Pinar Cankurtaran's Books

Brand Management

Co-creating Meaningful Brands

By: Michael Beverland,Pinar Cankurtaran

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Brand Management

Co-creating Meaningful Brands

By: Michael Beverland,Pinar Cankurtaran

This popular textbook introduces students to contemporary brand management and innovation with a focus on how companies and consumers are interacting and co-creating brands today. The latest edition continues to provide equal focus on theory and practice with all new case studies and examples from brands around the globe to help show the wide range and diversity of brands and consumers today. These include Glossier, Lovehoney, Whisper, Shinola Detroit, Trung Nguyen, Shatta Wale, Tony’s Chocolonely. Also included are updated research references and online resources, as well as a brand-new chapter on the creative aspects of branding from naming to logos and experiences. This textbook is essential reading for all students studying branding and brand management at university level. Michael Beverland is Professor of Brand Marketing at University of Sussex Business School. Pinar Cankurtaran is Assistant Professor of Brand Strategy at the Faculty of Industrial Design Engineering, Delft University of Technology.

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Page Count

522

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529678951

ISBN 13

9781529678956

Sultanahmet, Istanbul’s Historic Peninsula

Musealization and Urban Conservation

By: Pinar Aykaç

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Sultanahmet, Istanbul’s Historic Peninsula

Musealization and Urban Conservation

By: Pinar Aykaç

This book explores how the museum concept has expanded beyond the boundaries of a single building into the historic city itself through musealization. Articulating the musealization of historic cities as a specific urban process, the book here presents a study of the transformation of the Sultanahmet district on Istanbul’s historic peninsula, which has been the major focus of planning, conservation and museological studies in Turkey since the 19th century as the public face of the city. The author aims to offer empirically grounded and context-specific insight into the role of museums in the regeneration of historic cities. Musealization as an urban process varies in different geographical, cultural and ideological contexts, and across different time periods. By discussing the Sultanahmet district as a specific context of yet another city subjected to the musealization process, this book provides further insights into this important global phenomenon.

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Page Count

267

Publisher

Rowman & Littlefield

Published Date

ISBN 10

1793641692

ISBN 13

9781793641694

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

By: Michael Beverland,Pinar Cankurtaran

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A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

By: Michael Beverland,Pinar Cankurtaran

Each book in the ‘Very Short, Fairly Interesting & Reasonably Cheap’ series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout. Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.

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SAGE Publications Limited

Published Date

ISBN 10

1529679494

ISBN 13

9781529679496

Brand Management

Co-creating Meaningful Brands

By: Michael Beverland,Pinar Cankurtaran

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Brand Management

Co-creating Meaningful Brands

By: Michael Beverland,Pinar Cankurtaran

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

522

Publisher

SAGE Publications Limited

Published Date

ISBN 10

1529678951

ISBN 13

9781529678956

Book's by Pinar Cankurtaran

Brand Management

Brand Management

Sultanahmet, Istanbul’s Historic Peninsula

Sultanahmet, Istanbul’s Historic Peninsula

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

Brand Management

Brand Management

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