Pierre Lacroix's Books

Desire by Design

What Data-Driven Marketers Should Know About Driving Desire for Their Brands

By: Jean-Pierre Lacroix R.G.D.

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Desire by Design

What Data-Driven Marketers Should Know About Driving Desire for Their Brands

By: Jean-Pierre Lacroix R.G.D.

Conventional thinking has brands trying to give customers what they want. But what if wanting is no longer enough? A customer may want a great mobile phone, for example, and there are many options. But a huge majority will choose the now iconic iPhone, even waiting long hours in lines to purchase the latest model. This is not simply about wanting. It’s about desire. The question for brand marketers is how to make that elusive magic happen. In Desire by Design, Jean-Pierre Lacroix unravels the irrational element of desire and explains how brands, designers, and marketers can tap into the emotional high that elicits such passion for certain brands. Jean-Pierre shapes high-level ideas and insights from neuroscience, cult fanaticism, and behavioral psychology into practical worksheets that explain the how-to in creating desire for a brand. Using design philosophies he has developed through his thirty years of experience, Jean-Pierre offers interesting history, insights from scientific research, and actionable advice to lead brands from a “want” category to the much-coveted “desire” space in the marketplace.

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345

Publisher

iUniverse

Published Date

ISBN 10

1532045557

ISBN 13

9781532045554

Economics of the Family

By: Martin Browning,Pierre-André Chiappori,Yoram Weiss

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Economics of the Family

By: Martin Browning,Pierre-André Chiappori,Yoram Weiss

This book provides a comprehensive, modern, and self-contained account of the research in the growing area of family economics. It is intended for graduate students in economics and for researchers in other fields interested in the economic approach to the family.

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511

Publisher

Cambridge University Press

Published Date

ISBN 10

0521791596

ISBN 13

9780521791595

Selling Europe to the World

The Rise of the Luxury Fashion Industry, 1980-2020

By: Pierre-Yves Donzé

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Selling Europe to the World

The Rise of the Luxury Fashion Industry, 1980-2020

By: Pierre-Yves Donzé

Chanel suits, Louis Vuitton bags and Omega watches are now objects that embody a globalized material culture. Over the past 30 years, the luxury goods industry has undergone a tremendous expansion around the world. However, it remains largely dominated by European companies, ranging from diversified conglomerates such as LVMH and Richemont to independent companies such as the Italian fashion houses Armani and Ermenegildo Zegna, and industrial groups like Swatch and L'Oréal or new start-ups such as Richard Mille. How and why did these companies succeed? How did they manage to transform a sector previously dominated by small family firms into a global big business? Selling Europe to the World presents the development of the global luxury goods industry from the 1980s to the present day. It highlights the strategies implemented by a new generation of entrepreneurs and explains, beyond the glamorous image conveyed by luxury brands, the sources of success of these firms. An essential book for understanding the success of the contemporary luxury industry.

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Page Count

185

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1350335800

ISBN 13

9781350335806

Jean-Pierre Heim Monographs

By: Jean-Pierre Heim

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Jean-Pierre Heim Monographs

By: Jean-Pierre Heim

Assembles 34 superb examples of work by this visionary architect and designer.

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188

Publisher

Visual Reference Publications

Published Date

ISBN 10

1584710411

ISBN 13

9781584710417

Parker's Wine Buyer's Guide

By: Robert M. Parker (Jr.),Pierre-Antoine Rovani

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Parker's Wine Buyer's Guide

By: Robert M. Parker (Jr.),Pierre-Antoine Rovani

Parker's acclaimed guide, fully revised with ratings on the latest vintages from around the world, is one of the most authoritative wine guides available and now comes with expanded sections on the popular wines of California and Italy.

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1654

Publisher

Simon and Schuster

Published Date

ISBN 10

0743229312

ISBN 13

9780743229319

Introduction to Sol-Gel Processing

By: Alain C. Pierre

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Introduction to Sol-Gel Processing

By: Alain C. Pierre

This book presents a broad, general introduction to the processing of Sol-Gel technologies. This updated volume serves as a general handbook for researchers and students entering the field. This new edition provides updates in fields that have undergone rapid developments, such as Ceramics, Catalysis, Chromatropgraphy, biomaterials, glass science, and optics. It provides a simple, compact resource that can also be used in graduate-level materials science courses.

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716

Publisher

Springer Nature

Published Date

ISBN 10

3030381447

ISBN 13

9783030381448

The Jews

History, Memory, and the Present

By: Pierre Vidal-Naquet

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The Jews

History, Memory, and the Present

By: Pierre Vidal-Naquet

The highly publicized obscenity trial of Radclyffe Hall's The Well of Loneliness (1928) is generally recognized as the crystallizing moment in the construction of a visible modern English lesbian culture, marking a great divide between innocence and deviance, private and public, New Woman and Modern Lesbian. Yet despite unreserved agreement on the importance of this cultural moment, previous studies often reductively distort our reading of the formation of early twentieth-century lesbian identity, either by neglecting to examine in detail the developments leading up to the ban or by framing events in too broad a context against other cultural phenomena. Fashioning Sapphism locates the novelist Radclyffe Hall and other prominent lesbians--including the pioneer in women's policing, Mary Allen, the artist Gluck, and the writer Bryher--within English modernity through the multiple sites of law, sexology, fashion, and literary and visual representation, thus tracing the emergence of a modern English lesbian subculture in the first two decades of the twentieth century. Drawing on extensive new archival research, the book interrogates anew a range of myths long accepted without question (and still in circulation) concerning, to cite only a few, the extent of homophobia in the 1920s, the strategic deployment of sexology against sexual minorities, and the rigidity of certain cultural codes to denote lesbianism in public culture.

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368

Publisher

Columbia University Press

Published Date

ISBN 10

0231102097

ISBN 13

9780231102094

Discovering the Hidden Wisdom of The Little Prince

In Search of Saint-Exupéry's Lost Child

By: Pierre Lassus

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Discovering the Hidden Wisdom of The Little Prince

In Search of Saint-Exupéry's Lost Child

By: Pierre Lassus

Finally, one of the most of the most beloved books every published—explained. The Little Prince is revered around the world. Two hundred million copies have been sold in 270 languages; it is the fourth best-selling book of all time. Part of its allure is that is seems incredibly wise but so simple it is read as a work for children. Yet its meaning is elusive, and its place amid the writings of an adventurer and war hero acclaimed for dramatic bestsellers like Night Flight and Flight to Arras is mysterious. In this elegant, carefully argued book, Pierre Lassus reexamines the story of The Little Prince against the facts of Saint-Exupéry's own extraordinary life, from his cherished but fatherless childhood in aristocratic poverty to his career as a pioneering pilot. His plane had broken down in the desert before. He had adopted a fox, when posted at the Spanish fort of Cape Juby, in southern Morocco. He had known the world of business before becoming pilot; he had also known unrequited love. Like his little protagonist's, his body was never found after his plane disappeared in World War II. He was working on his spiritual autobiography when he died, and there too, Lassus finds resonances and keys to the understated spirituality of his last great book.

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235

Publisher

Skyhorse

Published Date

ISBN 10

1628726849

ISBN 13

9781628726848

From Deep State to Islamic State

The Arab Counter-Revolution and its Jihadi Legacy

By: Jean-Pierre Filiu

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From Deep State to Islamic State

The Arab Counter-Revolution and its Jihadi Legacy

By: Jean-Pierre Filiu

In his disturbing and timely book Jean-Pierre Filiu lays bare the strategies and tactics employed by the Middle Eastern autocracies, above all those of Syria, Egypt, Yemen and Algeria, that set out to crush the democratic uprisings of the 'Arab Revolution.' In pursuit of these goals they turned to the intelligence agencies and internal security arms of the 'deep state,' the armed forces, and to street gangs such as the Shabiha to enforce their will. Alongside physical intimidation, imprisonment and murder, Arab counter-revolutionaries discredited and split their opponents by boosting Salafi-Jihadi groups such as Islamic State. They also released from prison hardline Islamists and secretly armed and funded them. The full potential of the Arab counter-revolution surprised most observers, who thought they had seen it all from the Arab despots: their perversity, their brutality, their voracity. But the wider world underestimated their ferocious readiness literally to burn down their countries in order to cling to absolute power. Bashar al-Assad clambered to the top of this murderous class of tyrants, driving nearly half of the Syrian population in to exile and executing tens of thousands of his opponents. He has set a grisly precedent, one that other Arab autocrats are sure to follow in their pursuit of absolute power.

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Page Count

330

Publisher

Oxford University Press

Published Date

ISBN 10

0190613297

ISBN 13

9780190613297

Good Government

Democracy Beyond Elections

By: Pierre Rosanvallon

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Good Government

Democracy Beyond Elections

By: Pierre Rosanvallon

Faced with government's ineptitude, people are attracted to strong leaders and bold action. As Pierre Rosanvallon demonstrates, "presidentialism" may reflect the particular concerns of today, but its many precursors show that democracy has always struggled with tension between popular government and concentrated authority.

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353

Publisher

Harvard University Press

Published Date

ISBN 10

0674979435

ISBN 13

9780674979437

Labor Economics, second edition

By: Pierre Cahuc,Stephane Carcillo,Andre Zylberberg

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Labor Economics, second edition

By: Pierre Cahuc,Stephane Carcillo,Andre Zylberberg

The new edition of a widely used, comprehensive graduate-level text and professional reference covering all aspects of labor economics, with substantial new material. This landmark graduate-level text combines depth and breadth of coverage with recent, cutting-edge work in all the major areas of modern labor economics. Its command of the literature and its coverage of the latest theoretical, methodological, and empirical developments make it also a valuable resource for practicing labor economists. This second edition has been substantially updated and augmented. It incorporates examples drawn from many countries, and it presents empirical methods using contributions that have proved to be milestones in labor economics. The data and codes of these research publications, as well as numerous tables and figures describing the functioning of labor markets, are all available on a dedicated website (www.labor-economics.org), along with slides that can be used as course aids and a discussion forum. This edition devotes more space to the analysis of public policy and the levers available to policy makers, with new chapters on such topics as discrimination, globalization, income redistribution, employment protection, and the minimum wage or labor market programs for the unemployed. Theories are explained on the basis of the simplest possible models, which are in turn related to empirical results. Mathematical appendixes provide a toolkit for understanding the models.

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1081

Publisher

MIT Press

Published Date

ISBN 10

0262325543

ISBN 13

9780262325547

Green Neighbourhoods and Eco-gentrification

A Tale of Two Countries

By: Elise Machline,David Pearlmutter,Moshe Schwartz,Pierre Pech

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Green Neighbourhoods and Eco-gentrification

A Tale of Two Countries

By: Elise Machline,David Pearlmutter,Moshe Schwartz,Pierre Pech

This SpringerBrief brings together a series of studies that delve into the details of French and Israeli green building practices and tell a tale of two countries which deviates considerably from what first impressions might suggest. In-depth data analysis, interviews with stakeholders, and on-the-ground documentation are used to paint a portrait of green neighborhoods in both large and small cities, and to shed light on the diversity of outcomes and the intricate web of interests leading to each one. In the Israeli cases, these dynamics reflect the fact that the private sector has become increasingly dominant in the residential building field, following a decades-long process in which the welfare state has shrunk, and the government has distanced itself from large social programs.The French solution to this dilemma is to mandate the inclusion of subsidized housing within its ecoquartiers, with the declared aim of promoting a diverse 'social mix' of population. Green building has yet to prove itself as a solution for the masses. The sale price of an apartment in a certified green building is significantly higher than what would be justified by either the additional construction costs required to build it, or the energy and water saving potential that can be realized by using it. The tale of two countries presented here suggests that neither the mechanisms of the market nor the proclamations of a welfare state can easily overcome this dilemma. What is needed is a new type of thinking, which can only emerge once the concept of "value" reflects not only the realities of a free-market economy, but also those of a planet which turns out to be distinctly limited in its resources.

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114

Publisher

Springer Nature

Published Date

ISBN 10

303038036X

ISBN 13

9783030380366

Galois' Theory Of Algebraic Equations (Second Edition)

By: Jean-pierre Tignol

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Galois' Theory Of Algebraic Equations (Second Edition)

By: Jean-pierre Tignol

The book gives a detailed account of the development of the theory of algebraic equations, from its origins in ancient times to its completion by Galois in the nineteenth century. The appropriate parts of works by Cardano, Lagrange, Vandermonde, Gauss, Abel, and Galois are reviewed and placed in their historical perspective, with the aim of conveying to the reader a sense of the way in which the theory of algebraic equations has evolved and has led to such basic mathematical notions as 'group' and 'field'. A brief discussion of the fundamental theorems of modern Galois theory and complete proofs of the quoted results are provided, and the material is organized in such a way that the more technical details can be skipped by readers who are interested primarily in a broad survey of the theory.In this second edition, the exposition has been improved throughout and the chapter on Galois has been entirely rewritten to better reflect Galois' highly innovative contributions. The text now follows more closely Galois' memoir, resorting as sparsely as possible to anachronistic modern notions such as field extensions. The emerging picture is a surprisingly elementary approach to the solvability of equations by radicals, and yet is unexpectedly close to some of the most recent methods of Galois theory.

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325

Publisher

World Scientific Publishing Company

Published Date

ISBN 10

9814704717

ISBN 13

9789814704717

History of the Jews in Quebec

By: Pierre Anctil

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History of the Jews in Quebec

By: Pierre Anctil

The presence of Jews in Quebec dates back four centuries. Quebec Jewry, in Montreal in particular, has evolved over time, thanks to successive waves of migration from different regions of the world. The Jews of Quebec belong to a unique society in North America, which they have worked to fashion. The dedication with which they have defended their rights and their extensive achievements in multiple sectors of activity have helped foster diversity in Quebec. This work recounts the different contributions Jews have made over the years, along with the cultural context that encouraged the emergence in Montreal of a Jewish community like no other in North America. This is the first overview of a history that began during the French Regime and continued, through many twists and turns, up to the turn of the twenty-first century.

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Page Count

397

Publisher

University of Ottawa Press

Published Date

ISBN 10

0776629506

ISBN 13

9780776629506

The Saudi Terror Machine

The Truth About Radical Islam and Saudi Arabia Revealed

By: Pierre Conesa

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The Saudi Terror Machine

The Truth About Radical Islam and Saudi Arabia Revealed

By: Pierre Conesa

The religious diplomacy of Saudi Arabia constitutes a strange black hole in the analysis of radicalism that affects Islam and the Middle East today. Why has Salafism, the most intolerant and sectarian movement of Islam, become so prevalent? Of all the religious radicalisms that rot the planet, it is the only one to enjoy the constant support of a country endowed with immense means: the Saudi kingdom. This study, whose collaborators wanted to remain anonymous, reveals how the two sides of the kingdom – the conciliatory one of the Saud dynasty and the more aggressive Salafism, propagandist of jihad – has for decades developed a religious strategy to conquer the Muslim community and the West without appearing as an enemy. One of the most striking examples is the absence of sanctions or even accusations by George W. Bush towards Saudi Arabia in the aftermath of the September 11th attacks even with fifteen identified Saudis among the terrorists. The kingdom's influence is largely unknown but undoubtedly acts as a key player throughout the Muslim world through their financing of conservative Koranic schools, universities and mosques, as well as other international public and private organizations. But after years of financing radical Islamists in foreign lands, Saudi Arabia now finds itself threatened in their own territory, the monster they have given birth to turned against them.

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257

Publisher

Simon and Schuster

Published Date

ISBN 10

1510736646

ISBN 13

9781510736641

The Demands of Liberty

Civil Society in France Since the Revolution

By: Pierre Rosanvallon

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The Demands of Liberty

Civil Society in France Since the Revolution

By: Pierre Rosanvallon

Arguing that the French have cherished and demonized Jacobinism at the same time--their hearts following Robespierre, but their heads turning toward Benjamin Constant--Rosanvallon traces the long history of resistance to Jacobinism, including the creation of associations and unions and the implementation of elements of decentralization.

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376

Publisher

Harvard University Press

Published Date

ISBN 10

0674024966

ISBN 13

9780674024960

Information, The Hidden Side of Life

By: Cédric Gaucherel,Pierre-Henri Gouyon,Jean-Louis Dessalles

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Information, The Hidden Side of Life

By: Cédric Gaucherel,Pierre-Henri Gouyon,Jean-Louis Dessalles

This book explores the unity of life. It proposes that the concept of information is the inner essence of what we today call life. The importance of information for our species is obvious. Human beings are highly dependent on information, constantly exchanging with conspecifics. In a less apparent way, we are the product of genetic and epigenetic information which determines our development in a given environment from a fertilized egg to the adult stage. Even less apparent is that information plays a determining role in ecosystems. This observation may include the prebiotic systems in which life emerged. Our claim is that Nature processes information continuously. This means that even beyond living entities, we can see messages and decoding procedures. Nature can be said to send messages to its own future and then to decode them. Nature “talks” to itself! The systematic organization of messages suggests that, in some respects, we should even speak of the “languages” of Nature.

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Page Count

220

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119579325

ISBN 13

9781119579328

Concepts and Results in Chaotic Dynamics: A Short Course

By: Pierre Collet,Jean-Pierre Eckmann

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Concepts and Results in Chaotic Dynamics: A Short Course

By: Pierre Collet,Jean-Pierre Eckmann

The study of dynamical systems is a well established field. This book provides a panorama of several aspects of interest to mathematicians and physicists. It collects the material of several courses at the graduate level given by the authors, avoiding detailed proofs in exchange for numerous illustrations and examples. Apart from common subjects in this field, a lot of attention is given to questions of physical measurement and stochastic properties of chaotic dynamical systems.

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Page Count

238

Publisher

Springer Science & Business Media

Published Date

ISBN 10

3540347054

ISBN 13

9783540347057

In the Dock

Victims of Social Injury

By: Pierre Marion

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In the Dock

Victims of Social Injury

By: Pierre Marion

***FOR EVALONLY!!!***** Reading this book, we are shocked to realize how a family can be broken when they are forgotten, ignored or judged by those institutions whose mission is to offer them support. We discover the true story of a tragedy that not only brought its victim into despair, solitude and eventually death, but also imprisoned his close ones into silence. Fortunately, the situation of criminal act victims and their families has changed but only because they have let their voice be heard, as Pierre has done on behalf of his father and his family. But at what cost? The answer is in his book: At the cost of his fathers inner life. The day of the abduction marked the beginning of Charles journey into solitude which continued to deepen until his death. Being abducted and having his reputation and honor destroyed resulted into isolation, as if he had been dehumanized After 40 years, I hope that this book will help towards re-establishing the reputation of the victim and his family, and that shedding light at the end of this very long tunnel of suffering will be their reward.

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251

Publisher

Xlibris Corporation

Published Date

ISBN 10

1503556212

ISBN 13

9781503556218

Galois Theory

By: Jean-Pierre Escofier

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Galois Theory

By: Jean-Pierre Escofier

This book offers the fundamentals of Galois Theory, including a set of copious, well-chosen exercises that form an important part of the presentation. The pace is gentle and incorporates interesting historical material, including aspects on the life of Galois. Computed examples, recent developments, and extensions of results into other related areas round out the presentation.

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287

Publisher

Springer Science & Business Media

Published Date

ISBN 10

1461301912

ISBN 13

9781461301912

The Wide World

A Novel

By: Pierre Lemaitre

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The Wide World

A Novel

By: Pierre Lemaitre

The sweeping saga of one prominent French family in postwar Paris, Beirut, and Saigon—an electrifying novel of passion, greed, murder, and revenge The Pelletiers are a prominent French family living in 1948 Beirut. The patriarch, Louis, has built a successful business that he hopes to pass on to his eldest son. With no head for management, Jean nearly sinks the company, then marries a materialistic young woman who insists they emigrate to Paris and join high society. But there is another reason Jean must leave—he has committed a terrible crime. Youngest son Etienne is sent to make his fortune in Saigon. There, he begins investigating a covert scheme to channel smuggled goods and cash to the Viet Minh. But the evidence he collects presents a real threat to his own life. François, the middle brother, arrives in Paris and becomes a journalist. His career takes off when he starts covering the brutal murder of an actress that seems part of a pattern of killings. But the killer he’s chasing may be closer to him than he realizes. Eighteen-year Hélène follows her brothers to Paris seeking adventure and soon throws herself into the dissolute life of an art student. But she must grow up fast when she is called upon to travel to Indochina and continue the investigation Etienne started. Epic in scope, and a vivid depiction of French life in the booming postwar years, The Wide World is a riveting saga that is at once gripping and classic.

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Page Count

338

Publisher

Little, Brown

Published Date

ISBN 10

0316444405

ISBN 13

9780316444408

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