In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. First, we wish to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, we want to demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. Third, we aim to provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. And fourth, we wish to provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations.
Chandra, is the newest recruit in the Elders’ army, a peacekeeping force in Aryavart. As he begins his new journey, a deadly threat looms on the common folk, the Demon and his menacing Mrityusena. But for the Elders’ army it is not easy to track down this elusive Demon. As Chandra and his friends, try to track down the evil incarnate, several intriguing secrets tumble out which point to a larger conspiracy. The stage is set for a war with the Demon. But, in the midst of all the turmoil and mayhem, Chandra’s hidden past confronts him. As a child, his very identity was snatched and he was thrown in a life that was not supposed to be his. And now, he must deal with it and save himself and his friends from the Demon’s rage. How will the knowledge of his past impact his present and future? Can Chandra weather the storm and emerge victorious in the war against the Demon?
This Brief focuses on the cancer therapy available till date, from conventional drug delivery to nanomedicine in clinical trial. In addition, it reports on future generation based nanotherapeutics and cancer theranostic agent for effective therapeutic diagnosis and treatment. Breast cancer was chosen as the model system in this review. The authors give emphasis to multiple drug resistance (MDR) and its mechanism and how to overcome it using the nanoparticle approach.
This book is compiled by Shipra Kulshreshtha. Her pen name is Shipra Atheya. Every write up in this anthology is unique and is the result of the creative imagination of the talented co-authors.
Computerized Maintenance Management Systems have evolved over the last three decades from elementary asset tracking and preventive maintenance functionality to enterprise maintenance information systems. A CMMS makes it possible to generate real-time accurate reports about the performance of organization. With the help of CMMS, it become easy to predict which assets will require preventive maintenance improving the business of the organization while reducing costs and increasing profits. CMMS enables to structure work orders efficiently without losing time on excessive paper work and administration. It makes sure that all tasks are in order so that organizations focus on doing the job. This makes the management of organization a lot easier. Through work order schedules, inventory forecasts and other valuable reports to get immediate insights into maintenance needs. This information allows to making better and faster decisions for business giving instant solutions based on real-time data.
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