What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.
Since its publication, the first edition of Fingerprints and Other Ridge Skin Impressions has become a classic in the field. This second edition is completely updated, focusing on the latest technology and techniques—including current detection procedures, applicable processing and analysis methods—all while incorporating the expansive growth of literature on the topic since the publication of the original edition. Forensic science has been challenged in recent years as a result of errors, courts and other scientists contesting verdicts, and changes of a fundamental nature related to previous claims of infallibility and absolute individualization. As such, these factors represent a fundamental change in the way training, identifying, and reporting should be conducted. This book addresses these questions with a clear viewpoint as to where the profession—and ridge skin identification in particular—must go and what efforts and research will help develop the field over the next several years. The second edition introduces several new topics, including Discussion of ACE-V and research results from ACE-V studies Computerized marking systems to help examiners produce reports New probabilistic models and decision theories about ridge skin evidence interpretation, introducing Bayesnet tools Fundamental understanding of ridge mark detection techniques, with the introduction of new aspects such as nanotechnology, immunology and hyperspectral imaging Overview of reagent preparation and application Chapters cover all aspects of the subject, including the formation of friction ridges on the skin, the deposition of latent marks, ridge skin mark identification, the detection and enhancement of such marks, as well the recording of fingerprint evidence. The book serves as an essential reference for practitioners working in the field of fingermark detection and identification, as well as legal and police professionals and anyone studying forensic science with a view to understanding current thoughts and challenges in dactyloscopy.
This book introduces a Digital Social System Praxis Framework (DSSPF) integrating Computational Media, Evolutionary Systems Thinking and Design Thinking approaches to E-transformation practice, also called Community Informatics Design (CID). The DSSPF framework is intended to create communication spaces dedicated to knowledge production and sharing for social and organizational change. It allows social systems researchers and practitioners to recognize their synergistic roles in the praxis process to shape their future through social innovation projects. This transdisciplinary text provides potential students and practitioners fundamental concepts and tools for such design. It offers resources from the Pragmatic and Systemic philosophy of science for the co-construction of social architectures and infrastructures, and multi-aspectual design methodologies by which government, organizations and civil society can learn to ethically co-design common ground. This approach provides complementary and common patterns from known methods, models, and theories of social systems interventions that could support a generic framing of large scale sociotechnical systems: digital social innovation ecosystem, living Labs, Fab Labs, enterprise collaborative networks. There will be a particular focus on understanding and addressing the dimensions that make people from different communities of practice able to communicate and collaborate through multiple digital media, design platforms, worldviews and modeling approaches.
This is a new edition of the highly influential 'Synthesis Report' (School provision for Gypsy and Traveller children) commissioned by the European Commission & first published in 1986 which led to the adoption of the Resolution on school provision for Gypsy and Traveller Children by the Council & Ministers of Education, 22 May 1989.
Recent advances have carried hepatology to new frontiers. The increasing frequency with which steatotic and cirrhotic livers undergo surgery obliges liver surgeons and hepatologists to understand the molecular mechanisms at play in these situations. Comprehension of the signaling pathways participating in liver regeneration, hepatocellular apoptosis and ischemia/reperfusion injury is essential. This book serves as a source of information to facilitate the reading of the literature and the planning of trials. Translational medicine implies knowledge of the molecular targets of novel therapeutic strategies. It is our goal to stimulate more research that can lead to more exchanges between the laboratory, the clinical ward and the operating room.
Here is a helpful guide, A-to-Z guide on the structures of chemicals implicated in contact dermatitis. It describes each molecule along with its principal name for classification. The dictionary also lists the most important synonyms, the Chemical Abstract Service (CAS) Registry Number that characterizes the substance and its chemical structure, and relevant literature references. This guide is a must-have for each physician involved with the diagnosis and treatment of patients with contact dermatitis and allergic skin disease.
V. Y. Mudimbe: Undisciplined Africanism is the first English-language monograph dedicated to the work of Valentin Yves Mudimbe. Pierre-Philippe Fraiture charts the intellectual history of the Congolese thinker, epistemologist, and philologist from the late 1960s to the present day, exploring his major essays and novels. He highlights Mudimbe's trajectory through major debates on African nationalism, Pan-Africansim, neo-colonialism, negritude, pedagogy, anthropology, postcolonial studies, and a variety of other subjects, using these as contexts for close readings of many of Mudimbe's texts, both influential and lesser-known. A cutting-edge, interdisciplinary book, V. Y. Mudimbe elucidates the complex work of one of the most significant African thinkers working today.
Measuring the Skin presents all techniques devoted to non-invasive normal or diseased skin measurement. As opposed other books, this text embraces old and new validated techniques for all skin suborgans and functions. The book is ideal as a small encyclopedia since it provides the answer to any question concerning skin measurement. Each technique is discussed to help select the most appropriate one for each special case. Another novel feature is that the book bases the skin investigation on the physiology and anatomy. Each chapter is preceded by a compendium of current knowledge on the structure or function dealt with. The book may also be used as a research tool. It contains a novel, and presently unique list of more than 400 physical and biological skin constants, which are all referenced.
Pediatric gastrointestinal and liver biopsies comprise a significant portion of specimens examined by the pathology laboratory. The increasingly widespread use of endoscopic procedures in children, the improved sophistication of medical imagery, as well as expanding knowledge in genetic medicine have led to new advances and opportunities in pediatric hepatogastroenterology and pathology. Pathology of Pediatric Gastrointestinal and Liver Disease will provide the pediatric pathologist, GI and general pathologist and pediatric gastroenterologist with the most current and complete reference on the pathology of pediatric GI and liver diseases. With an emphasis on clinical pathological correlation, and edited by a multi-disciplinary team of pathologists and a gastroenterologist, the book will provide in-depth discussions on topics frequently encountered and for which currrent information is not readily available. Comprised of 16 chapters following an anatomical outline, the text will cover both the GI and liver and will include discussions on: malabsorption and motolity disorders, immunodeficiencies, including HIV, development malformations, food allergies, cystic diseases of the liver, esophageal and pancreatic disorders. Heavily illustrated with over 450 illustrations, 200 of which in full color throughout, the book will include endoscopic and radiographic images to correlate with the pathologic principles under discussion.
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