Introduction to Marketing Analytics delves into the foundational elements of marketing, known as the 4Ps—Product, Price, Place, and Promotion—and expands upon them to include additional key components crucial for services marketing, such as People, Process, and Physical Evidence. These elements are vital for companies to develop coherent marketing strategies that not only attract new customers but also build long-term loyalty among existing ones. The rise of digital technologies has significantly transformed how companies engage with consumers and conduct market research. Big data analytics now allows for personalized marketing efforts, creating campaigns offering organizations the ability to better understand and respond to customer journeys. Moreover, the book highlights the growing role of artificial intelligence (AI) and machine learning in modern marketing strategies. By integrating these advanced technologies, businesses can better meet their customers’ evolving needs, outpacing the competition. It covers various analysis techniques, such as marketing mix modelling, that help organizations understand the impact of different marketing activities on sales and other key performance indicators (KPIs). Through real-life examples and case studies, this book highlights a practical guide for professionals looking to apply data-driven marketing strategies to drive growth, innovation, and sustainable success in a constantly changing market landscape.
This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.
At the dawn of the twentieth century, British intelligence agents began to venture in increasing numbers to the Arab lands of the Ottoman Empire, a region of crucial geopolitical importance spanning present-day Iraq, Jordan, Syria, and Saudi Arabia. They were drawn by the twin objectives of securing the land route to India and finding adventure and spiritualism in a mysterious and ancient land. But these competing desires created a dilemma: how were they to discreetly and patriotically gather facts in a region they were drawn to for its legendary inscrutability and by the promise of fame and escape from Britain? In this groundbreaking book, Priya Satia tracks the intelligence community's tactical grappling with this problem and the myriad cultural, institutional, and political consequences of their methodological choices during and after the Great War. She tells the story of how an imperial state in thrall to the cultural notions of equivocal agents and beset by an equally captivated and increasingly assertive mass democracy invented a wholly new style of "covert empire" centered on the world's first brutal aerial surveillance regime in Iraq. Drawing on a wealth of archival sources--from the fictional to the recently declassified--this book explains how Britons reconciled genuine ethical scruples with the actual violence of their Middle Eastern empire. As it vividly demonstrates how imperialism was made fit for an increasingly democratic and anti-imperial world, what emerges is a new interpretation of the military, cultural, and political legacies of the Great War and of the British Empire in the twentieth century. Unpacking the romantic fascination with "Arabia" as the land of espionage, Spies in Arabia presents a stark tale of poetic ambition, war, terror, and failed redemption--and the prehistory of our present discontents.
Refugees are forced to gamble with their lives to flee conflicts, and if they arrive at their intended destination unscathed, they may face the turbulent prospect of asylum defined by a meagre existence, social exclusion, poverty, and even homelessness. Operating at different scales and imagined places, homelessness and asylum seeking are issues of fundamental social justice typically viewed as a problem of cities and crises of national and international concern respectively. However, over the past two decades in particular, the increasing and volatile numbers of asylum seekers arriving in the West have created a new form of homelessness, mainly hidden, often vulnerable, and located in the interstices of international and local displacement. Considering refugee settlement in London, England, and Toronto, Canada, this book argues that this new form of homelessness also requires a new perspective in order to be properly understood, and this perspective should come from refugees themselves. Two main questions are considered: “How do refugees conceive, locate, and reconstruct ‘home’ in the asylum and settlement process?” and “How do national and residential dynamics affect refugees’ sense of home or homelessness?” Drawing on structuration theory amongst other ideas, the book examines the relationship between “refugeeness” and homelessness, and how each is shaped in the countries of asylum. Managed migration strategies in Canada and deterrent migration strategies in the UK have a profound effect on refugees’ perceptions of belonging and acceptance, equality, and the desire and ability to make a home for themselves. In addition to shaping notions of belonging, national support and services (or the lack thereof) structure the pathways to homelessness, revealing distinct trajectories amongst refugees in London and Toronto. The author’s proceeds from the sale of this book will be contributed to the Canadian Council for Refugees.
This Conference Proceedings of the National Seminar entitled “Multidisciplinary Research and Practice” compiled by Dr. M. Kanika Priya records various research papers written by eminent scholars, professors and students. The articles range from English literature to Tamil literature, Arts, Humanities, Social Science, Education, Performing Arts, Information and Communication Technology, Engineering, Technology and Science, Medicine and Pharmaceutical Research, Economics, Sociology, Philosophy, Business, Management, Commerce and Accounting, Teacher Education, Higher Education, Primary and Secondary Education, Law, Science (Mathematics, Physics, Chemistry, Zoology, Botany), Agriculture and Computer Science. Researchers and faculty members from various disciplines have contributed their research papers. This book contains articles in Three languages, namely: English, Tamil and Hindi. As a editor Dr. M. Kanika Priya has taken up the tedious job of checking the validity and correctness of the research work in bringing out this conference proceedings in a beautiful manner. In its present shape and size, this anthology will, hopefully, find a place on the library shelves and enlighten the academics all round the world.
In the dynamic realm of business, the effective utilization of data has become indispensable for achieving success. "Business Analytics - An Overview" offers a thorough exploration of the domain of data-driven decision-making and its transformative impact on contemporary enterprises. This book serves as a guiding resource for professionals, students, and enthusiasts seeking to comprehend the intricate landscape of business analytics. The book covers foundational concepts in business intelligence, core principles of business analytics, the role of digital data in decision-making, the infrastructure supporting analytics through data warehousing, the art and science of data mining, the significance of visual analytics and reporting, challenges and opportunities in big data analytics, and practical applications of analytics across various industries. Each chapter contributes to a holistic understanding of the dynamic intersection of data and business, equipping readers with the knowledge and skills to navigate this intricate tapestry. Embark on a journey through the world of business analytics, where each section unfolds a new layer of insight, providing valuable tools for comprehending and thriving in the data-driven business landscape.
This book provides a unique perspective on the biomedical and societal implications of personalized medicine and how it helps to mitigate the healthcare crisis and rein in ever-growing expenditure. It introduces the reader to the underlying concepts at the heart of personalized medicine. An innovative second edition, this book functions as an update to the successful first edition to include new, state-of-the-art information and advancements in the fast-paced field of personalized medicine. Chapters examine pharmacogenomics, targeted therapies, individualized diagnosis and treatment, and cancer immunotherapies. The book also features an essential discussion on how the advent of genomic technologies gives clinicians the capability to predict and diagnose disease more efficiently and offers a detailed up-to-date compilation of clinical trials in cancer leading to breakthrough therapies. The book also addresses the impact of Big Data on personalized medicine and the newfound applications of digital health and artificial intelligence. A work that advocates for a patient-centered approach, Advancing Healthcare Through Personalized Medicine, Second Edition is an invaluable text for clinicians, healthcare providers, and patients.
Molecular Biology in Narrative Form is a groundbreaking, interdisciplinary study that shows a connection between molecular biology and French narrative theory, and, from a unique perspective, bridges the gap between two disciplines that seem mutually exclusive. With many new insights on the link between science (in the form of DNA, a set of codes) and literature (in the form of language, another set of codes), this book looks at modern experimental science within the framework of semiotics. Priya Venkatesan reveals the extraordinary parallel between the work of scientists and the work of narratologists who develop narrative paradigms and analyze literary texts. Molecular Biology in Narrative Form will be a useful resource for scientists and literary theorists interested in the epistemological workings of science, as well as, anyone that desires to explore the linkages between scientific theory and literary analysis.
Carotenoids are a large class of isoprenoid pigments produced by plants and certain microbes. More than 700 naturally occurring carotenoids have been identified. Apocarotenoids are tailored from carotenoids by oxidative enzymes. Apocarotenoids act as visual or volatile signals to attract pollinating and seed dispersal agents. They are also the key players in allelopathic interactions and plant defense. Biology, Chemistry and Applications of Apocarotenoids provides detailed account of the fundamental chemistry of apocarotenoids and the basic methods used in carotenoid research, and critical discussions of the biochemistry, functions, and applications of these important compounds. Topics covered in the proposed book include various aspects of the roles of apocarotenoids in colour and colouration, photosynthesis and other photofunctions and protection. The formation and roles of carotenoid metabolites and breakdown products as perfume/aroma compounds are also be outlined. Features: Provides an organized overview of apocarotenoids and their chemistry and biological functions Focuses on recent discoveries on apocarotenoids, their nature and functions. Details potential uses of apocarotenoids in agriculture, pharmacy, food industry, and apocarotenoid production at industrial level This book has been written by leading experts in apocarotenoid research and gives a comprehensive overview on the diversity of apocarotenoid compounds and would serve as a reference book for researches in Plant Physiology, Molecular Biology, Biochemistry, Biophysics and Medicine.
The rise of India as a major power has generated new interest in understanding the drivers of its foreign policy. This book argues that analysing India’s foreign and security policies as representational practices which produce India’s identity as a postcolonial nation-state helps to illuminate the conditions of possibility in which foreign policy is made. Spanning the period between 1947 and 2004, the book focuses on key moments of crisis, such as the India-China war in 1962 and the nuclear tests of 1972 and 1998, and the approach to international affairs of significant leaders like Jawaharlal Nehru. The analysis sheds new light on these key events and figures and develops a strong analytical narrative around India’s foreign policy behaviour, based on an understanding of its postcolonial identity. It is argued that a prominent facet of India’s identity is a perception that it is a civilizational-state which brings to international affairs a tradition of morality and ethical conduct derived from its civilizational heritage and the experience of its anti-colonial struggle. This notion of ‘civilizational exceptionalism’, as well as other narratives of India’s civilizational past, such as its vulnerability to invasion and conquest, have shaped the foreign policies of governments of various political hues and continue to influence a rising India.
Payment fraud can be defined as an intentional deception or misrepresentation that is designed to result in an unauthorized benefit. Fraud schemes are becoming more complex and difficult to identify. It is estimated that industries lose nearly $1 trillion USD annually because of fraud. The ideal solution is where you avoid making fraudulent payments without slowing down legitimate payments. This solution requires that you adopt a comprehensive fraud business architecture that applies predictive analytics. This IBM® Redbooks® publication begins with the business process flows of several industries, such as banking, property/casualty insurance, and tax revenue, where payment fraud is a significant problem. This book then shows how to incorporate technological advancements that help you move from a post-payment to pre-payment fraud detection architecture. Subsequent chapters describe a solution that is specific to the banking industry that can be easily extrapolated to other industries. This book describes the benefits of doing fraud detection on IBM System z®. This book is intended for financial decisionmakers, consultants, and architects, in addition to IT administrators.
Thirty years ago the Russell-Einstein Manifesto warned humanity that our survival is imperilled by the risk of nuclear war.In the spirit of that Manifesto, we now call on all scientists to expand our concerns to a broader set of interrelated dangers: destruction of the environment on a global scale, and denial of basis needs for a growing majority of humankind. The Dagomys Declaration (1988) of the Pugwash Council. Originally published in 1994
The book is designed to highlight the utility of supramolecular systems in diverse areas such as sensing of ionic and molecular analytes, aggregation, artificial molecular machines, biology, and medicine. The synthetic chemistry of a diverse set of supramolecules encompassing various supramolecular interactions involved in driving macrocyclic architectures is discussed. Attempts have been made to cover unique features of macrocycles viz. control over shape, size, and valency along with supramolecular interactions, which direct complex supramolecular systems. The book also provides a discussion on the similarity between macrocyclic host-guest systems and biomolecules, which lay the foundation of building modern artificial molecular motors and switches like protein machines for application in diverse areas. The authors hope that the book will appeal to a wider audience of students and researchers in academics and/or industries.
This book provides the most recent findings and knowledge in advanced diagnostics technology, covering a wide spectrum including brain activity analysis, breast and lung cancer detection, echocardiography, computer aided skeletal assessment to mitochondrial biology imaging at the cellular level. The authors explored magneto acoustic approaches and tissue elasticity imaging for the purpose of breast cancer detection. Perspectives in fetal echocardiography from an image processing angle are included. Diagnostic imaging in the field of mitochondrial diseases as well as the use of Computer-Aided System (CAD) are also discussed in the book. This book will be useful for students, lecturers or professional researchers in the field of biomedical sciences and image processing.
Dr.N.Shanmuga Priya, Associate Professor and Head, Department of Computer Applications, Dr. SNS Rajalakshmi College of Arts and Science, Coimbatore, Tamil Nadu, India.
In a world where data-driven decisions can lead to changes in the land in health care, "Essentials of Healthcare Analytics" is the unique source of how to leverage that data to deliver better care at a lower cost and with better margins. This book delves deep into the great yet critical role that analytics play in health care and looks forward to how the technologies, methodologies, and best practices in this field are set to have their future defined. It could entail such diverse topics as foundational concepts through advanced applications, data integration, predictive modeling, and real-time analytics. Learn how to leverage state-of-the-art tools such as Python and R in data analysis and find out how machine learning and AI have changed patient care, personalized medicine, and healthcare management. Whether you are a working professional in healthcare, a data analyst, or a student who seeks to break into such an exciting field, Essentials of Healthcare Analytics will prepare you with knowledge and the right skill set to negotiate the complexities of healthcare through data and make this knowledge actionable for informed decisions. Embrace the future of healthcare with the deep understanding of how analytics can drive your organization towards innovation and efficiency.
UPSC is considered to be the most prestigious and toughest examination in the country. In order to crack these exams one need to do heavy preparations, thorough practice and clear concepts about each and every subject. “IAS Mains General Studies Paper – 3” the most updated study material incorporated with detailed information and supported by up-to-date facts and figures. The complete coverage on each topic of the syllabus have been divided into 4 Important Units in this book. It gives the complete depiction of Indian Economy and Agriculture, Science and Technology, Biodiversity, Environment and Disaster Management, and Internal Security. This book facilitates by giving the deep coverage on all topics of the syllabus at one place with the conceptual clarity to fulfil the need and demands of the aspirants, special exam oriented structure has been given according to the UPSC syllabus, discussion of the theoretical concepts with the contemporary examples are given, Solved Papers from Solved Papers 2019-17 and 16 and 3 Practice Sets that helps in raising up level of preparation. This book acts as a great help in achieving the success for the upcoming exam. TABLE OF CONTENTS Solved Paper 2019, Solved Paper 2018, and Solved Paper 2017, Unit 1: Indian Economy and Agriculture, Unit -2: Science and Technology, Unit -3: Biodiversity, Environment and Disaster Management, Unit -4: Internal Security, Solved Paper 2016, Practice Papers (1-3).
Dr.M.PRIYA, Assistant Professor, Department of Computer Technology and Data Science, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India. Dr.R.VIJAYASHREE, Assistant Professor, Department of Computer Technology and Data Science, Sri Krishna Arts and Science College, Coimbatore, Tamil Nadu, India. Mr.V.J.RAJAKUMAR, Assistant Professor, Department of Computer Technology and Data Science, Sri Krishna Arts & Science College, Coimbatore, Tamil Nadu, India. Mr.S.S.SARAVANA KUMAR, Research Scholar, Department of Computer Science, Sri Krishna Adithya College of Arts and Science, Coimbatore, Tamil Nadu, India.
Dr.R.Jayakarthik, Associate Professor and Head, Department of Computational Intelligence, Saveetha College of Liberal Arts and Sciences, Saveetha Institute of Medical and Technical Sciences, Chennai, Tamil Nadu, India. Dr.S.Rukmani Devi, Assistant Professor, Senior Grade, Department of Computer Science, Saveetha College of Liberal Arts and Sciences, Saveetha Institute of Medical and Technical Sciences, Deemed to be University, Chennai, Tamil Nadu, India. Dr.B.Geetha, Associate Professor, Department of Computer Science, Saveetha College of Liberal Arts and Sciences, Saveetha Institute of Medical and Technical Sciences, Chennai, Tamil Nadu, India. Dr.Krishna Priya, Professor, Department of Computer Science, Saveetha College of Liberal Arts and Sciences, Saveetha Institute of Medical and Technical Sciences, Chennai, Tamil Nadu, India.
This book is about understanding the value of environmental services in South Asia. It provides an overview of different environmental problems in South Asia and examines how economic valuation techniques can be used to assess these problems. It brings together multiple case studies on valuation undertaken by economists and environmental scientists from Bangladesh, India, Pakistan, Nepal and Sri Lanka under the aegis of the South Asian Network for Development and Environmental Economics (SANDEE). The book addresses the challenges of valuing environmental changes that are unique to developing countries. Each chapter starts with a description of an environmental problem and the valuation strategy used, followed by a discussion of estimation methods and results. It is designed to serve as a reference book for students, teachers, researchers, non-government organizations and practitioners of environmental valuation. Those interested in development and environmental economics, and natural resource management policies, will also find it useful.
In Domestic Contradictions, Priya Kandaswamy analyzes how race, class, gender, and sexuality shaped welfare practices in the United States alongside the conflicting demands that this system imposed upon Black women. She turns to an often-neglected moment in welfare history, the advent of the Freedmen's Bureau during Reconstruction, and highlights important parallels with welfare reform in the late twentieth century. Kandaswamy demonstrates continuity between the figures of the “vagrant” and “welfare queen” in these time periods, both of which targeted Black women. These constructs upheld gendered constructions of domesticity while defining Black women's citizenship in terms of an obligation to work rather than a right to public resources. Pushing back against this history, Kandaswamy illustrates how the Black female body came to represent a series of interconnected dangers—to white citizenship, heteropatriarchy, and capitalist ideals of productivity —and how a desire to curb these threats drove state policy. In challenging dominant feminist historiographies, Kandaswamy builds on Black feminist and queer of color critiques to situate the gendered afterlife of slavery as central to the historical development of the welfare state.
A quick-reference, multi-media guide to using interpersonal psychotherapy (IPT) to treat depression. Interpersonal Psychotherapy (IPT) is an evidence-supported, short-term therapy that focuses on universal life problems involving change, loss, and conflict in relationships, particularly when these problems relate to depression. At its heart is an emphasis on relationships as a healing force during stressful life events. This guide walks readers through the core principles of IPT treatment—how to consider underlying psychological and biological factors that may predispose a client to depression, including insecure attachment; how to effectively communicate with clients to improve their relationship problems; and how to conduct “interpersonal inventories” to help clients connect to a support system that may be helpful in their recovery process. Included in this comprehensive guide are a DVD of sample therapy sessions and clinical explication that describe how to implement the protocol, as well as a laminated pocket reminder card. An on-the-go package of practical tools that busy clinicians won’t want to be without. Please note that the ebook version of this title does not include the DVD.
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.