Gruenig's The Dobermann Pinscher is well renowned as the best and most knowledgeable book on the Dobermann available. This title is designed particularly for the experienced breeders and owners and as a vehicle for bringing them exact information to supplement the knowledge obtained from his practical experience.
A deeper understanding of how consumers think, feel and act is vital to the success of management and provides valuable information for managerial decision making in many areas of business. One key to this understanding is brand knowledge, which is the representation of a brand in consumers’ minds. Unfortunately, a substantial amount of relevant knowledge within people’s minds is unconscious and cannot be retrieved, accessed and recalled by consumers. As a consequence, certain methods of retrieval are required, such as projective techniques. The method this book works with is the collage technique, an expressive projective method. The aim of this book is to create a multi-layered approach that facilitates the interpretation of collages without the need of any additional information given by the participants, based on metaphor analysis, color theory, a communication model and structural analysis.
The first English-language monograph devoted to the full oeuvre of Alexander Kluge, the prolific German filmmaker, television producer, digital entrepreneur, author, thinker, and public intellectual. Alexander Kluge (born 1932) is a German filmmaker, author, television producer, theorist, and digital entrepreneur. Since 1960, he has made fourteen feature films and twenty short films and has written more than thirty books—including three with Marxist philosopher Oskar Negt. His television production company has released more than 3,000 features, in which Kluge converses with real or fictional experts or creates thematic montages. He also maintains a website on which he reassembles segments from his film and television work. To call Kluge “prolific” would be an understatement. This is the first English-language monograph devoted to the full scope of Kluge's work, from his appearance on the cultural scene in the 1960s to his contributions to New German Cinema in the 1970s and early 1980s to his recent collaborations with such artists as Gerhard Richter. In Toward Fewer Images, Philipp Ekardt offers both close analyses of Kluge's individual works and sustained investigations of his overarching (and perpetual) production. Ekardt discusses Kluge's image theory and practice as developed across different media, and considers how, in relation to this theory, Kluge returns to, varies, expands, and modifies the practice of montage, including its recent manifestations in digital media—noting Kluge's counterintuitive claim that creating montages results in fewer images. Kluge's production, Ekardt argues, allows us to imagine a model of authorship and artistic production that does not rely on an accumulation of individual works over time but rather on a permanent activity of (temporalized) reworking and redifferentiation.
When the Great War ended in 1918, the West was broken. Religious faith, patriotism, and the belief in human progress had all been called into question by the mass carnage experienced by both sides. Shell shocked and traumatized, the West faced a world it no longer recognized: the old order had collapsed, replaced by an age of machines. The world hurtled forward on gears and crankshafts, and terrifying new ideologies arose from the wreckage of past belief. In Fracture, critically acclaimed historian Philipp Blom argues that in the aftermath of World War I, citizens of the West directed their energies inwards, launching into hedonistic, aesthetic, and intellectual adventures of self-discovery. It was a period of both bitter disillusionment and visionary progress. From Surrealism to Oswald Spengler's The Decline of the West; from Fritz Lang's Metropolis to theoretical physics, and from Art Deco to Jazz and the Charleston dance, artists, scientists, and philosophers grappled with the question of how to live and what to believe in a broken age. Morbid symptoms emerged simultaneously from the decay of World War I: progress and innovation were everywhere met with increasing racism and xenophobia. America closed its borders to European refugees and turned away from the desperate poverty caused by the Great Depression. On both sides of the Atlantic, disenchanted voters flocked to Communism and fascism, forming political parties based on violence and revenge that presaged the horror of a new World War. Vividly recreating this era of unparalleled ambition, artistry, and innovation, Blom captures the seismic shifts that defined the interwar period and continue to shape our world today.
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