Philippe Sachetti's Books

New Technologies and Branding

By: Philippe Sachetti,Thibaud Zuppinger

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Between cases of study, theoretical panorama and practical reflections, this book gives brand leaders the means to defend their brand in a changing environment, where new technologies and manipulation techniques have rendered old defense schemes obsolete. Rather than suggesting a reflection from the point of view of the crisis, the authors deal with the question under another, broader theme: conflict.

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Page Count

220

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119510546

ISBN 13

9781119510543

Strategic Intelligence for the Future 1

A New Strategic and Operational Approach

By: Henri Dou,Alain Juillet,Philippe Clerc

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Strategic Intelligence for the Future 1

A New Strategic and Operational Approach

By: Henri Dou,Alain Juillet,Philippe Clerc

Information in all its forms is at the heart of the economic intelligence process. It is also a powerful vector of innovation and, more than ever, a balance between economic and societal forces. Strategic Intelligence for the Future 1 analyzes the need for the French economic intelligence to mutate in order to develop the economy, strengthen social cohesion and protect vital interests. This mutation requires a change of attitudes and a new way of thinking, widely open to global change and new technologies. The focus of the French economic intelligence on conventional objectives such as business and the economy does not allow for the integration of its multiple possible fields and thus its global nature. The strategy, foresight and temporal dynamics necessary to the understanding of the world, and the new balance of power and control of complex situations, have thus increased the time needed to put this in place. Both theoretical and practical, this book provides a basis from which to develop "enhanced economic intelligence" leading to the implementation of global security.

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Page Count

149

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119527651

ISBN 13

9781119527657

Strategic Intelligence for the Future 2

A New Information Function Approach

By: Henri Dou,Alain Juillet,Philippe Clerc

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Strategic Intelligence for the Future 2

A New Information Function Approach

By: Henri Dou,Alain Juillet,Philippe Clerc

Information in all its forms is at the heart of the economic intelligence process. It is also a powerful vector of innovation and, more than ever, a balance between economic and societal forces. That is why a large part of Strategic Intelligence for the Future 2 analyzes the various aspects of information, from traditional processing and research to the psychological and epigenetic aspects of its development. This leads to a new vision of its integration into organizations. In addition, new technologies offer extensive access to information, including social networks which are critically analyzed here. In a complex world where geopolitics and the new concept of information warfare are becoming increasingly important, it becomes imperative to better apprehend and understand our environment, in order to develop critical thinking that will reinforce the different global aspects of security in economic intelligence.

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Page Count

242

Publisher

John Wiley & Sons

Published Date

ISBN 10

1786303906

ISBN 13

9781786303905

New Technologies and Branding

By: Philippe Sachetti,Thibaud Zuppinger

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New Technologies and Branding

By: Philippe Sachetti,Thibaud Zuppinger

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Page Count

220

Publisher

John Wiley & Sons

Published Date

ISBN 10

1119510546

ISBN 13

9781119510543

Disturbance

Surviving Charlie Hebdo

By: Philippe Lançon

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Disturbance

Surviving Charlie Hebdo

By: Philippe Lançon

In this Prix Femina–winning memoir, a writer at the French satirical newspaper Charlie Hebdo recounts surviving the deadly terror attack on their office. On January 7, 2015, two terrorists claiming allegiance to ISIS attack the Paris office of the satirical weekly Charlie Hebdo. The event causes untold pain to the victims and their families, prompts a global solidarity movement, and ignites a fierce debate over press freedoms and the role of satire today. Philippe Lançon, a journalist, author, and a weekly contributor to Charlie Hebdo is gravely wounded in the attack—an experience that upends his relationship to the world. As Lançon attempts to reconstruct his life on the page, he rereads Proust, Thomas Mann, Kafka, and others in search of guidance. It is a year before he can return to writing, a year in which he learns to work through his experiences and their aftermath. Disturbance is not an essay on terrorism nor is it a witness’s account of Charlie Hebdo. It is an honest, intimate account of a man seeking to put his life back together after it has been torn apart. “A powerful and deeply civilized memoir.” —The New York Times

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Page Count

404

Publisher

Europa Editions

Published Date

ISBN 10

1609455576

ISBN 13

9781609455576

Book's by Philippe Sachetti

New Technologies and Branding

New Technologies and Branding

Strategic Intelligence for the Future 1

Strategic Intelligence for the Future 1

Strategic Intelligence for the Future 2

Strategic Intelligence for the Future 2

New Technologies and Branding

New Technologies and Branding

Disturbance

Disturbance

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