It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Women are responsible for making 80% of all purchasing decisions. In short, this makes women the most valuable consumer group in the world. This book, by two leading marketing practitioners, shows companies how to create marketing strategies and brands that will speak powerfully to women. Many marketing and branding strategies attempt to please all of the people all of the time. The authors here demonstrate that the best marketing ideas fall out of understanding the differences between people. The most profound difference is their gender. A deep understanding of this difference can lead to more relevant, meaningful ideas, that will contribute more signficantly to a brand’s success. For example, recent research indicates that women live by four main codes – the Altruism, Aesthetic, Ordering and Affinity codes – which play a significant role in the way women judge and purchase goods and services. Brands or products that successfully reflect these codes will be the ones that stand out.
This text takes practitioners through all the essential elements of practice, giving pointers on daily issues such as: understanding trust documents; trust accounts, administration and investment; the trustee's role; will drafting; post-death planning; estate accounts dealing with the bereaved; taxation - compliance and administration; and contentious probate.
Professor Evelyn Ellis provides an analytical and critical examination of the EU law forbidding discrimination, and explores the theoretical and philosophical underpinnings of the law.
Effective communication skills are crucial in all aspects of nursing and midwifery practice - this book will enable readers to communicate effectively and with confidence in their professional practice. It focuses on the communication skills needed for the development of effective professional and therapeutic relationships. It is a 'how to do it' book that relates the theory of effective and ethical communication to the practice of nursing and midwifery and provides a framework for developing communication skills to meet a variety of situations. Approx.256 pages All the chapters have been revised in line with up-to-date literature, professional practice guidelines and research
Current questions on whether Hellenistic Egypt should be understood in terms of colonialism and imperialism, multicultural separatism, or integration and syncretism have never been closely studied in the context of healing. Examing all forms of healing within the specific socioeconomic and environmental constraints of the Ptolemies’ Egypt, this book explores how linguistic, cultural and ethnic affiliations and interactions were expressed in the medical domain. Topics include the environmental and demographic background, perceptions of Greek and Egyptian medicine, the intersection between religion and healing, interactions on the theoretical and textual plane, diagnosis, prognosis and therapeutics in practice, and the range of medical practitioners. The book concludes with a case study of medicine in Ptolemaic Alexandria.
Winner of the 2016 Julian Minghi Distinguished Book Award of the Political Geography Specialty Group at the AAG Providing important insights into political geography, the politics of peace, and South Asian studies, this book explores everyday peace in northern India as it is experienced by the Hindu-Muslim community. Challenges normative understandings of Hindu-Muslim relations as relentlessly violent and the notion of peace as a romantic endpoint occurring only after violence and political maneuverings Examines the ways in which geographical concepts such as space, place, and scale can inform and problematize understandings of peace Redefines the politics of peace, as well as concepts of citizenship, agency, secular politics, and democracy Based on over 14 months of qualitative and archival research in the city of Varanasi in Uttar Pradesh, India
Exploring the life of Kathleen Raine, who played an important role in the literary history of 20th-century England, this authorized biography tells how she developed from a small girl who only wanted to be a poet into a world-renowned poet and literary scholar. Starting with Kathleen’s struggle against the constrictions of her suburban childhood, the story of her life then continues with her exciting days at Girton College in the 1920s, where she became friends with many brilliant writers, artists, and scientists. She published Blake and Tradition, marking her as a leading William Blake scholar, and works on Coleridge, Yeats, and Thomas Taylor subsequently followed. Late in life, she founded the journal Temenos with the help of Prince Charles and was honored with the Queen’s Gold Medal for poetry. Using letters, documents, and personal interviews, the extensive research shows how a woman from a modest background used her talents and ambition, in spite of the problems that they may cause, to achieve worldwide distinction in her chosen field. This complete picture of a complex and brilliant individual sympathetically assesses Kathleen Raine's work while throwing a critical light on her private life, which was often at odds with her achievements.
From Kenneth Branagh’s groundbreaking Henry V to Justin Kurzel’s haunting Macbeth, many modern filmmakers have adapted Shakespeare for the big screen. Their translations of Renaissance plays to modern cinema both highlight and comment on contemporary culture and attitudes to art, identity, and the past. A dynamic analysis of twenty-seven films adapted from Shakespeare’s works, Philippa Sheppard’s Devouring Time addresses a wide range of topics, including gender, ritual, music, setting, rhetoric, and editing. She argues that the directors’ choice to adapt these four-hundred-year-old plays is an act of nostalgia, not only for the plays themselves, but also for the period in which they were written, the association of genius that accompanies them, and the medium of theatre. Sheppard contends that millennial anxiety brought on by the social and technological revolutions of the last five decades has generated a yearning for Shakespeare because he is an icon of a literary culture that is often deemed threatened. Authoritative and accessible, Devouring Time’s investigations of filmmakers’ nostalgia for the art of the past shed light on Western concepts of gender, identity, and colonialism.
The doctrine of state immunity bars a national court from adjudicating or enforcing claims against foreign states. This doctrine, the foundation for high-profile national and international decisions such as those in the Pinochet case and the Arrest Warrant cases, has always been controversial. The reasons for the controversy are many and varied. Some argue that state immunity paves the way for state violations of human rights. Others argue that the customary basis for the doctrine is not a sufficient basis for regulation and that codification is the way forward. Furthermore, it can be argued that even when judgments are made in national courts against other states, the doctrine makes enforcement of these decisions impossible. This fully restructured new edition provides a detailed analysis of these issues in a more clear and accessible manner. It provides a nuanced assessment of the development of the doctrine of state immunity, including a general comprehensive overview of the plea of immunity of a foreign state, its characteristics, and its operation as a bar to proceedings in national courts of another state. It includes a coherent history and justification of the plea of state immunity, demonstrating its development from the absolute to the restrictive phase, arguing that state immunity can now be seen to be developing into a third phase which uses immunity allocate adjudicative and enforcement jurisdictions between the foreign and the territorial states. The United Nations Convention on Jurisdictional Immunities of states and their Property is thoroughly assessed. Through a detailed examination of the sources of law and of English and US case law, and a comparative analysis of other types of immunity, the authors explore both the law as it stands, and what it could and should be in years to come.
Contemporary debates on God's emotionality are divided between two extremes. Impassibilists deny God's emotionality on the basis of God's omniscience, omnipotence and incorporeality. Passibilists seem to break with tradition by affirming divine emotionality, often focusing on the idea that God suffers with us. Contemporary philosophy of emotion reflects this divide. Some philosophers argue that emotions are voluntary and intelligent mental events, making them potentially compatible with omniscience and omnipotence. Others claim that emotions are involuntary and basically physiological, rendering them inconsistent with traditional divine attributes. Thinking Through Feeling: God, Emotion and Passibility creates a three-way conversation between the debate in theology, contemporary philosophy of emotion, and pre-modern (particularly Augustinian and Thomist) conceptions of human affective experience. It also provides an exploration of the intelligence and value of the emotions of compassion, anger and jealousy.
Although prison suicide is a global problem, there is little knowledge about the investigations occurring after prison suicides. Addressing this gap, this book provides the first detailed case study of the investigations that follow prison suicides: using England and Wales. Despite the large range of institutions that monitor English and Welsh prisons, suicides reached a record high in 2016, with the rate having doubled since 2012. These deaths represent the sharp end of a continuum of suffering, self-harm, despair and distress within prisons, which affects prisoners, their families and prison staff. This book details and critiques the lengthy and expensive police, ombudsman and coroner investigations that follow prison suicides. Drawing on extensive document analysis, including analysis of over 100 Prison and Probation Ombudsman fatal incident investigations, and original semi-structured interviews with stakeholders undertaken between 2016-2017, this book provides a novel analysis of prison oversight.
First Published in 2005. Silver is unique among the decorative arts in that its raw material is both inherently valuable and infinitely reusable. Its ownership has been a social bench-mark and its form has exercised the skills of sculptors, designers, chasers and engravers, but ultimately it could be, and normally was, melted down and refashioned quite without sentiment. Because of this constant recycling, the survival of any individual object is quite random and unrelated to its uniqueness or otherwise in its period. Hitherto plate historians have focused on individual objects almost to the exclusion of the context - social or economic - from which they came but now that context is seen as crucial in understanding historic plate. So in the first section of this book each chapter considers contemporary attitudes and usage.
Poets have written about wars throughout the 20th century - questioning, protesting and, sometimes, celebrating the nature and purpose of conflict. Attracting an enthusiastic popular readership, war poetry has often been seen as a way of remembering and re-imagining wars. Today, war poems are not only part of our memorial culture, on epitaphs and in Remembrance Day services, but have inspired books and films and become studied widely around the world. This Guide examines the genesis and development of the important genre of war poetry in the twentieth century, focusing in particular on the role of the two world wars in the literary and cultural construction of a 'war poetry' category. Philippa Lyon draws upon a range of key historical and contemporary critical responses, from poetic memoir and journalism to sophisticated academic criticism, to demonstrate the rich diversity of expectations and evaluations elicited by the developing genre.
How can the diffusion and development of women's cricket as a global sport be explained? Women 's Cricket and Global Processes considers the emergence and growth of women's cricket around the world and seeks to provide a sociological explanation for how and why the women's game has developed the way it has.
Detecting Men examines the history of the Hollywood detective genre and the ways that detective films have negotiated changing social attitudes toward masculinity, heroism, law enforcement, and justice. Genre film can be a site for the expression and resolution of problematic social issues, but while there have been many studies of such other male genres as war films, gangster films, and Westerns, relatively little attention has been paid to detective films beyond film noir. In this volume, Philippa Gates examines classical films of the thirties and forties as well as recent examples of the genre, including Die Hard, the Lethal Weapon films, The Usual Suspects, Seven, Devil in a Blue Dress, and Murder by Numbers, in order to explore social anxieties about masculinity and crime and Hollywood's conceptions of gender. Up until the early 1990s, Gates argues, the primary focus of the detective genre was the masculinity of the hero. However, from the mid-1990s onward, the genre has shifted to more technical portrayals of crime scene investigation, forensic science, and criminal profiling, offering a reassuring image of law enforcement in the face of violent crime. By investigating the evolution of the detective film, Gates suggests, perhaps we can detect the male.
Offering a well-organized, straightforward approach to a highly complex subject, Larsen’s Human Embryology, 6th Edition, provides easy-to-read, comprehensive coverage of human embryonic development for today’s students. It integrates anatomy and histology with cellular and molecular mechanisms, focusing on both normal development and congenital anomalies. Highly illustrated with superb drawings and photographs, it features a strong clinical focus based on the most up-to-date scientific discoveries and understanding. Contains new information on gene editing via CRISPr technology, organoids and the study of human disease, transcription factors and signaling pathways, and single cell sequencing. Includes clinical scenarios that describe prevention, diagnosis, and treatment of human birth defects and disease. Features a superior art program, online animations, and high-quality drawings and photographs throughout—ideal for today’s visual learners. Includes a strong clinical emphasis through the use of Clinical Tasters, Embryology in Practice, and In the Clinic sections. Provides additional information on mechanisms of development and research approaches and strategies to establish these mechanisms with In the Research Lab sections. Begins each chapter with an overview of main points as well as a graphical summary, with key terms listed in bold type. Covers the embryology information that today’s medical students need to know for Board exams, clinics, and more, in a readable, straightforward manner.
In June 2001, there was a decidedly new look to the graduating class at Virginia Military Institute. For the first time ever, the line of graduates who received their degrees at the "West Point of the South" included women who had spent four years at VMI. For 150 years, VMI had operated as a revered, state-funded institution-an amalgam of Southern history, military tradition, and male bonding rituals-and throughout that long history, no one had ever questioned the fact that only males were admitted. Then in 1989 a female applicant complained of discrimination to the Justice Department, which brought suit the following year to integrate women into VMI. In a book that poses serious questions about equal rights in America, Philippa Strum traces the origins of this landmark case back to VMI's founding, its evolution over fifteen decades, and through competing notions about women's proper place. Unlike most works on women in military institutions, this one also provides a complete legal history—from the initial complaint to final resolution in United States v. Virginia—and shows how the Supreme Court's ruling against VMI reflected changing societal ideas about gender roles. At the heart of the VMI case was the "rat line": a ritualized form of hazing geared toward instilling male solidarity. VMI claimed that its system of toughening individuals for leadership was even more stringent than military service and that the system would be destroyed if the Institute were forced to accommodate women. Strum interviewed lawyers from Justice and VMI, heads of concerned women's groups, and VMI administrators, faculty, and cadets to reconstruct the arguments in this important case. She was granted interviews with both Justice Ginsburg, author of the majority opinion, and Justice Scalia, the lone dissenter on the bench, and meticulously analyzes both viewpoints. She shows how Ginsburg's opinion not only articulated a new constitutional standard for institutions accused of gender discrimination but also represented the culmination of gender equality litigation in the twentieth century. Women in the Barracks is a case study that combines both legal and cultural history, reviewing the long history of male elitism in the military as it explores how new ideas about gender equality have developed in the United States. It is an engrossing story of change versus tradition, clear and accessible for general readers yet highly instructive and valuable for students and scholars. Now as questions continue to loom concerning the role of state funding for single-sex education, Strum's book squarely addresses competing notions of women's place and capabilities in American society.
Gwendolyn Golden has a bad temper and hates to read. She's a pretty normal teenager until ... one morning she wakes up on the ceiling. Along with her many average teenage qualities, Gwendolyn Golden can also fly. What’s happening to her?
Practice and Procedures of the Commercial Court is primarily intended as a reference for those who practice in the Court, it also sets those practices and procedures in context, including the Commercial Court’s history. It includes the principles and procedure for obtaining and discharging freezing injunctions and the procedures for The Court’s supervisory jurisdiction over arbitrations as well.
In 1883, Francis Galton, a cousin of Charles Darwin, coined the word "eugenics" to express his dream of perfecting the human race by applying the laws of genetic heredity. Adapting Darwin's theory of evolution to human society, eugenics soon became a powerful, international movement, committed to using the principles of heredity and statistics to encourage healthy and discourage unhealthy reproduction. Early in the twentieth century and across the world, doctors, social reformers, and politicians turned to the new science of eugenics as a means to improve and strengthen their populations. Eugenics advocates claimed their methods would result in healthier, fitter babies and would dramatically limit human suffering. The reality was a different story. In the name of scientific progress and of human improvement, eugenicists targeted the weak and the sick, triggering coercive legislation on issues as disparate as race, gender, immigration, euthanasia, abortion, sterilization, intelligence, mental illness, and disease control. Nationalists eagerly embraced eugenics as a means to legitimize their countries' superiority and racialized assumptions, and the Nazis notoriously used eugenics to shape their "final solution." In this lucid volume, Philippa Levine tackles the intricate and controversial history of eugenics, masterfully synthesizing the enormous range of policies and experiments carried out in the name of eugenics around the world throughout the twentieth century. She questions the widespread belief that eugenics disappeared after World War II and evaluates the impact of eugenics on current reproductive and genetic sciences. Charting the development of such controversial practices as artificial insemination, sperm donation, and population control, this book offers a powerful, extraordinarily timely reflection on the frequent interplay between genetics and ethics. Eugenics may no longer be a household word, but we feel its effects even today.
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