The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firmsas avant-garde enterprises and arts corporationshave existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative roleso central to value-making in contemporary economiesperformed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
This book explores the foundation of European management philosophy at a dramatic moment in European history: the Cold War has ended; Western capitalism has triumphed over communism. The book reflects on the role of business and management that has emerged in Western capitalism and it searches for the roots of moral philosophy and the philosophies of management derived from the history of economic thought. It traces such ideas from the late 18th century works, Quesnay and Smith, down through the 19th century to the present. The closing chapter of the book sets out ten principles for tight management in a socio-economic doctrine of ideal enterprise and good management.
The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art firmsas avant-garde enterprises and arts corporationshave existed for at least two hundred years, using texts, images, and other types of art to create corporate wealth. This book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative roleso central to value-making in contemporary economiesperformed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.
This book explores the foundation of European management philosophy at a dramatic moment in European history: the Cold War has ended; Western capitalism has triumphed over communism. The book reflects on the role of business and management that has emerged in Western capitalism and it searches for the roots of moral philosophy and the philosophies of management derived from the history of economic thought. It traces such ideas from the late 18th century works, Quesnay and Smith, down through the 19th century to the present. The closing chapter of the book sets out ten principles for tight management in a socio-economic doctrine of ideal enterprise and good management.
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