Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim's Books

Biz-War and the Out-of-Power Elite

The Progressive-Left Attack on the Corporation

By: Jarol B. Manheim,Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim

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Biz-War and the Out-of-Power Elite

The Progressive-Left Attack on the Corporation

By: Jarol B. Manheim,Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim

The book captures, in just a few pages, one of the least known but most important political trends of the last quarter century--the rebuilding of the American political Left through the reverse engineering of the power structure; the use of attacks on co

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Page Count

231

Publisher

Psychology Press

Published Date

ISBN 10

1135610002

ISBN 13

9781135610005

All of the People, All the Time

Strategic Communication and American Politics

By: Jarol B. Manheim

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All of the People, All the Time

Strategic Communication and American Politics

By: Jarol B. Manheim

This book examines the uses and abuses of political communication in contemporary American society. It is about the ways that governments, politicians, journalists and media organization, terrorists, special interests, lobbyists, and other manipulate words, pictures and events, and one another to get what they want; about how and why that manipulation works; and about its consequences for our democratic society. Employing numerous anecdotes and examples and drawings upon the latest research and theories of communication and political science, the book is light in tone and a delight to read." --Jacket.

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Page Count

288

Publisher

M.E. Sharpe

Published Date

ISBN 10

0873327969

ISBN 13

9780873327961

Biz-War and the Out-of-Power Elite

The Progressive-Left Attack on the Corporation

By: Jarol B. Manheim,Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim

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Biz-War and the Out-of-Power Elite

The Progressive-Left Attack on the Corporation

By: Jarol B. Manheim,Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim

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231

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Psychology Press

Published Date

ISBN 10

1135610002

ISBN 13

9781135610005

The Death of a Thousand Cuts

Corporate Campaigns and the Attack on the Corporation

By: Jarol B. Manheim

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The Death of a Thousand Cuts

Corporate Campaigns and the Attack on the Corporation

By: Jarol B. Manheim

A corporate campaign is an organized assault on the reputation of a company that has offended some interest group. Although corporate campaigns often involve political, economic, and legal tactics, they are centered around the media, where protagonists attempt to redefine the image--and undermine the reputation--of the target company. It is a strategy most frequently employed by unions but is also employed by special interests, such as environmental or human rights groups. Sometimes it is even employed by one corporation against another. It is a rapidly growing phenomenon that is still unknown to the general public, to most academics and journalists, and is rarely understood by the corporations that find themselves on the firing line. The Death of a Thousand Cuts argues and demonstrates that corporate campaigns are a distinctive phenomenon whose manifestations are today ubiquitous in both the marketplace and the media. This volume examines, in considerable detail, the history, strategy, tactics, effects, consequences, and likely future directions of the corporate campaign and of its nonlabor-based cousin, the anticorporate campaign. The book is based on ample sources and methods, among them an extensive review and analysis of media coverage, news releases, previous scholarship, union publications, campaign materials, interviews and conversations with individuals who have experienced corporate campaigns, public presentations by labor leaders and others, correspondence, Internet postings, case law summaries, documents, videotapes, and other materials. Through original data and interpretation, this book adds context and integration to these materials thus giving them new meaning. Key features of this outstanding new book include: * A thorough and clear explanation of what a corporate campaign is and how it differs from other more mundane "public relations" campaigns. * A detailed examination of strategies and tactics that includes their historical development. Some of the more high profile target companies in recent years include Coca-Cola, Microsoft, Caterpillar, Campbell's Soup, Federal Express, General Dynamics, Home Depot, International Paper, K-Mart, Nike, Texaco, Walmart, Starbucks, and UPS. * Hundreds of examples that help explain such contemporary events as the anti-sweatshop movement on college campuses, the living wage movement, and the protests against the World Trade Organization, International Monetary Fund, and World Bank. * A lengthy appendix contains abbreviated descriptions of nearly 200 corporate campaigns waged by labor unions and various advocacy groups since the idea of the corporate campaign was first developed in the 1960's.

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Page Count

381

Publisher

Routledge

Published Date

ISBN 10

1138989010

ISBN 13

9781138989016

New Media Campaigns and the Managed Citizen

By: Associate Professor of Communication Philip N Howard

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New Media Campaigns and the Managed Citizen

By: Associate Professor of Communication Philip N Howard

A critical assessment of the role that information technologies have come to play in contemporary campaigns.

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289

Published Date

ISBN 10

0511140649

ISBN 13

9780511140648

Readings in Mass Communication

By: David Weinstein

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Readings in Mass Communication

By: David Weinstein

Readings in Mass Communication concentrates on exploring and explaining the fundamentals of mass media. Through a number of articles Weinstein explains the approach, process, and theory behind mass communication.

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Page Count

124

Publisher

Custom Pub

Published Date

ISBN 10

0324017944

ISBN 13

9780324017946

Book's by Professor of Political Communication and Political Science and Director of National Center for Communication Studies Jarol B Manheim

Biz-War and the Out-of-Power Elite

Biz-War and the Out-of-Power Elite

All of the People, All the Time

All of the People, All the Time

Biz-War and the Out-of-Power Elite

Biz-War and the Out-of-Power Elite

The Death of a Thousand Cuts

The Death of a Thousand Cuts

New Media Campaigns and the Managed Citizen

New Media Campaigns and the Managed Citizen

Readings in Mass Communication

Readings in Mass Communication

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