Philip R. Holden's Books

Marketing and PR

Getting Customers and Keeping Them...without Breaking the Bank

By: Nick Wilde,Philip R. Holden

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Marketing and PR

Getting Customers and Keeping Them...without Breaking the Bank

By: Nick Wilde,Philip R. Holden

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include: Promote or die! Knowing your market Creating a marketing plan Watching your spending Investigating niche marketing Writing great marketing copy Getting your press releases noticed Investigating piggyback marketing deals Getting the best from permission-based e-mail marketing 'a great little package' The Bookseller

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Page Count

214

Publisher

A&C Black

Published Date

ISBN 10

1408139898

ISBN 13

9781408139899

Virtually Free Marketing

Harnessing the Power of the Web for your Small Business

By: Philip R. Holden

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Virtually Free Marketing

Harnessing the Power of the Web for your Small Business

By: Philip R. Holden

Web 2.0 is changing the way information is perceived about products and companies. The evolution of e-commerce, wikis, blogs and social networking sites means that the focus has shifted from 'impact' to 'engagement' and 'involvement'. Virtually Free Marketing takes a look at how leading lights in e-commerce such as Amazon, Google and YouTube have made their mark, drawing lessons that all business owners can benefit from. It takes the reader step-by-step through marketing their own products and services effectively and cheaply using the level playing field of the Internet and will be a must-have ready for all small business owners and managers.

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Page Count

270

Publisher

Bloomsbury Publishing

Published Date

ISBN 10

1408176211

ISBN 13

9781408176214

Aboriginal Biocultural Knowledge in South-eastern Australia

Perspectives of Early Colonists

By: Fred Cahir,Ian Clark,Philip Clarke

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Aboriginal Biocultural Knowledge in South-eastern Australia

Perspectives of Early Colonists

By: Fred Cahir,Ian Clark,Philip Clarke

Indigenous Australians have long understood sustainable hunting and harvesting, seasonal changes in flora and fauna, predator–prey relationships and imbalances, and seasonal fire management. Yet the extent of their knowledge and expertise has been largely unknown and underappreciated by non-Aboriginal colonists, especially in the south-east of Australia where Aboriginal culture was severely fractured. Aboriginal Biocultural Knowledge in South-eastern Australia is the first book to examine historical records from early colonists who interacted with south-eastern Australian Aboriginal communities and documented their understanding of the environment, natural resources such as water and plant and animal foods, medicine and other aspects of their material world. This book provides a compelling case for the importance of understanding Indigenous knowledge, to inform discussions around climate change, biodiversity, resource management, health and education. It will be a valuable reference for natural resource management agencies, academics in Indigenous studies and anyone interested in Aboriginal culture and knowledge.

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Page Count

359

Publisher

CSIRO PUBLISHING

Published Date

ISBN 10

1486306128

ISBN 13

9781486306121

Book's by Philip R. Holden

Marketing and PR

Marketing and PR

Virtually Free Marketing

Virtually Free Marketing

Aboriginal Biocultural Knowledge in South-eastern Australia

Aboriginal Biocultural Knowledge in South-eastern Australia

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