Philippe Cressent's Books

Haute 'luxury' branding

Professor's Notes

By: Philippe Mihailovich

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Haute 'luxury' branding

Professor's Notes

By: Philippe Mihailovich

HAUTE LUXURY BRANDING is an indispensable guide for Luxury and Fashion Professionals, Entrepreneurs and Business School students. It serves to act as a foundation that covers the key theoretical models used in Parisian Luxury and Fashion business schools. It reveals the strategic thinking of true haute luxury artists and maisons and how they differ to brands. This kind of thinking will not be found in American texts on branding and provides unique strategic insights for luxury branding professionals, entrepreneurs and students worldwide. HAUTE LUXURY BRANDING examines how the origins of early luxury and early branding still exert their influence on perceptions today. It spells out large differences in strategic management of creative luxury brands from a French perspective in comparison to the more commercial approach that the British and Americans adopted from the industrial revolution onwards. Most importantly is the presentation of the HAUTE LUXE Luxury Pyramid and its strategic relevance. Complex models have been simplified to ensure that the reader will be able to understand and apply them even if they have no business education at all. More importantly, the thinking can be applied equally to add perceptual value to online platforms, mass market and branded B2B alike

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Page Count

506

Publisher

Librinova

Published Date

ISBN 13

9791026270454

A History of Econometrics in France

From Nature to Models

By: Philippe Le Gall

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A History of Econometrics in France

From Nature to Models

By: Philippe Le Gall

This text challenges the traditional view of the history of econometrics and provides a more complete story. In doing so, the book sheds light on the hitherto under-researched contribution of French thinkers to econometrics. Fascinating and authoritative, it is a comprehensive overview of what went on to be one of the defining subsets within t

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Page Count

357

Publisher

Routledge

Published Date

ISBN 10

1134352557

ISBN 13

9781134352555

Camille Claudel

complete work

By: Reine-Marie Paris,Philippe Cressent

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Camille Claudel

complete work

By: Reine-Marie Paris,Philippe Cressent

This book lists all the works by Camille Claudel that are known. Each work is accompanied by an illustration, a technical note indicates it dating, its material (plaster, bronze, terracotta, marble, paper, canvas ...), its size, its origin and its location and a short commentary is added. Most of the works presented here can be admired in about forty museum, in France and abroad. The Camille Claudel museum, in Nogent-sur-Seine, is the most important one with seventy works." -- Back cover.

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Page Count

733

Published Date

ISBN 10

2717867104

ISBN 13

9782717867107

Book's by Philippe Cressent

Haute 'luxury' branding

Haute 'luxury' branding

A History of Econometrics in France

A History of Econometrics in France

Camille Claudel

Camille Claudel

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