The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
The Sponsorship Handbook is a practical guide to sponsorship aimed at practitioners both working for sponsoring companies and those searching for sponsorship. Using the tools, techniques, advice and best practice advocated in this book both sponsors and sponsor seekers will benefit from better servicing and activation once a sponsorship is implemented, with metrics that enable data-based accountability rather than hearsay. "Everyone in the sponsorship industry, from the biggest events and properties to the smallest, are benefitting from the increasing knowledge, data availability, metrics and professionalism in using sponsorship. The Sponsorship Handbook is a part of that process which we hope will bring future success and proven sound results to all in the complex and exciting world of sponsorship." —Luis Vicente, Head of Partnerships, Manchester City Football Club "An indispensable reference for any marketer who is keen to build his/her brand using sponsorship; the new ascending way to empower brands." —Faisal Al-Dail, Saudi Post
Artists: Larissa Ashton, Jean Astbury, John Austin, Troy Bennell, Philip Berry, Clifton Bielindurry, Robyn Bischoff, Vicki Brand, Alison Brown, Douglas Chambers, Kevan Collett, Michael Councillor, Julie Cox, Genevieve Daley, Sue Dennis, Jenni Doherty, Yvonne Dorricott, Ian Dowling, Kat Doyle, Daniel Eaton, Galliano Fardin, Daniel Fisher, Jane flower, John Garde, Christine Gregory, Ziegmond Grochowski, Katherine Hall, Sam Harris, Sharlene Hart, Naomie Hatheley, Thomas Heidt, Catherine Higham, Douglas Hill, Peter Hill, Sandra Hill, Oliver Hull, Tayla James, Robert Jefferson, Douglas Hirsop, Mary Knott, Ansatasija Komarnyckyj, Alex Mickle, Nic Mickle, Duncan Moon, Dee Mosca, Yvonne Neitzreba, Kenneth Ninyette, Mary Nunn, Roger Paine, Kim Perrier, Laurie Posa, Charles Riley, Lauren Rudd, Steve Schultz, Helen Seiver, Lesley Smith, Melissa Spender, Juliet Stone, Monique Tippett, Marina Troitsky, Greg White, Tony Windberg, Michael Wise, Trevor Woodward, Mark Youssef.
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