This is the very first book to explicitly both detail the core general principles of institutional and evolutionary political economy and also apply the principles to current world problems such as the coronavirus crisis, climate change, corruption, AI-Robotics, policy-governance, money and financial instability, terrorism, AIDS-HIV and the nurturance gap. No other book has ever detailed explicitly such core principles and concepts nor ever applied them explicitly to numerous current major problems. The core general principles and concepts in this book, which are outlined and detailed include historical specificity & evolution; hegemony & uneven development; circular & cumulative causation; heterogeneous groups & agents; contradiction & creative destruction; uncertainty; innovation; and policy & governance. This book details the nature of how these principles and concepts can be used to explain current critical issues and problems throughout the world. This book includes updated chapters that have won two journal research Article of the Year Awards on climate change (one from the European Association for Evolutionary Political Economy, EAEPE); as well as a Presidential address to the Association for Evolutionary Economics (AFEE) on corruption. The structure of the book starts with two chapters on the principles of institutional and evolutionary political economy: firstly their history, and secondly a chapter on the contemporary nature of the principles and concepts. This is followed by nine chapters applying some of the core principles to current world problems such as the coronacrisis, climate change, corruption, AI-robotics, policy, money & financial instability, terrorism, HIV-AIDS and the nurturance gap. The book finishes with a conclusion, a glossary of major terms and an index. The author’s principles are well established in the literature and this book provides a detailed exposition of them and their application.
Entertainment spending is soaring worldwide, driven by new technologies, new platforms, new business models, and unrelenting demand amongst seven billion consumers. That means entertainment marketing opportunities are soaring, too. But this business is more complex and competitive than ever–and it’s changing at breakneck speed. Now, two leading practitioners show how to transform content into profits today and tomorrow…in The Definitive Guidce to Entertainment Marketing . ¿ Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, Second Edition , is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge and expand their treatment of social marketing, web metrics, and brand equity. They also give readers new systems for organizing marketing metrics into models and dashboards that translate numbers into management insight.
Few marketers recognize the extraordinary range of metrics now available for evaluating their strategies and tactics. In Marketing Metrics, four leading researchers and consultants systematically introduce today's most powerful marketing metrics. The authors show how to use a "dashboard" of metrics to view market dynamics from various perspectives, maximize accuracy, and "triangulate" to optimal solutions. Their comprehensive coverage includes measurements of promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and profits; products and portfolios; customer profitability; sales forces and channels; pricing strategies; and more. You'll learn how and when to apply each metric, and understand tradeoffs and nuances that are critical to using them successfully. The authors also demonstrate how to use marketing metrics as leading indicators, identifying crucial new opportunities and challenges. For clarity and simplicity all calculations can be performed by hand, or with basic spreadsheet techniques. In coming years, few marketers will rise to senior executive levels without deep fluency in marketing metrics. This book is the fastest, easiest way to gain that fluency.
Mason's World Encyclopedia of Livestock Breeds and Breeding describes breeds of livestock worldwide as well as a range of breed-related subjects such as husbandry, health and behaviour. This definitive and prestigious reference work presents easily accessible information on domestication (including wild ancestors and related species), genetics and breeding, livestock produce and markets, as well as breed conservation and the cultural and social aspects of livestock farming. Written by renowned livestock authorities, these volumes draw on the authors' lifelong interest and involvement in livestock breeds of the world, presenting a unique, comprehensive and fully cross-referenced guide to cattle, buffalo, horses, pigs, sheep, asses, goats, camelids, yak and other domesticants.
On 11 January 1992 senior military officers forced President Chadli Benjedid to resign; canceled the second round of legislative elections and annulled the results of the first round, which saw the opposition Islamic Salvation Front (FIS) achieve a major electoral victory; and imposed a year-long state of siege. Constitutional government was replaced by an army-dominated so-called Higher State Council responsive to no one but itself. In the weeks and months that followed further draconian measures were undertaken intended to subvert the incipient democratic process that Algeria had been experiencing in the several years following the deadly riots of October 1988. As part of the army's effort to regain control of state and society, it reined in the free-wheeling press, abolished the country's most popular political party (FIS), dissolved the National Assembly, and reimposed on civil society the apparatus of the omnipresent state security system (mukhabarat).
Francis Gurry's renowned work, Breach of Confidence, published in 1984, was groundbreaking and invaluable in the field of intellectual property as the first text to synthesise the then burgeoning case law on breach of confidence into a systematic form. A highly regarded book, it was the first point of resort for practitioners and a key source for judges. Aplin, Bently, Johnson and Malynicz bring us a new edition of this important work, which remains faithful to the original in its approach, but is fully updated in light of the developments since the first edition. The authors expand upon the original work, in particular adding new material on the history and current relevance of the action for breach of confidence, . The authors stress both the advantages and disadvantages of the action for breach of confidence and, like Gurry, they constantly distinguish the action from associated legislative regimes which regulate the access to, acquisition, use and disclosure of information. The book extensively references the many analyses of the data protection regime and considers also issues of jurisdiction and choice of applicable law. Bringing together their particular skills and interests, the three authors produce a fresh re-writing of a highly significant text which retains the academic quality and precision of the original and stakes its claim once more as the leading authority in the field.
Since 1975, Dr. Kenneth Swaiman's classic text has been the reference of choice for authoritative guidance in pediatric neurology, and the 6th Edition continues this tradition of excellence with thorough revisions that bring you fully up to date with all that's new in the field. Five new sections, 62 new chapters, 4 new editors, and a reconfigured format make this a comprehensive and clearly-written resource for the experienced clinician as well as the physician-in-training. - Nearly 3,000 line drawings, photographs, tables, and boxes highlight the text, clarify key concepts, and make it easy to find information quickly.
In Phillip Margolin's Murder at Black Oaks, Attorney Robin Lockwood finds herself at an isolated retreat in the Oregon mountains, one with a tragic past and a legendary curse, and surrounded by many suspects and confronted with an impossible crime. Defense Attorney Robin Lockwood is summoned by retired District Attorney Francis Melville to meet with him at Black Oaks, the manor he owns up in the Oregon mountains. The manor has an interesting history - originally built in 1628 in England, there's a murderous legend and curse attached to the mansion. Melville, however, wants Lockwood's help in a legal matter - righting a wrongful conviction from his days as a DA. A young man, Jose Alvarez, was convicted of murdering his girlfriend only for Melville, years later when in private practice, to have a client of his admit to the murder and to framing the man Melville convicted. Unable to reveal what he knew due to attorney client confidence, Melville now wants Lockwood's help in getting that conviction overturned. Successful in their efforts, Melville invites Lockwood up to Black Oaks for a celebration. Lockwood finds herself among an odd group of invitees - including the bitter, newly released, Alvarez. When Melville is found murdered, with a knife connected to the original curse, Lockwood finds herself faced with a conundrum - who is the murder among them and how to stop them before there's another victim.
Provides readers with a detailed understanding of the different facets of muscle physiology. Examines motoneuron and muscle structure and function. It is intended for those need to know about skeletal muscle--from undergraduate and graduate students gaining advanced knowledge in kinesiology to physiotherapists, physiatrists, and other professionals whose work demands understanding of muscle form and function.
We all live in a community, and it was no different for the Jews and Christians of medieval Germany—or was it? This book draws together disparate threads of Christian and Jewish communal development in an effort to give a deeper understanding to the complex tapestry of Jewish and Christian interaction. In the broad examination presented herein, it is possible to compare the general transformations that affected Jews and Christians both as residents of a shared German society and as residents of their own separate communities. Jews and Christians interacted in a variety of ways, in numerous settings, and at a multitude of levels that defy simple categorization. To label late medieval Germany a period of crisis is too simplisitc, the “Reformation” should not categorically be viewed as the central development in the shift between medieval and early modern times. This book seeks to recontextualize the world of Jewish and Christian relations by bringing together divergent sources not often taken together, but equally important, to inform one another and offer a fuller picture of Jewish and Christian notions of each other and themselves than has been possible up to this point.
Environmental Statistics, Assessment, and Forecasting examines the current efforts to develop a coherent picture of national and regional environmental trends and conditions. The book includes sampling methodologies, statistical analysis techniques, environmental modeling, graphic presentation, including geographic information systems (GIS), and the problems involved in forecasting the future. The sampling and statistical techniques discussed include dealing with large variability and soft data; composite sampling; methods for combining data; data below the detection level; multivariate data; spatially censored, artificially censored, and incomplete data; kriging; and imputation. Geographic information system (GIS) analysis is discussed in the context of database management systems. Also covered are topics involved in the future of environmental statistics, including research planning, a bureau of environmental statistics, global interactions, and communication techniques. The book will interest statistical analysts, environmental planners, scientists, regulators, and policy makers in government, industry, and environmental groups.
Communication Skills for Business Professionals is a student-friendly introduction to the principles and practice of effective communication in the workplace. Engagingly written and full of real-life examples, it explains the key theories underpinning communication strategies and encourages students to consider how to apply them in a contemporary business environment. After working through foundation topics such as understanding the audience, persuasion and influence, negotiation and conflict management, and intercultural complexities, students will explore the various modes and contexts of workplace communication including meetings, oral communication, written reports and correspondence. The text incorporates discussion of new digital technologies such as virtual real-time communication, and dedicates an entire chapter to the specific considerations involved in writing for the web. With its emphasis on Australian contexts and examples, Communication Skills for Business Professionals is an excellent introduction to the world of professional communication.
The book The Right Wing: the Good, the Bad, and the Crazy discusses the political right in the United States from Prohibition through recent speculation concerning the presidential campaign of 2016. A chapter is devoted to each U.S. President from Franklin Delano Roosevelt to George W. Bush. Many references are contained in the book concerning right wing personalities such as Robert Welch, Joe McCarthy, Barry Goldwater, Rush Limbaugh, Darrel Issa and others. Right wing organizations such as the John Birch Society, Fox News, and the Tea Party are analyzed. The Afterword section contains the authors solution to issues such as gun control, the U.S. Debt, the need for additional federal revenues, and the lack of medium and large U.S. corporations tax support of the U.S. government. Controversial issues such as sex education, immigration, and the present large gap between wealthy and middle class income are discussed in the book. The influence of the religious right in politics is analyzed. The author, Charles Rider, analyzes some of the above issues from an attorneys perspective. The book contains facts not generally known by readers such as Senator McCarthy, the communist witch hunter, subpoenaed many witnesses and forced them to testify in front of the Senate Permanent Sub Committee on Investigations. None of the witnesses ever went to jail or prison for communist activity. McCarthys committee records of witnesses testimony and background disappeared from the FBI files and the National Archives. During the Afghan War, Secretary of Defense, Donald Rumsfeld created a monetary reward program for information as to names of terrorists. Leaflets were distributed that the U.S. Government would pay up to $15,000 for names of terrorists. People turned in their enemies and sometimes goat herders and store clerks ended up in Guantanamo.
A genuine whodunnit" (Kirkus Reviews)--Phillip Margolin, the master of the courtroom thriller, returns with A Matter of Life and Death, a classic mind-bending puzzle, as Attorney Robin Lockwood must face her most challenging case yet, with everything stacked against her client and death on the line. Joe Lattimore, homeless and trying desperately to provide for his young family, agrees to fight in a no-holds-barred illegal bout, only to have his opponent die. Lattimore now finds himself at the mercy of the fight's organizers who blackmail him into burglarizing a house. However, when he breaks in, he finds a murdered woman on the floor and the police have received an anonymous tip naming him the murderer. Robin Lockwood, an increasingly prominent young attorney and former MMA fighter, agrees to take on his defense. But the case is seemingly airtight—the murdered woman's husband, Judge Anthony Carasco, has an alibi and Lattimore's fingerprints are discovered at the scene. But everything about the case is too easy, too pat, and Lockwood is convinced that her client has been framed. The only problem is that she has no way of proving it and since this is a death case, if she fails then another innocent will die.
The explosion of information in neurogenetics and metabolism mandates increasing awareness of appropriate diagnostic and therapeutic strategies in the setting of certain epilepsies, especially those of very early onset. There are over 200 inherited disorders that are associated with seizures and prompt identification and intervention is crucial for a positive outcome. This text brings together leading authorities presenting state-of-the-art clinical reviews covering the science, recognition, and treatment of the inherited metabolic epilepsies and related disorders. Inherited Metabolic Epilepsies opens with a section on general principles for diagnosis and targeted intervention including screening protocols, laboratory testing, neuroimaging, seizure patterns and EEG findings, new technologies, and the ketogenic diet in metabolic epilepsies. The next two sections are devoted to the cohort of specific small molecule disorders (aminoacidopathies, organic acidopathies, mitochondrial disorders, urea cycle disorders, neurotransmitter disorders, and glucose-related disorders) and large molecule disorders (lysomal storage disorders, peroxisomal diseases, glycosylation defects, and leukodystrophies) that are treatable yet can be so vexing to clinicians and investigators. The book concludes with a clinical algorithm designed to be a resource for the physician in search of direction when considering an inherited metabolic disorder as the explanation for a patient with epilepsy. Inherited Metabolic Epilepsies Key Features: Presents the latest scientific thinking and clinical wisdom for a poorly understood group of disorders that have devastating consequences if unrecognized or not promptly treated Expert authorship from both the genetic-metabolic and epilepsy communities provides state-of-the-art guidance for understanding and managing these disorders A readable text for clinicians highlighting the relation between metabolic errors and epilepsy Concludes with a practical algorithm for evaluating a patient with a possible metabolic epilepsy
A magician linked to three murders and suspicious deaths years ago disappears in the middle of his new act in New York Times bestseller Phillip Margolin’s latest thriller featuring Robin Lockwood Robin Lockwood is a young criminal defense attorney and partner in a prominent law firm in Portland, Oregon. A former MMA fighter and Yale Law graduate, she joined the firm of legal legend Regina Barrister not long before Regina was forced into retirement by early onset Alzheimer’s. One of Regina’s former clients, Robert Chesterfield, shows up in the law office with an odd request—he’s seeking help from his old attorney in acquiring patent protection for an illusion. Chesterfield is a professional magician of some reknown and he has a major new trick he’s about to debut. This is out of the scope of the law firm’s expertise, but when Robin Lockwood looks into his previous relationship with the firm, she learns that twenty years ago he was arrested for two murders, one attempted murder, and was involved in the potentially suspicious death of his very rich wife. At the time, Regina Barrister defended him with ease, after which he resumed his career as a magician in Las Vegas. Now, decades later, he debuts his new trick—only to disappear at the end. He’s a man with more than one dark past and many enemies—is his disappearance tied to one of the many people who have good reason to hate him? Was he killed and his body disposed of, or did he use his considerable skills to engineer his own disappearance? Robin Lockwood must unravel the tangled skein of murder and bloody mischief to learn how it all ties together.
Here’s the most clinically oriented critical care text focusing on the adult patient. In full-color and superbly illustrated with clinical photographs, imaging studies, and management algorithms, and with a broad multidisciplinary focus, this text will help you enhance your skills at any level of training. Stands alone as a clinically oriented comprehensive reference. Completely updated and authorship expanded to reflect the evolution in critical care practice. In color for the first time, with new color schematics and treatment algorithms for greater ease of reference. Utilizes key points lists at the end of chapter, to help you make decisions rapidly and easily. Delivers key references that list other useful resources for information. Learn from the best ICU specialists worldwide with contributions from an increased number of international authorities. Effectively manage common complications in the ICU with updated coverage of severe sepsis, septic shock, surgical infections, neurogenic and anaphylactic shock, severe heart failure, acute coronary syndromes, and Acute Respiratory Distress Syndrome. Access the complete contents online at Expert Consult, along with an image bank and instructional videos!
The idea for this book has evolved from our desire to present a conceptual approach to the study of neurotransmitters in epilepsy. Such an approach requires an understanding of the function of neurotransmitter systems in various experimental models of epilep sy. Toward this goal we have included in this book chapters on neurotransmitter systems in nine different epilepsy models. To com plete the coverage of this topic, there is a chapter on the role of selected neurotransmitters in the various types of human epilep sies. In the final chapter the editors integrated the neurotransmit ter data from the various epilepsy models into a matrix from which a better understanding of the function of these neurotransmitters in modulating epileptogenesis may be obtained. The information found in this book is not the result of a sym posium on this topic, but rather a review of available information on neurotransmitters in each of the experimental models. The evi dence is presented by knowledgeable researchers using these models. This approach gives a current, broader, and more thorough presentation of each of the topics. We therefore feel that this is not just a glimpse at the subject matter, but a panoramic view of the topic.
Defense attorney Robin Lockwood faces an unimaginable personal disaster and her greatest professional challenge in the next New York Times bestselling Phillip Margolin's new legal thriller, The Darkest Place. Robin Lockwood is an increasingly prominent defense attorney in the Portland community. A Yale graduate and former MMA fighter, she's becoming known for her string of innovative and successful defense strategies. As a favor to a judge, Robin takes on the pro bono defense of a reprehensible defendant charged with even more reprehensible crimes. But what she doesn't know—what she can't know—is how this one decision, this one case, will wreak complete devastation on her life and plans. As she recovers from those consequences, Robin heads home to her small town of Elk Grove and the bosom of her family. As she tries to recuperate, a unique legal challenge presents itself—Marjorie Loman, a surrogate, is accused of kidnapping the baby she carried for another couple, and assaulting that couple in the process. There's no question that she committed these actions but that's not the same as being guilty of the crime. As Robin works to defend her client, she learns that Marjorie Loman has been hiding under a fake identity and is facing a warrant for her arrest for another, even more serious crime. And buried within the truth may once again be unexpected, deadly consequences.
Empower your staff to improve safety, quality and compliance with the help of new guidelines and standards. We’ve updated every chapter of this popular review of the fundamentals of preparing sterile products in hospital, home-care, and community pharmacy settings to reflect the most recent revisions to USP . Included are the latest guidelines for the compounding process, quality assurance methods, and comprehensive coverage of all aspects of the dispensing process. Comprehensive documentation for the guidelines is included in the appendices.Chapters new to this edition focus on: Gap analysis and action plans Safe use of automatic compounding devices Cleaning and disinfecting Radiopharmaceuticals as CSPs Allergen extracts as CSPs.
The “master of heart-pounding suspense”—New York Times bestseller Phillip Margolin—returns with a new legal thriller starring Robin Lockwood. A young woman accuses a prominent local college athlete of rape. Convicted with the help of undisputable DNA evidence, the athlete swears his innocence and threatens both his lawyer and his accuser as he's sent to prison. Not long after, there's another rape and the DNA test shows that the same person committed both rapes—which is seemingly impossible since the man convicted of the first rape was in prison at the time of the second one. Now, the convicted athlete, joined by a new lawyer, is granted a new trial and bail. Shortly thereafter, his original lawyer disappears and his law partner is murdered. Robin Lockwood is a young lawyer with a prestigious small law firm and a former MMA fighter who helped pay for Yale Law School with her bouts. She is representing the victim of the first rape for her civil lawsuit against her rapist, who is now convinced the rapist is stalking her and trying to intimidate her. At the same time, another client is up on a murder charge—one that should be dismissed as self-defense—but the D.A. trying the case is determined to bring it to trial. Now she has to mastermind two impossible cases, trying to find the hidden truth that links the two of them. Phillip Margolin, the master of the legal thriller, returns in one of his twistiest, most compelling crime novels yet.
The People's Democratic Republic of Algeria is the second largest country in Africa. This, coupled with its location near Europe and its prized hydrocarbons (oil and gas), continues to increase Algeria's international importance. Algeria's fight for liberation from French colonialism, which it finally achieved in 1962, was made famous by Gillo Pontecorvo's The Battle of Algiers (1966) and stands as an inspiration for many nearby countries. However, recent violence caused in part by ideological rivalry between a declining socialism and rising Islamism, illustrates post-colonial peril and tragedy. Today, Algeria endeavors to reconcile its past with its present. The third edition of the Historical Dictionary of Algeria has undergone extensive and substantial changes since previous editions, especially taking into account Algeria's civil strife of the 1990s and the country's controversial re-institutionalization and re-democratization. This is accomplished by means of a chronology, a list of acronyms and abbreviations, an introductory essay, maps, black & white photos, economic tables and statistics, appendixes, a bibliography, and hundreds of cross-referenced dictionary entries on significant persons, places, and events.
Synthesizing a vast body of empirical research and organizing it around a comprehensive conceptual model, this book is recognized as the definitive reference on adult attachment. The authors explain how what began as a theory of child development is now used to conceptualize and study nearly all aspects of social functioning across the lifespan, including mental representations of self and others, emotion regulation, personal goals and strivings, couple relationships, caregiving, sexuality, psychopathology, psychotherapy, and organizational behavior. The origins and measurement of individual differences in adult attachment are examined, as is the question of whether and how attachment patterns can change. New to This Edition: *Reflects major advances, including hundreds of new studies. *Clarifies and extends the authors' influential model of attachment-system functioning. *Cutting-edge content on genetics and on the neural and hormonal substrates of attachment. *Increased attention to the interplay among attachment and other behavioral systems, such as caregiving and sexuality. *Expanded discussion of attachment processes in counseling and psychotherapy. *Additional coverage of leadership, group dynamics, and religion.
This volume shows how attachment theory, which initially focused on child development, is now being used to elucidate social functioning across the lifespan.
Acute Care Surgery is a comprehensive textbook covering the related fields of trauma, critical care, and emergency general surgery. The full spectrum of Acute Care Surgery is expertly addressed, with each chapter highlighting cutting-edge advances in the field and underscoring state-of-the-art management paradigms. In an effort to create the most definitive reference on Acute Care Surgery, an evidence-based approach is emphasized for all content included. Also, notable controversies are discussed in detail often accompanied by data-driven resolutions.
Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.
This issue of Clinics in Chest Medicine focuses on Sarciodosis. Drs. Baughman and Culver have put together an expert roster of authors for articles concerning: Etiology of sarcoidosis, Immunology of sarcoidosis, Genetics of Sarcoidosis, Diagnosis of sarcoidosis, Chest imaging, Biomarkers and genetic profiles, Pulmonary Sarcoidosis, Neurosarcoidosis, Cardiac Sarcoidosis, Ocular Sarcoidosis, Quality of life assessments, and more!
Measure, manage and get the most out of your marketing. Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge. With leading experts, discover how to build your reputation by: Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and “triangulate” to optimal solutions Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and identify the best new opportunities for profit Building models to assist with planning to give you the best tools for decision-making In its third edition, this award-winning book now includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity.
Provides a glimpse at scientific mysteries, including recommended websites. Explores areas of research including materials, energy, and biochemistry, and describes advances in technology, including nanotechnology, robotics, cloning, computing, and plastic farming.
A brand new collection introducing today's most powerful strategies and techniques for measuring and optimizing marketing… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative Books help you measure, analyze, and optimize every marketing investment you'll ever make Measuring and optimize your marketing investments is more crucial than ever. But, with an explosion in channels and complexity, it's also more challenging than ever. Fortunately, marketing metrics and analytics have taken giant leaps forward in recent years: techniques now exist for accurately quantifying performance and applying what you learn to improve it. In this unique 3 Book package, world-class experts present these new approaches, and show how to profit from them. In Marketing and Sales Analytics, leading consultant Cesar A. Breaexamines the experiences of 15 leaders who've built high-value analytics capabilities in multiple industries. Then, building on what they've learned, he presents a complete blueprint for succeeding with marketing analytics. You'll learn how to evaluate "ecosystemic" conditions for success, frame the right questions, and organize your people, data, and operating infrastructure to answer them. Brea helps you overcome key challenges ranging from governance to overcoming hidden biases. Along the way, he also offers specific guidance on crucial decisions such as "buy vs. build?", "centralize or decentralize?", and "hire generalists or specialists?" Next, in Cutting Edge Marketing Analytics, three pioneering experts introduce today's most valuable marketing analytics methods and tools, and offer a best-practice methodology for successful implementation. They augment this knowledge with hands on case studies, guiding you through solving key problems in resource allocation, segmentation, pricing, campaign management, firm valuation, and digital marketing strategy. All case studies are accompanied by real data used by the protagonists to make decisions. As you practice, you'll gain a deeper understanding of the value of marketing analytics, learn to integrate quantitative analysis with managerial sensibilities, master core statistical tools, and discover how to avoid crucial pitfalls. Finally, in the award-winning Marketing Metrics, Second Edition, Paul W. Farris and his colleagues show how to choose the right metrics for every marketing challenge. You'll learn how to use dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for promotional strategy, advertising, distribution, customer perceptions, market share, competitors' power, margins, pricing, products and portfolios, customer profitability, sales forces, channels, and more. This extensively updated edition introduces innovative metrics ranging from Net Promoter to social media and brand equity measurement, and shows how to build comprehensive models to optimize every marketing decision you make. If you need to measure and improve marketing performance, this 3-book package will be your most valuable resource. From world-renowned business sustainability experts Cesar A. Brea, Rajkumar Venkatesan, Paul W. Farris, Ronald T. Wilcox, Neil T. Bendle, Phillip E. Pfeifer, and David J. Reibstein
Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”
Breakthrough marketing: revitalize brands, optimize investments, link marketing to performance, even apply winning marketing strategies in the public sector Three full books of proven marketing strategy principles and actionable solutions! Discover how to revitalize any brand, and drive it to unprecedented success… apply the right metrics to all your marketing investments, get accurate answers, and use them to systematically improve ROI... tightly link marketing with business performance… bring powerful marketing strategies to the public sector… and much more! From world-renowned leaders and experts, including Philip Kotler, Nancy R. Lee, Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein, Larry Light, and Joan Kiddon
This will help us customize your experience to showcase the most relevant content to your age group
Please select from below
Login
Not registered?
Sign up
Already registered?
Success – Your message will goes here
We'd love to hear from you!
Thank you for visiting our website. Would you like to provide feedback on how we could improve your experience?
This site does not use any third party cookies with one exception — it uses cookies from Google to deliver its services and to analyze traffic.Learn More.