Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.
Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.
The purpose of this review is to provide an overview of various literatures related to consumer search for information, and its effect on markets. Normative models of consumer search prior to purchase, and of consumer search through experience, are reviewed first. Models of consumer consideration set formation are also outlined. These models are generally based on consumers balancing the costs and benefits of search, which implies that search should be limited if it is costly. The extensive empirical literature on consumer search, which is reviewed next, does indicate that search is limited. The third major section of this review discusses the effect of search on market equilibrium, and market forces related to the supply of information. These include models of how advertising, retailing, and the Internet become organized to facilitate consumer search. The review concludes with a discussion of overall findings and suggestions for further research.
Goals of financial management / Financial statement analysis / A systematic approach to financial performance appraisal of a company based on trend analysis / Risk and defensive strategies / Liquidity management and sales growth / Working capital management / Fixed assets / Budgeting / Economic value added / Foreign exchange and interest rate risk management / Mergers acquisitions and private equity.
Arthur L. Caplan It is commonly said, especially when the subject is assisted reproduction, that medical technology has out stripped our morality. Yet, as the essays in this volume make clear, that is not an accurate assessment of the situ ation. Medical technology has not overwhelmed our moral ity. It would be more accurate to say that our society has not yet achieved consensus about the complex ethical iss ues that arise when medicine tries to assist those who seek its services in order to reproduce. Nevertheless, there is no shortage of ethical opinion about what we ought to do with respect to the use of surrogate mothers, in vitro fertil ization, embryo transfer, artificial insemination, or fertil ity drugs. Nor is it entirely accurate to describe assisted repro duction as technology. The term "technology" carries with it connotations of machines buzzing and technicians scurrying about trying to control a vast array of equip ment. Yet, most of the methods used to assist reproduc tion that are discussed in this volume do not involve exotic technologies or complicated hardware. It is technique, more than technology, that dominates the field of assisted reproduction. Efforts to help the infertile by means of the manipu lation of human reproductive materials and organs date 1 2 Caplan back at least to Biblical times. Human beings have en gaged in all manner of sexual practices and manipulations in attempts to achieve reproduction when nature has balked at allowing life to begin.
This book analyzes the changing portrayal of GDR literature in German Gymnasium textbooks 1985-2015. Addressing the need for textbook research to broaden its focus from GDR history to GDR literature, the author presents case studies of well-known GDR authors (Bertolt Brecht, Johannes R. Becher, Anna Seghers, Wolf Biermann, and Christa Wolf), each examining a particular aspect of the societal discourse about GDR literature and the tension between (literary) text and (historical) context. Taken together, the case studies reveal the frequently underestimated power of ideology in literature textbooks. They also show how attempts to package these authors into simplified categories ultimately reveal the profound complexities of the GDR literary legacy. By examining the clear tension between literature and politics in textbooks and curricula, the author demonstrates how ideological messages are transmitted in all textbooks, as well as the importance of attending to overt and covert ideology.
Chronic conditions such as arthritis, heart disease, and Parkinson disease are the principal cause of all sickness and death in the United States and represent the vast majority of health care expenditures. Although we now live in a world dominated by chronic conditions, health care is still organized around a commitment to treating acute illnesses. Meeting the Challenge of Chronic Illness examines current deficiencies in chronic illness care and explores ways to improve it. Addressing the challenges of shifting from the primacy of acute illnesses to the predominance of chronic conditions, the authors identify the components necessary to reorganize and reform health care: properly prepared health care workers; involved patients and families; appropriate use of new technologies, especially information systems; an appropriate role for prevention; and the creation of funding approaches that will provide necessary incentives. This book calls on policy makers, health care providers, and educators to address one of the greatest challenges facing the health care system.
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