With the words "This is London," Edward R. Murrow's groundbreaking radio broadcasts from 1939 to 1941 brought the blitz into America's living rooms. Countering the tide of U.S. isolationism, Murrow told his huge audience that the United States could not avoid a confrontation with Hitler and that the bombs it heard falling during his reports would eventually be targeted at American cities. But although often cited as the paragon of journalistic objectivity, Murrow had a clear agenda--to bring America into the war--and he slanted his broadcasts accordingly. And behind the scenes, he helped the British court U.S. public opinion and secure American funds for a British intelligence operation. Broadcasts from the Blitz examines Murrow's work and life during this crucial time. It also profiles unsung heroes of those days, such as U.S. ambassador John Winant and Winston Churchill's confidant Brendan Bracken, and villains as well--such defeatists as Joseph Kennedy and Charles Lindbergh, who believed England was doomed. Other compelling characters include Eric Sevareid, Mollie Painter-Downs, and Nancy Astor, whose "Cliveden set" was accused of being too cozy with the Germans. They and many others mixed in a London that remained vibrant even as it was being battered. Broadcasts from the Blitz is a story of courage--of a journalist broadcasting live from London rooftops as bombs fell around him--and of intrigue, as the machinery of two governments pulled America and Britain together in a common cause. Finally there is the drama of December 7, 1941, when Murrow was the sole journalist to meet with Roosevelt. Broadcasts from the Blitz is for all those interested in the influential career of an extraordinary man and in the relationship between journalism and politics.
This newly updated edition of the benchmark guide to computer-assisted clinical trials provides a comprehensive primer for prospective managers. It covers every critical issue of the design and conduct of clinical trials, including study design, organization, regulatory agency liaison, data collection and analysis, as well as recruitment, software, monitoring, and reporting. Keeping the same user-friendly format as the original, this Second Edition features new examples and the latest developments in regulatory guidelines, such as e-submission procedures and computerized direct data acquisition. The new edition also reflects the increasing globalization of clinical trial activities, and includes new information about international standards and procedures, including the Common Technical Document and CDISC standards. This step-by-step guide is supported by handy checklists and extracts from submitted protocols. Experienced author and consultant Phillip Good incorporateshumorous yet instructive anecdotes to illustrate common pitfalls. Based on the proven industrial formula of planning, implementing, and finally performing essential checks, the book's three sections-"Plan," "Do," and "Check"-includethe following material: * Should the trials be conducted? * Put it in the computer and keep it there * Staffing for success * Designing trials and determining sample size * Budgeting * Recruiting and retaining patients and physicians * Data management * Monitoring the trials * Data analysis * After action review * Exception handling Executive and managerial professionals involved in the design and analysis of clinical experiments, along with clinical research associates, biostatisticians, and students in public health will find A Manager's Guide an indispensable resource. Praise for the First Edition: ". . . readable, informative and at times witty . . . never stops being concise and well written . . . a book worth a read . . ." -Statistics in Medicine "The book is very prescriptive and full of lists and tables with which to guide managers in making effective decisions in using computer-assisted clinical trials in pharmaceutical studies." -Technometrics "This book is must-have reading for anyone in the business . . ." -Clinical Chemistry
Films have been a part of U.S. society for a century—a source of great enjoyment for the audience and of great profit to filmmakers. How does a mass entertainment medium deal with some of the great sources of dramatic real-life political and economic conflict—the Great Depression, the Cold War—in a way that attracts an audience without making it angry? How does an industry, which has from its beginnings been the subject of attacks from social, political and religious groups deal with political issues and conflicts? This book is an attempt to examine these questions; it is also an examination of some of the greatest and most interesting American films ever made—westerns, gangster films, comedies, war films, satires, and film biographies—to see what American films say about politics and politicians, and what these films, in turn, say about the audience for which they were produced.
Now completely revised to bring you up to date with the latest advances in the field, Critical Care Medicine: Principles of Diagnosis and Management in the Adult, 5th Edition, delivers expert, practical guidance on virtually any clinical scenario you may encounter in the ICU. Designed for intensivists, critical care and pulmonology residents, fellows, practicing physicians, and nurse practitioners, this highly regarded text is clinically focused and easy to reference. Led by Drs. Joseph Parrillo and Phillip Dellinger, the 5th Edition introduces numerous new authors who lend a fresh perspective and contribute their expertise to that of hundreds of top authorities in the field. - Includes new chapters on current applications of bedside ultrasound in the ICU, both diagnostic and procedural; mechanical assist devices; and extra-corporeal membrane oxygenation (ECMO). - Contains new administrative chapters that provide important information on performance improvement and quality, length of stay, operations, working with the Joint Commission, and more. - Features new videos and images that provide visual guidance and clarify complex topics. - Keeps you up to date with expanded chapters on echocardiography in the ICU and valvular heart disease, including TAVR. - Includes separate chapters on mechanical ventilation of obstructive airway disease and acute respiratory distress syndrome (ARDS) – including the many recent changes in approach to positive end expiratory pressure setting in ARDS. - Covers key topics such as patient-ventilator synchrony and non-invasive ventilation for treating chronic obstructive pulmonary disease patients with acute respiratory failure. - Reflects the recent literature and guidance on amount of fluids, type of fluid, vasopressor selection, mean arterial pressure target, and decision on steroid use in septic shock. - Provides questions and answers in every chapter, perfect for self-assessment and review. - Enhanced eBook version included with purchase. Your enhanced eBook allows you to access all of the text, figures, and references from the book on a variety of devices.
Describes the principles of public relations practice. Explains the techniques used to carry out the principles. Defines the ethical standards professionals should adopt.
With the words "This is London," Edward R. Murrow's groundbreaking radio broadcasts from 1939 to 1941 brought the blitz into America's living rooms. Countering the tide of U.S. isolationism, Murrow told his huge audience that the United States could not avoid a confrontation with Hitler and that the bombs it heard falling during his reports would eventually be targeted at American cities. But although often cited as the paragon of journalistic objectivity, Murrow had a clear agenda--to bring America into the war--and he slanted his broadcasts accordingly. And behind the scenes, he helped the British court U.S. public opinion and secure American funds for a British intelligence operation. Broadcasts from the Blitz examines Murrow's work and life during this crucial time. It also profiles unsung heroes of those days, such as U.S. ambassador John Winant and Winston Churchill's confidant Brendan Bracken, and villains as well--such defeatists as Joseph Kennedy and Charles Lindbergh, who believed England was doomed. Other compelling characters include Eric Sevareid, Mollie Painter-Downs, and Nancy Astor, whose "Cliveden set" was accused of being too cozy with the Germans. They and many others mixed in a London that remained vibrant even as it was being battered. Broadcasts from the Blitz is a story of courage--of a journalist broadcasting live from London rooftops as bombs fell around him--and of intrigue, as the machinery of two governments pulled America and Britain together in a common cause. Finally there is the drama of December 7, 1941, when Murrow was the sole journalist to meet with Roosevelt. Broadcasts from the Blitz is for all those interested in the influential career of an extraordinary man and in the relationship between journalism and politics.
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