Philipp Rauschnabel's Books

The Dark Side of Social Media

Psychological, Managerial, and Societal Perspectives

By: Pavica Sheldon,Philipp Rauschnabel,James M. Honeycutt

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The Dark Side of Social Media

Psychological, Managerial, and Societal Perspectives

By: Pavica Sheldon,Philipp Rauschnabel,James M. Honeycutt

The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives examines how social media can negatively affect our lives. The book tackles issues related to social media such as emotional and mental health, shortened attention spans, selective self-presentation and narcissism, the declining quality of interpersonal relationships, privacy and security, cyberstalking, cyberbullying, misinformation and online deception, and negative peer effects. It goes on to discuss social media and companies (loss of power, challenging control mechanisms) and societies as a whole (fake news, chatbots, changes in the workplace). The Dark Side of Social Media: Psychological, Managerial, and Societal Perspectives empowers readers to have a more holistic understanding of the consequences of utilizing social media. It does not necessarily argue that social media is a bad development, but rather serves to complement the numerous empirical findings on the "bright side" of social media with a cautionary view on the negative developments. - Focuses on interpersonal communication through social media - Focuses on psychology of media effects - Explores social media issues on both an individual and societal level - Documents the rise of social media from niche phenomenon to mass market - Examines the differences between creating and consuming content

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Page Count

190

Publisher

Academic Press

Published Date

ISBN 10

0128162767

ISBN 13

9780128162767

PsyConversion®

117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-commerce

By: Philipp Spreer

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PsyConversion®

117 Behavior Patterns for an Improved User Experience and Higher Conversion Rates in E-commerce

By: Philipp Spreer

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing. Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior the so-called "behavior patterns". Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful. The content behavior patterns and how they can be used in the digital environment improving the user experience and your conversion rate library of 117 behavior patterns from awareness to retention framework for identifying suitable behavior patterns ethical-moral limits of use About the Author Philipp Spreer (Ph.D.) is a behavioral scientist and dedicates his professional life to the data-based and needs-oriented approach to customers. He serves as Managing Partner at the digital consultancy elaboratum. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.

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Page Count

321

Publisher

Springer Nature

Published Date

ISBN 10

3658445939

ISBN 13

9783658445935

The Dark Side of Social Media

Psychological, Managerial, and Societal Perspectives

By: Pavica Sheldon,Philipp Rauschnabel,James M. Honeycutt

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The Dark Side of Social Media

Psychological, Managerial, and Societal Perspectives

By: Pavica Sheldon,Philipp Rauschnabel,James M. Honeycutt

Average ratings

N/A

Write a review

Solve jigsaw puzzle

Age

Page Count

190

Publisher

Academic Press

Published Date

ISBN 10

0128162767

ISBN 13

9780128162767

Book's by Philipp Rauschnabel

The Dark Side of Social Media

The Dark Side of Social Media

PsyConversion®

PsyConversion®

The Dark Side of Social Media

The Dark Side of Social Media

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