Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.
How does a business create strong brand loyalty when there is so much competition for customers attention and needs? In Belonging Experiences, author Jean-Piere Lacroix explores the trends that impact how consumers connect with products and services while outlining a new model for brand engagement based on more than thirty years of leveraging the power of design thinking. The strategies outlined in Belonging Experiences provide businesses with easy-to-understand tools that lay the groundwork for a successful brand-engagement initiative. With timely examples and case studies to illustrate key points, Lacroix introduces the Beginning Experience concept that can unleash the full potential of advocates for brands, allowing for greater visibility and loyalty through third party endorsements and referrals. By understanding how consumer needs are evolving, creating an experience to meet these needs, leveraging technology, establishing an employee value proposition, and engaging employees to live the brand promise, businesses can create a successful experience for their brand that will truly resonate and connect with consumers and positively impact the organizations bottom line.
Un soir de juin, dans le paisible village de Champfort, Nicole Gachet, accompagnatrice sociale à l’association Avenir de Soi, met fin à ses jours dans des conditions aussi atroces qu’étranges, sous les yeux de son conjoint. Frappée par un mal que personne n’a su diagnostiquer, elle emporte le secret de sa chute avec sa disparition. Huit ans plus tard, au lendemain de la Toussaint, le lieutenant de Gendarmerie André Gavois et son adjointe Chloé Moquet apprennent que la sépulture de Nicole Gachet a été profanée. Les soupçons se posent tout d’abord sur la petite délinquance du coin mais le caractère monstrueux et quasi-mystique de la profanation ouvre une piste autrement plus complexe et laisse deviner les contours d’une secte qui installerait insidieusement son influence dans la région. Pierre-Olivier Lacroix est né en 1974 à Dijon. Après avoir été formateur dans le secteur social, il exerce aujourd’hui le métier de libraire au sein d’une grande enseigne. Karmas est son troisième roman, le premier publié aux éditions Le mot et le reste.
The "Bringing" GEOSS services into practice" workshop aims at teaching participants how to install, configure and deploy a set of open source software to publish and share data and metadata through GEOSS using OGC and ISO standards.
Written for scientists, researchers, and engineers, Non-volatile Memories describes the recent research and implementations in relation to the design of a new generation of non-volatile electronic memories. The objective is to replace existing memories (DRAM, SRAM, EEPROM, Flash, etc.) with a universal memory model likely to reach better performances than the current types of memory: extremely high commutation speeds, high implantation densities and retention time of information of about ten years.
The key social issues of health, medicine, the environment, food and safety cannot be addressed without the support of chemical sensors and biosensors, whose performance is constantly improving in terms of reliability and cost, particularly in the production of autonomous devices connected to the Internet. Obtaining high-intensity transduction signals arising from the interaction of an analyte and a sensor, enabling the identification and dosage of a given compound, requires the selection of suitable physical measurement methods and the creation of structures that react specifically to different types of analyte. Nanotechnologies and Nanomaterials Applied to Chemical Sensors and Biosensors details recent advances in the field of sensor design using carbon-based nanomaterials (graphene, carbon nanotubes, carbon quantum dots, etc.) and inorganic nanomaterials (metallic nanoparticles, nanocrystals, transition metal dichalcogenides, etc.), as well as a variety of physical sensing methods (electrochemical, piezoelectric, electromagnetic, optic, optoelectronic, etc.).
The major topical and societal issues of energy transition and environmental conservation have benefited from the contribution of nanotechnologies and nanomaterials. Nanomaterials, including carbon-based newcomers, have helped to improve in particular the performance of energy storage and conversion devices. Some of these nanomaterials, including fullerenes, carbon nanotubes, nanodiamonds and carbon dots, were discovered well before the 2000s. Others are more recent, including graphene (the leading material of the 21st century) as well as many mineral materials developed at the nano scale: atomic clusters, metal or semiconductor nanoparticles, two-dimensional inorganic materials, metal-organic frameworks (MOF) and luminescent quantum dots. All of these are involved in the realization of devices for energy purposes. Nanotechnology and Nanomaterials for Energy provides a critical analysis of the latest work in the fields of batteries, photovoltaics, fuel cells and catalysis as well as lighting, with the advent of light-emitting diodes.
The book presents a wide range of innovative research ideas and current trends in stereo vision. The topics covered in this book encapsulate research trends from fundamental theoretical aspects of robust stereo correspondence estimation to the establishment of novel and robust algorithms as well as applications in a wide range of disciplines. Particularly interesting theoretical trends presented in this book involve the exploitation of the evolutionary approach, wavelets and multiwavelet theories, Markov random fields and fuzzy sets in addressing the correspondence estimation problem. Novel algorithms utilizing inspiration from biological systems (such as the silicon retina imager and fish eye) and nature (through the exploitation of the refractive index of liquids) make this book an interesting compilation of current research ideas.
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