Edge

Excalibur and the Borders of Britain, 1100-1300

By: Michelle R. Warren

Written from a post-colonial North American perspective, this study considers the ways in which medieval British writers, in the wake of the Norman Conquest, used Arthurian historiography to reflect their fears about `colonial contamination' and about borders in general. The first half of the study examines the presentation of British history in works written on the Anglo-Welsh border. Warren then examines literature from the continent to look at British history from a Norman perspective. Parts of this study have been previously published.

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326

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U of Minnesota Press

Published Date

ISBN 10

0816634912

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9780816634910

Endangered Tigers

By: Carl R. Green,Jane Katirgis

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Endangered Tigers

By: Carl R. Green,Jane Katirgis

The tiger is a legendary big cat inspiring stories, fear, awe, and admiration in people around the world. So why are tigers in danger of becoming extinct? Learn why they are threatened and how to help save this beautiful big cat.

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Enslow Publishing, LLC

Published Date

ISBN 10

0766069079

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9780766069077

Marketing Management

Past, Present and Future

By: Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

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Marketing Management

Past, Present and Future

By: Michael R. Czinkota,Masaaki Kotabe,Demetris Vrontis,S. M. Riad Shams

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.

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901

Publisher

Springer Nature

Published Date

ISBN 10

3030669165

ISBN 13

9783030669164

The Biochemical Basis of Neuropharmacology

By: Jack R. Cooper,Floyd E. Bloom,Robert H. Roth

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The Biochemical Basis of Neuropharmacology

By: Jack R. Cooper,Floyd E. Bloom,Robert H. Roth

Aside from the usual updating of material, the major change in this edition is an extensive rewriting of the chapter on memory and learning to emphasize that genes that are involved in behavior are not immutable but their expression can be modified by transcription factors. Thus, with respect to learning, that old question about which is more important, nature or nuture, genetics or environment, should be answered with the question, which leg is more important for walking, the left or the right?

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417

Publisher

Oxford University Press, USA

Published Date

ISBN 10

0195140079

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9780195140071

Longevity

The Biology and Demography of Life Span

By: James R. Carey

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Longevity

The Biology and Demography of Life Span

By: James R. Carey

Despite our deep interest in mortality, little is known about why some individuals live to middle age and others to extreme old age. Life span, mortality, and aging present some of the most profound mysteries in biology. In Longevity, James Carey draws on unprecedented data to develop a biological and demographic framework for identifying the key factors that govern aging, life span, and mortality in humans and other animals. Carey presents the results of a monumental, twelve-year, National Institute on Aging-funded research project on the determinants of longevity using data from the life tables of five million Mediterranean fruit flies, the most comprehensive set of life table studies ever on the mortality dynamics of a single species. He interprets the fruit fly data within the context of human aging and the aging process in general to identify the determinants of mortality. Three key themes emerge: the absence of species-specific life span limits, the context-specific nature of the mortality rate, and biodemographic linkages between longevity and reproduction. A powerful foundation for the emerging field of biodemography and a rich framework for considering the future of human life span, Longevity will be an indispensable resource for readers from a range of fields including population biology, demography, gerontology, ecology, evolutionary biology, and medical research.

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305

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Princeton University Press

Published Date

ISBN 10

0691224080

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9780691224084

Literature 1982, Part 2

By: Siegfried Böhme,Professor Dr. Walter Fricke,Herbert Hefele,Inge Heinrich,Wilfried Hofmann,Dietlinde Krahn,Vladimir R. Matas,Dr. Lutz D. Schmadel,Gert Zech

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Literature 1982, Part 2

By: Siegfried Böhme,Professor Dr. Walter Fricke,Herbert Hefele,Inge Heinrich,Wilfried Hofmann,Dietlinde Krahn,Vladimir R. Matas,Dr. Lutz D. Schmadel,Gert Zech

Astronomy and Astrophysics Abstracts, which has appeared in semi-annual volumes since 1969, is devoted to the recording, summarizing and indexing of astronomical publications throughout the world. It is prepared under the auspices of the International Astronomical Union (according to a resolution adopted at the 14th General Assembly in 1970). Astronomy and Astrophysics Abstracts aims to present a comprehensive documenta tion of literature in all fields of astronomy and astrophysics. Every effort will be made to ensure that the average time interval between the date of receipt of the original literature and publication of the abstracts will not exceed eight months. This time interval is near to that achieved by monthly abstracting journals, compared to which our system of accumu lating abstracts for about six months offers the advantage of greater convenience for the user. Volume 32 contains literature published in 1982 and received before February 11, 1983; some older literature which was received late and which is not recorded in earlier volumes is also included. We acknowledge with thanks contributions to this volume by Dr. J. Bou~a, Prague, who surveyed journals and publications in Czech and supplied us with abstracts in English.

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857

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Springer Science & Business Media

Published Date

ISBN 10

3662123371

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9783662123379

Anna

The Life and Times of C.N. Annadurai

By: R Kannan

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Anna

The Life and Times of C.N. Annadurai

By: R Kannan

AN ILLUMINATING ACCOUNT OF THE DMK AND ITS CHARISMATIC FOUNDER In 1967, C.N. Annadurai became the chief minister of Madras state, when his party, the DMK, swept to power for the first time. In this definitive biography, R. Kannan traces the growth of Annadurai—from a young protégé of the radical thinker Periyar E.V. Ramasamy into a revered leader known as Anna, or elder brother. Kannan draws on Anna’s considerable body of writing, and the memoirs of other leaders and authors in Tamil, to candidly examine Anna’s complex relationship with Periyar and his disillusionment with the corruption he witnessed when in power. Featuring luminaries like Rajagopalachari and Kamaraj, K. Karunanidhi and MGR, among many others, Anna offers a warm and rounded portrait of a man who showed the way for the democratic expression of regional aspirations within a united India.

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491

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Penguin UK

Published Date

ISBN 10

8184753136

ISBN 13

9788184753134

Project Management in Practice

By: Jack R. Meredith,Scott M. Shafer

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Project Management in Practice

By: Jack R. Meredith,Scott M. Shafer

Project Management in Practice, 7th Edition presents an applied approach to the essential tools, strategies, and techniques students must understand to achieve success in their future careers. Emphasizing the technical aspects of the project management life cycle, this popular textbook offers streamlined, student-friendly coverage of project activity, risk planning, budgeting and scheduling, resource allocation, project monitoring, evaluating and closing the project, and more. Providing new and updated content throughout, the seventh edition’s concise pedagogy and hands-on focus is ideally suited for use in one-semester courses or modules on project management. Clear and precise chapters describe fundamental project management concepts while addressing the skills real-world project managers must possess to meet the strategic goals of their organizations. Integrated throughout the text are comprehensive cases that build upon the material from previous chapters—complemented by wealth of illustrative examples, tables and figures, review questions, and discussion topics designed to reinforce key information.

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336

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119702968

ISBN 13

9781119702962

Customer-Centric Marketing

A Pragmatic Framework

By: R. Ravi,Baohong Sun

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Customer-Centric Marketing

A Pragmatic Framework

By: R. Ravi,Baohong Sun

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing plans. The revolution in big data has enabled a game-changing approach to marketing. The asynchronous and continuous collection of customer data carries rich signals about consumer preferences and consumption patterns. Use of this data can make marketing adaptive, dynamic, and responsive to changes in individual customer behavior. This book introduces state-of-the-art analytic and quantitative methods for customer-centric marketing (CCM). Rather than using a snapshot from the data to plot a single campaign-centric marketing plan, these methods draw on cutting-edge research in optimization and interactive marketing with the goal of maximizing long-term profit from data collected over time. The aim is to teach readers to apply optimization tools to derive analytical solutions leading to customized, dynamic, proactive, and real-time marketing decisions. The book develops the CCM framework and illustrates it with four cases that span the life cycle of marketing: pricing, win-back, cross-sales, and customer service allocation. The text walks the reader through real-world examples of applying the framework (supported by spreadsheet models available online), then explains the key concepts: modeling consumer choice; segmenting customers into latent classes based on sensitivity; computing customer lifetime value (CLV); and dynamic optimization. The reader then learns to incorporate the continuous learning of customer preference into an adaptive feedback loop for marketing decisions. The book can be used as a text for MBA students or as a professional reference. This book is based on joint research developed at Carnegie Mellon University when both authors were on the faculty at the Tepper School of Business.

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147

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MIT Press

Published Date

ISBN 10

026252905X

ISBN 13

9780262529051

The Confucian Cycle

China’s Sage and America’s Decline

By: William A. Taylor ,Kenneth R. Taylor

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The Confucian Cycle

China’s Sage and America’s Decline

By: William A. Taylor ,Kenneth R. Taylor

2,500 years ago, the Chinese sage, Confucius, observed that all governments follow a cycle: from unity, through prosperity to stagnation, then to collapse and anarchy. He taught that when government officials sought personal power or wealth instead of taking care of the people, society lost the “Mandate of Heaven” and fell apart. By “Mandate of Heaven,” Confucius meant that God Himself had directed how society should work. Chinese history shows 15 or 20 collapses when government lost virtue and the country broke apart in civil war, but whenever the Chinese followed Confucius’ rules, Chinese society worked well. From his day to ours, civilizations all over the world have followed the same cycle Confucius observed. Today’s United States is well into the “stagnation” phase and many observers predict a collapse. But America has an advantage Confucius never imagined. Unlike the Chinese, America’s voters have the power to replace their rulers and reform their government without armed revolution. The Taylors’ wide-ranging tour through history, culture, and modern news sheds new light on how the past both predicts the future and can be used to alter it for the better. Keywords – China, America, Sage, Confucius, Government, Trade, Exports, Imports, Money, Economy, History, Culture, Rulers, Voting, War, Policy

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299

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First Edition Design Pub.

Published Date

ISBN 10

1622879635

ISBN 13

9781622879632

Book's by R Sisodia

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