Pragyan Rath's Books

The “I” and the “Eye”

The Verbal and the Visual in Post-Renaissance Western Aesthetics

By: Pragyan Rath

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The “I” and the “Eye”

The Verbal and the Visual in Post-Renaissance Western Aesthetics

By: Pragyan Rath

The paradigmatic moment of the opposition between the verbal and the visual arts may be seen in Lessing's treatise on the Laocoön sculptural group, written in 1766; a moment that is identified within a historical framework of modern aesthetics that begins

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Page Count

315

Publisher

Cambridge Scholars Publishing

Published Date

ISBN 10

1443830844

ISBN 13

9781443830843

New Insights into Prognostic Data Analytics in Corporate Communication

By: Pragyan Rath,Kumari Shalini

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New Insights into Prognostic Data Analytics in Corporate Communication

By: Pragyan Rath,Kumari Shalini

This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry-academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.

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Page Count

144

Publisher

Business Expert Press

Published Date

ISBN 10

1947441116

ISBN 13

9781947441118

The Art of Leading in a Borderless World

By: C Panduranga Bhatta,Pragyan Rath

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The Art of Leading in a Borderless World

By: C Panduranga Bhatta,Pragyan Rath

The Art of Leading in a Borderless World is a reflective journey on the significant instances of leadership-when leaders were considerate and conscientious about heterogeneity through their focus on what they 'excluded' when 'including', such that the 'excluded' became the vantage point of their 'focus'. An attempt is made here to retrace the global instincts long before 'globalisation' was coined as an economic functionality and, in that very tracing, the work reflects on influential personalities as the harbingers of global philosophies. The combinations of texts, philosophies and events are uncanny and generate food for thought and even debates within the larger discourse on leadership. The authors stress the idea that to survive, human beings must consider the holistic and harmonious relationship with the world that they inhabit. These considerations must be accommodated along with restating the ideals in a new form in the context of our present-day technologies and make them more meaningful by providing a new empathetic framework. There are practical examples for corporate leaders as well as political, social and community practitioners. The book attempts to raise fundamental questions-including 'Is there any need for a leader?'-which will bring in leadership values not limited by borders. Rather than dry, mechanistic frameworks and axioms, this book provides inspiration, exemplars and a new paradigm to the building of a sustainable and empathetic culture for leaders across all levels.

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Page Count

203

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

9389867215

ISBN 13

9789389867213

Public Speaking for Leaders

Communication Strategies for the Global Market

By: Apoorva Bharadwaj,Pragyan Rath

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Public Speaking for Leaders

Communication Strategies for the Global Market

By: Apoorva Bharadwaj,Pragyan Rath

This book studies the art of public speaking as oration instead of just ornamentation. It repositions public speaking as a fundamental business leadership act and a solution-enabling and problem-solving communication approach. Drawing on in-depth case studies, it considers various situations that a managerial leader encounters and delivers speech solutions as strategic manoeuvres for attaining desired targets. The volume: Deals with public speaking exclusively from a business perspective; Produces a workable manual of managerial public speaking that introduces the concept of oration as Or-Action (oratory that leads to desired action); Presents a variegated analysis of speech texts from history, politics, fiction, social media, film industry, platform content, and business-product presentations; Customises speeches into unique speech clusters where readers can readily find the type of speech texts they require for their own specific content development. The first of its kind, this book will be a key text for entrepreneurs, corporate managers, academic practitioners, and executives. It will also be of interest to students and researchers of behavioural economics, rhetoric, strategy, communication studies, business communication, fiction theory, generation studies, and virtual reality studies.

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Page Count

252

Publisher

Taylor & Francis

Published Date

ISBN 10

1000412539

ISBN 13

9781000412536

Communication Strategies for Corporate Leaders

Implications for the Global Market

By: Pragyan Rath,Apoorva Bharadwaj

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Communication Strategies for Corporate Leaders

Implications for the Global Market

By: Pragyan Rath,Apoorva Bharadwaj

Communication is key to success in every aspect of life and ever so in a competitive business environment. This book examines managerial communication from seminal theoretical and demonstrative vantage points through interdisciplinary amalgamation of sciences and the liberal arts. It presents new paradigms of managerial communication in the form of manoeuvres that can act as game changers in tug-of-war business situations, including difficult negotiations, conflicts and interpersonal dissonance that characterise the day-to-day corporate workplace tenor. This volume: Develops persuasion strategies based on argumentation tactics derived, for example, from legal cross-examination. Introduces ‘problematisation’ and ‘deconstruction’ as effective communication tools into mainstream managerial discourse. Employs Harvard Business School cases to demonstrate problem-solving skills, which will further serve as guide to writing business reports, plans and proposals. Positions business writing methods as taxonomical tenets that can help tackle complex business scenarios. Draws business diagnostic procedures from diverse fields such as Sherlock Holmes from popular culture, and Jared M. Diamond from ecology. This book will be a significant resource for business communication practitioners, especially corporate managers and leaders, sales and marketing professionals, and policymakers. It will be of interest to teachers and students alike, in business communication, organization behaviour, human resource management and marketing communications. It will act as a useful aid for classroom efficacy for teachers and academics.

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