Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context. The result is a comprehensive and multifaceted teaching/learning package, which includes applied case studies on a wide range of airlines and aviation businesses, setting out how these organizations deal with strategy formulation and implementation in critical areas. Topics covered include: corporate strategy, generic strategy, competitive strategy, internal and external environment assessment, mergers, alliances, safety and security. Written directly for both aviation professionals and student courses in aviation strategy, aviation management and aviation operations, it will also be of great interest to aviation professionals in a variety of different fields, including airlines, corporate aviation, consultancy, etc., as well as academics within the field of aviation and those within the field of strategy and management science.
In an innovative contribution to the challenging of disciplinary boundaries, Edward J. Ahearn juxtaposes works of literature with the writings of social scientists to discover how together they illuminate city life in ways that neither can accomplish separately. Ahearn's argument spans from the second half of the nineteenth century in Western Europe to the present-day United States and encompasses a wide range of literary genres and sociological schools. For example, Charles Baudelaire's essays on the city are viewed alongside the work of Emile Durkheim and Georg Simmel; Bertolt Brecht's Jungle of Cities heightens the arguments of Louis Wirth and Robert Park; Richard Wright's Native Son and Saul Bellow's The Adventures of Augie March are re-visioned in tandem with works by William Julius Wilson and others; Herman Melville's "Bartleby the Scrivener" poses a challenge to James Q. Wilson's Bureaucracy; Toni Morrison's historical novel Jazz is buttressed by the career of Robert Moses and the revisionist work of historians Hilary Ballon and Kenneth T. Jackson; and Don DeLillos's Cosmopolis comes into brilliant focus in the light of arguments on world cybercities by David Harvey, Saskia Sassen, and Manuel Cassels. Resisting the temptation to ignore contradictions for the sake of interpretation, Ahearn instead offers the reader a view of the modern city as complex as his subject matter. Here the methodologies and knowledge generated by the social sciences are both complemented and subverted by the experience of city life as portrayed in literature. With its diverse narrative tactics and shifting points of view, which can be as disorienting to the reader as a foreign city is to an arriving immigrant, literature reinforces the importance of method and outlook in the social sciences. Ultimately, Ahearn suggests, neither literature nor the social sciences can capture the experience of urban misery.
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